Show notes
Sheila Alston with Healthy Home Media talks about her journey into wellness real estate. Sheila describes what wellness real estate is and how to promote it. Sheila also talks about her magazine and how it can help agents differentiate themselves from other agents. Last, Sheila discusses current trends of the home wellness space. Please check out Sheila’s magazine here and get $50 off of your first purchase using real50. If you’d prefer to watch this interview, click here to view on YouTube! Sheila Alston can be reached to book a strategy call here. This episode is brought to you by Real Geeks and Apply Design (get 15% off of your first purchase using real24). Transcript D.J. Paris 0:00Stop prospecting and start attracting. Today we’re going to show you how stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren’t converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now onto our show. 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Elevate your listings enchant your clients and achieve faster sales with apply design. Don’t let your properties blend in make them shine with apply design. Your success story starts now visit them at apply design.io. Again, that’s applied design.io Remember, your first impression is the only impression. And now onto the show. Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris, I’m your guide and host through the show. And we’re going to be speaking in just a moment to my guest, Sheila Austin about wellness, real estate. What is that. But before we get to Sheila, just a couple of quick reminders. First of all, if you’re new to the show, welcome. We appreciate you and hope that you find our episodes really helpful for your business. Give her a returning listener. Thank you. Thank you double thanks. And please continue to listen, let us know what we can do to improve the show and also tell a friend about the show. And last thing I’ll ask if everybody out there could just take one minute, leave us a review on whatever podcast app you might be listening to us on. That really helps the show out gets us in front of more ears. So thank you to everyone also check out our sponsors. They keep the bills paid for us. So please check them out. We love our sponsors. And we also of course love all the listeners. So let’s get right to it. My conversation with Sheila Alston. Today on the show we have Sheila Austin from Healthy Home media. Let me tell you more about Sheila. So Sheila Austin is a trailblazer in the real estate industry. Now she has walked the agent path, but ultimately understands the challenges of lead generation and the struggle to differentiate oneself in a crowded market where everyone sounds the same. But here’s the exciting twist Sheila has discovered a unique approach to leverage your skills and more importantly, has empowered agents nationwide to do the same. And on this episode, she unravels the secrets now brace yourself for a transformative experience, as Sheila reveals how you can shift from chasing leads to effortlessly attracting leads you The key demonstrating genuine care for your clients. By the way, something we have been saying for years and years. So we are so excited, Sheila is with us. But by leveraging a little known industry to growing trend like crazy that you probably don’t know. So I know that got jumbled up at the end there. But we’re going to talk about something that is a growing trend that real estate agents need to jump on immediately to really help their marketing attract more clients. We’re going to discuss that in just a moment. So if you are intrigued, stay tuned. And join us as Sheila unveils the art of flipping the script on lead generation, please follow Sheila at her website, which is media.com My apologies, she was helping me out there because I just closed the tab by accident healthy home media.com. And also please follow her on Instagram, which is wellness agents. And on Facebook healthy home media, we will have links to all of that in the show notes. So you don’t even have to listen to what I said. But we’re gonna please click through and check out because what Sheila’s offering is very, very cool. Sheila, welcome to the show. Sheila Alston 6:06Thank you so much. I’m so excited to be here. D.J. Paris 6:10Thank you, and happy to have excited to have you because this is a topic that we haven’t even even announced the topic yet. But it’s a topic I’ve never heard of. So I mean, I’ve heard of it. But I’ve never heard of it in relation to this industry. So I am as a marketer, somebody who is very excited to chat with you. But before we get to kind of what we’re here to discuss, let’s tell talk a little bit about your journey. Our audience always likes to know, you know, sort of how are our guests to have progressed in their career? Why real estate how they got in, and I know you were an agent. So can you tell us about that journey for you from you know, being an agent to then, you know, switching pivoting to really helping agents with their marketing? Yeah, Sheila Alston 6:50well, sure. I, I became an agent in 2018. And I guess a lot like other people, you know, is kind of a second career for me. You know, I was a stay at home mom, and my kids were getting older. And before in my business life, I had been in marketing, I’d studied marketing, but I had also done a lot of interior design. And I had become a certified health coach, but I didn’t I for some reason, I didn’t want to be a health coach. And my husband and I had flipped a lot of homes. And so I always just had this passion for real estate. So I thought I’ll become a realtor. And maybe I can combine some sort of, you know, interior design with that, or do some staging. And I really wanted to not waste my health coaching background, I thought, gosh, there’s got to be a way to integrate healthy something, how can I how can I do that? And I just stumbled upon wellness, real estate. And it was a term I hadn’t heard before. And I thought what is this? Why is nobody talking about this. And then I found NAR screen, sort of designee and so I, you know, got my designation, and I was like ready to tell everybody about how it was as wellness agent. And people were like, What are you talking about? What is this? And so I just kept deep diving into this. And I thought, okay, nobody, this is something it’s just maybe too far out there. I’m just going to keep plugging along, but maybe my, maybe my stitch will be, you know, interior design and that. And I just found that, gosh, I was living in a luxury market. And being an agent in a luxury market, I’m gonna have a lot of affluent friends. But I didn’t want them to feel like, you know, they were practicing with me, right? Like, they they’re gonna want to hire the best agent in the area. Why would they hire me even if they’re friends and I didn’t want to like pressure them, I wanted to provide value first. So of course, I work for a top broker, I worked on a team and I did do some great sales. And but what