Influential Introvert: Communication Coaching for Professionals with Performance Anxiety

Latest Episodes:

Sponsorship 101 for the Indie Podcaster with Jessica Kupferman Jun 27, 2019

Show notes

You may know that the big podcast ad agencies want you to have 5,000 downloads an episode before they’ll talk to you (see The Five Best Ways to Make Money with Your Podcast if you need a refresher on the CPM model). But small podcasts can do just fine without them by negotiating their own sponsorship deals.

On this episode, I dive deep into sponsorship for the indie podcaster with Jessica Kupferman, CEO of She Podcasts, the largest women's podcasting community, which she co-founded with Elsie Escobar.

Subscribe to Podcasting Step by Step for free and listen to the episode with Jess to learn:

the right way to approach o sponsor;
how do decide what to charge for an ad;
what to include in your media kit and in which order; and
so much more.

Show notes. Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

I’m your podcast coach, Sarah Mikutel. Did you know that I also host the Postcard Academy travel podcast? Check it out if you’re the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

The 5 Best Ways to Make Money with Your Podcast Jun 20, 2019

Show notes

There’s this myth out there that anyone can start a podcast and the money will just start flowing in. As I mentioned in the episode on identifying your ideal listener, most podcasters do not make any money with the traditional CPM advertising model. And most ad agencies won’t even look at you unless you’re getting at least 5,000 downloads per episode within a 30-day period.

BUT your podcast can help you generate income, especially if you use your show to build your brand and business in a way that serves listeners and potential clients. Here are the five best ways podcasters can make money with podcasts -- plus a bonus.

Visit sarahmikutel.com for more show notes. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

I’m in a few Facebook Groups about podcasting, including She Podcasts, which I love. And there’s a lot of good information sharing going on there. But on a regular basis, someone new will pop in and say something like, “I want to start a podcast. How do I find a sponsor?” That’s the wrong question to start with. if you’ve been listening to Podcasting Step by Step, you know that you need to start with the ‘why’ behind your podcast and focus on offering value before worrying about making money.

But your podcast can help you generate income, especially if you use your show to build your brand and business in a way that serves listeners and potential clients. Here are the five primarily categories in which podcasters can make money with podcasts -- plus a bonus.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

Someone Is Already Doing the Podcast I Want to Do... Jun 13, 2019

Show notes

Let’s say you have a brilliant idea for a podcast, and then learn that someone else just started something similar. Or, maybe three others already exist and they have a lot of ratings and reviews and loyal fans. This is actually great news because it means there is an audience for what you want to do.

But if you are the new podcaster in town, how do you set yourself apart from those existing shows in your niche? In Steal Like an Artist, Austin Kleon says we are a mashup of everything we’ve experienced and that anyone can be creative with the right influences. On episode 14 of Podcasting Step by Step, I’ll share how you can use some of his tips and other techniques to take an existing podcast theme and make it your own. (visit sarahmikutel.com for show notes)

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

Bonus: Win a FREE ticket to She Podcasts Live Jun 06, 2019

Show notes

Bonus time! Are you interested in going to the She Podcasts Live event in October? It’s being held in Atlanta Georgia from Oct. 11-13 and is going to be one of the most fun podcasting events of the year. Do you want to be my +1?

I’m raffling off a free ticket worth $249. The giveaway is happening between now and June 15, 2019. Head on over to sarahmikutel.com/shepodcastlive to enter your name.

I’m sooo excited to attend She Podcasts Live in October. Whether you’re a podcast veteran or haven’t even launched yet, this podcast conference — created specifically for women and by women in podcasting — is going to be unforgettable. We’re talking three days of brilliant speakers, swag, parties, opportunities to pitch, and also to make friends with women from around the world who actually understand our podcast obsessions. :D

P.S. Guys can attend She Podcasts Live, too. But at this conference, it’s the ladies who will be running the show ;)

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

Apple Podcasts: 6 Things You Need to Know in 2019 May 30, 2019

Show notes

The Apple Worldwide Developers Conference (WWDC) took place this week and we heard some exciting announcements from Apple, including that iTunes will be replaced by Apple Podcasts on Mac and podcast search and discoverability is about to get a lot better on Apple Podcasts.

On this episode of Podcasting Step by Step, I’ll share six things you need to know about Apple Podcasts, plus a little bonus.

