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Inside BS Show — Marketing
Inside BS Show

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.

Latest Episodes:

How to Develop a Highly Productive Profitable Partnership | 711 Feb 07, 2025

Show notes

"You're going to have bumps in the road, but you have to be loyal to each other. You can't talk about each other. You have to be supportive." – Harry Cendrowski

Show Summary

On this episode of The Inside BS Show, hosts dive deep into the foundations of building a profitable and productive partnership in business. They are joined by Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, who share the strategies and lessons they’ve learned over nearly four decades in business together.

Harry and John break down the essential components of a successful partnership, including communication, trust, leadership, and navigating challenges. They also discuss their firm’s journey, the importance of employee development, and how to manage conflicts effectively.

This episode is packed with practical insights for business owners, entrepreneurs, and professionals looking to strengthen their partnerships and build sustainable success.

What You’ll Discover in This Episode:

✅ How to foster trust and transparency in business partnerships
✅ The role of shared values and complementary strengths
✅ Why communication is the backbone of a thriving firm
✅ Handling disagreements and decision-making as partners
✅ The impact of mentorship and leadership in growing a business
✅ Lessons from a 40-year business journey

About Our Guests:

Harry Cendrowski & John Alfonsi – Cendrowski Corporate Advisors

Cendrowski Corporate Advisors is a premier accounting firm specializing in high-net-worth family offices, tax structuring, business valuation, litigation support, and expert witness testimony. Their expertise spans entity formation, tax strategy, and helping clients maximize financial efficiency while minimizing risk.

Address: 4111 Andover Rd, Third Floor, Bloomfield Hills, MI 48302
Phone: (866) 717-1607

Show Links and Resources:

🎧 Listen on Spotify: Inside BS on Spotify
🎧 Listen on Apple Podcasts: Inside BS on Apple
🌐 Visit our website: GetInsideBS.com
📞 Call Us: (305) 692-5531

How to Handle Haters | 710 Feb 06, 2025

Show notes

"Nobody more successful than you is ever going to hate on you because they're just not concerned about you at all." – Dave Lorenzo

Show Summary:

In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo tackles the age-old question: How do you handle haters? If you're putting yourself out there, making an impact, and sharing strong opinions, some people will disagree with you— and that's a sign you're doing something right. Dave breaks down why haters exist, what drives them, and how to reframe their negativity so it doesn't hold you back. He also shares why your success is earned, not given, and why those criticizing you are often the ones unwilling to do the work themselves.

Key Takeaways:

Haters Hate Because of Their Own Insecurities: Criticism often comes from people who feel bad about themselves and project that onto others.
It’s Easier to Hate Than to Do the Work: Instead of putting in the effort, some people choose to tear others down.
Your Success is Earned, Not Given: Your talent, skills, knowledge, and experience make you worthy of what you’ve achieved.
Only Those Less Successful Will Hate on You: People ahead of you in life and business don’t have time to be negative; only those behind you do.
Polarization is a Sign of Influence: If everyone agrees with you, you're not making a big enough impact. Your goal is to be loved by many, not liked by all.

Connect With Us:

Website: GetInsideBS.com
Podcast Subscription Links: Spotify, Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

If you enjoyed this episode, don’t forget to subscribe and leave us a review at RateThisPodcast.com/insidebs to help others find The Daily Dose of Dave on The Inside BS Channel.

The Power of Advertising Leverage | Paula Romo | 709 Feb 05, 2025

Show notes

Would you like to jumpstart your leads with your ideal clients? Today, we’re diving into the world of paid advertising and digital marketing strategy with Paula Romo, co-founder of Leadsmith. She shares her expertise on leveraging advertising to generate leads, understanding customer lifetime value, and building systems that increase the value of your business.

If you’ve ever struggled with marketing ROI, targeting the right audience, or making digital ads work for your business, this episode is for you!

Our Guest:

Paula Romo – Digital Advertising Expert & Co-Founder of Leadsmith

Paula and her husband, Michael, built Leadsmith to help businesses grow through data-driven paid advertising. She explains how companies can move beyond traditional networking and word-of-mouth to automate lead generation, optimize advertising campaigns, and convert more prospects into customers.

What You’ll Discover:

✅ How small business advertising has evolved over the past 12 years
✅ The biggest mistakes business owners make when launching ads
✅ Why targeting the right audience is more important than the size of the audience
✅ The three key elements every ad campaign must have to succeed
✅ How to reduce your customer acquisition cost over time
✅ Why business owners should think of marketing as an investment, not an expense
✅ The importance of data ownership when working with an agency

Quote to Remember:

"Marketing is about generating leads, but sales is about converting them. If you have the right process in place, advertising will help you supercharge your growth." – Paula Romo

Who Should Listen?

