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    Business

    It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

    There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too.

    But so are thousands of others – and they’re doing it by shifting to a recurring revenue model.

    Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model – and it’s transforming the way they operate forever.

    No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month.

    So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community?

    That’s what our show host Shelli Varela explores in this podcast.

    You’ll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more.

    You’ll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income.

    This isn’t luck. There is a repeatable formula for producing a growing subscription income… and we’ll show you what it is within the episodes of this show.

    So if you’re thinking you’d like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too!

    The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!

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    Latest Episodes:
    015: How Membership Sites Can Help You Work Through Your Toughest Personal Struggles with Coach Tulin Apr 09, 2019
    Show notes

    How do you make light out of the darkest moments in your life?

    As a child, a lack of models in her size led Coach Tulin to struggle with body image - and ultimately helped her become a plus-sized model. Now, with a following of almost 400,000 people, Coach Tulin is showing others how to focus on getting healthier, stronger, and more mobile. Learn how she does it in today's episode!

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/14

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    014: How Jamie Swanson Niched Down to Stay in Her Zone of Genius and Achieve Professional Freedom Apr 02, 2019
    Show notes

    Jamie Swanson helps other photographers grow their businesses. She launched her first membership site in 2011, and provided comprehensive resources for photographers in SEO, sales, planning, and more. However, she found herself doing everything at the last possible minute - and despite having a huge audience, she struggled to grow.

    Then, her own search for a professional photographer led to a breakthrough that revolutionized her business forever. Now, she teaches personal brand photographers one thing: how to land their first 12 clients to build a reliable source of recurring revenue. With her new membership business, Jamie teaches photographers how to work with entrepreneurs and influencers to help them authentically connect with audiences - and share their stories in a split second.

    Today, Jamie joins the podcast to talk about why niching down gave her the power to scale her business in less time, how she uses her course to prequalify and onboard prospects, and why becoming the face of your business can better serve your clients.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/14

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    013: How To Turn Your Corporate Skills into a Powerful Membership Site with Catherine Watkin Mar 26, 2019
    Show notes

    After 23 years in sales, Catherine Watkin left her corporate career in search of fulfillment. After years of retraining and many conversations with her friends, she found herself brought back to sales, but in a completely new way.

    Now, Catherine is the UK's leading expert in authentic and heart-centered sales. She teaches gifted entrepreneurs who feel awkward about selling how to attract and enroll clients in a way that's in alignment with their values. Through her membership community, she helps people grow their businesses with integrity and stop saying, "I've got to grow this business."

    Today, Catherine joins the podcast to talk about coming back to a career that you didn't love in a way that you do, transitioning from offering a high-end online course to a membership site, and why there is no one business model for everyone - no matter what the old pros have told you.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/13

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    012: How Mary Gilkerson Turned an Artistic Dream into a Thriving Membership Business Mar 19, 2019
    Show notes

    When she finished graduate school, Mary Gilkerson had a portfolio and an MFA — but not the experience, skills, or tools to support herself as a working artist. She spent the next 20 years teaching painting to women all over the world, but also found herself at a crossroads: she could either stay in academia or become more active as her art career picked up momentum.

    She then started teaching painting online, but found herself challenged by launching multiple times per year. Now, at MaryGilkerson.com she takes a more holistic approach to teaching aspiring and working artists, including the skills you need to grow and run your artistic business.

    Today, Mary joins the podcast to share her journey from aspiring fine artist in New York to where she is today, how her great grandfather taught her about entrepreneurship, and how the membership model allows her to offer more than just painting classes while giving her the freedom she needs to create.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/14

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    011: How a Membership Site Filled a Massive Gap in Her Career With Janine Esbrand Mar 12, 2019
    Show notes

    When Janine Esbrand was growing up, she planned on becoming a lawyer, and she did just that. However, a legal mission trip to East Africa left her feeling like there was something missing when she worked on mergers and acquisitions. This led her on a journey of discovery — and into a new career as a coach. However, she struggled to work full-time in law, build her coaching business, and prepare for the birth of her son.

    During her maternity leave, she realized what she wanted to do: help women figure out what their careers look like post-motherhood. At LightBOX Coaching, she helps women make both career and family work. She provides support to moms as they return from maternity leave to their previous jobs, start new companies, or change direction altogether.