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

Elsie Escobar: How Podcasts Saved My Life May 23, 2019

Show notes

Elsie Escobar is a Hall-of-Fame podcaster, actress, advocate, one of the most significant voices in podcasting today, co-Founder of She Podcasts, manager of all things community at Libsyn, and an all around amazing woman who I am honored to know.

If you listen to Elsie on She Podcasts or Libsyn’s podcast, The Feed, you’ll know that she is creative, fun, and a die-hard podcaster who is all about empowerment, intentionality, and vision. Born in El Salvador, she’s also a proud Latina influencer who advocates for social and cultural change through her work. She challenges podcasters to go deeper with their shows and their messages and to get really clear on how you want to show up in this world.

On Podcasting Step by Step, we talk about what it takes to make it as a podcaster; why downloads are not the best way to gauge your podcast’s success — and what is; the conversation she wants to be having right now; and how podcasting saved her life. I’ve heard her mention this fact on other shows before, but she dives deeper into the specifics here, and I thank her for sharing such a personal story that I know can help others escape a bad situation.

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

I’m your podcast coach,Sarah Mikutel. Did you know that I also host the Postcard Academy travel podcast? Check it out if you’re the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

How Do I Get into iTunes? (You Need a Podcast Media Host) May 16, 2019

Show notes

How do you get your podcast into iTunes and Apple Podcasts? You need a podcast media host. On episode 11 of Podcasting Step by Step, I explain what a podcast media host is, why you need one, how your media host gets you into iTunes/Apple Podcasts and other podcast directories, and I share my discount code for my favorite podcast media host, Libsyn. For links to everything I discuss, head on over to sarahfmikutel.com

Get up to two months of media hosting for free

To get up to two months of podcast media hosting for free, sign up for a Libsyn plan using my promo code POSTCARD.

Here’s how to get the most bang for your buck:

When you sign up with the code POSTCARD, you’ll get the rest of the current month free plus the next month. Libysn bills on the first of the month, so to get the most out of the discount, sign up on the 1st. If you sign up on the 15th, you’ll only get a month-and-a-half free, and if you sign up at the end of the month, you’ll only be getting the next month free.

Suggestion: sign up for the highest tier to explore Libsyn’s stats. You can always downgrade right before your free trial ends. But don’t switch in the middle of your trial. For some reason, that switch triggers an end to your freebie and the beginning of your subscription plan.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

How to Find Guests for Your Podcast (and Get Them to Come on Your Show) May 13, 2019

Show notes

So you want to host an interview podcast. You know what you want to podcast about and the ‘why’ behind your show, but how do you find guests? And why would they want to come on your show? I cover how to find great podcast guests -- and how to get them to say yes to coming on your show -- on episode 9 of Podcasting Step by Step.

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

I’m your podcast coach,Sarah Mikutel. Did you know that I also host the Postcard Academy travel podcast? Check it out if you’re the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

Interviewing: 8 Ways to Up Your Skills as a Podcaster May 09, 2019

Show notes

One of my favorite parts of podcasting is getting to interview other people on topics that really interest me and my audience. I’m fortunate because I’ve gotten to interview people throughout my career, but I know if you haven’t had a lot of practice, this could feel a little intimidating. So on episode 10 of Podcasting Step by Step, I’ll share 8 tips on how to make you a stand out podcast interviewer, including great questions to ask and tips for setting your guests up for success.

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

I’m your podcast launch consultant, Sarah Mikutel. Did you know that I also host the Postcard Academy travel podcast? Check it out if you’re the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

James Cridland: Podcasting in 2019 — What You Need to Know Apr 25, 2019

Show notes

My first guest is James Cridland, who you may know from his daily podcast Podnews. James has been an industry expert in both radio and podcasting for years, influencing the audio strategy of major players like Virgin Radio and the BBC. He’s a self-described radio futurologist, a consultant, speaker, and writer, and I invited James onto the show to talk about the state of podcasting in 2019; the potential growth of the industry and opportunities for indie podcasters; and how he got into podcasting himself. Visit sarahmikutel.com for show notes.

I love interviewing other people, especially other podcasters. In addition to my solo shows, once a month I’ll be interviewing industry thought leaders/influencers/interesting people in the podcasting space. Next up: Elsie Escobar, co-founder of She Podcasts. Subscribe to Podcasting Step by Step so you don’t miss it :)

Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.

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