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    Italian Wine Podcast

    The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!

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    Copyright: © All rights reserved

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    Latest Episodes:
    Ep. 2601 Anna Obukhovskaia IWA interviews Isabella Pelizzatti Perego of ARPEPE winery in Valtellina | Clubhouse Ambassadors' Corner Feb 03, 2026
    Show notes

    Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2601 of the Italian Wine Podcast. In this episode, Anna Obukhovskaia IWA interviews Isabella Pelizzatti Perego of ARPEPE winery in Valtellina. This fascinating conversation explores the history of the winery and winemaking in Valtellina, the impact of climate change, and typical food to pair with the region’s wines.

    These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast.


    Key Learning Objectives:

    • Understand the Valtellina wine region, with a focus on its unique microclimate and alpine topography.
    • Learn how Nebbiolo adapts and expresses itself in a high-altitude, mountain environment.
    • Recognise the impact of climate change on Valtellina’s vineyards and how local cuisine and traditional food pairings complement the region’s wines.


    More about today’s host:

    Anna Obukhovskaya has over 15 years of experience in wine retail, marketing and sales. She has worked in several large companies and independent projects, and founded the Italian Wine Tasting Club in Saint Petersburg in Russia. In 2023 she became a certified Italian Wine Ambassador. Driven by passion for European wines she moved from Saint Petersburg to Slovenia. She currently leads export development and sales strategies at Nautilus Trade, the company she founded, specializing in expanding market opportunities for wineries and food producers.

    Connect:

    Website: https://nautilus-trade.com/

    Instagram: https://www.instagram.com/wine_it_anna/

    LinkedIn: https://www.linkedin.com/in/anna-obukhovskaia-0a4789261


    More about today’s guest:

    ARPEPE winery is located in Sondrio, in the heart of the Valtellina valley in Lombardy, Northern Italy. It operates in the Grumello subzone, producing wines from vineyards across the Sassella, Grumello, and Inferno appellations. The estate is known for its high-altitude, terraced Nebbiolo (Chiavennasca) vineyards. The winery is famous for its "heroic viticulture" on steep, terraced, stone-walled vineyards. Isabella Pelizzatti Perego is the 5th generation winemaker for her family’s estate in Valtellina. The Pelizzatti family has been growing Nebbiolo vines on the steep slopes of the Northern Italian Alps since 1860. In 1984, her father, Arturo Pelizzatti Perego (Ar.Pe.Pe.) rebranded and refocused the winery to cultivate Nebbiolo expressive of their unique terroir with meticulous attention to tradition and quality. Today Isabella, along with her brothers Emanuele and Guido, continue the family’s pursuit of pure, honest Nebbiolo wines rooted in minerality and finesse rather than structure or concentration.

    Connect:

    Website: https://www.arpepe.com/

    Instagram: https://www.instagram.com/arpepe1860/

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast


    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!

    Follow Italian Wine Podcast for more great content – winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!


    Ep. 2598 Wine E-Commerce in the US: Platforms, Models & Storytelling at Scale with Emily Carlson | Masterclass US Wine Market Feb 02, 2026
    Show notes

    Welcome to Episode 2598 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. The discussion focuses on e-commerce in the wine industry, with a special emphasis on the US market. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale.


    Key Takeaways:

    • How e-commerce, especially in the US market, helps wine brands expand their reach and access new consumers.
    • The main e-commerce models in the wine industry and how they work.
    • How to use storytelling at scale to turn consumer interest into emotional connection and loyalty.


    More about the guest:

    Emily Carlson is a Wine Buyer and Sommelier based in Healdsburg, California, currently splitting her time between Barndiva, a Michelin-recommended restaurant, and Last Bottle, Inc., a collection of curated online wine shops. By working in both buying and selling wine on and off premise, Emily offers a unique perspective on the preferences and needs of modern wine consumers. With certifications from the Court of Master Sommeliers and the Wine & Spirit Education Trust, she is committed to fostering a more diverse community of wine drinkers through networking events for women in the wine business and teaching entry level wine classes to budding professionals and enthusiasts.

