Keep What You Earn - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

How Do I Break Up With My Accountant? Feb 20, 2023

Show notes

You would not believe how often I get this question. It's often hard or unclear how you should end things with a service provider, but especially a finance pro! Ideally, your accountant has an engagement letter or contract that lays out the terms of your agreement, that you can reference when you're ready to move on. But many accountants don't, they opt to have an implicit renewal instead. In this case, you aren't obligated to a contractual term but there are still other things to be taken into consideration.

Think about the timing of your exit. If it's tax time and they've already started your taxes, it's best to stick around until they've finished, unless there's an urgent reason to leave. If you're a large client for the provider it's also helpful and considerate to provide as much time as possible for a transition. In any case, you want to make sure you have everything you need from them and that the scope of their work has been completed before you share that you're moving on!

What you'll hear in this episode:

[1:45] What to do if you don't have a clear contract cycle.

[3:15] Selecting the right time to switch to a new accountant.

[4:45] You don't need an excuse to change your accountant, you're allowed to do what you think is best for your business or personal finances.

[6:30] Follow these guidelines regardless of the situation.

[7:45] What to do if you're looking for more accounting and tax planning support for your business.

* Related episodes:

216. The Most Undervalued Trait of an Accountant

223. How to Read Financial Reports as a New Business Owner

232. Growing Your Side Hustle with Nick Loper

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why Your Tax Pro Says No to Creative Strategies Feb 17, 2023

Show notes

This one is for the business owner who thinks that their accountant may be a little too old school or too hesitant when it comes to approaching new tax strategies and deductions. Many accountants and tax professionals are actually extremely conservative and I think that doesn't really come as a surprise.

You cannot expect your tax pro to grant every wish and accept every strategy you bring to the table, especially if it's something you heard from a self-proclaimed tax guru. However, even if it's something one of your industry friends does, that doesn't always mean it's a good fit for you.

I truly believe that a lot of pros are looking out for you when they decide not to take on an aggressive strategy. Next time your tax pro denies a strategy or deduction you bring to the table, consider how risky it is, whether you have documentation to substantiate the strategy, and how much money the added risk is actually going to save you!

* Related episodes:

221. How Do I Use the S Corp Strategy?

226. Deducting Business Travel

231. Questions You MUST Ask Your Accountant Before Signing a Return

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Tax Tips for Short Term Rental Owners with Ryan Bakke Feb 16, 2023

Show notes

It's hard to not get the real estate investing bug at some point, it feels like everyone is investing in property and short term rentals. There's just an overall buzz around real estate right now as an investment! I think as more people are wondering what's going on with the economy, interest will pique even further. Maybe you're looking for places to put your wealth and real estate is on your radar...

That's why I've brought Ryan Bakke on the show today. Ryan owns several businesses and works in the real estate field. He owns the Real Estate CPA firm where he advises over 150 clients on real estate tax strategies. His core mission is to help people build wealth, have an impact, and change their family tree.

We're chatting about why real estate investing is so popular, especially short-term rentals. There are several tax benefits and tax strategies that can help you keep more of what you earn as an owner of short-term rentals! We're diving into depreciation, whether you need the Schedule E or Schedule C, and commonly missed deductions!

What you'll hear in this episode:

[2:15] How Ryan became the youngest CPA in Illinois at the age of 22

[5:45] What inspired him to show up more on social media and educate in that space

[7:30] What is a short-term rental? Why are they so popular?

[9:00] Short-term rental rules from a tax perspective

[11:15] What the material participation test is and why it matters

[14:30] Should short-term rental operators be tracking their time spent in the business

[16:00] Depreciation and how the tax benefits of short-term rentals operate

[18:15] Determining the worth of your land vs. your building

[20:45] Who is a good candidate for short-term renting and what are the tax advantages they can expect?

[27:00] What if you stay in your rental for a period of time? How does that affect taxes? What are the rules?

