Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

057: How to Create Great Visual Marketing Content by Only Using Your iPhone Jul 06, 2017

Welcome to Episode 57 of the Inbound Marketing Today podcast. We are happy to be back with this great interview with Tabitha Carro.

What you’ll learn in today’s episode:

How Tabitha started her online course for iPhone marketing
What kind of lights you should be using when creating videos using your iPhone
Two main points to consider when taking photos with your iPhone
Different apps to use for photo editing on your iPhone

Visit us online at www.InboundMarketingToday.com

056: Tips On Growing A Digital Agency with Joe Kashurba May 17, 2017

Welcome to Episode 56 of the Inbound Marketing Today podcast. In this episode we talk with Joe Kashurba about how to grow a digital agency.

What you’ll learn in today’s episode:

The difference between a custom built website and a Wordpress website
Tips for a freelance web designers just starting out
How to target someone that is willing to spend money on a website through ad words
Why it's so important to define who your clients are
Where to find contractors / freelancers

Visit us online at www.InboundMarketingToday.com.

055: SEO Tips For Small Businesses with Phil Singleton May 10, 2017

Welcome to Episode 55 of the Inbound Marketing Today podcast. In this episode we talk with Phil Singleton, best selling author, about SEO for small business.

What you’ll learn in today’s episode:

What role SEO plays in getting your site ranked
Why inbound marketing doesn't work anymore
Frequency that businesses should be blogging
Why you should be working on your reputation management
The importance of good reviews and how you can manage them

Visit us online at www.InboundMarketingToday.com.

054: How You Can Double Your ROI From Content Marketing, with Simon Thompson May 03, 2017

Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy!

What you’ll learn in today’s episode:

How often companies should be blogging
What a content upgrade is and how its different than a lead magnet
How many words to aim for in a blog post
How to promote your blog post
How to get influencers to share your content
The frequency that you should be posting on social media

Visit us online at www.InboundMarketingToday.com.

053: How Lori Taylor Grew Her Pet Nutrition Brand into an 8 Figure Business Apr 04, 2017

Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand.

What you’ll learn in today’s episode:

What Lori's background is and how she got into the business she's in
Why dogs need to eat better food to live longer
Tru Pet's marketing strategy
Importance of responding to Facebook ad comments

Visit us on the web at www.InboundMarketingToday.com.

052: How to Generate More Leads By Being Interviewed on Podcasts with Heather Havenwood Mar 29, 2017

Welcome to Episode 52 of the Inbound Marketing Today podcast. Today you will learn all about the benefit of being a guest on a podcast. I hope you enjoy it! What you’ll learn in today’s episode:

What H2H is
Importance of showing the person behind the brand
How you can make money by being a guest on podcasts
Why people like to listen to local podcasts
How to ask someone if you could be a guest on their podcast
What sort of gear you need to be on a podcast

Visit our website at www.InboundMarketingToday.com.

051: Tips to Improve Your Site's Conversion Rate with Chris Dayley Mar 22, 2017

Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you’ll learn in today’s episode:

What a split test is and why you should be doing it
Questions you should be asking when looking at conversion rates
Tips for using landing pages
What an evergreen blog post is and when you should use them
What heat mapping is and why you should be using it
The right questions to be asking
Different A/B testing tools you can use

Visit our website at www.InboundMarketingToday.com.

050: How Alex Berman Generated over $50 Million in Leads Mar 16, 2017

Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you’ll learn in today’s episode:

The process that Alex Berman uses at his company, Experiment 27
How and where to find leads
Tips for sending automated emails
What a break-up email is and why it works
Different content marketing tactics Experiment 27 uses
Cold calling and cold email strategies

Visit our website at www.InboundMarketingToday.com.

049: Website Security - The Critical Information That All Businesses Need To Know Mar 08, 2017

Welcome to Episode 49 of the Inbound Marketing Today podcast. Today we will be discussing website security. What you’ll learn in today’s episode:

What phishing is
Why people would want to hack a website
Risks involved when you get your site hacked
What makes your website vulnerable
Different precaution measures you can take to avoid hackers
What you need to do to keep your site secure

Visit our website at www.InboundMarketingToday.com.

