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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Better Decisions Start with Better Data Feb 07, 2025

Show notes

In this episode, we dive into the power of good data in business decision-making. You'll learn how better data can validate your intuition, remove emotional biases, and help you make strategic decisions that drive growth and profitability. Discover the importance of focusing on key performance indicators without getting lost in the minutiae.

I'll share my personal experiences with data-driven decisions, especially in managing team dynamics, and why having quick access to reliable data is crucial. Whether you're an entrepreneur tracking financials or looking to raise your decision-making game, this episode is packed with actionable insights to help you succeed.

What You'll hear in this episode:

[00:50] The Power of Data in Business Decisions

[01:55] Emotional Decision-Making in Business

[02:55] Effective Data Tracking and Utilization

[04:05] Implementing Data-Driven Strategies

[07:15] The Importance of Timely Financial Data

[09:40] Access and Control of Financial Records

[10:40] Year-End Accounting Insights

If you like this episode, check out:

I Don't Do My Own Books as a CPA - Here's Why

End-of-Year Financial Prep: Three Essential Steps for Business Owners

Minimizing Tax Season Anxiety with Three Simple Steps

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

What Drives You Beyond the Numbers? Feb 05, 2025

Show notes

In this episode, I share my passion for understanding my clients' goals beyond just the numbers. Inspired by a podcast from Mike King, I dive into the five drivers of behavior: goals, dreams, aspirations, fears, and uncertainties. Join me as I explain how these drivers influence business decisions and why it's essential for financial advisors to acknowledge them fully. Discover how you can enhance your relationship with financial advisors by openly discussing your personal and professional aspirations. This episode aims to inspire and equip you to take actionable steps towards achieving your business and personal goals. What You'll hear in this episode: [00:50] Understanding Client Goals [02:00] The Five Drivers of Behavior [05:10] Addressing Fears and Uncertainties [07:20] Tailoring Services to Client Needs If you like this episode, check out: Who Do I Ask? Don't Make This Huge Mistake with Goal Setting How to Recognize Financial Fear and Defeat It with Justin Buonomo Check out The CFO Accelerator: https://www.thecfoaccelerator.com/ Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

This Will Kill Your Opportunities Feb 03, 2025

Show notes

Let's address a common pitfall many entrepreneurs face—sunk cost bias. I discuss how this bias can lead you to continue investing time, money, and energy into projects or paths that are no longer beneficial, simply because you've already invested so much in them. I'll explain how you can identify this bias, why it's important to recognize the costs of inaction and opportunity costs, and how to give yourself permission to pivot and take new opportunities.

This episode aims to help you make more informed decisions, avoid driving your business into the ground, and learn when to change course. Tune in for insights that could save you time, money, and stress.

What You'll hear in this episode:

[0:50] The Sunk Cost Bias Explained

[1:55] Recognizing and Overcoming Sunk Costs

[3:10] Opportunity Costs and Business Decisions

[5:15] Adapting and Having a Plan B

If you like this episode, check out:

Start with This Financial Metric (Financial Priority Formula Part 1)

Where Are the Best Places to Look to Find Cost Savings?

4 Brutally Honest Facts About Why Your Business Is Losing Money

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why I Didn't Pick an Industry Niche Jan 31, 2025

Show notes

In this episode, I dive into the topic of industry niches, sharing why I chose not to limit myself to a specific industry and how focusing on core values instead has driven the growth and success of my business. Learn about the importance of identifying who you want to serve, not just by their industry, but by their attitudes, behaviors, and alignment with your core values. Discover practical tips on how to apply this approach to scale your own business, save on taxes, and create lasting wealth. Plus, find out more about our power sessions designed for businesses at various stages of growth. Get ready for an insightful conversation that challenges conventional niche advice and offers a fresh perspective on achieving business success. What You'll hear in this episode: [0:50] The Myth of Industry Niches [2:25] Defining the Ideal Client [5:05] Core Values and Client Relationships [9:10] Diverse Client Portfolio [11:55] Power Sessions for Smaller Businesses If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? Never Let Your Scarcity Show Creating Clients for Life with Racheal Cook Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

Shannon's Appearance on "She Believed She Could" Podcast with Allison Walsh Jan 29, 2025

Show notes

Today, I am re-sharing an episode from when I was the guest on the 'She Believed She Could' podcast. I had the pleasure of being interviewed by the host, Allison Walsh. I share my journey into accounting, which began on a dare from my father. Little did I know that demystifying financial management for small business owners would become my passion.

We discuss the importance of proactive financial planning, the benefits of having a fractional CFO, and my podcast. I emphasize the need for ongoing financial oversight and I offer practical advice for entrepreneurs at any stage. Join us for a fun and insightful conversation packed with valuable tips on scaling your business, tax strategies, and keeping more of what you earn.

What You'll hear in this episode:

[01:55] Shannon's Journey into Accounting

[04:40] Essential Financial Advice for Entrepreneurs

[07:40] Proactive Financial Planning

[10:50] Working with Shannon and Her Services

[12:35] The Keep What You Earn Podcast

[14:30] Confidence and Core Values

If you like this episode, check out:

Don't Stop Playing the Long Game

Using a Simple Approach to Building Wealth with Tess Waresmith

The Little Things That Unlocked Growth in My Business and Life

Check out the " She Believed She Could" Podcast: https://podcasts.apple.com/us/podcast/she-believed-she-could-podcast/id1505347834

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Are You Sabotaging Your Own Cash Flow? Jan 27, 2025

