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    Business

    Internet Marketing and Entrepreneurship with Miles

    Unlock the next level of your life and the true lifestyle freedom that is possible through tapping into the power of entrepreneurship, digital media, and the connected economy. Miles Beckler is an entrepreneur on a mission to help people to escape the rat race and unlock the abundance and lifestyle freedom possible through internet marketing and entrepreneurship. Being an entrepreneur can feel overwhelming and confusing at times… Whether you’re just embarking on your journey as a digital marketer, or have been building an online business for years. Miles has a natural talent for breaking down complex ideas and internet marketing strategies into simple and easy to understand concepts. One of the main goals of this podcast is to cut through the noise and help you to focus on the key things and strategic areas that will create the most impact in your business. Miles has been a full-time internet entrepreneur since 2010 and has been earning income online since 2003. He has helped thousands of people grow their businesses online through his blog and YouTube videos.

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    Copyright: Copyright © 2019 Miles Beckler. All rights reserved

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    Latest Episodes:
    7 Digital Marketing Trends For 2019 - Your Chance To Stay Ahead Of Your Competition Feb 04, 2019
    Show notes

    Are you missing out on the 7 hottest digital marketing trends for 2019? Don't miss this video!

    Has digital marketing changed much since the start of 2018?

    The answer is ABSOLUTELY! And some of the hottest online marketing trends are moving away from social media as a 'stand alone' marketing channel to an omnichannel marketing approach.

    Internet marketing trends are more focused on brand and are shifting more and more to audio and video content with your audience being busier than ever before in real life.

    If your digital marketing strategy is focused on the wrong platforms in 2019 your reach will die and your online marketing business will struggle.

    Example: Snapchat was all the craze, but now efforts on that platform will return 1/100 the value than efforts on YouTube marketing.

    Are Facebook and Instagram going the way of snapchat in 2019?

    If you aren't sure whether social media marketing or search engine marketing is best for you in 2019, watch this video next: www.youtube.com/watch?v=tFrQnBXRbp8

    However, if your content marketing strategy and online marketing strategy is focused on the upcoming internet marketing trends of 2019 you have the opportunity to gain market-share and outperform your competition.

    This video covers not only the social media marketing trends for 2019 but also the video marketing trends.

    One of the biggest questions is: Do you have a video marketing strategy yet? If not, that is an absolute key.

    To go deeper into my exact video marketing strategy including my Youtube optimization tips for 2019, watch this video: www.youtube.com/watch?v=oRra2fdcrpQ

    If you have questions for me, get at me in the comments!


    7 Step SEO Checklist For 2019 - The Secret Behind My 14,969,843 Visits From Google Revealed! Jan 29, 2019
    Show notes

    Confused by all the seo tactics? Get my exact SEO checklist template that has resulted in over 14 million visits for FREE!

    Most SEO techniques are ignoring the core on page search engine optimization that improve Google rankings.

    For some extremely competitive niches, advanced SEO tactics and optimization tips are required, but for most people they are simply missing the basics.

    The number one SEO tip I have for 2019 is to stick with the fundamentals and follow this SEO checklist for every post you publish.

    Quick note this video is not designed to be a full SEO course, it is much more of a SEO tips and tricks for 2019 video!

    If you want a full class to learn SEO, watch my free SEO course here: www.youtube.com/watch?v=A8EI6JaFbv4

    We first start out covering the importance of keyword research which is probably the most important SEO technique in 2019 that many publishers ignore.

    if you are not optimizing your content for the keyword that your audience is searching for, how or why would Google improve your rankings for that Keyword?

    They wouldn't! Because without keyword research your SEO optimization is nonexistent.

    This playlist shows you exactly how to do keyword research for SEO: https://www.youtube.com/watch?v=hOou9...

    Second up is the keyword search intent. Focusing on keywords that have the right level of search intent to make sure you are connecting with the right audience segments through your content is key.

    This video teaches the four types of keyword intent so you can create better optimized content: www.youtube.com/watch?v=Wp_FqICD6s0

    if you are doing SEO for new websites, focusing on the keywords that have low difficulty scores and high search volume will help you get traffic fast.

    The second big tip is to leverage Google autosuggest and related search results to help you focus your content creation efforts.

    This gives you a broader picture of what Google believes is relevant to your core keyword phrase and creating relevant content is the way to win at getting more traffic from Google.

    The third idea is about post length. One of the most common questions I receive is "miles how long should my SEO optimized content be?"

    This video reveals the exact method for you to find out the precise number of words your post needs to be in order to be perfectly optimized for the first page of Google.

    The fourth idea is not optimizing your heading sections within the text.

