Invest Like the Best with Patrick O'Shaughnessy

Latest Episodes:

Bored Ape Yacht Club - [Web3 Breakdowns, EP. 1] Nov 18, 2021

Show notes

Today, I am excited to share our newest show, Web3 Breakdowns. Similar to our Business Breakdowns series, Web3 will have it's own dedicated feed so make sure to hit this subscribe link or find it on your preferred podcast player. The first episode of Web3 Breakdowns covers Bored Ape Yacht Club. You will hear from guest, Eric Golden, who will also be coming back to host his own Web3 Breakdowns moving forward. We are sharing this first episode to make sure no one misses this launch.

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Welcome to our new show, Web3 Breakdowns. We want to be your on ramp into this new decentralized world, and through conversations with builders, creators, and investors, we will do our best to help you understand and navigate this emerging ecosystem.

First up, we are breaking down the NFT project and cultural phenomenon, Bored Ape Yacht Club. To help break down Bored Apes, I am joined by Eric Golden, former Portfolio Manager at Fidelity and current Bored Ape owner. Eric and I start with an overview of the Bored Ape Yacht Club and his path to owning an NFT in the collection. We then use Bored Apes as a lens to understand how NFT projects are not just creating rare art but strong membership communities too. Beyond the cultural differences between NFT communities, it was fascinating to hear how projects are differentiating themselves with IP ownership, roadmaps, and DAOs. Please enjoy this breakdown of the Bored Ape Yacht Club.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes.

Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.

Show Notes

[00:02:30] - [First question] - What the Bored Ape Yacht Club is

[00:03:39] - Motivations for owning a Bored Ape compared to traditional art

[00:07:46] - The scope of prices, hierarchy, turnover, and trading overview of these NFTs

[00:09:51] - Distribution of rarity and why it matters

[00:11:29] - How the project roadmap is managed by the member community

[00:16:23] - Who are the members and the key stewards of steering the ship

[00:18:08] - An example of a project where the owners don’t own the IP of their NFT

[00:20:56] - Underlying fundamentals and utility behind owning a Bored Ape

[00:26:36] - Thoughts on fungible tokens inside of non-fungible projects

[00:29:06] - Ways to think about the value proposition of owning an Ape and an Ape token

[00:30:36] - Different options for minting NFTs and their pros and cons

[00:34:36] - Literal mechanics of the minting process

[00:36:59] - Smart contract mediating of combining NFTs to generate rare ones

[00:39:20] - Building a bottom up brand and other examples of this trend

[00:41:50] - Are NFTs just gambling, or will they become investable assets like physical art

[00:46:09] - Blockchain infrastructure of the NFT space and whether it’ll stay on Ethereum

[00:48:48] - What makes the Bored Ape Yacht Club so innovative compared to other projects

Will Marshall - Indexing the Earth - [Invest Like the Best, EP. 251] Nov 16, 2021

Show notes

My guest today is Will Marshall, the co-founder and CEO of Planet. Will founded Planet in 2010 with a small team of NASA scientists to build a constellation of satellites that would image the entire Earth every day. Since then, Planet has successfully built and deployed 450 satellites into space, which the company is using to create a time series of images for every place on Earth.

Our conversation covers the untold space story. How space is going through an internet moment where cost reductions and performance enhancements have led to a seismic shift in what’s possible above our atmosphere, and how that can drastically improve life on Earth through unique datasets like the one Planet is piecing together.

Once you listen to Will speak about Planet’s progress and mission, it’s hard to think of a more underappreciated company in business today.