048: Q&A: What Percentage of Revenue Should I Spend on Marketing? Mar 01, 2017

Welcome to Episode 48 of the Inbound Marketing Today podcast. Today we are having a Q&A session. We discuss what percentage of revenue you should be spending on marketing.

What you’ll learn in today’s episode:

What percentage of revenue should be spent on marketing
Different factors that effect the amount you should be spending
Difference in spend in different types of businesses

Visit our website at www.InboundMarketingToday.com.

047: 5 Content Distribution Tips To Expand Your Reach And Get More Results Feb 22, 2017

Welcome to Episode 47 of the Inbound Marketing Today podcast. Today we discuss 5 content distribution tips to expand your reach and how it can help you get more results.

What you’ll learn in today’s episode:

What a content distribution strategy is
Different examples of content you can create
How to make your content shareable
Examples of ways to make sharing easier
How often you should be sending email to your list
Importance of building relationships
Different platforms for sharing content

Visit us online at www.InboundMarketingToday.com.

046: 5 Common Marketing Automation Mistakes and How To Fix Them Feb 15, 2017

Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.

What you’ll learn in today’s episode:

Common marketing automation mistakes you may be making and how to fix them
Marketing automation statistics
Consequences of making these mistakes
Importance of an inbound marketing automation strategy
Why you shouldn't purchase an email list
Why you need to segment your email list
Difference between selling and nurturing
Importance of aligning your sales and marketing teams

Visit our website at www.InboundMarketingToday.com.

045: How To Generate Leads From the Most Popular Pages On Your Website Feb 08, 2017

Welcome to Episode 45 of the Inbound Marketing Today podcast. In this episode we discuss how to generate leads from the most popular pages on your website.

What you’ll learn in today’s episode:

Why its important to have strong conversion paths on your pages with the most traffic
How to check which page is your most visited in google analytics
Tips for optimizing your pages for leads
How to use email automation
What a CTA is and why you need one
Importance of the placement of your CTA
Why you should create offers for each page
Why its important to view each page from a mobile device

Visit our website at www.InboundMarketingToday.com.

044: How to Warm Up an Email List That Has Grown Cold Feb 01, 2017

Welcome to Episode 44 of the Inbound Marketing Today podcast. Today we discuss how to warm up an email list that has grown cold.

What you’ll learn in today’s episode:

Email list goal setting
How to segment your list
Importance of sending a warm up email and what should be included in it
How to add value for your customers through email

Visit our website at www.InboundMarketingToday.com.

043: 10 Key Questions to Ask When Designing a Website Jan 26, 2017

Welcome to Episode 43 of the Inbound Marketing Today podcast. We will be discussing 10 key questions to ask when designing a website.

What you’ll learn in today’s episode:

What you should be asking when designing a website
Why you need to have a clear offer on your website
Importance of defining your target market
Why you should know who your top 3 competitors are
How adding associations and award on your website can show your credibility
Importance of including information about the people

Visit our website at www.InboundMarketingToday.com.

042: How To Get More Online Reviews For Your Business Jan 18, 2017

Welcome to Episode 42 of the Inbound Marketing Today podcast. In this episode we will be discussing how to get more online reviews for your business.

What you’ll learn in today’s episode:

Why online reviews are important
Online review statistics
How negative reviews can affect a consumers buying decision
How you can get more reviews for your business

Check us out on the web at www.InboundMarketingToday.com.

041: 5 Keys to More Effective Email Marketing Jan 12, 2017

Welcome to Episode 41 of the Inbound Marketing Today podcast. Today we are discussing 5 keys for more effective email marketing.

What you’ll learn in today’s episode:

5 keys for more effective email marketing
Email marketing stats
Why you should be offering an incentive for people to join your list
Examples of different incentives
Tips for organizing your email list
How often you should be sending emails

Visit our website at www.InboundMarketingToday.com.