    I cover the exact number of H1 through 84 tags you need plus how to know exactly what content to put inside of these optimized heading tags.

    For extreme detail and a powerful technique that I used to create SEO optimized content for my blog, fast, watch this video next: https://www.youtube.com/watch?v=sDl16...

    Moving beyond the written content within the post you gotta talk about images for proper optimization… So we go through the process of optimizing your images for your main keyword phrases.

    Next up we get into the metadata and how to optimize your title and description for your post.

    Finally we talk about internal and social linking. This is really a broad overview of the basic SEO silo topic which I covered in depth in this video here: www.youtube.com/watch?v=sDl16D71riQ

    SEO silos are a great SEO technique for difficult to rank for keyword phrases and you can leverage them for YouTube videos too!

    Wow, this turned out to be a very long discussion text… LOL

    If you actually read this all the way to the bottom leave me a comment saying "I made it to the end" so I know ;)


    Live Digital Marketing Question & Answer Jan 26, 2019
    Show notes

    This episode originates from a live question and answer session on January 26th, 2019.

    I edited out the normal "where you from?" part to get straight into the info... Some POWERFUL ideas through this one, all the way to the end.

    Enjoy!


    Are You Indispensable Or Interchangeable? Don't Get Caught In The "Race To The Bottom!" Jan 17, 2019
    Show notes

    This episode reveals why it is required for you to become indispensable to your audience and the challenges with being interchangeable!


    Ryan Deiss' Keynote From ASW19 - "Affiliate Marketing Is Getting Harder! & The 3 Solutions" Jan 14, 2019
    Show notes

    Learn the key takeaways from Ryan Deiss' keynote speech at Affiliate Summit West. "Affilite Marketing Is Getting More Difficult & The 3 Required Solutions"

    According to Ryan Deiss in his keynote speech, there are three main reasons why affiliate marketing is getting more difficult.

    First, there is more competition than ever before. Second, the cost for traffic is continuing to increase. Third, sales funnels are not working as well as they used to… Conversion rates are down.

    He started by documenting through his business and their data how clear this picture is. Long running funnels that had been converting very well for years are stopping to work.

    Ad costs are going up drastically because Facebook is experiencing a shortage of inventory and has been since late 2017.

    In his business he has implemented three specific strategies to overcome this increasing challenge in the world of affiliate marketing.

    Now, I go into great depth into each of these in the video above… But I will cover them here for a recap

    Strategy number one: identify high value segments! using a binary question in the opt in field he was able to separate out his most valuable clients from everyone else and in the first month of figuring this out it generated over $110,000 in additional revenue.

    Strategy number two: Answer specific questions! this will not only give you great content for the search engines but it can create highly engaged content for you on social media.

    Strategy number three: talk to your prospects! Ryan sees chat bots as the future but he is very clear in saying that a chat bot is designed to filter people not to close people!

    if you have not seen my other updates from affiliate Summit West, I covered Neil Patel's keynote here in this video: www.youtube.com/watch?v=1yDnWAchbB0

    I also covered the entire influence marketing conference track in this video here: https://www.youtube.com/watch?v=1yDnW...

    Leveraging chat bots to handle the initial inquiries while having that chat passed off to a human when it reaches a certain phase in the actual conversation with the big key to getting chat bots to work correct for you


    7 BIG IDEAS From The Influencer Marketing Conference At Affiliate Summit West 2019 Jan 10, 2019
    Show notes

    Influencer marketing has been growing year over year, but is it here to stay? How does a brand or creator break in? This video reveals 7 key tips.

    If you want to learn what Neil Patel had to say about SEO at the conference, watch this first video from Affiliate summit west, here: www.youtube.com/watch?v=oJRoaqc8Iow


    3 Key Ideas From Neil Patel's Keynote Speech At The 2019 Affiliate Summit West In Vegas Jan 08, 2019
    Show notes

    Want the summary of big ideas from Neil Patel's keynote speech at affiliate summit west in Vegas? This video reveals it all!


    3 Reasons Why Most People Fail With Goals & How To Get It Right! Goal Setting Made Easy! Jan 03, 2019
    Show notes

    Goal setting does not need to be difficult... But most people get it wrong. Learn how to set goals you will achieve so you can create the success you desire!

    Once you achieve your goals... How do you stay inspired and stretch yourself to keep accomplishing new goals? Watch this video for help there, next: www.youtube.com/watch?v=k003AZC67X0


    Keyword Search Intent - Your Key To More Sales & More Leads From Search Engine Marketing! Jan 01, 2019
    Show notes

    Search intent is the most overlooked part of keyword research and SEO. If you aren't generating the leads or sales from search, this keyword intent video is a must watch!