Please enjoy this great conversation with Will Marshall.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:02:57] - [First question] - His thoughts on the renaissance of the space industry

[00:05:09] - The earliest days of Planet and why he started the business

[00:09:22] - Unique data units captured by their satellites

[00:13:35] - The real estate of space and interesting angles to consider

[00:15:59] - How customers interface with Planet and their early use cases

[00:20:57] - Thoughts on the sovereignty of space and the laws that exist currently

[00:23:43] - Figuring out the dynamics and pricing of Planet’s business model

[00:27:34] - Examples of stress and tensions when working in space

[00:29:08] - The future of privacy and concerns we should have there collectively

[00:30:29] - Five different types of satellites and their functions

[00:31:39] - The most sci-fi potential futures that Planet may unlock someday

[00:32:54] - Indexing the Earth and using data to train machine learning algorithms

[00:34:02] - What he’s learned about Earth that is most surprising

[00:37:12] - Contributing factors to a 70% decline in life on the planet in 40 years

[00:38:35] - Ways that going public might impact Planet’s long term goals

[00:40:23] - The hardware story of building various prototypes of satellites

[00:42:18] - How much is built in house versus outsourced to fabricate their satellites

[00:43:48] - Complimentary space trends that are compounding beyond imagery

[00:45:32] - Whether or not they plan on making their data open-source

[00:47:15] - Democratizing their data and allowing other companies to build on top of it

[00:48:30] - The kindest thing anyone has ever done for him

Roelof Botha - Sequoia’s Crucible Moment - [Invest Like the Best, EP. 250] Nov 05, 2021

Show notes

My guest today is Roelof Botha, a partner at one of the world’s oldest and most successful venture firms, Sequoia Capital. A few days ago before I sat down with Roelof, he announced Sequoia’s boldest innovation since the firm was founded by Don Valentine in the early 1970s. Going forward, the firm will break from the traditional VC mould of fund cycles and instead restructure around a single, open-ended, permanent structure named The Sequoia Fund.

In our conversation, we first discuss the details of this change from all different angles and then dive into Roelof’s career. We talk about what’s changed over the past twenty years, his days at PayPal, what legendary investors he’s worked with have had in common, and what he’s learned from being involved in businesses like Square, YouTube, and Unity.

Please enjoy this great conversation with Roelof Botha.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:02:53] - [First question] - What led Sequoia to change their structure

[00:05:53] - Parallels between their approach and the problem Square set out to solve

[00:07:36] - The mechanics of the new fund and how it’ll affect their clients

[00:13:11] - What the future looks like and how public securities could be a dominant force

[00:15:02] - Benefits and value-unlocks that the new fund offers that weren’t available before

[00:16:55] - Comparing their structure to the current crossover funds we see emerging

[00:18:21] - What alignment looks like in this new structure for LPs

[00:22:02] - Cost of capital, interest rates, and their impacts on rates of return

[00:25:39] - Changes in the industry and founders that he’s noticed

[00:28:56] - What matters to him when meeting with young companies for the first time

[00:31:47] - The importance placed on value creation over value capture in the early days

[00:33:09] - Things that would dissuade him from partnering with a company

[00:34:18] - What the growth and leadership at Square has taught him over the years

[00:35:44] - Things he’s most excited about for payments looking forward

[00:37:34] - How often a company lowering friction with technology appeals to him

[00:38:38] - Thoughts on Unity and its role in the growing trend of the metaverse

[00:40:28] - Why the open and decentralized nature of the future is so beneficial

[00:42:05] - Lessons learned about content and internet from working with YouTube

[00:44:08] - The landscape of developers today and MongoDB's role in it

[00:49:26] - Learning to identify and hunt for crucible moments

[00:50:50] - Curiosity is the key ingredient of a great investor

[00:52:05] - What makes for a fantastic investment memo

[00:53:20] - The most memorable investment memo he’s ever read

[00:54:07] - Honing his leadership as his role has changed at Sequoia these past years

[00:55:51] - Thoughts on Sequoia’s brand and the scope of his ambition

[00:58:05] - What he’s most curious about in the world today

[00:58:46] - What technology wants most from people today

[01:01:13] - The difference between an accountant and an actuary's mindset and when each one is appropriate to inhabit

[01:02:38] - Differences between talent and genius

[01:04:12] - Closing principals about business building he finds important to consider

[01:06:17] - The kindest thing anyone has ever done for him

Sarah Friar - Building the Local Graph - [Invest Like the Best, EP. 249] Nov 02, 2021

Show notes

My guest today is Sarah Friar, the CEO of Nextdoor, which connects people in local neighborhoods together. Sarah’s CV sparkles with impressive achievements at interesting businesses, and we spend a lot of time in this conversation thinking through what excellence looks like as a CEO, CFO, equity analyst, and board member. The rest of our discussion is focused on Nextdoor and how the soon-to-be public business is fostering connections between people and businesses in their local areas.