I found was that it’s just being a new agent. And even my friends who had been agents for a really long time, this whole lead generation was really a pain point for a lot of people because, you know, you know that you are great with clients, you know that you can walk them through the transaction. Great, but how do you talk about your business with people without having them? You know, run away? Because if it’s just literally How’s the market? And you know, in talking about interest rates, like, I don’t know, everybody’s friends with like, 10 agents, right? So if you’re saying the same thing, everybody else is saying, you know, they’re just, I don’t know, I just have so many friends who became secret agents like they wouldn’t, they wouldn’t talk about their business at all. And that’s not how you grow your business. Right. So in the back of my mind, I was learning all these things. Meanwhile, I was diving deep into wellness, real estate, and we’ll get into what that is. But I just thought, well, I’ll create something that will differentiate myself. And I ended up sharing with sharing it with tons of realtors and they loved it so much that I realized that’s my true passion. So even though at the time I was making a little bit more money, or a lot more money, selling real estate I thought well Oh, this is this is going to make a bigger impact. And I’m going to be able to help more people this way. So that’s my journey. D.J. Paris 10:06And you’re kind of at the forefront of the wellness movement with respect to real estate. So I just want to recap a little of what you said, just to make sure our audiences is on board. Because this is new to me. This is even relatively new to Sheila, although she’s been doing this for a while, but we’re want to make sure everybody has a good awareness. So here’s the problem we’re solving for. So the problem is, as a realtor, as Sheila said, so elegantly, everybody knows 10 realtors, and in fact, they probably want in every family just about, or extended family at least. So not only are you competing with all the other bozos that your friends know, who sell real estate, but also potentially realtors in your own family. And also, yeah, you know, what are the questions that agents get when they’re at a cocktail party, and someone introduces themselves and finds out? You’re a realtor? Well, yeah, you’re just like you said, how? What’s going on with interest rates? What about inventory? Basically, what’s going on with the market? Is what people hear. agents get that question a lot. And so we what we want to do is really give you RMU, with something that would really differentiate you from essentially all the other agents in your marketplace by actually providing value to your prospects and your clients and Sheila’s stumbled across. It’s kind of I’m like, a little bit jealous, because I actually, I’m like, I should have come up with this idea. It really, really, I’m actually, like, a little mad at Sheila, that she’s okay. You can promote it to like, it’s, that’s true. That’s true. And by the way, we do have a special code, we have a coupon code for what we’ll share with you towards the end of the show, where you can actually take advantage of this opportunity. Guys, I really do think it’s a no brainer. It’s very cool. But let’s just dive right into it. What are we talking about? Sheila Alston 11:49Well, just to use, you mentioned something that I thought of, and as when you’re at a cocktail party, and people say what do you do for a living? And if someone says, you know, I’m a realtor? That is the worst thing that you can say, D.J. Paris 12:01what insurance agent? Sheila Alston 12:03Did you know why? It’s because they just whenever they think about realtors, they dump you into that box. Now you are one of them. So if they don’t like realtors, they probably you know, D.J. Paris 12:16I have a friend who is a luxury car salesperson. And he does not say I sell cars, because he doesn’t want to be lumped in with you know, look, you know, not every car salesman, or car salesman, just in general, maybe don’t have the rep always have great reputations, and I’m not in any way being disparaging to that industry. I love car salesmen. I just We just know that how people think about them. So he says ideal in luxury auto. And I was like, Oh, that’s interesting. What does that mean? He does. And he really does. He’s like, Well, ideal and Bentley’s and whatever, you know, whatever the cars are. He doesn’t say I sell cars, because nobody really wants to talk to a car salesman. But if you’re talking about luxury, Ooh, what’s a Bentley? Like, you know that? Well, Sheila Alston 12:59he’s creating curiosity. And that’s the whole point. So if you have, when someone asks you what you do for a living, you need to say something that creates curiosity. And that’s usually either leading with the problem or being a little vague with what that is where people like, Oh, what’s that? So don’t say that your realtor. What you’re going to learn from me is that you need to leverage this growing trend that we just mentioned, which is wellness, real estate. And so maybe before I tell you how to do that, I tell ya, let me tell you what wellness, real estate as well. So I don’t know if you’ve heard of the global wellness Institute, they are the ones who track this wellness growing trend around the globe. And they have identified wellness real estate as a pretty large segment, that’s already $275 billion. And it’s projected to grow to be 870 or 850 billion by 2027. Like it’s growing like gangbusters. And what it is, is it’s forward thinking developers who are building communities, residential communities that are centered on wellness. So it’s not just let’s add a pool or community center and build this and say that you can have, you know, this great luxury lifestyle. It’s not that it’s I’m intentionally building this community to support healthier living, and how can I do that? How can I bring people together? How can I get them motivated to go on walks? How can I get them eating better food? How can I bring more natural light into their home? How can I use energy efficient building practices to make the home more safe, and more, I mean, bring more fresh air and bring more natural light in. All of these things are things that developers are thinking, even before they’re building anything during the planning stage, and that’s what makes the difference and you’re seeing these communities pop up kind of all over the globe, really, but there’s so many that are coming all over the country and it’s pretty exciting. There’s communities called Agra hoods that are centered on an organic farm. And so that’s kind of like farm to table living. And I’m here in San Diego. And there’s one being built in Encinitas, which is just a mile from the beach. So it’s not like you have to be out in the country to live on a farm or have and they’re going to have a five or s…
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