    Too many people focuse solely on the keyword and the keyword data like search volume and keyword difficulty. This is a huge mistake because the most important factor is the user's search intent behind that keyword search.

    When you match your content with the user's intent, and your SEO game is on point you have the true recipe for long term success with search engine marketing.

    As promised in the video, you can access my free Learn SEO class here: www.youtube.com/watch?v=A8EI6JaFbv4&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL (the first video in that series is the free SEO course)

    You can get my keyword research trainings here: www.youtube.com/watch?v=eofkzs0fVOA&list=PL0sOKzn__yK1kcevy9MZq5uBZyQKa487N (be sure to watch the first 2 videos in this series!)

    I also mentioned how you can structure the 'informational' content and 'transactional' content into a silo structure to get an extra boost in yoru search engine optmization strategy...

    Here are the SEO Silos videos that explain this strategy in detail: www.youtube.com/watch?v=NT5qlMCqx4U&list=PL0sOKzn__yK3PLiaxyAZF5OY5oRatw_Hv

    To help you understand the ideas around keyword intent better, here is the content from most of the slides below for reference...

    Why search intent is KEY to success -Boosts time on site & engagement. -Shows you "get them" and adds value -You stand out from the SE SPAM -Builds trust

    The 4 Types of keyword search intent:

    -Information -Consideration -Transaction -Location

    Informational Search Intent -How to ____ -Signs of ____ -What is ____ -Who was ____ -When did ___ happen? -History of _____ -Where did ____ start? -Different ways to ____

    Consideration Search Intent -Top 10 _____ -Best ______ -____ Comparison -____ Reviews -____ or ____ for ____ -Category searches -"Home gym for ____" -Electric bikes

    Transactional Search Intent -Buy ______ -Best deal for ______ -Coupon for _______ -Free shipping on ___

    Location Based Search Intent -Service type - (locksmith or plumber) -URL or website name -Company name -Product search (vegan Chinese food)

    Example – Pet owner needs a new vacuum that can clean up the pet hair. -Information - How to clean dog hair from carpet -Consideration - Best vacuum cleaner for pet hair -Transaction - Best deal on Dyson Animal 2 -Location - Dyson dealer

    Master keyword search Intent and... -Users will enjoy your content more -Google will display your content more -You build trust more quickly -Your recommendations are better received


    The "Triple Threat" Approach To The Fast Track To Success - PLUS 3 Successful Niche Site Examples Dec 31, 2018
    Show notes

    Learn what the "Triple Threat" approach to success is and how to implement it... Plus get 3 niche site examples that are CRUSHING IT with this method.

    If you want a deeper dive into this idea, be sure you read the post on it here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fthe-triple-threat-secret-to-success%2F&event=video_description&redir_token=9UKK4eR8fBxa9EhWWFAdCNaaAgl8MTU0NjMyNzI2OUAxNTQ2MjQwODY5&v=NytTnAk0MU4

    The idea comes from Scott Adams, creator of Dilbert

    He said: "Every skill you acquire doubles your odds for success."

    The Triple Threat is when you combine 3 (or more) separate skills or niches into something totally unique.

    The Triple Threat is when you combine 3 (or more) separate skills or niches into something totally unique.

    And he is clear... You only have to be 'good' at these skills when you add enough of them...

    You don't have to become the best in the world at anything!

    We are talking top 25% in the world at 3 separate skills puts you in the 1% of a super focused niche...

    So the triple threat to success is all about mixing ideas & adding content skills

    Here are the examples...

    Carry-on Travel + Fashion + blogging - My friend Alexandra at TravelFashionGirl.com receives over 1.5 million pageviews per MONTH!

    Nicola in New Zealand combined Fitness + Dressage Riding + Video AND Her husband Ben combined Video + Copywriting + FB Ads = MASSIVE Success! Dressageridertraining.com

    Lynn Terry was able to break through in a very crowded and saturated market by combining Travel + Low Carb + Blogging at Travelinglowcarb.com

    She is a very smart marketer and has created a super successful niche business, there.

    Or even my wife's site: Angels + Meditation + Blogging = 8MM visits/year!

    And for good measure let's not leave off my personal triple threat... Solopreneurship + Digital Marketing + YouTube videos.

    Finally, if you want help growing your business in 2019.... As mentioned in the video, my inner circle is now open for enrollment for a very short time at www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fcandc&event=video_description&redir_token=9UKK4eR8fBxa9EhWWFAdCNaaAgl8MTU0NjMyNzI2OUAxNTQ2MjQwODY5&v=NytTnAk0MU4


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