040: How To Work With An Agency To Ensure Your Next Website Redesign Is A Success Jan 04, 2017

Welcome to Episode 40 of the Inbound Marketing Today podcast. Today we are talking about website redesign.

What you’ll learn in today’s episode:

5 tips for dealing with an agency during the redesign process
Importance of establishing goals when thinking of a website redesign
Examples of appropriate budgets for a website redesign
Why you need a point-person assigned to your redesign
Key Attributes the point-person should possess
How to determine who provides what in the redesign process
How to interact with your agency

Visit our website at www.InboundMarketingToday.com.

039: How To Use Facebook Live For Your Business Dec 29, 2016

Welcome to Episode 39 of the Inbound Marketing Today podcast. Today we are talking about Facebook Live!

What you’ll learn in today’s episode:

When Facebook Live came about
Other types of live streaming platforms
Facebook Live statistics
How to use Facebook Live
Benefits of using Facebook Live
How you can make sure your broadcast is successful
Some tips for your first broadcast
Different ideas of things you could feature / talk about on Facebook Live

Visit us online at www.InboundMarketingToday.com.

038: How to Get Better Results With Content Curation Dec 21, 2016

Welcome to Episode 38 of the Inbound Marketing Today podcast. Today we tell you how you can get better results with content curation.

What you’ll learn in today’s episode:

What content curation is and how you can get excellent results with it
Why it's important to have a clear, defined audience
Importance of quality content
Importance of knowing your audience
Examples of content curation

Visit our website at www.InboundMarketingToday.com.

037: 5 Basic Steps To Get Started With Marketing Automation Dec 14, 2016

Welcome to Episode 37 of the Inbound Marketing Today podcast. Today we will discuss 5 basics steps to get started with marketing automation.

What you’ll learn in today’s episode:

What marketing automation is
What Hubspot is and why you should partner with a Hubspot Agency
Five basics steps to get started with marketing automation
How marketing automation can help your business
Importance of capturing leads on your website
Why you should set up automated email
The amount of emails you should be sending

Visit our website at www.InboundMarketingToday.com.

036: 7 Common Blogging Mistakes To Avoid Making Dec 07, 2016

Welcome to Episode 36 of the Inbound Marketing Today podcast. Today we will discuss seven common blogging mistakes to avoid making.

What you’ll learn in today’s episode:

Importance of blogging for your business
Mistakes to avoid
How making these mistakes can hinder your blogs performance
How often you should be blogging
How adding a good heading can attract people to your blog
Importance of adding visuals to your blog posts

Visit our website at www.InboundMarketingToday.com.

035: 5 Inbound Marketing Trends to Watch for in 2017 Nov 30, 2016

Welcome to Episode 35 of the Inbound Marketing Today podcast. Today we will discuss 5 inbound marketing trends to watch for in the new year!

What you’ll learn in today’s episode:

5 different trends to watch for in 2017
What native advertising is and why you should use it
Importance of personalization
Power of user generated content and different examples
What a chat bot is and examples of companies that use them

Visit our website at www.InboundMarketingToday.com.

034: 7 Tips to Maximize Your Marketing Funnel Nov 23, 2016

Welcome to Episode 34 of the Inbound Marketing Today podcast. Today we will discuss 7 Tips to Maximize Your Marketing Funnel.

What you’ll learn in today’s episode:

What a marketing funnel is and why you should be using one
Importance of consistent branding
What a customer journey map is
How you can use content as a funnel
Examples content you can use for your marketing funnel
Why you should be using paid & unpaid ads
Why you need a CRM tool in place

Visit us online at www.InboundMarketingToday.com.

033: 3 Keys to Getting Your Local Business Ranked on Google Nov 16, 2016

Welcome to Episode 33 of the Inbound Marketing Today podcast. Today we will discuss 3 keys to getting your local business ranked on google.

What you’ll learn in today’s episode:

Why it's important to rank high on Google
How to see if you have claimed your Google
Importance of Google reviews
Why you should be part of online business directories
Importance of keeping "NAP" consistent on Google.

