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    Business

    Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

    Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 30,000+ hours of study into what today’s top hosts do differently to create bingeworthy podcasts that convert.

    Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).

    Expect unfiltered podcasting insights, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” advice so you can master growing a podcast that listeners can’t stop bingeing (and buying from).

    When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort…

    Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue…

    Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in. 

    …

    Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and more. 

    Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

    Advertise

    Copyright: © 2024 PodLaunch®

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    Latest Episodes:
    How to Write a Sales Page that Actually Converts | Annie Ruggles Nov 07, 2023
    Show notes

    You’ve probably written your fair share of sales pages. But how are they converting?

    If the answer is “not as well as I’d like it to!” then you’re in luck. Because the gifted Annie Ruggles is BACK this week with a special bonus episode where she breaks down exactly what to do to write a sales page that actually converts

    When you listen, you’ll learn:

    • The surprising reason why most sales pages flop
    • The secret to a sales page that actually makes people want to buy
    • The truth about testimonials: how to use them, and what to avoid
    • The brilliant “sandwich hack” that will increase clicks on every buy button
    • (and much more!)


    Episode Links:

    • Check out Annie's podcast: Too Legitimate to Quit
    • Connect with Annie


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    3 About Page Mistakes to Stop Making Now | Annie Ruggles Oct 31, 2023
    Show notes

    Pop Quiz: Which page on your website is the hardest one to write?

    If you answered About Pages, you’re right. GONE are the days where you could write a 14-paragraph monologue about the history of your entrepreneurial journey because guess what? No one cares.

    There IS a right and a wrong way to write an About Page though. Annie Ruggles joins me on the show to clear up the confusion so you can learn how to write an About Page people actually want to read.

    When you listen, you’ll learn:

    • 3 common About Page mistakes that cause people to click away
    • How to identify the parts of your story people actually care about
    • The About Page Framework that keeps people reading
    • How much to include (and what to leave out)
    • (and more!)

    Episode Links:

    • Check out Annie's podcast: Too Legitimate to Quit
    • Connect with Annie


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    Why Your Team is Underperforming | Matt Lesser Oct 24, 2023
    Show notes

    As an entrepreneur, there’s literally NOTHING more frustrating than hiring team members who don’t perform like you expected them to.

    But is it *their* fault? Or is it because your team leadership skills need improvement? (Let’s be real — we ALL could use a little help when it comes to building high-functioning teams).

    Matt Lesser has spent the past 20 years helping leaders like you build high-functioning teams in over 40+ countries. Today, he’s here to help you do the same.

    Listen now and learn:

    • Why your team is underperforming
    • The 3 principles of a high-functioning team
    • How to tell if your team members are unsatisfied
    • The team leadership styles that work best (and worst)
    • Which personality assessments to use (and which ones to avoid)


    Episode Links:

    • Book | Unsatisfied: When Less is More
    • Book | Unengaged: Build Flourishing Organizations
    • Check out Matt's podcast: The Eternal Optimist
    • Connect with Matt


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    The Surprising Reason Your Audience Scrolls Past Your Content Oct 17, 2023
    Show notes

    Okay, we KNOW you’ve heard about limiting beliefs. (You're an online business owner, duh). But ~did you know~ your unconscious mind can influence how you look and how you sound to others?!

    Find out about the inner workings of your brain and the surprising impact it has on how your audience sees you.

    Listen in and learn:

    • The REAL reason your audience doesn’t feel connected to you
    • Two surprising ways your thoughts influence your online presence
    • How your unconscious mind can interfere with your ability to express yourself
    • PLUS: The biggest lesson learned from facing my own fear of rejection


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    This Counterintuitive Pitching Approach Will Help You Close More Sales | Anthony Garcia Oct 10, 2023
    Show notes

    If you’re tired of hearing “let me think about it” or “can you send me more info” at the end of a sales call — don’t skip this episode!

    World-renowned sales expert Anthony Garcia is back this week to show you exactly how to position your pitch so you can close the sale on the call in integrity and get more prospects genuinely excited to work with you.

    Listen now and learn:

    • How to effortlessly transition to the pitch
    • How to elevate your expertise and credibility during the pitch
    • Four psychological keywords you should include in your pitch
    • How to overcome objections before they happen and easily close the sale


    Episode Links:

    • Check out Anthony’s podcast: Catapulting Commissions
    • Connect with Anthony


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    Do This to Increase Conversions on Your Discovery Calls | Anthony Garcia Oct 03, 2023
    Show notes

    Did you know that low conversion rates could mean you aren’t *actually* speaking your prospect’s language? (even though we both know you totally think you are!)