Show notes

In this episode, I'm diving into the critical differences between profit and cash flow, comparing cash flow to the metabolism of your business's money. I'll share some of the most common mistakes I see business owners make that can sabotage their cash flow—like paying off credit cards too early or being too relaxed about collections. I'll also explain why prioritizing employee payroll over other financial obligations is non-negotiable and offer a fresh perspective on the timing of estimated tax payments. Together, we'll explore how to truly understand your business's financial landscape, and I'll leave you with actionable advice to help boost both your profitability and cash flow. Don't miss this episode, packed with insights and tips to help your business thrive! What You'll hear in this episode: [0:35] Understanding Cash Flow vs. Profit [2:05] Common Cash Flow Mistakes: Credit Card Payments [4:25] Prioritizing Payroll Over Other Expenses [5:00] Effective Collection Processes [6:40] Rethinking Estimated Tax Payments If you like this episode, check out: The Five Money Metrics You Need Maximize Profit and Cash Flow (Financial Priority Formula Part 2) Crafting a Profit Plan That Drives Your Business Forward Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Shannon's Appearance on "The Abundant Accountant Podcast" with Michelle Weinstein Jan 24, 2025

Show notes

Dive into this conversation I had on "The Abundant Accountant" podcast with Michelle Weinstein. As a fractional CFO and business owner, I have been thriving by using podcast appearances as a lead generation. I share my journey running my own fractional CFO practice, and how leveraging podcasts has helped me achieve a fivefold increase in annual recurring revenue.

We dive into the nuts and bolts of how to select the right podcasts, craft compelling pitches, and create captivating content that resonates with your target audience. Tune in to learn actionable steps to multiply your client base by becoming a podcast guest. Make sure to have your notepad ready as this episode is packed with insights you don't want to miss!

What You'll hear in this episode:

[1:55] The Power of Podcasting for Lead Generation

[3:50] Shannon's Journey: From Order Taker to Fractional CFO

[9:45] Choosing the Right Podcasts

[15:05] Identifying the Podcasts That You Would Like to Be on

[18:00] The Importance of Pitching Enough Since You Will Only Get on 10% of the Shows You Pitch

[23:40] Understanding Direct and Indirect Reach

[24:05] Finding Podcast Hosts

[25:35] Effective Presentation Tips

[27:10] Focus on the Why, Not the How

[31:10] Promoting Yourself Effectively

[36:10] Creating Engaging Content

If you like this episode, check out:

Captivating an Audience Through Story with Mike Ganino

Discover Your Value by Serving More with John Ray

Using Community and Personal Brand to Drive Growth with Kirsten Halik

Check out The Abundant Accountant Podcast: https://podcasts.apple.com/us/podcast/the-abundant-accountant-leads-sales-business-growth/id1434765546

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper into our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

My 3 Favorite Interview Questions Jan 22, 2025

Show notes

Don't miss these three must-ask interview questions that can save you from costly hiring mistakes. Learn the importance of understanding a candidate's strengths and weaknesses, gathering insights from their past feedback, and recognizing their core values to ensure a great fit for your team. Whether you're new to interviewing or looking to refine your hiring process, this episode offers actionable tips to help you discover the ideal candidates for your business. What You'll hear in this episode: [00:50]The High Cost of Hiring the Wrong People [01:20]Key Interview Questions for Hiring Success [02:40] Evaluating Candidate Strengths and Weaknesses [04:00] Constructive Feedback and Employee Motivation [06:10] The Ultimate Interview Question: What Will Make You Quit? [09:30]Ensuring Value Alignment in Hiring If you like this episode, check out: Managing the Employee Expectation Gap How to Hire Top Talent with Jamie Van Cuyk The Best Hiring Skill You Need Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I Don't Do My Own Books as a CPA - Here's Why Jan 20, 2025

Show notes

In this episode, I dive into why as a seasoned CPA and accountant, I have chosen not to handle my own bookkeeping. I share insights on the importance of outsourcing, drawing from my personal experience. Listen in to understand why delegating bookkeeping tasks, even if you're capable of doing them yourself, can lead to better business decisions, more efficient operations, and ultimately, greater success.

Discover the value of clear expectations, designing your financial reports for ongoing use, and the benefits of having a trusted professional manage your books. Whether you're a founder or a solo entrepreneur, this episode will help you rethink how you approach your financial management.

What You'll hear in this episode:

[0:15] Why I Don't Do My Own Books

[1:05] My bookkeeper, Misa Bacon

[2:00] The Importance of Accurate Bookkeeping

[3:35] Designing Your Financial Reports

[5:35] Outsourcing for Efficiency

If you like this episode, check out:

How to Make Spending Decisions

How You Know You Need a CFO

What to Look for in a Bookkeeper with Misa Bacon

Check out Perfectly Kept Books:

Website: https://perfectlykeptbooks.com/

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Do I Tell My Employees I'm Planning to Exit? Jan 17, 2025

Show notes

In this episode, I dive into one of the most challenging conversations you'll face as a business owner – informing your employees about your business exit. I discuss the importance of timing, transparency, and empathy when breaking this news. Understand the impact this conversation can have on your team and learn strategies to maintain stability and morale. From managing expectations to negotiating terms that protect your employees' interests, discover how to navigate this complex process smoothly. Tune in for actionable advice to ensure a positive transition for your business and your team. What You'll hear in this episode: [01:10] Timing and Approach: When and How to Break the News [01:25] Retaining Your Core Team [02:15] Managing Employee Reactions [03:35] Ensuring a Smooth Transition [04:10] Negotiating Terms and Non-Competes [06:55] Financial Considerations and Seller Financing [09:35] Final Thoughts: Communicating an Exit Effectively [09:55] Final Thoughts: Communicating an Exit Effectively If you like this episode, check out: The Five Steps to Selling Your Business Mapping Your Own Journey to Financial Freedom with Justin Buonomo What Are the 3 Things You Need to Know Before Buying a Business? Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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