I do this podcast so I get to meet and learn from people like Sarah. I could have talked to her for hours. I hope you enjoy this great conversation with Sarah Friar as much as I did.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:03:03] - [First question] - What makes an excellent equity analyst

[00:05:51] - Things Sarah does differently as an operator because she was an investor

[00:08:29] - Key factors that make a great CFO

[00:09:31] - The role of the CFO in regards to capital allocation as a company grows

[00:11:50] - What convinced her to join Salesforce and Square

[00:14:45] - The initial spark and appeal that led her to join Nextdoor

[00:17:35] - Existing problems with ‘community’ and how they approach fixing them

[00:21:36] - Interesting and compelling data points about in-person interactions

[00:23:54] - Network density as a driving factor of product quality

[00:26:43] - What gives Nextdoor a unique angle against some of its existing competitors

[00:28:51] - Thoughts on platform leakage and user retention

[00:30:57] - Successful strategies for deploying Nextdoor in a new country

[00:35:32] - Having a feed and trying to avoid creating echo chambers

[00:37:04] - Some of the biggest mistakes they’ve made while trying to grow

[00:38:49] - Options for a business model and thoughts on advertising

[00:43:25] - The importance of scale, advertising, and their relationship dynamic

[00:45:55] - Ways she’s learned to effectively steer the businesses strategy

[00:49:48] - Why she doesn’t like titles

[00:51:07] - Key levers that will allow Nextdoor to succeed in the future

[00:53:35] - How advertisers evaluate platforms like Nextdoor compared to Google or Facebook

[00:57:19] - What a successful board member looks like and how she’s learned to be one

[00:59:34] - Leading with transparency and empathy

[01:02:00] - An overview of what Ladies Who Launch is and what they do

[01:03:57] - Way to educate our children about finance and encourage financial literacy

[01:07:51] - Making your platforms welcoming and guiding users away from conflict

[01:10:30] - The kindest thing anyone has ever done for her

Universal Music Group: The Gatekeepers of Music - [Business Breakdowns, EP. 32] Oct 28, 2021

Show notes

Today, we are running a special episode of Business Breakdowns on our Invest Like the Best feed. When we launched Breakdowns, we hoped to cover industries and businesses that we were “well known but poorly understood.” This deep-dive on UMG and the music industry is just that - you will walk away with a whole new appreciation for artists, labels, and what streaming technology has done for a historic industry. If you enjoy this episode, please be sure to subscribe on your preferred podcast player and check out our growing catalog of episodes.

Today we’re breaking down Universal Music Group. As one of the largest music businesses in the world, UMG is home to many of the world’s greatest artists, including Taylor Swift, U2, and The Beatles catalog. A discussion on UMG requires a deep dive into the history of music itself, how it was historically monetized, the shift from physical to digital, and what streaming has meant for the various pieces of the ecosystem. Our guest, Arman Gokgol-Kline, a partner and investor at Ruane, Cunniff & Goldfarb, walks us through that evolution of the music industry before we dive in on UMG.

In our discussion, we first break down the industry pre and post Napster, looking at the ways music was sold historically, and how that led to both record profits and a consumer revolution. We then assess streaming’s impact on the industry and how, contrary to what you might think, labels may be more important in a marketplace where it’s easier than ever for creators to record and release music. Finally, we finish with UMG’s place in the ecosystem. The primary drivers of the business, how they’re able to attract the world’s superstars, and how they think about deploying dollars to acquire new artists and timeless catalogs.

Please enjoy this fantastic breakdown of Universal Music Group.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.