📌 Business owners looking to scale lead generation beyond networking
📌 Entrepreneurs struggling with ad performance and ROI
📌 Professionals in legal, insurance, and service-based industries interested in advertising
📌 Anyone who wants to understand paid digital advertising without wasting money

Contact Paula Romo & Leadsmith:

📧 Email: paula@leadsmith.io
📱 Phone: (786) 973-4455
🌐 Website: Leadsmith.io

Thanks to Our Sponsor: Global Furniture Group:
Looking for high-quality office furniture? Visit a Global Furniture showroom near you!

Contact Francisco Ramirez
📱 Phone: (305) 563-0785
📧 Email: fRamirez@globalfurnituregroup.com

Listen & Subscribe:
🔹 Spotify: Inside BS Show
🔹 Apple Podcasts: Inside BS Show

Want More Business Growth Tips?
Call us at (305) 692-5531 or visit ExitSuccessLab.com

How to Become a Certified Enterprise Value Advisor | 708 Feb 04, 2025

Show notes

"Treat each business you work with as an investment, not just an operation. Shift your mindset to think of the business like an owner of a portfolio, and this is one of the assets in your portfolio." - Dave Lorenzo

In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo delves into the Certified Enterprise Value Advisor (SEVA) program, designed to help advisors and business professionals differentiate themselves by learning how to increase business value for their clients. This comprehensive certification program combines strategic education, a supportive community, and practical expertise, equipping participants to advise clients on maximizing the value of their businesses as standalone entities.

Dave outlines the program's modules, the certification process, and the importance of building lasting client relationships by becoming the most valuable professional resource in their lives.

Key Takeaways:

Think Above the Business: Advisors and business owners should treat businesses as investments that operate independently of their direct involvement.
Expand Expertise: Go beyond narrow specialties to become conversant in business value drivers, enabling you to connect clients with specialized resources.
CEVA Certification Modules: The five-module program includes exit strategies, community involvement, drivers of enterprise value, electives, and expertise demonstration.
Community as a Differentiator: Membership in the SEVA program connects advisors with a network of experts, enabling collaboration and mutual growth.
Continuous Improvement: Certification requires ongoing participation and learning, ensuring members stay at the forefront of business value creation.

Resources and Links:

Certified Enterprise Value Advisor Program: Call Dave to apply (786) 436-1986
Michael Gerber's E-Myth: Learn to work on, not in, your business.
Connect with Experts in Business Value Creation: Join the SEVA Community for unparalleled access to resources and networks by calling Dave.

Connect With Us:

Website: GetInsideBS.com
Podcast Subscription Links: Spotify | Apple Podcasts

Call to Action:

If you enjoyed this episode, don’t forget to subscribe and leave us a review at RateThisPodcast.com/insidebs to help others discover The Inside BS Show.

Get More Done in Less Time | Productivity Hacks for 2025 | 707 Feb 03, 2025

Show notes

"Half the number of meetings with double the amount of follow-up is a great productivity hack for 2025." – Dave Lorenzo

In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo shares powerful productivity hacks to make 2025 your most efficient year yet. Drawing insights from his renewed focus and input from the community, Dave discusses leveraging AI tools, mastering time management, and eliminating unnecessary guilt in communication. Get inspired to optimize your workflow, enhance client relationships, and achieve more with less effort.

Key Takeaways:

Leverage AI for Smarter Workflows: Tools like Read.ai and Plod AI can record and summarize calls, freeing you to focus on the conversation.
Master Calendar Management: Use your calendar to schedule tasks and review your day for better alignment and time optimization.
Eliminate Guilt in Communication: Respond to messages on your own terms, prioritizing urgency over obligation.
Incorporate Daily Reading: Replace unproductive habits with time dedicated to reading, fueling creativity and staying informed.
Focus on Relationships: Reduce the number of meetings and double your follow-up efforts for stronger connections and greater impact.

Resources and Links:

Read.ai: AI-powered tool for meeting notes and summaries.
Plod AI: Analyze calls for key takeaways.
Evernote: Organize notes and use OCR for seamless recall.

Connect With Us:

Website: GetInsideBS.com
Podcast Subscription Links: Spotify, Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

If you enjoyed this episode, don’t forget to subscribe and leave us a review at RateThisPodcast.com/insidebs to help others find The Daily Dose of Dave on The Inside BS Channel.

