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Just One Tip from Your Podcast Performance Coach — Podcasting
Just One Tip from Your Podcast Performance Coach

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/

Latest Episodes:

233 How Repelling Listeners Can Actually Boost Your Podcast ROI Apr 15, 2025

Show notes

Book your free PRIVATE Podcast Coaching Call.

Trying to attract everyone with your podcast?

You might be turning off your best potential clients. In this episode, I'm making the case for intentionally repelling the wrong listeners to make your show way more effective as a business tool.

In this episode of Just One Tip From Your Podcast Performance Coach, you'll learn:

Why a bigger, broader audience isn't always better
How trying to be everything to everyone can hurt your ROI
The difference between reach and resonance
What a country bar (yep, really) can teach you about podcast marketing
Simple ways to clarify who your podcast is really for

If you're podcasting for your business, then every episode should help you build trust with the right listeners. The ones who are more likely to engage, convert, and ultimately become clients.

But if your branding is too vague, your content is too broad, or your tone doesn't match your ideal customer, your audience won't feel like they've found their place. They won't feel seen, understood, or interested in what comes next.

And if your audience is full of the wrong people, it doesn't matter how great your mic is or how much energy you bring to your episodes, your podcast won't deliver ROI.

So, instead of obsessing over getting more listeners, focus on getting the right ones. In this episode, I'll show you how to make that shift and why it matters.

Here's what you'll walk away with:

A fresh way to think about how clarity can lead to stronger listener connections
Practical ideas for making your podcast more aligned with your ideal audience
Tips for adjusting your messaging and content to attract the right people
Why being niche isn't limiting—and how it can actually help you grow

Remember, being clear about who your podcast is not for makes it way easier for the right people to find and connect with you.

Want help getting clear on your ideal audience?

We do that inside the Podcast Tune-Up program—a 6-step coaching experience that helps business owners improve their podcast strategy, messaging, and ROI.

Book a free podcast coaching call and let's talk about how to align your show with your ideal listener.

👉 Learn more at PodcastPerformanceCoach.com

232 Are You Using the Wrong Podcast Format? Here's How to Fix It Apr 01, 2025

Show notes

BOOK A FREE PODCAST COACHING CALL NOW!

Get on Tim's Calendar here: https://calendly.com/timwohlberg

Choosing the wrong podcast format could be costing you leads and listeners. Here's how to pick a format that actually grows your business.

Your podcast format might seem like a small decision, but it's a big one, especially if your podcast is part of your marketing strategy.

In this episode, I walk you through why choosing a podcast format by default (usually the interview style) can cost you big time—and how to choose the one that will actually serve your listener, showcase your expertise, and help grow your business.

What we cover in this episode:

The biggest mistake most new podcasters make when choosing a format
Why "everyone else is doing it" is a terrible reason to use the interview style
Solo, interview, NPR-style, and panel formats—and how to know which one's right
How to choose a format that aligns with your business goals
When to blend formats (and how to do it right)
The importance of structure, consistency, and listener expectations
How the right format builds authority and helps generate leads
The two questions that should drive every podcasting decision you make

Whether you're launching a new podcast or trying to improve one that's underperforming, this episode will help you rethink how you show up for your audience and make sure your format is doing its job.

If you're still not sure what format will serve your business best, we can help.

Book a FREE podcast coaching call at PodcastPerformanceCoach.com

Or check out our 1:1 coaching programs:

→ Concept to Casting for new podcasters

→ Podcast Tune-Up for shows that need realignment

Don't let the wrong podcast format keep you from the results you want.

231 Want to Start a Podcast? Here's What You Actually Need to Succeed Mar 18, 2025

Show notes

Don't Start a Podcast Without a Plan (4 Steps to Launch a Podcast That Works)

Already have a podcast? Fix what's not working with the Podcast Tune-Up:

Starting from scratch? Get 1:1 coaching with Concept to Casting:

Book a FREE podcast strategy call to see where your podcast fits in your business:

PodcastPerformanceCoach.com

Thinking about starting a podcast for your business?

