Kiss My Aesthetic Podcast

Latest Episodes:

177. How to Stand Out on Socials with Shannon Segall Aug 27, 2024

Show notes

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful. Shannon is a social media manager and mentor who helps female-led brands and freelancers get visible and monetize their brands on social media. After working for an Instagram Marketing Company and seeing firsthand how it could help up-level brands, cut through the noise, and connect with customers worldwide, Shannon decided to turn that knowledge and marketing obsession into a service. Trading in her cubicle for a one-way ticket, Shannon now runs her own social media management business from Australia, and hosts the podcast 'The Tropical Social'. ------------------------ In today's episode, we cover the following:

Becoming a digital nomad
Living in Bali
Creating her business and building packages
How to stay up on the trends
How to not spread yourself too thin
Adapting to changes in user behavior
Social media strategies
Brand positioning on social media
How to create content your audience wants
Authenticity vs. oversharing online

------------------------ RESOURCES:

Listen to Michelle's interview on Shannon's podcast
Get $100 off Shannon's VIP Social Media Strategies when you DM her "MKW" for a discount!

----------------------- GUEST INFO: To learn more about Shannon and her business, follow her on Instagram and TikTok @ShannonSegall, listen to her podcast The Tropical Social, and visit their website, ShannonSegall.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

176. Client Case Study: Piano C Property Management Aug 20, 2024

Show notes

Pop the prosecco and let's toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you're dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration. Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel. ------------------------ In today's episode, we cover the following:

What drew Luigia to hospitality
What Piano C offers
Fears of property owners
How she grew her business
How the partnership between Piano C and MKW Creative Co. began
The rebranding process
Using AI in a useful way
Printed material and tangible marketing
Feedback on the new branding from clients
Insights of Airbnb
Want to work with Piano C? Here's what you need to know
Future goals with Piano C
How the name Piano C came to be

----------------------- GUEST INFO: To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at luigiagava@pianocpm.com, and visit their website, PianoCPM.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

175. Offboarding Checklist for Brand Designers Aug 13, 2024

Show notes

Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease. ------------------------ In today's episode, we cover the following:

When the offboarding process begins
The brand design package
Setting up the Google Drive and Canva Brand Kit
File management
Image and mockup management
Setting up client's branding on Redbubble
Extra touches for a smooth offboard

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Episode 153: How to Manage Design Revisions Like a Pro

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

174. Client Case Study: FRG Real Estate Aug 06, 2024

Show notes

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign. ------------------------ In today's episode, we cover the following:

Why they needed support from MKW Creative Co.
Sarah's marketing background
The evolution of FRG's marketing efforts
How marketing managers create a plan with multiple people
What qualities of FRG are reflected in the branding
Creating a brand that is community and client-focused
Collateral materials that the team was most excited about
Connecting branding with exclusivity in a personalized way
Nailing the aspirational yet approachable vibe
The advice she'd give to her young marketing professional self
What Sarah hopes her future self says about her present self

----------------------- GUEST INFO: To learn more about Sarah, follow her on Instagram @STVogelsang or email her at sarah@thefrgteam.com and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

173. Olympics Predictions: Brands, Athletes, & Activations Jul 30, 2024

Show notes

Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too. ------------------------ In today's episode, we cover the following:

Brand alignments in the Olympics
History of brand partnerships in the Olympics
The staying power of athletes vs. influencers, models, celebrities, etc
How you can incorporate your brand into the Olympics convo
How you can create Olympic-themed content

172. Shooting Evergreen Content with Katie Wann Jul 23, 2024

Show notes

Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner. Katie Wann is a creative professional with 15 years of experience. She began as a wedding and lifestyle photographer while earning a design degree. She then worked as a Creative Director for a restaurant franchise before moving to the CPG sector, where she became the in-house creative for Suja Juice. After nearly four years, Katie founded her agency, Katie Wann, Inc., specializing in product photography and stop-motion video for food and beverage brands. Her agency has worked with brands like Once Upon a Farm, Clio Snacks, Wildwonder, and Lotus Biscoff, with features in Forbes, Buzzfeed, and Bevnet. Her work is sold in major retailers like Costco, Target, Whole Foods, and Walmart. Katie is passionate about helping better-for-you brands grow. ----------------------- In today's episode, we cover the following:

Going from corporate to business owner
Katie's creative process
Importance of investing in good, evergreen photography
Detailed shot planning
Seamless preproduction and postproduction
How to foster long-term relationships through networking
Using AI as a photographer
Advice to her younger self
How to cold pitch