    Connect:

    Website: https://lastbubbles.com/

    Instagram: https://www.instagram.com/last_bubbles/


    More about the host:

    With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.

    As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

    Connect:

    Instagram: https://www.instagram.com/barbarajeanfitz/

    LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/

    Website: https://www.aprilacreative.com/

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!


    Ep. 2597 Wine in Transition: Declining Demand, De-Alcoholised Wine & New Alternatives with Robert Joseph | On the Road with Stevie Kim Feb 01, 2026
    Show notes

    Welcome to On the Road Edition and Episode 2597 of the Italian Wine Podcast. In this episode, Stevie Kim is in conversation with Robert Joseph about his recent three-part series published on Substack, exploring how the global wine industry is changing. The discussion focuses on declining wine production, shifting drinking habits, and the growing number of alternatives to traditional wine at social gatherings. Robert also shares his own hands-on experience with this transformation, including his work on no-alcohol wine projects in France and a sparkling tea venture in Georgia.

    You can read Robert’s recent articles at: https://robertejoseph.substack.com/


    More about today’s guest:

    Until June 2025, Robert Joseph was associate editor of Meininger’s Wine Business International, which he helped to launch in 2006. In 1983, after living in Burgundy for five years, he moved back to London, where he launched Wine International magazine; set up the International Wine Challenge; became a wine writer for the Sunday Telegraph, and wrote The Wine Lists, the first of his 25 books. He has chaired and launched over 50 wine competitions in Asia, Europe and the UK and has been in Who’s Who since 2013.

    Awards he has received include the Jacob’s Creek ‘Golden Vine’; ‘the Best Wine Guide in the World’; the Glenfiddich; The Wine Guild of the United Kingdom Premier; the Marques de Caceres and the inaugural Vinventions Innovation Award. He regularly gives keynote presentations, appears on television and radio and has lectured at the Wine & Spirits Educational Trust, Geisenheim, Burgundy and Sonoma Wine Business Schools. Joseph is one of the trio behind Hugh Kevin & Robert Wines whose le Grand Noir range now sell over 3.8m bottles per year in over 60 countries. His website is winethinker.com. His newest ventures include the Wine Thinking Substack and K’AVSHIRI, a ground-breaking set of wines from Georgian wine venture. Two new books, Wine Thinking and The Wine People will be published in 2025.

    Connect:

    Website: https://winethinker.com/

    Linkedin: https://www.linkedin.com/in/robertejoseph/

    Instagram: https://www.instagram.com/wine_thinker/


    More about the host:

    Stevie Kim is an Italian wine marketing & communication expert, bandpositioning specialist, and public speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.

    The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!

    Connect:

    Instagram: https://www.instagram.com/steviekim222/

    LinkedIn: https://www.linkedin.com/in/stevie-kim-0646b04/

    Youtube: https://www.youtube.com/@mammajumboshrimp

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!


    Ep. 2596 Talking Wine in a Talking World: The State of Wine Podcasts Today | wine2wine Vinitaly Business Forum Jan 31, 2026
    Show notes

    Welcome to episode 2596 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Talking Wine in a Talking World: The State of Wine Podcasts Today

    Speakers: Felicity Carter, Kristen Reitzell

    Podcasts have skyrocketed in recent years, becoming one of the most dynamic and intimate ways to connect with audiences. But where does wine fit into this booming medium?This session featuring Kristen Reitzell (Jackson Family Wines) and Felicity Carter (wine media leader) offers a deep dive into the state of wine podcasts today, placing them within the broader podcast industry and exploring key questions such as:

    • What advantages do podcasts offer compared to other social media channels?
    • How effective are they in converting listeners into loyal audiences or consumers?
    • Can audio-only content succeed in communicating a sensorial product like wine?
    • What are the leading podcasts in education, trade, regional storytelling, and entertainment?

    The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

    Full details about this and all other wine2wine Vinitaly Business Forum sessions available online at: https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/programme/.

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast


    If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!


