Jason Khalipa Podcast

Latest Episodes:

Episode 116 | Jason Khalipa | C's Get Degrees, But Not Much Else Sep 24, 2020

Show notes

Jason is spitting some fire on today's solo-cast. We've all heard (or justified our actions with) the saying "C's get degrees," but that's about all they'll get you. Jason tells it like it is on today's episode, and will make any business owner think a little harder about their business decisions. It's time to get honest! Where is there room for improvement in your gym/business? Let's level up!

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Episode 115 | Jason Khalipa | So, You Want To Open A Gym? Sep 17, 2020

Show notes

Today's solo episode comes from the DM! Jason gets questions from gym owners and coaches all the time, and this question seems to come up quite a lot: "Should I take over an existing operation or open my own gym?" Weighing the pros and cons of both, Jason explores leases, TI, talent, ROI, and other factors that should play a role in making your decision. This one is a hot topic and full of information for current and prospective business owners! Enjoy!

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Episode 114 | Gabe Yanez | Mindset and Marketing Sep 10, 2020

Show notes

Today Jason is sitting down with NCFIT Sales and Marketing Director, Gabe Yanez. The two discuss a bit about Gabe's background in sales and how his career led him to his current position with NCFIT. With a unique vantage point from interacting with hundreds of gym owners, Gabe shares some of the trends he's noticed and the opportunities he sees in the space for those ready to execute at the right time.

Gabe lends insight into some valuable mindset shifts when it comes to selling and talks about how essential it is that everyone in the fitness space continue to sell, regardless of the recession the economy may slip into.

This one is packed with valuable marketing insights, mindset shifts, and sales tactics that will help every coach, gym owner, and entrepreneur that tunes in. Enjoy!

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Episode 113 | Jason Khalipa | Expectation, Communication, and Starbucks Sep 03, 2020

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What do these things have in common? On today's solo episode, Jason explains just that. As a business owner, it's extremely important to clearly outline your expectation. This not only calls for effective communication and constructive conversation, but also leaves employer and employee on the same page and working towards a common goal. It's pumpkin spice season, y'all. We don't have time for someone messing up a coffee order!

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Episode 112 | Jason Khalipa | Reframing The Way We Think About Sales Aug 27, 2020

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Jason is rolling solo on today's show and changing the way we think about sales. Odds are, if you're in the fitness industry you got into this business because you love coaching... what nobody gets us ready for is the fact that this business also requires a lot of time and effort spent on sales and business development. Today's episode is for any coach or owner feeling stuck on sales, and lends a new way to approach the topic. Enjoy!

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Episode 111 | MDV | Words Have Weight Aug 20, 2020

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In this episode of the Business of Fitness Podcast, Jason is back with his compadre, MDV. The fellas are getting real about the "weight of your words." Sparked by a few recent events, the guys breakdown some of the common pitfalls in digital communication, how and why to ignore knee jerk reactions, and what it means to be "always on" as a professional. Before getting into the show's topic, MDV also introduces the 5-Week NCFIT ProDev Series, and how NCFIT is raising the bar in professional coaching.

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Episode 110 | MDV | Is It Time For A New Coach? Aug 13, 2020

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"If your coach is eating during class... it might be time to find a new coach." That very tweet spread like wildfire, and created one of NCFIT's most hot debates to date. So, in true Business of Fitness fashion, Jason and NCFIT's Chief Fitness Officer, MDV, sat down to talk it out. What's you're take on the position? Does eating pull away from professionalism on the coaching floor? Should coaches be eating between sets? Be sure to find out what the guys have to say on the topic! Enjoy!

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Episode 109 | Matt Mullenax | Ready or Not, Here E-Commerce Comes Jul 30, 2020

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We've got founder and CEO of Huron, Matt Mullenax, joining us on the show again today! Huron, a top tier, men's skincare line, just had their one-year anniversary! So, we figured what better timing than to have them on the show again! Today the guys are talking about branding, communications, e-commerce, first hires, and more. Max is a wealth of knowledge, and explains why it's better to get your hands dirty than to sit on the sidelines. Enjoy this one, owners!

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Episode 108 | Hayden Bowe & Dr. Stefi Cohen | Hybrid Performance, Business, and Fitness Jul 16, 2020

Show notes

On today's episode, Jason sits down with founders of Hybrid Performance, Hayden Bowe and Stefi Cohen. The three sit down to talk about the start of Hybrid Performance, and where the business is today. From mapping the move from virtual to brick and mortar, to the role of powerlifting in fitness training, and branding, the three cover more in this episode than most do in hours of conversation. This is a must-listen for all gym owners out there! Enjoy!

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Episode 107 | MDV & Gabe Yanez | What Happens When Your Coach Gets COVID-19 Jul 09, 2020

Show notes

Today's episode is the first of it's kind! Jason sits down with two of the guys behind the NCFIT Collective, MDV and Gabe, to host an NCFIT Collective Webinar. This topic is not only a current reality for NCFIT, but one that will most likely happen for other gym operations out there--so, we found it incredibly important to share this conversation with the greater community. Together, the three map out what policies and procedures NCFIT put in place to re-open safely, legalities, and the communications with coaches, staff, and members about an employee testing positive for COVID-19. This episode's goal is to help listeners better prepare for this possible situation, and get their action plan ready. If you're interested in more conversations like today's be sure to check out the NCFIT Collective (linked below), as we have multiple webinars throughout the month hosted there! Enjoy the show.

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