Visit us online at www.InboundMarketingToday.com.

032: 5 Holiday Marketing Tactics To Increase E-commerce Sales Nov 09, 2016

Welcome to Episode 32 of the Inbound Marketing Today podcast. Today you will learn 5 holiday marketing tactics to increase e-commerce sales.

What you’ll learn in today’s episode:

Why it's important to know your customers
Timeframes in which people purchase their gifts at over the holidays
Why coupon codes will encourage your customers to buy
The role social media plays in holiday sales

Visit our website at www.InboundMarketingToday.com.

031: 5 Quick Tips To Get More Subscribers To Your Blog Nov 03, 2016

Welcome to Episode 31 of the Inbound Marketing Today podcast. In this episode we give you 5 quick tips to get more subscribers to your blog.

What you’ll learn in today’s episode:

How we can encourage people to subscribe to your blog
Benefits of using Hubspot
How adding a simple checkbox can get you more subscribers
Examples of action phrases and how they can hep you
What social proof is and why you would want to use it

Visit our website at www.InboundMarketingToday.com.

030: 7 Elements That Make A Successful Landing Page Oct 26, 2016

Welcome to Episode 30 of the Inbound Marketing Today podcast. In this episode we will give you tips for creating a successful landing page.

What you’ll learn in today’s episode:

7 elements that make a successful landing page
Importance of a good headline & sub-headline
Benefits of using images / video
Why you should include testimonials
Why you need to look legit
Tips for creating a great call to action
Benefits of a great landing page

Visit our website at www.InboundMarketingToday.com.

029: 7 Quick Tips to Improve B2B Lead Generation Oct 21, 2016

Welcome to Episode 29 of the Inbound Marketing Today podcast. In this episode we discuss 7 quick tips to improve B2B lead generation.

What you’ll learn in today’s episode:

What a call to action is and some tips for using them
Tips for repurposing content
How A/B Testing can work for your business

Visit our website at www.InboundMarketingToday.com.

028: How To Increase Website Conversions With Retargeting Ads Oct 12, 2016

Welcome to Episode 28 of the Inbound Marketing Today podcast. In this episode we will discuss how you can increase website conversions with retargeting ads.

What you’ll learn in today’s episode:

What retargeting is
What pixel-based retargeting is
Examples of retargeting for different industries

Visit us online at www.InboundMarketingToday.com.

027: 15 Ideas For Lead Magnets That You Can Use For Your Business Oct 05, 2016

Welcome to Episode 27 of the Inbound Marketing Today podcast. In this episode we will give you 15 different ideas for lead magnets that you can use for your business.

What you’ll learn in today’s episode:

What a lead magnet is and why your business needs them
15 different lead magnet ideas

Visit us online at www.InboundMarketingToday.com.

026: 6 Content Marketing Hacks to Attract More Prospects To Your Website Sep 28, 2016

Welcome to Episode 26 of the Inbound Marketing Today podcast. In this episode we talk about ways to attract new customers to your website with content marketing.

What you’ll learn in today’s episode:

How to attract the right customers
Why a good headline is important
The 4 U's and why you should use them
Why you should have meaningful blog posts on your website
Importance of a resource page on your site
Why infographics are a good idea

Visit our website at www.InboundMarketingToday.com

025: Top 7 Inbound Marketing Myths Debunked Sep 21, 2016

Welcome to Episode 25 of the Inbound Marketing Today podcast. In this episode we debunk the top 7 inbound marketing myths.

What you’ll learn in today’s episode:

7 different inbound marketing myths
Who can do the inbound marketing in a company
How long it takes to see inbound marketing results
Whether or not inbound marketing is the only social media you had
What you can do when you think you industry is too boring to write about

Visit our website at www.InboundMarketingToday.com.

024: 7 Quick Tips For Creating Email Newsletters That People Will Read Sep 14, 2016

Welcome to Episode 24 of the Inbound Marketing Today podcast. In this episode, we discuss 7 quick tips for creating email newsletters that people will read.