Got a mic? Then you're good to go!

WRONG. You're already off track.

A podcast can be an incredible tool to build authority, generate leads, and grow your business—but only if it's done right. In this episode, I'm breaking down 4 essential steps to launching a podcast that actually serves your business.

In this episode, you'll learn:

Why knowing your business first is critical (and the 4 questions to ask yourself before you launch)
How to align your podcast with your brand so it attracts the right audience
The key to making your podcast a lead-generating machine (instead of just a fun side project)
Why ROI matters more than downloads—and how to measure success the right way

Bonus: Want a podcast that works for your business? Let's make sure it's built for success.

Book a free coaching call to get clarity on your podcast strategy:

https://calendly.com/timwohlberg

Resources & Next Steps:

Already have a podcast? Fix what's not working with the Podcast Tune-Up:

Starting from scratch? Get 1:1 coaching with Concept to Casting:

Book a FREE podcast strategy call to see where your podcast fits in your business:

PodcastPerformanceCoach.com

230 Is Your Podcast Brand Confusing Your Audience 4 Red Flags to Fix Now Mar 04, 2025

Show notes

Get your Podcast Tune-Up today: PodcastPerformanceCoach.com/podcast-tune-up.

Your podcast branding might be turning listeners away without you even realizing it! From vague names to misaligned messaging, these mistakes could be hurting your show's growth.

In this episode, I break down 4 branding red flags that might be confusing your audience and keeping your podcast from attracting the right listeners.

4 Red Flags Your Podcast Branding Needs a Fix

Your podcast name is too vague, generic, or unclear
Your branding doesn't match your business or niche
You don't have a tagline that explains your show's value
You're not speaking the language of your ideal audience

A confused audience won't stick around. Let's fix that. Tune in for practical strategies to align your podcast branding with your business and audience.

Fix Your Podcast Branding & Get More Listeners and Leads

If your podcast isn't attracting the right listeners or converting them into leads, it's time for a Podcast Tune-Up. One of the six steps in our program is making sure your podcast is on-brand, on-message, and optimized for the right audience.

Get your Podcast Tune-Up today: PodcastPerformanceCoach.com

229 Want to Turn Podcast Listeners into Leads? Use This Engagement Strategy Feb 18, 2025

Show notes

🎯 Podcast Tune-Up: Make sure your podcast is optimized to attract and engage the right audience → PodcastPerformanceCoach.com/podcast-tune-up

🎯 Not Sure What's Wrong with Your Show? Find out by doing my 7-point free Podcast Audit → PodcastPerformanceCoach.com/free-podcast-audit

Don't Just Talk—Listen! How to Actually Engage Your Podcast Audience

Your podcast shouldn't be a one-way street. If your audience is only passively listening and never engaging, you're missing a massive opportunity.

In this episode, I share:

✔ The 3 best places to engage with your audience

✔ How to ask questions that actually get responses (I'm polishing up an old Radio Gem)

✔ The #1 mistake podcasters make when trying to boost engagement

If you're podcasting for your business, engagement isn't just about growing your audience—it's about building relationships, refining your message, and turning listeners into leads.

Ready to make engagement EASY? Here's what we cover:

The 3 Best Places to Engage Your Podcast Audience:

1️⃣ Social Media – Pick ONE platform and optimize it. No scavenger hunts! Tell listeners exactly where and how to engage.

2️⃣ Private Communities (Substack, Facebook Groups, etc.) – Build deeper relationships off social media.

3️⃣ Your Email List – Newsletters don't have to be one-way! Use your emails to start real conversations.

BONUS: How to Ask for Engagement the Right Way

Most podcasters ask the wrong questions—so nobody responds. I share my black-and-white question strategy (a talk radio secret!) that will instantly boost engagement.

