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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Direct Mail is your (Not So Secret) Weapon | 841 Jun 17, 2025
    Show notes

    Can one piece of direct mail change your life? Dave Lorenzo says yes — because it changed his.


    On this episode of The Inside BS Show, Dave shares the story of how a single letter from The Gallup Organization sparked a consulting career that generated hundreds of millions in revenue. He unpacks why direct mail is making a powerful comeback in a world drowning in email, and lays out a proven step-by-step system you can use to land high-value clients. If you’ve dismissed direct mail as outdated or expensive, think again. This episode is a wake-up call for professionals who want to stand out, scale smart, and build relationships that convert.


    Family Business Succession Plan Case Study | 840 Jun 16, 2025
    Show notes

    On this episode of The Inside BS Show, Dave Lorenzo sits down with Bruce Werner, third-generation business owner, entrepreneur, private equity partner, and founder of Kona Advisors, for a deep dive into the realities of family-owned and privately held businesses. Drawing on his personal journey from family manufacturing to advising middle-market companies, Bruce shares hard-won lessons about governance, succession planning, and the emotional complexity of leading a family business.

    This candid conversation covers:

    • The hidden dynamics that sabotage family business succession
    • Why outside advisors can be the difference between chaos and clarity
    • How to balance the roles of owner, leader, and family member without losing your mind
    • The good, bad, and ugly of private equity from both sides of the deal table
    • Why a structured “ownership strategy” matters more than ever for long-term value

    If you work with family businesses or own one, this episode is a blueprint for thinking differently and leading more effectively.


    Happy Father's Day: Nick Lorenzo Interviews Dave a 2020 Replay | 839 Jun 15, 2025
    Show notes

    This is a Father's Day Special from 2020. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession?" Join us for this fun and heartwarming interview that will help you grow your practice and inspire you.

    Spend a few minutes with the Lorenzo's this Father's Day. You'll be glad you did.


    How Does a Management Buyout Work? | 838 Jun 14, 2025
    Show notes

    In this episode of The Inside BS Show, hosts dive deep into management buyouts (MBOs) as a powerful and often overlooked exit strategy for business owners. They break down what an MBO is—essentially, when a company’s leadership team pools resources to buy out the owner—and why this method offers continuity, cultural stability, and a smooth transition. The episode highlights the value of planning an MBO years in advance, allowing business owners to groom successors internally while keeping the option flexible if third-party offers arise.


    The hosts outline a thorough framework for assessing and structuring a successful MBO. This includes evaluating the readiness of the management team, the financial health of the company, the operational impact of the transition, financing options, and long-term strategic alignment. They walk through a seven-step structuring process and explain multiple funding strategies, including leveraged buyouts, seller financing, earn-outs, equity investments, and hybrid approaches. The episode emphasizes the need for clarity in valuation, legal diligence, and a tightly managed transition plan to avoid misalignment or operational disruption.


    They also weigh the advantages, such as faster deals, internal alignment, reduced due diligence, and confidentiality, against challenges like securing financing, conflicts of interest, valuation disputes, and regulatory hurdles. The conversation closes by urging business owners and their advisors to use the detailed checklists and tools in the Exit Success Lab’s learning platform to assess MBO viability and execute the strategy effectively. It’s a masterclass for anyone advising a closely held company or planning an exit in the next 3 to 5 years.


    CEO's Trusted Advisor | 837 Jun 13, 2025
    Show notes

    Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders) and he is the top facilitator of group coaching in the entire Vistage organization world-wide.

    On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.

    00:00 Introduction: How to Become a Trusted Advisor to CEOs
    02:19 Mark's Story
    07:00 How Did Mark Become a Coach to CEOs?
    10:00 What Was the Transition Like - Going From Participant to Facilitator?
    11:55 How Does Mark Keep a Discussion on Track in a Vistage Meeting?
    14:40 Why is a Peer Group More Valuable Than Having a One-on-one Coach?
    21:15 How Does Mark Select People to Be a Member of a Vistage Group?
    25:00 Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.
    33:00 How Much Time Does Mark Spend on Business Development?
    38:30 Mark's Definition of Sales as Influence
    39:44 How Mark Uses Speaking a Business Development Tool
    42:50 How Should We Select a Coach? What Questions Should We Ask?
    45:30 How Does Mark Hold His Clients Accountable?