----------------------- GUEST INFO: To learn more about Katie and follow her dazzling content, find her on Instagram, TikTok, and Facebook@KatieWannInc and visit her website, KatieWann.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

171. Dynamic Strategies for Optimizing Content and UGC Jul 16, 2024

Show notes

Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we cover the following:

Case Study: Dental Hygiene Nation subscription boxes
Content creation process for a campaign
The types of teaser content to play with
How to optimize your content
How to encourage user-generated content (UGC)
Analyzing campaign performance
Asking for and incorporating feedback

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Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation

170. Branding Short-Term Rentals with Thanks for Visiting Jul 09, 2024

Show notes

Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide for creating spaces that guests can't help but rave about. Sarah Karakaian co-founded Thanks For Visiting, a podcast and short-term rental education provider. She began her short-term rental journey with an Airbnb in NYC in 2012, turning a $475K investment into a $875K sale. Her STR designs caught the eye of HGTV, leading to her appearance on Beach Flip. Now, Sarah runs a boutique hosting business in Columbus, Ohio, and along with her co-founder Annette, reaches over 50k STR enthusiasts daily through their podcast with over 2M downloads. Annette Grant is the co-founder of Thanks For Visiting, a short-term rental education provider and podcast. Before this, she transformed a small family-owned painting company into a franchise with 22 locations and expanded an apparel company to 5 retail locations, 120+ employees, and over $40 million in sales. A "host with heart," Annette believes in the importance of hospitality in the short-term rental industry. Alongside Sarah, she provides hosts with tips and education to elevate their businesses and guest experiences. ------------------------ In today's episode, we cover the following:

Sarah and Annette's origin story
Where people get lost in marketing rental properties
How to be a step ahead of your clients
Creating memorable hospitality
Influencer Partnerships and Local Marketing Initiatives
Effective marketing strategies for short-term rentals
Optimizing your host profile on Airbnb
Short-term rental predictions

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Episode 159: Travel Photography Secrets with Girl Gone Abroad
Access the Thanks for Visiting Handbook to start earning as an Airbnb host!

----------------------- GUEST INFO: To learn more about Thanks for Visiting, follow them on Instagram @ThanksForVisiting_ and Facebook @ThanksForVisiting and visit their website, ThanksForVisiting.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

169. Your Midyear Bingo Card Check-In Jul 02, 2024

Show notes

You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is all about driving momentum and smashing those targets, one bingo square at a time. And don't forget, join the Kiss My Aesthetic Facebook group for even more support, connections, and goal-crushing inspiration! ------------------------ In today's episode, we cover the following:

How MKW Creative structured their bingo card
The goals they achieved
Goals they haven't hit yet
Podcast and YouTube-related goals
Social media-related goals
Improving email marketing and product sales

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Episode 161: Avoiding Burnout as a Creative with Morgan Drinks Coffee
Download your 2024 Goals Bingo Canva Template for only $2.24!

168. AI and Data Privacy for Creatives with Claire Xue Jun 25, 2024

Show notes

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative industries and how AI can democratize education. Gear up to explore the double-edged sword of leveraging AI while keeping creativity and ethics in check. Claire Xue is a generative AI visual consultant and educator based in San Francisco. She helps creators and small businesses implement AI tools practically and responsibly to craft unique product images and visual content. Through her resource and newsletter, "The AI Stuff Creators and Artists Should Know," Claire provides insights on the ethical, legal, and practical aspects of AI in the creative industry, fostering a learning community. An advocate for responsible AI use, Claire collaborates with influential creative teams and has trained leaders from renowned LVMH group brands. Her work enhances brand narratives across digital landscapes, continually shaping the future of the creative industry with innovative AI applications. ------------------------ In today's episode, we cover the following:

Claire's background in generative AI
The tech bro vs. critical side of AI conversation
Funny and nuanced things AI spits out
Playing with the tools
Generating AI videos
Can AI and AI generative connect people more in person?
What would you tell an 18-year-old new into the workforce what to hone in on?
How AI will evolve education
Tech advancements Claire predicts will enter the AI space
Why you should be on LinkedIn
Meta and data protection
Balancing leveraging technology with respecting creative work

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Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane

----------------------- GUEST INFO: To learn more about Claire and Moodelier, follow her on Instagram @ClaireXue, LinkedIn @Claire-Xue-Style and follow Moodelier on Instagram and Facebook @Moodelier and visit their website and subscribe to their newsletter, courses.moodelier.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

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