Show Notes

[00:04:01] - [First question] - How technology disrupted the music business and it’s evolving history

[00:12:44] - What the industry of music labels looks like from the 90s to today

[00:21:19] - How it feels as a high-tier artist to engage with a label directly today

[00:28:20] - The revenue and business model of an artist akin to Taylor Swift

[00:30:44] - The differences between UMG's main sources of revenue; music publishing and recording

[00:35:08] - General margins and trends for music publishing

[00:36:22] - Ownership and mechanics of monetizing an artist’s Intellectual Property

[00:40:57] - How streaming revenues are divided among stakeholders

[00:46:23] - History of the bargaining power of labels and streaming platforms

[00:51:25] - Capital allocation, ROI, and acquiring IP and catalogs

[00:57:39] - Thoughts on the growth profile of the industry as an investor

[01:02:23] - Potential risks to UMG in emerging technology and new creator trends

[01:08:50] - Reasons why an artist would pick UMG over other major labels

[01:12:42] - Diversity and how artists are sometimes treated by labels

[01:14:02] - A growing increase in music consumption across the world

Alex Rampell - Investing in Operating Systems - [Invest Like the Best, EP. 248] Oct 26, 2021

Show notes

My guest today is Alex Rampell, General Partner at Andreessen Horowitz. Alex has a long history in fintech, having co-founded six companies in his career, including Affirm and TrialPay. During our conversation, we cover Alex’s framework for positive selection in investing, why the best investments are often operating systems or systems of record, and Alex’s views on the future of fintech. For those that have listened to our Business Breakdown on Visa with Alex - you know the intellectual horsepower he brings to every discussion. This conversation is no exception.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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This episode is brought to you by Hall Capital Partners. Hall Capital is always looking for exceptional investment talent at any stage and size, so if you are raising capital or looking for a career change in the San Francisco or New York areas, you should check them out at hallcapital.com or e-mail at invest@hallcapital.com.

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Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:03:32] - [First question] - Lean into positive selection and avoid adverse selection

[00:07:48] - Thoughts on growing capital formation in private markets

[00:14:01] - Why it’s useful for investors to think in terms of bonds and call options instead of equity

[00:18:39] - Doing more with less and hunting for operating systems to invest in

[00:28:08] - His views on infrastructure and the presentation layer conundrum

[00:33:32] - The sequencing involved in building an operating system over time

[00:40:11] - Rise of the creator class and the coming tailwind post-cloud technology; the rise of the solopreneur

[00:43:32] - The pig joke and his thoughts on the FinTech space

[00:47:47] - Big financial services functions that will be embedded in non-financial businesses

[00:51:07] - Deciding which functions and financial services models are most attractive

[00:57:01] - What a shift towards data and FinTech might unlock for the world writ large

[01:02:40] - How to improve payment profits by reducing credit rates

[01:04:12] - The threat that Buy-Now-Pay-Later companies pose to Visa and Mastercard

[01:12:17] - How the struggle between distribution and innovation continues to change

[01:15:04] - The kindest thing that anyone has ever done for him

Sam Bankman-Fried - Creating a Perfect Market - [Invest Like the Best, EP. 247] Oct 19, 2021

Show notes

My guest today is Sam Bankman-Fried, founder and CEO of leading cryptocurrency exchange, FTX. In a little over two years, FTX has registered 1.2 million users, grown to facilitate $10.9 billion of daily trading volume, and reached an $18 billion valuation. Prior to FTX, Sam worked at Jane Street Capital before founding a quant trading firm of his own, Alameda Research. At just 29, Sam has packed a lot into a short period of time, and as I’m sure you’ll hear, he has a special ability to harness uncertainty and think deeply across a range of topics.

In our discussion, we cover the building blocks of a perfect market, the key areas of inefficiency in today’s exchanges, and Sam’s north stars of product design and effective altruism. We also talk about fairness in crypto markets, how FTX thinks about user acquisition, and derivatives as key enablers of properly functioning markets.