[29:15] Commonly missed tax deductions for short-term rentals

Follow Ryan on IG @learnlikeacpa

Check out Ryan's Short Term Rental Tax Training: https://learnlikeacpa.mykajabi.com/a/2147527423/EYQHc2Bs

His Tax Strategies for Real Estate Investors group: https://www.facebook.com/groups/1489227181430876

Learn More About Ryan: https://linktr.ee/LearnLikeaCPA

* Related episodes:

221. How Do I Use the S Corp Strategy?

226. Deducting Business Travel

231. Questions You MUST Ask Your Accountant Before Signing a Return

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How to Know if Your Overhead is Too Large Feb 15, 2023

Show notes

What you may not realize as an online business owner, is that you're being weighed down every day by this thing called overhead. So what is overhead? It's all of your indirect costs: the cost to keep the lights on, the cost to operate. They're required for you to stay in business but not necessarily directly related to the thing that you sell.

If you have a physical location, it's probably rent, utilities, equipment, administrative items, office supplies, cleaning, etc.

Why does it matter? Heavy overhead is the number one killer of businesses. If your overhead is too heavy, you may have serious cash flow issues and find yourself unable to pay your bills and operating costs.

So how do you know if your overhead is too heavy? Take a look at the relation of your net margin to your gross margin. It's really easy to increase overhead but if you can't justify that increase with a subsequent increase in income or decrease of other costs, you should hold off.

* Related episodes:

206. What is EBITDA?

213. Creating a Cost-effective Agency Model with Paul Seaton

217. Designing Systems to Scale with Ernesto Mandowsky

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Copywriting Secrets to Convert with Jess Jordana Paxson Feb 14, 2023

Show notes

When I started my business, I honestly didn't even know what copywriting was. I immediately jumped to the context of the legal jargon, trademarks, etc. Then I realized that copywriting is the fundamental art and science behind the way everything is worded. Nothing is really by accident when we're talking about a successful business owner and how they're deploying copywriting on their websites, their pages, their social media, and in anything they do.

I think that it's so powerful. I wanted to have a true expert join me to unpack this a bit. Enter, Jess Jordana Paxson! Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs and is the founder of The Promptlate® Shop. She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, CEO School, and The Social Bungalow.

We're unpacking the different dimensions of business where copywriting comes into play, talking about holistically how we can use it better in our businesses, and what it's really designed for so you can find someone to work with who will align with your vision and work with you to be able to express your voice accurately through copy.

* Related episodes:

170. How to Utilize Influencer Marketing Effectively with Ali Grant

178. How I Crank Out Content

198. Selling Pain Points and Not Problems

*Connect with Jess on IG @jessjordana

*Check her website for more information on her services https://jessicajordana.com/

*Click on the link to get access to the 3-Part Video Series created by Jess https://jessicajordana.com/writersblock

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Best Ways to Customize Your QuickBooks Feb 13, 2023

Show notes

So many accountants have a love hate relationship with QuickBooks! You'd think they'd love it; it's so common, it's widely utilized, and it makes bookkeeping easier, right? Sort of...

There always seem to be hiccups and things that can slow us down along the way but it all depends on how your account is set up!

What do you need to see on a regular basis in terms of metrics and measurements? I recommend you divide your accounts so that you can see information more clearly. If you have a lot of contract labor costs, you can divide it into advertising, consulting, etc. to see where your money is actually going.

You can also divide income reporting! Instead of just using the general sales category QuickBooks provides, you may want categories like coaching, courses, or consulting. When you do this you can get a better idea of where your money is coming from and where you want to put your attention and energy.

* Related episodes:

206. What is EBITDA?

213. Creating a Cost-effective Agency Model with Paul Seaton

217. Designing Systems to Scale with Ernesto Mandowsky

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I Want to Upgrade My Services - Will My Clients Stay? Feb 10, 2023

Show notes

It can be so challenging to change your offers. I know because I've been through it! If you change your offerings and you're trying to sell the new offer while you've still got clients utilizing your old one, it can feel like you're in a very messy middle ground.

