Jason Khalipa Podcast

Latest Episodes:

Episode 76 | MDV | Essential Equipment Oct 29, 2019

Show notes

"This episode originally aired on Shrugged Collective on 10/14/19 At NCFIT and the NCFIT Collective, we get countless questions about equipment. Today, Jason and MDV list out which pieces of equipment to prioritize when opening a gym. The two get into the nitty gritty details when discussing equipment and explain both how to utilize space effectively and the best practices we’ve found being in the fitness industry (specifically group style training) the last decade. The boys aren’t afraid to ask the hard questions, discuss financials, and set gym owners straight when it comes to needs vs. wants. Whether you’re brand new to the fitness industry, or are looking to capitalize on your current business, today’s episode has great takeaways for you!"

Episode 73 | Founder of GORUCK Jason McCarthy | Building a Business and the Journey of GORUCK Oct 29, 2019

Show notes

"This episode originally aired on Shrugged Collective on 9/23/19 Whether you’ve opened a gym, are an entrepreneur, or an aspiring business owner, today’s episode is for you. Founder of GORUCK, Jason, shares the journey (or should we say “ruck”) of GORUCK from the beginning to its present day success. From learning how to fail fast, to creating culture, finding meaning and purpose, and defining success, the evolution of GORUCK lends insight to even the most seasoned business owner. Jason is not afraid to share his perceived failures, as each one provided an opportunity for growth and learning, and ultimately steered GORUCK to success. Throughout today’s episode, Jason’s raw honesty shows just what it takes to be successful in the business of fitness. "

Episode 74 | MDV & Gabe Yanez | Confident and Conscious Coaching with the NCFIT Collective Oct 29, 2019

Show notes

This episode originally aired on Shrugged Collective on 9/30/19 Today Jason is tagging up with M.D.V and Gabe, NCFIT staff members, seasoned coaches, and the front line for all things NCFIT Collective. In this conversation, the boys are diving into common questions the company receives in regards to programming, coaching development, successfully introducing new coaches to your community, working with athletes of all skill levels, managing large classes, and time management. With over a decade of experience in the fitness space, this team is dropping major knowledge for coaches and gym owners alike.

Episode 75 | Sal Frisella | Stepping Up Supplements With 1st Phorm Oct 29, 2019

Show notes

"This episode originally aired on Shrugged Collective on 10/7/19 In today’s show, Jason sits down with 1st Phorm president, Sal Frisella, to take a crash course in customer service. Prior to today’s episode, Sal and the 1st Phorm team held a 5k event in St. Louis to honor a fallen police officer. That event in and of itself is a testament to the great work happening at 1st Phorm. Sal believes in leading by example and creating unparalleled culture. While discussing the evolution of 1st Phorm, listeners can track key decisions that lead the company’s to its success today. With over 10,000 representatives, a 110% money-back guarantee, and providing an environment for success, 1st Phorm is outlining what it truly means to be in the people business."

Episode 71 | Co-Founders of BUBS Naturals TJ Terrara & Sean Lake | Protein With a Purpose Oct 29, 2019

Show notes

"This episode originally aired on Shrugged Collective on 9/9/19 On today’s episode, Jason sits down with the co-founders of Bubs Naturals, Shawn and TJ, to talk shop. On the surface Bubs looks like your go-to, all-natural supplement company (which it totally is), but, as you’ll learn on today’s show, is so much more than that. For any of you that have ever worked your way through the hero WOD, “Glen,” you too have paid tribute to the ‘why’ behind Bubs. It is clear that Shawn and TJ are the epitome of grassroots business owners that are doing the right thing for the right reasons. The two take listeners through the beginnings of Bubs, their unlikely business choices, how they maintain a healthy business partnership, and what true customer service really is. "

Episode 72 | MDV | Let's Talk Scaling Oct 29, 2019

Show notes

"This episode originally aired on Shrugged Collective on 9/16/19 Today is all about scaling! As gym owners and coaches, we can talk about the importance of scaling until we are blue in the face—but can you eloquently relay this information to your athletes? How about how to address a room full of athletes at different levels with different needs—how do you run an effective class and not lose anyone in the process? Today, Jason and M.D.V, answer all of these common questions and share best practices for providing a top-notch experience to every athlete in your class regardless of their skill level. Today’s episode is a must listen for anyone that spends time on the coaching floor. Enjoy!"

Episode 70 | CEO & Founder of Huron, Matt Mullenax | Know Your Consumer by Being Your Consumer Oct 29, 2019

Show notes

"This episode originally aired on Shrugged Collective on 9/2/19 If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!"

Episode 68 | MDV | Keeping Your Coaches Oct 29, 2019

Show notes

This episode originally aired on Shrugged Collective on 8/19/2019 Today is all about coach retention and best practices for staff satisfaction. From pay grade and bonuses/incentives to creating culture and building rapport, today’s episode shares what we’ve learned about employee gratification over the last 11 years at NCFIT. Fitness aside, anyone in the service industry has a takeaway or two from today’s show. Sit back, relax, and enjoy!

Episode 69 | Dr. Kelly Starrett | The Ready State and Moving Better Oct 29, 2019

Show notes

This episode originally aired on Shrugged Collective on 8/26/19 Today is all about the evolution of mobility. Jason sits down with mobility guru, New York Times Best-Seller, and Doctor of Physical Therapy, Kelly Starrett, to discuss the on-going growth and development of the fitness space and what the future holds. Comparing trends in business to the development and emphasis on mobility in fitness, the two explain their decisions to rebrand, highlight coaching development, and how they’ve become industry leaders. Most excitingly, Kelly shares his latest project ‘The Ready State,’ that launches in November. This will be an absolute game changer for athletes, affiliate owners, coaches, and everyone in between. Enjoy!

Episode 67 | Joe Gigantino | Profit Isn't A Bad Word Oct 24, 2019

Show notes

Today is all about increasing profit! Joe Gigantino is an OG when it comes to the fitness industry, and truly knows what it means to “always be closing.” Working in the fitness industry, we’re put in the unique position to exponentially increase profit, and in today’s episode, Joe breaks down how to do just that. If you’re ready to get up, grind, and improve your business—get fired up for today’s show, it’s for you!

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