    Ep. 2595 Where Wine Won In 2025 with Erica Duecy | On the Road with Stevie Kim Jan 30, 2026
    Show notes

    Welcome to On the Road Edition and Episode 2595 of the Italian Wine Podcast. In this episode, Stevie Kim is in conversation with Erica Duecy to discuss Where Wine Won In 2025.

    You can read Erica’s article which sparked this conversation online at:

    https://www.forbes.com/sites/ericaduecy/2025/12/30/where-wine-won-in-2025---and-what-the-growth-signals-are-telling-us/

    The conversation explores where wine is winning, why it’s winning there and what that signals about the category’s future.


    More about today’s guest:

    Erica Duecy is founder of Business of Drinks, a podcast and data and insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails.

    Connect:

    Linkedin: https://www.linkedin.com/in/erica-duecy-4a35844/

    Instagram: https://www.instagram.com/ericaduecy/


    More about the host:

    Stevie Kim is an Italian wine marketing & communication expert, bandpositioning specialist, and public speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.

    The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series.

    Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!

    Connect:

    Instagram: https://www.instagram.com/steviekim222/

    LinkedIn: https://www.linkedin.com/in/stevie-kim-0646b04/

    Youtube: https://www.youtube.com/@mammajumboshrimp

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!


    Ep. 2594 James MacNay IWA interviews Ninive Pavese of Pavese e Figli from Morgex in Valle d'Aosta | Clubhouse Ambassadors' Corner Jan 29, 2026
    Show notes

    Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2594 of the Italian Wine Podcast. In this episode, James MacNay IWA chats to Ninive Pavese of Pavese e Figli in Morgex, Valle d’Aosta. The episode introduces Valle d’Aosta as a winemaking region, with a special focus on the Morgex et de La Salle subzone and its growing presence on the national and international market.

    These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast.


    Key Learning Objectives:

    • Introduce the Valle d'Aosta as a winemaking region with a focus on the Morgex et de La Salle subzone.
    • Explore the daily life of a winemaker in this extreme, high-altitude area and highlights Prié Blanc, a native white grape uniquely suited to these conditions.
    • Explain the growth of Morgex et de La Salle wines on the national and international market.


    More about today’s host:

    James MacNay grew up in East Sussex, studied humanities, and holds both British and Italian passports. He began his career as a walking tour guide before moving into the wine and food trade. In 2016, alongside his partner Cinzia, he founded MacNay Travel & Wine, launching their first itinerary, Heart of the Italian Alps. A top-scoring Italian Wine Ambassador, James is among fewer than 500 IWAs worldwide. He also holds other wine qualifications and loves sharing his passion for Italian wine and culture through writing and public speaking.

    Connect:

    Website: https://travelandwine.co.uk/

    Instagram: https://www.instagram.com/macnay_travel_and_wine/


    More about today’s guest:

    The Pavese e figli winery (formerly known as Pavese Ermes) is a small family-run winery located in the Alpine village of La Ruine, within the commune of Morgex, in the Aosta Valley of Italy. The vineyards are situated at an altitude of 900 to 1,200 meters above sea level, making them some of the highest in Europe. The winery specializes exclusively in cultivating the rare, native white grape variety, Prié Blanc, which thrives in the high-altitude, cool climate. They are a leading producer of Blanc de Morgex et de La Salle DOC wine known for its distinct minerality, freshness, and complexity. They also produce still, sparkling (Metodo Classico), and late-harvest (ice wine style, named Ninive) styles. The winery uses the traditional low pergola training system to protect the grapes from low temperatures.

    Connect:

    Website: https://www.ermespavese.it/en/

    Instagram: https://www.instagram.com/famiglia_pavese/

    Facebook: https://www.facebook.com/aziendavitivinicola.paveseermes/

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast


    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!

    Follow Italian Wine Podcast for more great content – winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!


    Ep. 2593 Soil, Vocations for Sangiovese and Vinitaly 2026 Preview | Ask Me Anything with Attilio Scienza Jan 28, 2026
    Show notes

    Welcome to Episode 2593 of the Italian Wine Podcast and the first episode of Ask Me Anything with Professor Attilio Scienza!