If you change your offer and find yourself in an "upgrade or get out" type of situation, will your clients stay? Unfortunately, I don't think you can expect transactional clients to stay loyal to you regardless of your offer. The difference maker here is your personal brand. Is the connection people have with you so strong that they'll buy whatever you're selling because they trust you that much?

Just know that if you're in the messy middle there is a way to make a smooth transition from an old offering to your new one, and do so gracefully so that all of your former clients feel taken care of.

* Related episodes:

202. Selling Through Service with Ashley Frank

207. LinkedIn Strategies that Work with Katie McKiever

215. Content Creation Hacks with Kali Lee

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Growing Your Side Hustle with Nick Loper Feb 09, 2023

Show notes

In the last few years, a lot more people are exploring the idea of a side hustle. It's only going to become more obvious that folks need to supplement their income if corporations are not going to increase wages or reduce hours. I think folks are going to explore more side hustles and that we're going to see a much bigger side hustle economy evolve.

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

We're talking all about podcasting, side hustles, and strategies for a successful business. Whether you're just starting your side hustle or you've been building it for a while, this episode is sure to give you insight you can infuse into your business.

* Listen to Nick's podcast, The Side Hustle Show: https://podcasts.apple.com/us/podcast/the-side-hustle-show/id655135292

* Visit his website for side hustle ideas and inspiration: https://www.sidehustlenation.com/ideas/

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Questions You MUST Ask Your Accountant Before Signing a Return Feb 08, 2023

Show notes

Nobody is talking about this right now, and they should be! It's not a tax strategy, it's a series of questions that can help you avoid costly mistakes when it comes to your taxes. Avoid all kinds of headaches, mistakes, and fallouts by doing these things with your tax pro, ideally before hiring them.

First, you want to check your engagement letter, it's the contract outlining which things are your responsibility and which are your tax pros. Ask questions if you have any!

Here are additional questions you need to be asking:

1. Will you be offering any tax planning during the year to help me minimize the financial impact of my financial decisions?

2. Will you provide support in the event that my return is audited and will you cooperate with my representative if they ask for information?

3. Will you explain the risks of the tax positions we take and how I can best position myself to defend those decisions?

At the end of the day, understand that when you sign your tax return, you assign responsibility to yourself. You're saying, I agree with everything on this return and I'm prepared to defend it. You need to make sure your tax pro truly has your best interest in mind before hiring or signing.

* Related episodes:

208. Live Q&A: How Much Money Am I Actually Making in My Business?

212. How to File 1099s

214. How to Track Your Business Miles

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Achieving Excellence as a Coach with Chris Goodman Feb 07, 2023

Show notes

In this day and age, we have coaches for nearly everything. Since coaching has become such a vague term, I wanted to take a couple of episodes to help you learn a little more about what coaching is, how you can get better at it, and how you can thrive in the coaching industry if that is what you're pursuing.

Chris Goodman joins me today as we converse about the coaching industry, what it takes to be a great coach, and how you can leverage these skills to build your business. Chris is a life coach for business owners who want to maximize their potential. His mission is to help entrepreneurs create their own personal version of freedom, fulfillment, and impact on a global scale. Through his 1-on-1 and group coaching, live training, consulting, and his podcast (Relentless Growth Podcast), Chris shows clients how to unleash their minds, their potential, and achieve the results they crave.

Chris' Links:

Find out more about Chris and his coaching at: https://goodmancoachinginc.com/

Check out Chris's podcast! https://podcasts.apple.com/us/podcast/relentless-growth/id1524826698

Connect with Chris on IG @goodmancoaching

* Related episodes:

172. Overcoming Challenges and Building a Business Together with Danny and Brianne Hoefelmann

180. Rethink Your Business Strategies with This Perspective

200. Setting and Exercising Effective Boundaries with Woodrie Burich

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

* Find me on IG @shannonkweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Related Podcasts