How to Go From Introvert to Sales Savage | 706 Feb 02, 2025

Show notes

"Being an introvert is no different than the color of your eyes. It’s not something you cope with; it’s a competitive advantage." – Dave Lorenzo

Episode Summary:
In this empowering episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo shares actionable insights for introverts looking to excel in sales. He debunks common misconceptions about introversion and highlights how introverts’ natural strengths can give them a competitive edge. With a structured approach and the right mindset, even the most timid individuals can become sales savages. Dave outlines a step-by-step system to build confidence, connect with clients, and master the art of selling.

Important Take-Aways from Today's Show:

Leverage Preparation:
- Develop detailed scripts for key sales scenarios.
- Conduct thorough research on prospects and industries.
- Role-play to make the unfamiliar familiar and build confidence.
Master Listening and Empathy:
- Use the 80/20 rule: Listen 80% of the time, talk 20%.
- Mirror the prospect's language and tone for connection.
- Ask open-ended questions to uncover prospects' true needs.
Build a Consistent System:
- Implement a repeatable sales process to reduce anxiety.
- Use CRM tools for organized follow-up and set daily outreach goals.
- Seek external feedback to refine strategies and improve consistently.
Bonus Tip:
Introverts often outperform extroverts because they rely on preparation and strategy rather than improvisation.

Related Episode:
Check out last week's episode on Building Rejection Armor for techniques to handle rejection in sales: https://share.transistor.fm/s/e6480554

Build Your Habits Based On Who You Need to Become | 705 Feb 01, 2025

Show notes

In this episode of The Daily Dose of Dave, Dave Lorenzo dives into the concepts of delegation, leverage, and identity-based habit formation. Prompted by a question from Tom Scarda, Dave reframes the challenges of delegation into a broader discussion about treating a business like an investment. He explains how identity drives habits, which in turn influence outcomes, and emphasizes the importance of adopting a CEO mindset to create scalable success. This episode also explores the advantages of franchises for business growth and how following proven systems can lead to transformative results.

Key Topics:

Delegation vs. Leverage:
- Why the word "delegation" can feel uncomfortable, but "leverage" reframes it into a growth mindset.
- The importance of building systems to minimize owner dependency in a business.
Identity and Habits:
- How your perception of yourself as a CEO shapes the daily habits needed for success.
- “Rich people habits” vs. “poor people habits” and how habits dictate outcomes.
Franchise Success Strategies:
- Treating a franchise as an investment by leveraging systems already in place.
- The importance of adopting the mindset of a multi-store owner from day one.
- Lessons learned from Tom’s smoothie franchise experience, such as scaling by outsourcing tasks like washing washcloths.
The E-Myth Philosophy:
- Insights into why some people unintentionally buy themselves a job instead of a business.
- The scalability barriers in businesses without franchise-like structures.

Key Quote:

“Your identity is going to govern what your daily behaviors are, and those behaviors will become habits. Think about who you are or who you want to be and start acting like that person now.” – Dave Lorenzo

Takeaways:

Reframe Delegation: View it as finding leverage to scale and remove dependency on the owner.
Shift Identity: Act like the CEO of a multi-store operation to build scalable systems.
Follow Proven Systems: Whether in franchises or self-owned businesses, proven frameworks can fast-track success.
Invest in Habits: Small daily behaviors consistent with a CEO mindset lead to long-term success.
Leverage Coaching: Coaching can help business owners see their blind spots and unlock potential.

This episode is a must-listen for entrepreneurs, franchise owners, and anyone looking to break free from being overworked and under-leveraged in their business.

How to Start an Exit Planning Conversation | 704 Jan 31, 2025

Show notes

In this episode of The Inside BS Show,hosts from Exit Success Lab provide an in-depth guide to starting productive exit planning conversations with business owners. They outline key questions and concepts to consider when preparing a business for a future exit, focusing on building value, avoiding common pitfalls, and ensuring the owner’s goals are met. Below are detailed timestamps and topics covered in the session.

Timestamps and Key Topics

[00:00] – Introduction

Welcome to the session and the value of Exit Success Lab’s community.
Using the Exit Ready document as a conversation starter for building enterprise value.

[05:00] – Personal and Financial Goals

Importance of separating personal financial goals from business valuation.
Educating business owners on distinguishing retirement needs from enterprise value.

[10:15] – Business Valuation

Why a professional business valuation is essential.
Options for informal valuation and leveraging comparable databases.
Strategies for approaching private equity funds or strategic buyers.

[16:30] – Ideal Buyer Profile

Identifying potential buyers (strategic vs. financial buyers).
Educating owners about the advantages of targeting strategic buyers over private equity funds.

[22:45] – Operational Independence

Ensuring the business can operate without the owner.
Developing standard operating procedures (SOPs) for continuity.