    Today’s topic(s):

    The topics discussed on today’s show include Professor Scienza’s experiment on soil from Eastern Europe, a preview of his Vinitaly 2026 masterclasses, the difference between vocation and autochthony, and the different places where Sangiovese has found its vocation.


    More about Professor Scienza:

    Professor Attilio Scienza is the one who checks all the facts and regulates when we mistakenly type “Verdicchio” instead of “Vermentino.” He is a full professor at the University of Milan in the Department of Agricultural and Food Sciences where he teaches courses on genetic improvements to the vine; he also teaches Viticulture in the Master’s program of the University of Turin in Asti.

    He has been the lead for many national research projects in the field of physiology, agricultural techniques, and vine genetics. As the author of over 350 publications on vine and viticulture in national and international journals, you can bet he knows his stuff!

    To find out more about Attilio Scienza visit: https://www.vinitaly.com/formazione/vinitaly-international-academy/attilio-scienza/

    If you want to learn more about Stevie Kim, the Scienza wrangler:

    Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.

    The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!

    Connect:

    Instagram: https://www.instagram.com/steviekim222/

    Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/

    Youtube: https://www.youtube.com/@mammajumboshrimp

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!

    Share your love for our lovely Professor if you are a true Italian Wine Geek 🙂


    Ep. 2592 Cormòns: Austro-Hungarian Heritage, Slovenian Culture & Friulian Hospitality with Mitja Sirk | Wine, Food & Travel with Marc Millon Jan 27, 2026
    Show notes

    Welcome to episode 2592 of the Italian Wine Podcast and episode 228 of Wine, Food & Travel with Marc Millon. In this episode, Marc speaks with Friulian winemaker and sommelier Mitja Sirk about Cormòns and Collio Goriziano, family heritage and hospitality, Friulian cuisine, ponca soils, local and international grape varieties, and even the world of vinegar.


    More about today’s guest:

    Mitja Sirk is a young Italian sommelier and wine producer from Cormòns, in the Collio Goriziano area, where the Sirk family has been a benchmark for gastronomy and hospitality for decades through La Subida and the Trattoria Al Cacciatore. Raised among the vineyards and the family’s extensive wine cellar, Mitja developed a deep passion for wine from an early age, an experience that led him to carry out his first vinification under the guidance of Josko Gravner and later to further refine his knowledge at prestigious Italian and French wineries. As a sommelier at Trattoria Al Cacciatore, he expertly selects local and international wines to accompany refined Friulian cuisine, promoting the identity of the territory. At the same time, he founded a wine-producing project focused on the native Friulano grape variety, enhancing historic vineyards on ponca soils and adopting environmentally respectful cultivation methods. His vision combines tradition and modernity, contributing to the growing appreciation of Collio wines on both the national and international stage.

    Connect:

    Website: https://www.lasubida.it/

    Instagram: https://www.instagram.com/mitjasirk/


    More about the host:

    Marc Millon, a VIA Italian Wine Ambassador since 2021, is a celebrated expert in the world of wine, food, and travel and an award-winning author of 15 books on these topics. Since 2021, he has been the host of the ‘Wine, Food, and Travel with Marc Millon’ weekly series on the Italian Wine Podcast, which now has well over 220 episodes of the show. Marc’s latest book is “Italy in a Wineglass – the Taste of History” published by Hurst, London and Melville House, New York (Guild of Food Writers ‘Drinks Writer Award’ 2025 and the World Gourmand ‘Best Wine History Book in the World Award’ 2025). In addition to his writing and podcasting, Marc is a sought-after speaker and hosts gastronomic cultural tours to Italy in partnership with Martin Randall Travel, a leading specialist in cultural travel. When he's not exploring the culinary landscapes of the world, Marc resides along the scenic River Exe in Devon, England.

    Connect:

    Website:

    https://www.quaypress.uk

    https://www.marcmillon.co.uk

    https://www.vino.co.uk

    https://www.quaypress.com

    LinkedIn: https://www.linkedin.com/in/marc-millon-50868624/

    Twitter: https://www.twitter.com/Marc_Millon

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!