What you’ll learn in today’s episode:

Different types of emails
Importance of a focused email
Why you should set the expectation to your subscribers of what they will be receiving ahead of time
Tips for a creating a creative subject line
Why you should keep your emails concise and to the point
Why you should consider plain text emails

Visit us online at www.InboundMarketingToday.com.

023: 6 Effective Time Management Strategies for Social Media Marketing Sep 07, 2016

Welcome to Episode 23 of the Inbound Marketing Today podcast. In this episode, we discuss ways to maximize your time when it comes to marketing with social media.

What you’ll learn in today’s episode:

Ways to make better use of your time when it comes to social media marketing
Importance of narrowing down your social media sites you are using
Why you should be using social media scheduling tools
Importance of setting aside time each day for social media
Value of delegation

Visit us on the web at www.InboundMarketingToday.com.

022: How To Use Online Courses as an Inbound Marketing Strategy Aug 31, 2016

Welcome to Episode 22 of the Inbound Marketing Today Podcast. In this episode we talk with Sid Bharath, with Thinkific. What you’ll learn in today’s episode:

What having an online course can do for your business
Why creating an online course would be valuable
What Thinkific can do to help you with creating an online course

Visit us online at www.InboundMarketingToday.com.

021: How Snappa Used Inbound Marketing to Grow to 1,000 Paying Customers in Less Than One Year Aug 24, 2016

Welcome to Episode 21 of the Inbound Marketing Today Podcast. In today’s episode we talk with Christopher Gimmer, Co-Founder of Snappa about how they gained 1,000 paying customers in less than a year.

What you’ll learn in today’s episode:

What Snappa is and how it was founded
Christopher’s story and the other ventures he tried before founding Snappa
The different inbound marketing tactics that Snappa uses
Importance of growing your email list
Snappa’s social media strategy

Visit our website at www.InboundMarketingToday.com.

020: 3 Critical SEO Tactics You Should Avoid Today Aug 17, 2016

Welcome to Episode 20 of the Inbound Marketing Today Podcast. In today's episode we talk about old SEO tactics that no longer work. Here are 3 critical SEO tactics you should avoid today.

What you’ll learn in today’s episode:

Why you need to update your SEO tactics
Why linking doesn't equal ranking
Why guest blogging is over
What your SEO focus should be
Much more!

Visit our website at www.InboundMarketingToday.com!

019: 5 Ways To Improve Your Website's Bounce Rate Aug 10, 2016

Welcome to Episode 19 of the Inbound Marketing Today Podcast. In today's episode we discuss 5 ways to improve your website's bounce rate.

What you’ll learn in today’s episode:

What a bounce rate is
What an average, high, and low bounce rate are
What having a bounce rate means
Steps to improve your bounce rate

Visit our website at www.InboundMarketingToday.com.

018: How to Choose the Right E-commerce Platform for Your Business Aug 03, 2016

Welcome to Episode 18 of the Inbound Marketing Today Podcast. We discuss how to choose the right e-commerce platform for your business.

What you’ll learn in today’s episode:

Selling physical vs. digital products
Where should your e-commerce platform be hosted
What services should your e-commerce store integrate with
What payment processor should you choose
Pricing differences between e-commerce platforms
Support options to consider with different e-commerce platforms

Visit us online at www.InboundMarketingToday.com.

017: 8 Tips To Make The Most of Your Marketing Investment Jul 27, 2016

Welcome to Episode 17 of the Inbound Marketing Today Podcast. We discuss 8 tips to make the most of your marketing investment.

What you’ll learn in today’s episode:

8 tips to make the most of your marketing investment.
Why it's important to make an inbound marketing investment
Importance of knowing your audience
SEO tips
Importance of creating an editorial calendar
Why you should involve your sales team in the process
Why you should be preforming a monthly review of your metrics
Importance of lead automation

Visit us online at www.InboundMarketingToday.com.