[29:10] – Leadership Development

Grooming future leaders for key roles.
Creating a seamless transition plan to inspire buyer confidence.

[32:45] – Revenue Streams

Diversifying revenue sources to reduce risk.
Evaluating industry, geographic, and client diversity.

[37:00] – HR Processes

Outsourcing HR functions to ensure compliance.
Importance of professional HR management in scaling or selling a business.

[40:25] – Financial Health

Accurate, detailed financial statements and key performance indicators (KPIs).
Preparing for tax implications of a business sale.

[48:00] – Market Position and Brand Reputation

Defining competitive positioning and value propositions.
Conducting brand perception and industry growth analysis.

[54:00] – Supplier Stability

Evaluating supplier relationships for stability and compliance.
Importance of backup suppliers and international law compliance.

[59:20] – Legal and Risk Management

Protecting intellectual property and minimizing legal risks.
Importance of updated contracts, insurance coverage, and compliance processes.

[1:06:15] – Technology and Cybersecurity

Conducting cybersecurity audits and ensuring scalable technology systems.
Integrating CRM and ERP systems for business efficiency.

[1:11:50] – Sales and Marketing Systems

Building scalable, repeatable sales processes.
Integrating diverse marketing systems to ensure consistent lead generation.

[1:18:30] – Emotional and Succession Planning

Articulating a post-exit vision to prevent deal disruptions.
Developing leadership and succession plans for critical roles.

Call to Action
If you are interested in learning more about exit planning, call Dave Lorenzo at Exit Success Lab: (305) 692-5531.

This episode serves as a powerful resource for professionals aiming to help business owners unlock maximum value and prepare for a successful exit.

Exit Planning Basics: How to Maximize the Value of a Business | 703 Jan 30, 2025

Show notes

In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave explores how to maximize the value of a business when preparing for an exit. From contingency planning to strategic sales, Dave provides practical advice for making a business desirable, profitable, and operationally independent. He shares insights on planning for unexpected absences, crafting exit strategies like employee buyouts or strategic sales, and even preparing businesses for franchising.

Key Points:

Short-Term and Long-Term Exit Planning: Why contingency plans and strategic plans are essential for business owners.
Exit Strategies: Options including employee sales (ESOP), management buyouts, private equity sales, and public offerings.
Bulletproofing Your Business: The importance of standard operating procedures and documentation for operational independence.
Operational Independence: How to ensure a business can run profitably without the owner’s daily involvement.

Notable Quote:

“You can never go wrong with too much detail or too much training in your business. That is an investment that is always going to pay off for you.” - Dave Lorenzo

Call to Action:

Do you have a plan for stepping away from your business, whether temporarily or permanently?

Take the first step in securing your company’s future by documenting your processes and exploring your exit options. Call Dave Lorenzo for details: (305) 692-5531

How to Dominate Your Market | Inside the World of Exotic Meat | Peter Andrews | 702 Jan 29, 2025

Show notes

In this episode of The Inside BS Show, hosts sit down with Peter Andrews, owner of Chicago Game and Gourmet, to delve into the world of exotic meats. Peter shares his journey of building a business specializing in unique offerings like bison, elk, python, kangaroo, and even iguana. He discusses the health benefits of game meats, his approach to sourcing from sustainable farms worldwide, and how the pandemic inspired his shift into retail sales.

Peter also reveals an exciting new venture into the pet food industry, creating 100% protein-based, allergen-friendly products for dogs.

Whether you’re a curious foodie, a pet owner seeking hypoallergenic options, or simply interested in unique culinary stories, this episode is packed with insights and inspiration.

Featured Quote:

"Iguana—we call it the chicken of the trees." – Peter Andrews

Key Information:

Guest: Peter Andrews, Owner of Chicago Game and Gourmet
Website: ChicagoGame.us
Email: Peter@ChicagoGame.us
Phone: 312-455-1800
Location: 700 West Root Street, Chicago, IL

Topics Covered:

The health benefits and sustainability of exotic meats.
A behind-the-scenes look at sourcing and preparing game meats.
Insights into transitioning a business during the pandemic.
The launch of a premium pet food line for dogs with allergies.

If you enjoyed this episode of The Inside BS Show, don’t miss out on future episodes packed with business insights, expert interviews, and unique stories.

Follow the show and get daily email updates by visiting: https://GetInsideBS.com.

Be sure to subscribe on your favorite podcast platform, leave a review, and share this episode with someone who’d love to learn about exotic meats or innovative business ideas.

We’ll see you back here tomorrow for another great episode.

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