    Thanks for listening! This show is all about food and wine pairings, and traveling through Italy with Marc. Join him on this food, wine and cultural journey!


    Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market Jan 26, 2026
    Show notes

    Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership services in the wine sector.


    Key Takeaways:

    • A clear understanding of current U.S. wine subscription trends.
    • How Italian wineries can enter existing subscription platforms without building their own programs.
    • Why direct-to-consumer strategies create brand ambassadors, even when purchases don’t happen at the winery.


    More about the guest:

    Emily Yuhas is the founder and CEO of Awtomic, which manages subscriptions, wine clubs, allocations and memberships for wineries on Shopify. Coming from a tech and broad ecommerce background has allowed her to bring best practices from subscription ecommerce together with a deep understanding of white glove needs of wineries and tasting rooms to deliver a future-ready solution for wineries as we enter a new age of selling and managing clubs.

    Emily Yuhas has worked on large-scale commerce, conversion, and productivity problems at companies like Redfin, Eventbrite, and Microsoft and is passionate about building software that helps creators and businesses scale.

    Connect:

    Website: https://www.awtomic.com/

    LinkedIn: https://www.linkedin.com/in/emily-yuhas/


    More about the host:

    With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.

    As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

    Connect:

    Instagram: https://www.instagram.com/barbarajeanfitz/

    LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/

    Website: https://www.aprilacreative.com/

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

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    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!


    Ep. 2590 Inside the Malaysian Wine Market: Key Cities, Culture & Consumer Profile with KC Tay | Asia Wine Market Jan 25, 2026
    Show notes

    Welcome to the Asia Wine Market and Episode 2590 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews the wine consultant, educator, and champion of Malaysia's wine scene, KC Tay, about the wine market and consumer preferences in Malaysia.


    Key learning objectives:

    • Understand the structure and cultural specificities of the Malaysian wine market, including consumption habits and key cities.
    • Identify key market players, distribution channels, and the Malaysian wine consumer profile.
    • Gain practical insights into opportunities, challenges, and long-term strategies for Italian wineries entering or expanding in Malaysia.

    Companies mentioned by KC: Boutiq Wine, With Love from Italy

    Places to check out while in Kuala Lumpur: Park90 KL, Racines KL, Chim by Chef Noom, Farmer's Bar


    More about today’s guest:

    Kwang Chan (KC) Tay is an experienced sommelier, wine and cheese expert, and Treasurer for the Sommelier Association of Malaysia (SOMLAY). He is the Winner of Best Sommelier for Italian Wine Malaysia 2024 and has extensive experience in education, event management, consultancy, and social media content creation. KC has represented Malaysia on prestigious platforms, including the RVF World Tasting Championship 2023 in France, the SJM Asia Top Sommelier Summit 2023 & 2024 in Macau, and the ASI Bootcamp Asia Pacific 2025.

    As a freelance professional, he specializes in wine dinners, tastings, and workshops, with a particular focus on wine and cheese pairing. KC has also been invited by the European Commission to lead workshops and seminars on dairy products at Food & Hotel Asia 2022 and 2025, continuously sharing his expertise with both industry professionals and consumers.

    Connect:

    Linkedin: https://www.linkedin.com/in/tay-kwang-chan-907358167/

    Instagram: https://www.instagram.com/k_c_tay_/

    Facebook: https://www.facebook.com/kctay/


    More about the host:

    Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since the end of 2024, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine.

    Connect:

    Instagram: https://www.instagram.com/le_vin_en_rose/

    LinkedIn: https://www.linkedin.com/in/rozazharmukhambetova/

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram: https://www.instagram.com/italianwinepodcast/

    Facebook: https://www.facebook.com/ItalianWinePodcast

    Twitter: https://www.twitter.com/itawinepodcast

    Tiktok: https://www.tiktok.com/@mammajumboshrimp

    LinkedIn: https://www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

    Until next time, Cin Cin!


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