Links & Resources Mentioned in This Episode:

🎯 Podcast Tune-Up: Make sure your podcast is optimized to attract and engage the right audience → PodcastPerformanceCoach.com/podcast-tune-up

🎯 Substack for Podcasters: A powerful platform for audience engagement → Substack.com

🎯 Not Sure What's Wrong with Your Show? Find out by doing my 7-point free Podcast Audit → PodcastPerformanceCoach.com/free-podcast-audit

Listen now and stop the one-way engagement today!

228 3 Essential Places Your Show Needs to Live for Podcast Discoverability Feb 04, 2025

Show notes

FREE Podcast Audit - a quick 7-step diagnostic tool to uncover what's working, what's not, and how to fix it.

Get a REE Podcast Audit HERE

Need a Podcast Tune-Up? Improve your podcast ROI with 1-on-1 coaching.

Podcast Tune-Up Details

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If your downloads are low, your show might not be as discoverable as you think. And that's costing you listeners and leads. Here's where your podcast must live to maximize growth.

The 3 Places Your Show Needs to Live to Fully Optimize Your Podcast

1️⃣ Your Website

Your podcast should be on your business website for SEO benefits, improved searchability, and to help convert listeners into clients.

No website? Podpage is an easy-to-use option for podcasters. Check it out here.

2️⃣ Every Podcast Platform

Are you only on Spotify? That's a lot of missed opportunities. Your podcast needs to be on all major platforms, including:

Apple Podcasts
Spotify
Amazon Music
iHeartRadio
Overcast, Pocket Casts, and more

Check your podcast host's distribution settings to make sure you're reaching the widest possible audience.

3️⃣ YouTube & YouTube Music

YouTube is a search engine powerhouse and one of the fastest-growing places for podcast consumption. Even if you don't record video, you should:

Create a dedicated YouTube channel for your podcast
Upload audio episodes with a static image or waveform
Make a playlist and turn it into a podcast on YouTube Music
Optimize descriptions for search—don't copy/paste from your website or podcast apps

Need help setting this up? Listen to Episode #203: Google Podcasts is Dead! for a step-by-step guide.

Note: Each platform should have a slightly different description to improve discoverability. Google penalizes duplicate content.

Ready to Get More Listeners?

If your podcast is available everywhere but still isn't driving leads or sales, it might be misaligned with your business.

Take the FREE Podcast Audit—a quick 7-step diagnostic tool to uncover what's working, what's not, and how to fix it.

🔗 Get the FREE Podcast Audit here.

Find full show notes & resources at PodcastPerformanceCoach.com.

227 Are Your Podcast Titles Killing Your Growth? Here's How to Fix Them Jan 21, 2025

Show notes

Get Your Free Podcast Audit Here

Are your podcast episode titles helping your show thrive, or are they holding it back?

A poorly written title can kill your downloads, lose listeners, and leave your podcast buried in search results. But here's the good news: you can fix them!

In this episode, I'll show you how to breathe new life into underperforming episodes by giving their titles a makeover. Learn how to:

Identify which episode titles need an update (hint: look for low performance, outdated relevance, or poor SEO).
Craft new titles that grab attention, create curiosity, and resonate with your target audience.
Use actionable language, numbers, and keywords to boost discoverability and drive clicks.
Avoid the dark side of titling—no clickbait or empty promises here!
Experiment, track performance, and use insights to optimize future episodes.

Your episode titles are your first impression and your biggest opportunity to stand out in a crowded podcast landscape. Whether you're trying to attract new listeners, generate leads, or increase downloads, this simple strategy can make a massive difference.

Don't let stale titles stop your show's success. Start optimizing and watch your podcast grow!

Need help diagnosing other factors holding your show back? Grab my free Podcast Audit at PodcastPerformanceCoach.com or find the link in the show notes. It's a quick and easy way to check your podcast's alignment with your business goals and get actionable insights to improve your ROI.

