Show notes
Welcome to Episode 1691 Stevie Kim moderates Clubhouse’s Ambassadors’ Corner – In this episode, Barbara Fitzgerald interviews Marco Mascellani. These sessions are recorded from Clubhouse and replayed here on the Italian Wine Podcast!
Listen in on this series as Italian Wine Ambassadors all over the world chat with Stevie and their chosen wine producer. Which producer would you interview if you had your pick?
Co-Moderator - Barbara Fitzgerald
With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.
Guest Moderator: Barbara Fitzgerald
Instagram @aprilabottiglia
LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/
Website www.aprilacreative.com
Guest Bio - Marco Mascellani
Marco Mascellani was born in Rome in 1981.After high school, he studied Viticulture and Oenology at the University of Perugia, where he graduated in 2005 with a thesis on the Sagrantino’s micro-oxigenation.
In 2008 he moved to Puglia where he became the winemaker of Leone de Castris winery. In 2019 he decided to work as a winemaker consultant and started to collaborate with several wineries in different regions of central and southern Italy. In 2018 he was nominated by Food and Travel as one of the “Best three Winemakers of the year”.
In 2019 he was awarded by Vinoway as “Best young Italian Winemaker” and in 2021 the Municipality of Guagnano appointed him as “Negroamaro Ambassador”. Since 2021 he has been collaborating with the University of Salento on several research projects that aim to enhance native grape varieties.
Connect:
LinkedIn: www.linkedin.com/in/marco-mascell…inalSubdomain=it
More about the moderator Stevie Kim:
Stevie hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!
To find out more about Stevie Kim visit:
Facebook: @steviekim222
Instagram: @steviekim222
Website: vinitalyinternational.com/wordpress/
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Until next time, Cin Cin!
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