    Mark Taylor
    Master Chair, Business Coach, Professional Speaker
    Vistage NYC
    (646) 427-3849


    LinkedIn Lead Generation Strategy Jun 12, 2025
    Show notes

    In this episode of the Inside BS Show, Dave Lorenzo answers a question from client Paula Romo about how to build a consistent flow of leads through LinkedIn. Dave breaks down his proven system, a strategy that has helped fill the Family Business Forum entirely with connections made via LinkedIn in just six weeks. He shares the mindset, commitment, and tactical adjustments that power his daily content and networking routine.

    You’ll learn how to pick a narrow niche, build pillar content around the core problems your audience faces, and completely overhaul your profile to resonate with decision-makers in that niche. Dave outlines how to structure your posts, how often to publish, and exactly what types of engagement move the needle. This is not theory, it is what he is using right now to attract serious prospects who own or advise family businesses.

    Whether you are a consultant, advisor, or entrepreneur, this episode is a blueprint for dominating your market on LinkedIn with intentional content and strategic outreach. Download the transcript, follow the playbook, and start turning posts into profitable relationships today.


    How to Get the Right Message to the Right People at the Right Time | Karla Cobriero | 835 Jun 11, 2025
    Show notes

    On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss.

    What You’ll Discover Today
    How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.


    Key Topics Discussed

    • Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession
    • The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud
    • Why being a great writer is still the most essential PR skill
    • The real work of media training: from rewiring soundbites to preparing for five-minute interviews
    • How to match message, audience, and platform for maximum impact
    • Behind the scenes at Miami International Airport during Hurricane Irma
    • The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle
    • Her passion for helping solopreneurs and small firms land national media coverage
    • A hilarious twin story that proves even the host can be fooled

    Connect with Karla Cobreiro on LinkedIn: https://www.linkedin.com/in/karla-cobreiro/
    https://www.cobreirocomms.com/
    (786) 708-2388

    Links and Resources
    Subscribe Via Email: GetInsideBS.com
    Call Us: (305) 692-5531


    Inside Lead Generation with Rick Hayhurst | 834 Jun 10, 2025
    Show notes

    What You’ll Discover Today

    • Why keeping lead generation systems simple is the fastest path to results
    • How message, audience and delivery work together to create a winning campaign
    • Rick’s three-to-five-step framework for turning strangers into qualified prospects
    • Practical ways to use video landing pages, surveys and AI agents to filter leads
    • The right moment to move a helpful conversation into a paid engagement
    • How long-term thinking and clear boundaries protect your energy and profit

    Key Topics Discussed

    • Energy management, positivity and the cost of negativity
    • Building a follow-up system that actually converts inquiries
    • Budgeting for ads: what $100 a month can and cannot do
    • Training prospects to value your expertise, not free advice
    • Setting one-year (or longer) commitments to master new growth channels
    • Matching your “medicine” to clients who appreciate it

    Links and Resources

    Call Us: (305) 692-5531
    Connect with Rick on LinkedIn: https://www.linkedin.com/in/rickhayhurst/
    Learn more at Blitzbee Marketing: https://www.blitzbe-marketing.com/


    Enjoyed Rick’s insights? Forward this episode to a business owner who needs a simpler, more joyful way to generate leads, then subscribe for daily Inside BS Show updates at GetInsideBS.com.


    How to Get More Done in Less Time by Simplifying Your Life | 833 Jun 09, 2025
    Show notes

    What You’ll Discover Today:

    • Why most productivity systems overcomplicate your life
    • The simple mindset shift that helps you reclaim your time
    • How eliminating clutter creates clarity and speed
    • Why saying “no” is your most powerful time management tool

    Key Topics Discussed:

    • The illusion of multitasking and how it sabotages focus
    • How to simplify decision-making for faster results
    • Systems vs. checklists: which one really works?
    • The real cost of context switching
    • Why minimalism isn't just for your closet—it’s essential for your calendar

    Links and Resources:

    • Subscribe Via Email: GetInsideBS.com
    • Call Us: (305) 692-5531

    Call to Action:
    Simplify to multiply. Start with one thing you can remove from your day today—and watch what happens next.


    What is it Like to Be on Shark Tank? | 832 Jun 08, 2025
    Show notes

    Dave Lorenzo discusses the Shark Tank Experience with John Tabis.


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