Listen now and make your titles work as hard as you do!

Step-by-Step Guide to a DIY Podcast Audit Improve your PODCAST ROI in less than 1hr. FREE 7-Point Podcast Audit for Entrepreneurs

https://podcastperformancecoach.com/free-podcast-audit/

Additional Resources:

https://podcastperformancecoach.com/081-why-you-need-good-episode-titles-for-your-podcast/

https://podcastperformancecoach.com/139-top-3-mistakes-to-avoid-with-podcast-episode-titles/

226 Is Podcasting a Good B2B Marketing Technique? Jan 07, 2025

Show notes

Think podcasting is just for B2C? Think again.

I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right.

Here's what you'll discover in this episode:

Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.
Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.
Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.
Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.
Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.

You'll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.

Episode #222:

https://podcastperformancecoach.com/222-generate-quality-leads-podcast/

Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.

Check out the Podcast Tune-Up Program

or learn more about Concept to Casting Podcast Launch Program on my website:

PodcastPerformanceCoach.com.

225 Top Podcast Trends for 2025 Every Podcaster Needs to Know Dec 24, 2024

Show notes

What's Next for Podcasting in 2025? (Hint: It's Not Just About Video)

Podcasting is growing up fast, but are you keeping up? From political candidates hitting the mic to the rise of video podcasts, 2024 was wild—and 2025 is shaping up to be the same. Are you staying ahead of the curve?

I found a great article on Cohost's website about what 2025 has in store for podcasters. I'll link to those 25 trend predictions in the show notes if you want a more in-depth look into the future. But here are mt top 3 from the list.

Here's what you'll learn in this episode:

Creative Monetization Tactics: Discover new ways to make your podcast work harder for your business. Dynamic ads, private podcasts, and more!
The Rise of Video Podcasting: Why video matters more than ever—but why you shouldn't jump on the bandwagon without a plan.
The Power of Authenticity: In a world flooded with AI, your unique voice is more valuable than ever.
The Case for Micro Podcasts (Bonus Trend): Why shorter, snackable episodes might be the next big thing.

Why this matters for you:

If you're an entrepreneur using your podcast to generate leads, establish authority, or boost sales, these trends are worth paying attention to. But here's the kicker: trends come and go, and not every trend is right for your show. I'll share how to stay listener-focused and make the right decisions for your podcast and business.

Mentioned in this episode:

Want to align your podcast with your business goals? Check out the Podcast Tune-Up Program for a step-by-step guide to realigning your show and boosting your ROI.
Link to the full 2025 podcast trend predictions from Cohost (in the show notes).

Stay ahead of the curve, stay true to your audience, and make 2025 your podcast's best year yet.

Learn more about the Podcast Tune-Up Program → PodcastPerformanceCoach.com

224 Podcast Coach's Top 3 Podcast Microphone Review (Mics for Every Budget) Dec 10, 2024

Show notes

Make Your Mic Matter: My Top Podcast Microphone Picks

Your microphone is the most critical piece of podcasting equipment, yet too many podcasters are using the wrong one—or using it the wrong way. In this episode, I'll help you choose the best microphone for your podcast, no matter your budget.

We're talking about:

Why your microphone can make or break your podcast.
The truth about the Blue Yeti and Joe Rogan's Shure SM7B. - If it's too late and you already bought the Yeti - WATCH THIS video on how to use the YETI properly - https://youtu.be/0W7B7kxQdmc
My top 3 microphone recommendations for beginners, intermediate podcasters, and pros.

Plus, I'll share tips on how to optimize your sound with simple tweaks to your recording environment and technique. Whether you're just starting out or looking to upgrade, this episode will help you sound like a pro.

Links and Resources Mentioned in This Episode:

Invest in your podcast's success and discover how the right microphone can elevate your sound, your authority, and your impact.

Let's make your mic matter!

Ready to upgrade your podcast mic setup?

Check out my recommendations and get started sounding better today.

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