016: 7 Benefits of Using HubSpot For Your Inbound Marketing Jul 20, 2016

Welcome to Episode 16 of the Inbound Marketing Today Podcast. In today’s episode we will give you 7 benefits for using HubSpot for your inbound marketing. Have a great week!

What you’ll learn in today’s episode:

Benefits of using HubSpot
Different features of HubSpot
Importance of good analytics
Different price points for using HubSpot

Visit us on the web at www.InboundMarketingToday.com.

015: 10 Simple Ways To Improve Your Website's User Experience Jul 13, 2016

Welcome to Episode 15 of the Inbound Marketing Today Podcast. In this episode we discuss 10 ways to improve your website's user experience. We hope you enjoy the episode! What you’ll learn in today’s episode:

Why it's important to create a good user experience
10 simple ways to improve your user's experience's
Importance of using white space
How to use images wisely
Importance of well-written headlines

Visit our website at www.InboundMarketingToday.com!

014: Achieve Better Results in Less Time with an Editorial Calendar Jul 06, 2016

Welcome to Episode 14 of the Inbound Marketing Today Podcast. In this episode we talk discuss 6 benefits of using an editorial calendar.

What you’ll learn in today’s episode:

Importance of using an editorial calendar for your social media efforts
6 benefits of using an editorial calendar
What the 80/20 rule is
Things you should consider when using an editorial calendar

Visit us on the web at www.InboundMarketingToday.com!

013: How To Create Content For Boring Industries Jun 29, 2016

Welcome to Episode 13 of the Inbound Marketing Today Podcast. In this episode we will give you 6 tips for creating content in a "boring industry".

What you’ll learn in today’s episode:

Why there is no such thing as a boring industry
6 tips for creating content for your industry
Examples of different content you can create

Visit us online at www.InboundMarketingToday.com.

012: 5 Questions Every Client Should Ask Before Hiring An Inbound Marketing Agency Jun 22, 2016

Welcome to Episode 12 of the Inbound Marketing Today Podcast. In this episode we discuss 5 questions that you should ask before hiring an inbound marketing agency. Thanks for listening!

What you’ll learn in today’s episode:

What staff would you need in place to handle inbound marketing in house
Why you should evaluate an agency's own blog and social media first
How much time will be required of you
How long it may take to start seeting results
What to expect inbound marketing to cost

Visit us on the web at www.InboundMarketingToday.com.

011: 5 E-commerce Mistakes That Could Be Costing You Sales Jun 15, 2016

Welcome to Episode 11 of the Inbound Marketing Today Podcast. In this episode we discuss 5 e-commerce mistakes that could be costing you sales. We hope you learn a lot and see your sales increase after listening to this episode!

What you’ll learn in today’s episode:

5 ecommerce mistakes to avoid
Why you need to see your commerce site from a customers point of view
Importance of good photos and complete product descriptions
What you should be including in your product descriptions
Importance of a mobile-friendly site
Why your site needs to be fast-loading

Check us out on the web at www.InboundMarketingToday.com.

010: 8 Quick Tips to Help You Get The Most Out of Google Ad Words Jun 08, 2016

Welcome to Episode 10 of the Inbound Marketing Today Podcast. In today’s episode we discuss Google Adwords, specifically 8 quick tips to help you get the most out of your Google Adwords.

What you’ll learn in today’s episode:

What PPC advertising is
Benefits of a well planned Google Ad Words campaign
Why you need to use the right keywords in your campaign
Why you should be analyzing you competitors campaigns
What broad match and exact word keywords are

Check us out on the web at www.InboundMarketingToday.com.

009: Growing Your Audience With Live Streaming: An Interview With Alessandra Colaci Jun 01, 2016

Welcome to Episode 9 of the Inbound Marketing Today Podcast. In today's episode we talk with Alessandra Colaci about live streaming. If you haven't jumped into the world of live streaming, you will want to after you listen to this!

