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Twitter has changed the advertising world a development that company vice president Shailesh Rao describes as a positive-sum game for traditional and social media.
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California’s drought-related water usage regulations will work best if they become a social norm with a higher level of awareness says Wharton’s Howard Kunreuther.
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Can a data-driven approach to managing people at work help organizations make better HR decisions? Wharton professors Cade Massey and Adam Grant share their insights.
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The Germanwings suicide-crash has focused attention on the pressures pilots face and how airlines can respond. Experts call for better training and health monitoring of pilots among other improvements.
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Cuba has been steadily liberalizing its economy. The likely reconciliation with the U.S. will drive a new entrepreneurial rush according to Hugo Cancio CEO of Fuego Enterprises.
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Last month’s copyright infringement case over the song “Blurred Lines” has implications for the entire industry experts say.
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U.S. businesses may have big opportunities in Cuba after sanctions are lifted. However they will have to compete and earn their place according to a former Canadian ambassador to Cuba.
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As Google stares at fresh trouble in Europe over antitrust issues it may feel the heat back in the U.S. too.
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In bestselling author Charlene Li’s new book she challenges leaders to use social technologies to connect with their customers and employees.
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Good intentions aren’t enough — Wharton experts say it takes a sustained authentic effort for companies to successfully become part of the conversation on complex social issues.
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