Please enjoy my great conversation with Sam Bankman-Fried.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:03:57] - [First question] - What motivates him and what the true north of his vision is

[00:07:12] - Evaluating the impact of well-functioning markets and philanthropic spending

[00:11:55] - The key functions and building blocks of a perfect market

[00:14:59] - Who pays $50 million to access fiat market order books

[00:21:49] - What is valuable about having access to order book data

[00:25:41] - Assessing and understanding the state of fairness in crypto markets today

[00:31:51] - Can crypto only move as fast as the fiat system keeps up

[00:32:43] - The advantages and disadvantages of stablecoins and USDT

[00:34:46] - How much fiat inflow there is into crypto markets and exchanges today

[00:37:36] - What it is about cryptocurrency exchanges that are so appealing to him

[00:42:21] - Building in a dynamic world and deciding the sequence of problems to solve

[00:45:12] - Whether or not the US is on the wrong side of crypto and countries competing for healthy regulatory environments in this emerging asset class

[00:47:25] - Thoughts on centralization and what being decentralized unlocks

[00:50:22] - Why derivatives are such a key function of properly functioning markets

[00:52:38] - The competitive landscape between derivatives and exchanges

[00:54:35] - Spending marketing dollars and paid acquisitions for FTX

[00:57:30] - The growing trend of user-generated content becoming user-generated assets

[01:02:24] - How many layer one blockchains we’ll need and the competition for dominance

[01:05:18] - Thoughts on Bitcoin as the pioneer of the space and how relevant it still is

[01:06:26] - Possibly reaching a state where everything happens on-chain

[01:08:23] - What he means when he says he has more RAM than hard drive space

[01:09:39] - Amassing wealth insanely fast and whether or not it affects him

[01:10:26] - Important things to consider in this rapidly growing space

[01:12:02] - A decision he made while respecting the power laws that govern us

[01:13:10] - The kindest thing anyone has ever done for him

Nick Neuman - Becoming Your Own Bank - [Invest Like the Best, EP. 246] Oct 12, 2021

Show notes

My guest today is Nick Neuman, CEO and co-founder of Casa. Casa helps bitcoin investors and owners keep their digital assets safe from loss or theft by providing managed self-custody services. In our discussion, we cover the history of asset custody from ancient temples to decentralized ledgers, look at the mechanics of how private keys work, and explore why people are better off holding the keys themselves. We then dive into the future of digital wallets as gateways into our virtual lives, what’s interesting about identity authentication more broadly, and whether these innovations may lead to unintended consequences. Please enjoy this great conversation with Nick Neuman.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Invest Like the Best is a property of Colossus, Inc. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:03:23] - [First question] - The history of asset custody

[00:07:56] - What private keys are and their role in financial security

[00:12:21] - Overview of storing a token in a wallet and accessing with a private key

[00:15:28] - Thoughts on private keys through the lenses of convenience and safety

[00:18:49] - Solving both self-custody of assets and peace of mind

[00:21:39] - How the user experience will feel once self-custody is properly developed

[00:24:11] - Why asset custody is so interesting and what a perfect scenario unlocks

[00:27:05] - Is the DeFi ecosystem an early manifestation of a self-custody financial system

[00:28:57] - Ways Casa is planning to become a convenient and diverse platform for users

[00:32:16] - The role wallets will play in the future of a digital world

[00:34:56] - Forms of authentication that are most appealing in creating a seamless user experience

[00:37:39] - Overview of what hardware wallets are and how they work

[00:40:17] - Different security options that Casa offers from the simplest to the most secure

[00:44:51] - How many crypto holders there are and how many use self-custody

[00:47:31] - The craziest security set up around Bitcoin he’s ever heard of

[00:48:49] - What the most ideal outcome for Casa looks like in the coming decade

[00:51:26] - Thoughts on the competitive landscape and potential growth challenges

[00:53:07] - Important aspects of the crypto ecosystem other than security

[00:55:49] - How empowered people feel when they successfully adopt self-custody

[00:57:13] - Whether or not there are ways that the current centralized system is more secure

[00:59:58] - Thoughts on offering a way for users to display they are protected by Casa

[01:01:31] - The kindest thing anyone has ever done for him

Devin Finzer - An Everything Store for Digital Assets - [Founder’s Field Guide, EP. 53] Oct 07, 2021

Show notes

My guest today is Devin Finzer, co-founder and CEO of OpenSea, the world’s largest NFT marketplace. In a journey that started like many other founders in the space, Devin went deep down the crypto rabbit hole in 2017 and became particularly fascinated with the potential behind digital assets.

