Ryan McMillan is a Navy Seal and owner of Grayboe and Reactor. Ryan stops in to share stories and catch up on all things marketing. https://www.grayboe.com
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John Bartolo Show - Ryan McMillan
Short Summary:
In this episode, John interviews Ryan McMillan, Navy Seal and co-founder and President of Grayboe, “the People’s Riflestock” by working class Americans made for working class Americans. Ryan shares his background of growing up as the son of Kelly McMillan around McMillan Fiberglass Stocks and how it led him to co-founding Grayboe. John and Ryan talk about the long range industry, values, gun ownership, second amendment, the election and more. They also discuss the importance of content curation and effective media especially in an industry can be controversial.
Long Summary:
In this episode, John interviews Ryan McMillan, Navy Seal and co-founder and President of Grayboe, “the People’s Riflestock” by working class Americans made for working class Americans.Ryan shares his background of growing up as the son of Kelly McMillan and McMillan Fiberglass Stocks and how it led him to co-founding Grayboe. John and Ryan talk about the long range industry, values, gun ownership, second amendment, the election and more. They also discuss the importance of content curation and effective media especially in an industry can be controversial.
Listeners will appreciate McMillans’s experience, insight and desire for Americans to have the freedom to be experienced gun owners. In closing, John asks for you to leave a review anywhere that podcasts are available. As always, thank you for listening, and please share with your network.
Timestamps:
0:07 — John thanks sponsors.
0:51 — John introduces his guest, Ryan McMillan.
1:47 — John asks Ryan about the brand and how he got into the industry.
14:00 — John asks Ryan about gaining traction in the long range space.
17:30 — John asks Ryan what he tells people who want to build their own long range gun.
23:09 — Ryan talks about his goal with Grayboe.
25:45 — Ryan talks about where he sees his business going in 5-10 years.
40:00 — John and Ryan talk about gun production and gun ownership surrounding the election.
54:00 — John and Ryan discuss the conversation on both sides around the second amendment.
59:00 — John and Ryan talk about context and content curation.
1:10:00 — John talks about the efficiency of media.
1:21:00 — John and Ryan talk about the election.
1:24:00 — Ryan shares that people can find him at Grayboe.com which links to all social media.
1:25:00 — John asks for reviews and thanks sponsors again.
Key Quotes:
“In my 15 years in the industry, gun prices have fallen. It’s getting really hard to sell high end rifles….now, if you don’t shoot one MOA, you can’t even sell a gun.” Ryan McMillan
“99% of the barrells out there, shoot sub-MOA.” -John Bartolo
“If you want to shoot well, you’ll definitely have to spend some money.” -Ryan McMillan
“The long range part of the market is so unique. We don’t ebb and flow with the rest of the market.”
“I call it the hockey of shooting sports.” - John Bartolo
“To everybody listening, go to a gunsmith. We could spend a whole podcast on the stay at home guy.” -John Bartolo
“All gunsmiths aren’t created equal. Do your research.” -Ryan McMillan
“My goal is to be the best stock maker with the best materials.” -Ryan McMillan
“When we started our company, we knew it would succeed in our process and production.Now, we are focusing more on the customer.” Ryan McMillan
“I hope a big percentage of new gun owners will become big time shooters.” -Ryan McMillan
“When Antifa says they’re coming to the suburbs, what gun are you going to choose? It’s not going to be a pistol!” -Ryan McMillan
“The NRA is responding with defense. There is no offensive. The best defense is a good offense.” Joe Bartolo
“Hundreds of millions of people have died at the hands of their government. That’s why the second amendment is important.” -Ryan McMillan
“Second amendment should be a subculture that should be recognized.”
“It can’t be about the gun, it has to be about the person.”
“When you’re in the creative space of your business, you don’t necessarily get quantitative results right away.”
“You must understand the difference between marketing, advertising and branding.”
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