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    Business

    It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

    There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too.

    But so are thousands of others – and they’re doing it by shifting to a recurring revenue model.

    Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model – and it’s transforming the way they operate forever.

    No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month.

    So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community?

    That’s what our show host Shelli Varela explores in this podcast.

    You’ll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more.

    You’ll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income.

    This isn’t luck. There is a repeatable formula for producing a growing subscription income… and we’ll show you what it is within the episodes of this show.

    So if you’re thinking you’d like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too!

    The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!

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    Latest Episodes:
    125: From Procrastinator To Procrastination Coach May 18, 2021
    Show notes

    Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else.

    Now, at Procrastination Coach, she helps her patients ditch their stresses, fears, and the feeling of being "stuck" for good. She teaches productivity, self-discipline, and the essential steps to live without procrastination and to live a life of purpose and confidence.

    Today, Dr. Li joins the podcast to share her journey from procrastinator to procrastination coach, why there's no single path to success (and why that's okay), and the powerful ripple effect created when you help others unlock their potential.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/125


    124: Universal Lessons from a Gardening Expert May 11, 2021
    Show notes

    Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She's the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members.

    Now, at Nan Sterman's Garden School, she provides her students with a simple approach to starting seeds - one that anyone can do - to help them enjoy the bounty from their own gardens.

    Today, Nan joins the podcast to share her journey to becoming a gardening expert, how her membership serves as a supplement to her existing businesses, and how to start a business that's all about what you love and creates value for the people you serve.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/124


    123: The Profound Ripple Effect of Making Tech Easier May 04, 2021
    Show notes

    Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums.

    Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel, and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses online. She helps them narrow down their options, simplify their workflows, and conquer their fear of technology.

    Today, Kelly joins the podcast to tell the story of how her boredom as a young mother became the fuel she needed to transform her life, how she turned her learnings as an aspiring entrepreneur into the tools so many women like her needed, and the beauty of letting go of your fear and going all-in on what you really love.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/123


    122: Nutritionist Finds Niche In Diabetes Prevention Apr 29, 2021
    Show notes

    When the stress of being in work and school full-time took over, Lauryn Bryght wasn't able to make nutrition or fitness a priority. After being told she had high blood pressure and that she'd need to take medication for the rest of her life, she changed her diet and soon lost 97 pounds.

    Now, at The Food Boss Academy, Lauryn teaches people what they need to do to reduce their A1C level to prevent the onset of type 2 diabetes, even if it runs in their family. She provides her community with access to much-needed coaching, accountability, inspiration, and education.

    Today, Lauryn joins the podcast to share the story of her own food and nutrition journey, how she's using her membership to help people just like her, and the beauty of helping people make meaningful, lasting changes.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/122


    121: Winning the Game of Entrepreneurship Apr 20, 2021
    Show notes

    Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn't want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans.

    Now, at Envision + Thrive Academy, she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success without creating dozens of spreadsheets.

    Today, Michelle joins the podcast to share the story of how entrepreneurship became her lifeline when she needed it most, how she grew a business from $600,000 in revenue to over $12 million in sales within a year, and how to take the first step as you launch a membership of your own.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/121


    120: Your Online Business Breakthrough Apr 13, 2021
    Show notes

    By the age of 8, Alicia Forest launched her first business. She fell in love with singing and performing, but the people in her life pushed her toward a legal career. She took a variety of jobs after she graduated college, but nothing felt right.

    Now, at Lively Biz Business Club, she helps people get inspired, get educated, and launch online businesses of their own.

    Today, Alicia joins the podcast to share how she transformed her life, the magic of entrepreneurship, and what becomes possible for the entrepreneurs she leads, empowers, inspires, and emboldens.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/120


    119: Unlikely Entrepreneur Gives Peers the Power to Build Profitable Businesses Apr 06, 2021
    Show notes

    Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry.

    Now, at Five Minute Social Academy (FMSM) Pro, Jerry helps businesses create profitable social media strategies without big teams, big budgets, or feeling the need to post every day.

    Today, Jerry joins the podcast to share the story of how he rebounded after suddenly losing his career, used his existing skills to become a new kind of content creator, and how social media has changed the landscape for consumers and marketers alike.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/119


    118: Meet the Teacher Empowering Parents, Students, and Fellow Educators Alike Mar 30, 2021
    Show notes

    Dr. Gena Lester pursued a career in the fashion industry, but she discovered that she hated the work and felt like her love of education and entrepreneurial spirit were falling by the wayside. She decided to start a private school, had 80 students enrolled within two weeks, and spent the next 15 years as its leader. However, when her husband was diagnosed with Parkinson's, she needed to be able to show up for him at the end of his life.

    Now, at Accepted Academy, Gena helps teens get into great schools and provides parents with the support they need to show up for their kids along the way. Through membership groups for both kids and parents, she provides the guidance they need to get the results they've always dreamed of. She's also launching a new membership, Edpreneur Accelerator, to help fellow educators build businesses of their own.

    Today, Gena joins the podcast to share the story of how she turned her educational experience into a thriving membership business, how she tripled her revenue in 2020, and the beauty of closing your eyes and jumping.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/118


    117: Aspiring Authors Conquer Fear and Follow their Dreams! Mar 23, 2021
    Show notes

    Brian Dixon spent the first part of his professional life as a seventh-grade language arts teacher in Columbia, South Carolina. As he struggled to work with classrooms full of kids who couldn't read, he learned lots of tips on how to be a teacher - and knew he needed to write a book. He did all the steps, but in the wrong order, and became a business coach while amassing over a dozen rejection letters.

    Now, at Hope Writers, he encourages his members to get their message out by following the steps of the publishing process. He helps them engage their audiences and share meaningful words without sacrificing a meaningful life.

    Today, Brian joins the podcast to share what he learned from his own experiences with rejection, how he helps people conquer their fears and become published authors, and the power of surrounding yourself with people who have common goals.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/117


    116: Teaching Runners How to Do What They Love, Pain Free! Mar 16, 2021
    Show notes

    At the age of 40, Caroline Bjorkquist decided she was going to run a marathon. She dove deep into the world of running, and realized she wanted to create a course for runners and leave her corporate job. When she suffered a muscle tear, she met Coach Valerie, and they worked together to build their membership and help others do what they love.

    Now, at RunRX, the duo is helping their fellow runners run pain-free at any speed or distance using skill, strength, and self-care.

    Today, Caroline joins the podcast to share the story of how she left the corporate world, transformed her coach's business (while becoming a coach herself), and how to authentically be an integrator in a world of innovators.

    Get Access to the Full Show Notes!

    To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/116


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