During our conversation, we touch on the origin story of OpenSea, how Devin differentiates between the spectrum of NFTs in the market, and what he sees as the opportunity in the future for the industry. We also talk about the various risks within a blockchain, from security dynamics to market speculation. I hope you enjoy this great conversation with Devin Finzer.

For the full show notes, transcript, and links to mentioned content, check out the episode page here.

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Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.

Show Notes

[00:02:56] - [First question] - When he first thought up the genesis of OpenSea

[00:06:00] - What is listed on OpenSea, assets and volume, and the scope of the platform

[00:07:26] - Thoughts on potentially becoming the current era “everything store”

[00:09:22] - How they managed to become the main NFT trading platform

[00:12:28] - What NFTs are, their various classes, and ways they’re stored on the blockchain

[00:15:25] - How much transaction and auction volume happens on-chain

[00:17:07] - Profile picture style NFTs and what’s exciting about them

[00:19:24] - ArtBlocks and the mass interest in AI-generated art

[00:21:22] - What he’s learned and seen about the emerging crypto gaming space

[00:24:38] - The user experience of buying an NFT on OpenSea

[00:26:45] - How the ownership transfer works between wallets

[00:28:04] - Whether or not they have plans to partner with other companies

[00:30:32] - How they think about what gets placed on OpenSea and why

[00:32:09] - Thoughts on take rate and their 2.5% take rate of transactions

[00:33:22] - Why their take rate is so low compared to other sale platforms online

[00:34:47] - OpenSea’s relationship with the Ethereum blockchain and other integrations

[00:36:50] - Perspective on wallets both as businesses and products

[00:39:16] - Potential risks and the dark side of the unregulated NFT space

[00:40:48] - The massive boom and bust cycles of crypto and the high prices of NFTs

[00:41:59] - Interesting areas of Web3 that are in development today

[00:44:19] - The project he’s enjoyed watching grow the most in the crypto world

[00:46:42] - What OpenSea might look like in the future if the best-case proves true

[00:48:59] - The kindest thing that anyone has ever done for him

Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245] Oct 05, 2021

Show notes

My guest today is Jenny Lefcourt, an equal General Partner at seed-stage venture firm Freestyle Capital, where she manages $450 million in seed investments. Jenny has been engrained in the tech world since the early days of the internet. She dropped out of her Stanford MBA program to co-found online wedding registry startup WeddingChannel.com with classmate, Jessica Herrin, which was subsequently acquired by The Knot. During our conversation, we cover Jenny's investment frameworks, why she believes a deep understanding of the customer is key for founder success, and what makes great go-to-market strategies. We also touch on some of Jenny's favorite market themes around technology for the aging population, the future of work, and the growing low-code/no-code market. Please enjoy my conversation with Jenny Lefcourt.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Invest Like the Best is a property of Colossus, Inc. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.

Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

Show Notes

[00:03:24] - [First question] - Her background and some formative experiences that lead her to where she is today

[00:08:38] - Common patterns of desirable founders when it comes to customer focus

[00:09:50] - Her investing framework for evaluating and deciding which companies to invest in

[00:15:11] - The biggest jobs to be done in this space currently today

[00:17:33] - Cultural differences in how the West views and treats their elderly

[00:21:02] - Business model options for turn-key apartments offered by UpsideHoM

[00:22:48] - Other categories and potential opportunities in tech geared towards the elderly

[00:24:59] - What you need to do differently when building products for the elderly

[00:27:32] - How she learns about a new prospect’s go-to-market approach and reverse engineering an action plan to execute it

[00:32:03] - Founders, You Want to Sell Viagra

[00:33:33] - Selling transformation and an overview of this idea with BetterUp

[00:36:30] - Her thoughts on how the world and the future of work might change

[00:43:24] - The emerging movement of low code/no code tools

[00:46:58] - How she as an investor adjusts as the world becomes more digitally connected

[00:49:02] - Ways her life has most dramatically changed over the past few years

[00:51:33] - Lessons learned from her time at All Raise

[00:53:40] - Outstanding and remaining barriers to inclusive and diverse teams

[00:58:47] - The kindest thing anyone has ever done for her

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