What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view?
In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style.
Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do.
If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen.
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THIS EPISODE FOCUSES ON
Simone’s unconventional journey to become an interior designer
Her creative process working with clients
What she’s learnt about trusting your intuition
How she built her business
How you can charge for your services
How to value your time
Why nicheing can provide more value to your clients and help your business grow
What it takes to grow a team, and why investing in coaching is essential
How to overdeliver for your clients
Why your willingness to try is one of your best resources.
FEATURED ON THIS EPISODE
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Simone’s business Simone Haag
Simone instagram @simonehaag
Design studio Hecker Guthrie
Hotels designed by Phillipe Starck
Simone’s Whiskey room project
IDEA Awards — Designer of the year
Book Atomic Habits by James Clear
Podcast The Elements by Stuart Diver
My book Style: The Art of Creating a Beautiful Home
Simone’s Phillip’s Island coastal home Angler’s Shack
Podcast production: Yaga Media
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
nataliewalton.substack.com
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