    This is a (very) common problem, and Anthony Garcia is here to help you solve it. As a world-renowned sales expert who built a team of over 100 sales reps at the age of 22, Anthony is going to teach you how to increase enrollments on your discovery calls by 50% or more with communication that converts.

    AKA if you haven’t yet scaled your business to the point where you can outsource your sales and discovery calls, this episode is for you!

    Listen now and learn:

    • Exactly what to say (and what NOT to say) on discovery calls
    • How to make a strong first impression on your prospect so you immediately earn their trust
    • Why you should avoid “coaching” during your discovery calls (and what to do instead)
    • The #1 mental shift you need to approach your discovery calls with confidence


    Episode Links:

    • Check out Anthony’s podcast: Catapulting Commissions
    • Connect with Anthony


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    How to Build a Recession Proof Business | Alejandra Santos Sep 26, 2023
    Show notes

    Is your business equipped to survive a recession?

    As a financial analyst and consultant for some of today’s most-recognized brands, Alejandra Santos joins us today to walk you through the essential — but invisible — elements you need to build a recession-proof business so that you’re fully equipped to overcome unexpected financial setbacks.

    Listen now and learn:

    • The #1 way to increase sales in a slow economy
    • How to make quick but wise decisions about your business finances
    • How to recognize (and take advantage of) opportunities during a recession
    • Why independent revenue streams can help you multiply your equity for a recession-proof business


    Episode Links:

    • Check out Alejandra’s podcast: Scale to Exit
    • Connect with Alejandra: Website | LinkedIn


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    2 Reasons You Don't Have Clarity In Your Business Right Now Sep 19, 2023
    Show notes

    One thing that’s true about entrepreneurship is that the future is never certain.

    If you’re experiencing a recent pivot in your business, this episode reveals the two things you can do to find clarity whenever you find yourself in a season of change or uncertainty.

    Listen now and learn:

    • The real reason you’re unsure how to move forward in your business
    • Two things you can do to find clarity amidst a business pivot
    • How to tell when it’s time for your company to evolve
    • Why entrepreneurship often requires you to let go of something good to make room for something great

    PLUS: Get a behind-the-scenes look at how we navigated a major pivot this year within our own company


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    3 Must-Have Ingredients for a High Performing Team | JM Ryerson Sep 12, 2023
    Show notes

    When you’re scaling a business from six to seven figures, there is nothing more frustrating than hiring people to take things off your plate only to have to step in and fix the problems you hired them to solve for you.

    JM Ryerson is here today to help you learn how to build a high-performing team who actually meets their KPIs, takes initiative, and does the work you hired them to do so you can get the support you need and stay focused on what matters most.

    Listen now and learn:

    • The 3 core things you MUST include in every single job description
    • The counterintuitive interview strategy to instantly determine someone’s level of integrity
    • How to avoid the Helicopter CEO Trap that’s crushing your team’s morale and impacting your revenue
    • How to actually let go of the work you’ve been afraid to let go of and build a high-performing team you can trust


    Episode Links:

    • Drive by Daniel Pink
    • Check out JM's books, Let’s Go Win and Upgrade
    • Check out JM's podcast: Let’s Go Win
    • Connect with JM: Website | Instagram


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


    What No One Tells You About 7-Figure Success | Sara Wiles Sep 05, 2023
    Show notes

    When you started your entrepreneurial journey, did you dream of creating a 6- or 7-figure business, all while working fewer hours with more flexibility?

    For many business owners, that’s the ultimate goal, but oftentimes the reality of building and sustaining a 7-figure business isn’t quite what they pictured.

    No one knows this better than today’s guest, Sara Wiles, a successful 7-figure business owner, who’s here to share the lessons she learned the hard way, so you don’t have to.

    Inside this episode, you’re going to learn:

    • The biggest myths about growing a 7-figure business that no one tells you
    • The thing that royally screwed up Sara’s journey to building a 7-figure business
    • How you can scale your business — without losing yourself or your sanity in the process


    Episode Links:

    • VA Matchmaking
    • Connect with Sara: Website | Instagram | TikTok


    -

    Got Podcasting Questions? Send them to me here.

    Support the show

    Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

    Podcast Health Score™ See exactly where your show is losing listeners.

    Podcast SEO Mastery Optimize your show so it can get found 24/7.

    Apply for a spot on the show to get live podcasting help from me.

    Want more podcasting advice? See what I’m testing on Substack

    ...

    Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

    Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


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