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    Business

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    Inside Strategic Coach is a practical resource for entrepreneurs, or anyone with a growth mindset. Hosts Dan Sullivan and Shannon Waller share breakthrough insights, educational success stories, and insider know-how, gained from working with thousands of successful business owners, worldwide.

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    Latest Episodes:
    Entrepreneur Ideas And Business Lessons For Determining Your Marketplace Value May 03, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    What are your time and skill worth to somebody else? The issue of pricing is the biggest hurdle to people thinking about becoming entrepreneurs because most people live their lives with someone else doing their pricing for them. In this episode, business coaches Dan Sullivan and Shannon Waller explain the best way for entrepreneurs to determine what to charge.

    Here's some of what you'll learn in this episode:

    • How an entrepreneur can switch mindsets from being the seller to being the buyer.
    • Why entrepreneurs should actually stay away from competitive pricing.
    • Why the fastest way to your biggest future is The Strategic Coach® Program.
    • The question that will take your clients into the future, and you with them.
    • Why you shouldn’t negotiate unless what you’re offering is unique.
    • The importance of being attuned to your clients’ futures.

    Show Notes:

    • Most people don’t like negotiating what their value is with someone else.
    • If you’re applying for a job, it’s generally predetermined what the value is of doing that job.
    • For entrepreneurs, the combination of time and talent determines the price that needs to be negotiated.
    • There’s no right price for anything because all pricing is psychological.
    • If your client doesn’t have a big future, your price is a cost. If they have a big future, your price is an investment.
    • If you focus on your uniqueness, you aren’t in competition with anyone.
    • The toughest obstacle to being a successful entrepreneur is getting to where you feel proud and confident about the ways you've priced your value in the marketplace.
    • Many people don’t have a proper appreciation of their own value, and so they don’t like negotiating.
    • Some entrepreneurs spend too much time worrying about people who aren’t check writers.
    • Pricing is a lot easier if you have no competitors.

    Resources:

    Capitalism—And Everything Else by Dan Sullivan

    The 4 C’s Formula by Dan Sullivan

    Unique Ability®

    Deep D.O.S. Innovation by Dan Sullivan

    Enterprise Value: How the Best Owner-Managers Build Their Fortune, Capture Their Company's Gains, and Create Their Legacy by Peter R. Worrell


    Learn Business Lessons From Past Experiences—Even The Painful Ones Apr 19, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    Every entrepreneur engages with their past, but if they don’t know the right way to do it, it can be painful and get in the way of business growth. In this episode, business coaches Dan Sullivan and Shannon Waller explain how to engage your past with a growth mindset and gain business lessons from all of your experiences.


    Recognize The Value Of Your Past For Business Success And A Bigger Future Apr 04, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    While the typical entrepreneur might be focused on the future, you simply can’t underestimate the importance of your past. In this episode, business coaches Dan Sullivan and Shannon Waller discuss the best way for entrepreneurs to engage with, and utilize, their past experiences.


    Clever Tips For Business Growth Using ChatGPT Mar 21, 2023
    Show notes

    The potential of ChatGPT is becoming more and more apparent, so how can entrepreneurs take advantage of the technology? In this episode, business coach Dan Sullivan and team strategist Shannon Waller discuss how ChatGPT can best be used by entrepreneurs seeking business growth.


    Embracing Failure: The Key To Business Growth Mar 08, 2023
    Show notes

    Do you take your failures personally? In this episode, Shannon Waller and Dan Sullivan discuss the ultimate entrepreneurial challenge—turning setbacks into stepping stones. Learn how to embrace failure and acknowledge the valuable lessons it teaches for maximum business growth.


    Allowing Yourself To Have New Entrepreneur Ideas Feb 22, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    How do you know when it’s time to move on and leave behind something you’ve been doing? Business coach Dan Sullivan is ready to give up coaching one level of The Strategic Coach® Program so that he can focus on a higher level. In this episode, Shannon Waller and Dan discuss what led to this decision.


    Erase Your Bad Investments For Unlimited Business Success Feb 09, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    Did you have a business relationship that you established early on in your career, and you’re still pumping money into it? It’s worth re-examining your arrangements because they might not still be serving your business growth. In this episode, business coach Dan Sullivan and Shannon Waller talk all about eliminating what Dan calls “sunk costs.”


    How To Avoid Copying Your Competitors Jan 25, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    A focus of The Strategic Coach® Program over the past ten years has been a particular type of collaboration, one between entrepreneurs who share a common goal. In this episode, Dan Sullivan and Shannon Waller explain how such collaborations immensely benefit everyone involved, not just the clients.


    How To Be Recession-Oblivious Jan 11, 2023
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    Some people say we’re heading toward a recession—and they’re right. In this episode, Dan Sullivan and Shannon Waller talk about what entrepreneurs can do so that they not only won’t suffer when the recession hits but will actually make even greater progress than before.


    Focus Only On This Quarter Dec 21, 2022
    Show notes

    Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

    If you have a goal you’ve decided to accomplish in the next 25 years, that can be exciting but also overwhelming. In this episode, Dan Sullivan and Shannon Waller explain the major differences between an entrepreneur having a 25-year goal, and an entrepreneur working inside of a 25-Year Framework.


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