What you’ll learn in today’s episode:

What live streaming is
Brief history of live streaming
Benefits of live streaming
Equipment you can use to make your videos better
Tips to make your video better
Different live streaming platforms
Why your live video should have a call to action
Tips for using Facebook Live

Visit us on the web at www.InboundMarketingToday.com.

008: 7 Social Media Mistakes Companies Make and How You Can Avoid Them May 25, 2016

Welcome to Episode 8 of the Inbound Marketing Today Podcast. In this episode we discuss 7 Social Media Mistakes Companies Make and How You Can Avoid Them. We hope you learn a lot!

What you’ll learn in today’s episode:

7 social media mistakes you can avoid making
Why you should treat each social media site differently
Why you should post frequently
Why comments and questions should be responded to ASAP
Why you shouldn't delete negative comments

Check us out on the web at www.InboundMarketingToday.com.

007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016 with Neil Tolbert of Mack Trucks May 18, 2016

Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

What you’ll learn in today’s episode:

What Mack Truck's social media journey was
What Mack Truck's social media strategy and goals are
The different platforms and tools that Mack Trucks uses
Ways to measure and analyze ROI
Ways to learn more and develop your knowledge and skills when it comes to social media
How Mack Trucks is using Snap Chat

Check us out on the web at www.InboundMarketingToday.com.

006: 10 Simple Ways to Grow Your Email List May 11, 2016

Welcome to episode 6 of the Inbound Marketing Today Podcast! In this episode we discuss 10 ways to grow your email list.

What you’ll learn in today’s episode:

Why you should always be trying to grow your email list
10 ways to grow your email list
Different types of opt-ins
Why your business should be hosting webinars

Check us out on the web at www.InboundMarketingToday.com.

005: 7 Tips for Creating a Highly Effective Blog May 04, 2016

Welcome to episode 5 of the Inbound Marketing Today Podcast. In this episode we will share with you 7 tips for creating a highly effective blog. I hope you learn a lot!

What you’ll learn in today’s episode:

7 different steps that you can take to create a highly effective blog
Why your business should have a blog
How often you should be blogging
How your blog can generate leads
How you can promote your blog

Check us out on the web at www.InboundMarketingToday.com.

004: Repurposing Content with Brandon Uttley, founder of Go For Launch Apr 27, 2016

Welcome to Episode 4 of the Inbound Marketing Today Podcast. In this episode we talk with Brandon Uttley, founder and CEO of Go For Launch. We dig deep into the topic of repurposing content.

What you will learn in today’s episode:

What repurposing content means and why you should be doing it
The benefits of repurposing content
How to repurpose your content to make it work harder for you
Examples of different types of content you can create
Resources and tools that you can use to help create content

Check us out on the web at www.InboundMarketingToday.com.

003: 4 Key Elements of a Marketing-Optimized Website Apr 15, 2016

Welcome to episode 3 of the Inbound Marketing Today Podcast. In this episode I will discuss the four key elements of a marketing optimized website. Your website is your single most important marketing asset, so it's important that it is done right! After listening to this episode, I hope you take away something that you can implement in your next website redesign.

What you'll learn in today's episode:

Four elements that make a website successful
Why you should hire a professional web designer
Why you should be blogging
What lead magnets are and why you should be using them
Information about Google Analytics and why it's so important

Find us on the web at InboundMarketingToday.com.

002: What is Inbound Marketing and How Does it Compare to Other Forms of Marketing? Apr 15, 2016

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today's episode:

The history of marketing and how it has shifted
What inbound marketing is
How inbound marketing compares to other forms of marketing
The 4 phases of the inbound marketing methodology
The 3 steps in the buyers journey
What a buyer persona is and why you should be using it

Find us on the web at InboundMarketingToday.com.

001: Introducing the Inbound Marketing Today Podcast Apr 06, 2016

Welcome to Inbound Marketing Today, the podcast devoted to helping today’s digital executives use inbound marketing to grow their business! In this episode, I discuss who this podcast is for and what you can expect from future episodes. Find us on the web at InboundMarketingToday.com.

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