    Today, Janine joins the podcast to talk about combining your talents to find fulfillment, the different ways women juggle work and family life, and the unexpected gifts of running a membership site.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/14

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    010: Niching Down & Scaling Up — The Membership That Changed How Fertility Professionals Build their Practice Mar 05, 2019
    Show notes

    For seven years, Anna Saucier struggled with infertility. During that time, she became a practitioner in a natural charting method and medical treatment for restoring fertility, and began teaching this method to other clients. She built a business that she loved, but when she had two children of her own, she struggled to make time to see her clients one-on-one.

    Out of this struggle came a realization: using the membership model, she could help her fellow practitioners build their own client base. At Inspired Fertility Pro, she helps Natural Family Planning (NFP) & Fertility Awareness Based Methods (FABM) instructors ditch the overwhelm, reignite their passion, and turn it into profit.

    Today, Anna joins the podcast to talk about how the membership model allows her to have a greater impact while giving her more time for her family. You'll also hear about how she got over her fear of being anything less than perfect, and why even the smallest niche can be a viable foundation for a successful membership business.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/10

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    009: How Membership Sites Can Help You Do Good and Give Back with Rianne Klein Geltink Feb 26, 2019
    Show notes

    After working as a marketing director and helping for-profit companies for over a decade, Rianne Klein Geltink got an itch to take a year-long sabbatical and go on an epic road trip across Australia. When the road trip turned out not to be what she expected, she packed up and left for Bali, where she discovered two things that changed her life: digital nomadism and social entrepreneurship.

    In the months that followed, Rianne explored how to launch her first online business. She created Impact Business Base — an online membership community for startup social impact entrepreneurs.

    Today, she joins the podcast to talk about how she found her vision, why it's okay to adjust as you go, and why the world is up for people who want to do good.

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/09


    008: Helping Autistic Children Recover Through An "Accidental" Membership Site with Dr. Mary Barbera Feb 19, 2019
    Show notes

    When Dr. Mary Barbera's son was diagnosed with autism, she dove deep into the world of autism treatment - and quickly faced many unique challenges. She now provides online courses, community, and support for parents and professionals in over 60 countries using several membership sites - the first of which she launched by accident.

    As she began her deep dive into treating autism, she quickly discovered that it could take months to get in to see specialists, and losing that critical time for young children severely impacted development and recovery. Now, she serves people in over 60 countries on her mission to turn autism around for 2 million kids by the year 2020.

    Dr. Barbera joins the podcast to talk about her son's life-changing diagnosis, why the membership model is such a powerful way to address the serious lack of resources many parents are faced with, and the transformative results of her work.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/08

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!


    007: How Membership Sites Can Help You Grow Past Physical Boundaries, Give Back, and Change Lives for the Better Feb 12, 2019
    Show notes

    Kasey Hope is the owner of P'zazz Art Studio in Prattville, Alabama. After almost 12 years of teaching, her classes were maxed out beyond capacity. Furthermore, because her studio is located near a military base, many of her students were often moving away.

    To reach a wider audience and keep in touch with families as they left, Kasey created Whatever Letter — a membership course that teaches hand lettering, fosters deep relationships, and builds community outside of her studio.

    Today, Kasey joins the podcast to talk about the early versions of her membership site and what held her back, how TRIBE helped her to better serve her students, and how she uses Whatever Letter to collaborate, give to charity, and connect with people like never before.

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/07


    006: Finding Your Niche & Serving it Authentically - How a Stay-at-Home Dad Succeeded with Memberships Feb 05, 2019
    Show notes

    Tanel Jäppinen had been working in sales since he was 20 years old. However, when he became a father, he walked away from his career to start blogging about parenthood and fatherhood, struggling to launch a podcast along the way. After a lack of initial success, he returned to work.

    Over the next year, Tanel found a new niche to help address the challenges and struggles he faced as a parent. Now, he helps other parents form genuine, authentic relationships with their kids through his 12-month peaceful parenting membership. Unlike his previous projects, he was able to quickly build a Facebook following, a large mailing list, and a significant subscriber base — even making use of his previous sales skills along the way to build momentum.

    Tanel joins the podcast to talk about how his initial struggles helped him to find his true audience, getting over imposter syndrome, and using the tools that you already have in your toolkit to find success in new ways.

    FREE Guide – Launch & Grow a Profitable Membership Site

    Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/06


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