Imprint with Natalie Walton

Latest Episodes:

Making A Living From Your Love of Home: How Reena Simon Turned Her Renovation Into A Thriving New Career Aug 04, 2025

Show notes

What if your love of interiors could become a whole new career?

In one of the most popular episodes of the Imprint Podcast, Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator.

We explore how her love of Scandinavian design helped her create a calming, thoughtful home — and connect with a global audience. She opens up about finding her voice on Instagram, writing her book Scandi Rustic, and how she approaches design decisions, motherhood, and creative boundaries.

If you’ve ever dreamed of turning your passion into something more, this conversation will leave you feeling inspired to begin — right where you are.

➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~

Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

THIS EPISODE FOCUSES ON

Reena’s passion for Scandinavian design

Her 1960s bungalow renovation

Trusting your gut instinct when making design decisions

Why Reena started her interiors & design blog

Blocking out the noise and focussing on what brings you joy

Writing for Grand Designs Magazine

The creation of her book Scandi Rustic

Learning to compromise and adapt in design and in life

How Reena connects with people through Instagram

Building confidence later in life

FEATURED ON THIS EPISODE

My new book STYLE - The Art of Creating a Beautiful Home now available for pre-order

Reena’s instagram @hygge_for_home

Reena’s blog and website

Reena & co-author Rebecca’s book Scandi Rustic

Grand Designs Magazine

Canon camera

Adobe Lightroom

Where the Crawdads Sing by Delia Owen

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Why I’m Simplifying My Business To Focus on Less But Better Jul 28, 2025

Show notes

We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life?

In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about clarity, focus, and alignment.

You’ll hear the real changes I’ve made — including why I’m pressing pause on the podcast (for now) — and how I’m creating deeper impact inside Design & Grow and my 1:1 mentorships, while also spending more time connecting through my free weekly newsletter on Substack.

If you’ve been feeling stretched, scattered, or out of sync with your business, this episode will give you both permission and practical ideas to simplify in a way that supports your life — not competes with it.THIS EPISODE FOCUSES ON

The personal and professional changes shaping this season

How she’s shifted Design & Grow for deeper connection

Why Substack is now the primary home for content

What simplifying her tech, team, and time has made possible

FEATURED ON THIS EPISODE

Natalie Walton Mentorship

The Styling Playbook for Interior Designers

Natalie Walton Instagram

Free live training - The Confident Stylist

Natalie Walton - Design & Grow Coaching Program

Natalie Walton - The Styling Masterclass

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

The Power of Less: Shira Gill on Simplifying Your Life Jul 21, 2025

Show notes

One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home.

In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values.

We talk about overcoming guilt, teaching kids to edit their belongings, and how Shira built a thriving business from scratch — starting with nothing but a clear intention. Whether you're craving calm, clarity, or a fresh start, this episode offers both inspiration and practical tools to begin.

➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~

For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

Let’s connect!

Join 20k readers of This Creative Life for free on Substack.

Follow me on Instagram: instagram.com/nataliewalton

Explore my resources and programs: nataliewalton.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Why You’re Not Too Old — & How To Use Age As Your Advantage Jul 14, 2025

Show notes

One of the questions I get asked all the time is, “Am I too late?”Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling.Honestly, it’s never too late. In fact, you may be more ready than ever.

In this episode of Imprint, I’m sharing why age is your advantage, not your obstacle — and how to use your life experience, perspective, and confidence to carve a creative path that’s truly yours.

Come learn how you can make bold pivots later in life.

Plus, I’ll walk you through five simple steps to help you reconnect with your creativity, build confidence, and start showing up — no matter your age or stage.

➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

Let’s connect!

Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton

Explore my resources and programs: nataliewalton.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Studio McGee Stylist Jen Paul Shares Her Creative Career Pivot Jul 07, 2025

Show notes

What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path?

In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about the power of being intentional, learning on the job, and how following her curiosity led to unexpected opportunities.

If you're questioning your path or wondering if it’s too late to start something new, Jen’s story is a powerful reminder that it’s never too late to back yourself — and move into action.

➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~

Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here

For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A strategic business growth group program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

Let’s connect!

Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton

Explore my resources and programs: nataliewalton.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

The Creative Process: How to Trust Yourself and Make Your Mark Jun 30, 2025

Show notes

Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step.

In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not just your work, but your home and life.

Whether you're styling a space, building a business, or finding your voice, this is a call to stop holding back and start creating with courage and clarity.

➤ Let’s continue the conversation here: www.nataliewalton.substack.com

Go Deeper

For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here

For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A strategic business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

How Caitlin Flemming Turned Her Aesthetic into a Thriving Design Business Jun 23, 2025

Show notes

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base?

In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error).

Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business.

Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it.

THIS EPISODE FOCUSES ON

Catilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiques

The joyful experience of creating her books with her mother

How creativity was engrained in her childhood

Her passion for travel & how this was developed in her formative years

Studying business & marketing at university

The threads of her journey showing up in her work

Starting her interior design practice & getting her first client

How one small job can create future work

Why Caitlin chooses to charge hourly

The value of word-of-mouth referrals

Caitlin’s interior design process

Her instinct for design & styling

FEATURED ON THIS EPISODE

Planning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register here

Caitlin’s website

Caitlin’s new book Sense of Place

Caitlin’s Instagram @caitlinflemming

My course The Styling Masterclass

Caitlin’s first book Travel Home

Photographer Stephanie Russo

Book Create by Ali Heath

Business of Home podcast

Sophie Ashby on Business of Home podcast

The Interior Collective podcast

Band Imagine Dragons

Podcast production: Yaga Media

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Are You Missing The Obvious? Jun 16, 2025

Show notes

Sometimes we’re so close to our work or business that we stop seeing it clearly — caught in the details and the day-to-day tasks that we are unable to step back and see the big picture.As the saying goes, we can’t see forest from the trees.

Yet someone else can often spot what’s missing in an instant.

In today’s episode of Imprint, I’m sharing 9 simple — yet often overlooked — ways to increase visibility for your work and your business with subtle yet powerful shifts. These are patterns I see again and again when reviewing websites and marketing assets inside Design & Grow. Talented creatives doing beautiful work — but not sharing it in a way that helps them make meaningful progress.

If you’re ready to stop missing what’s right in front of you and start creating momentum with some simple shifts, this episode is for you.

➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~

Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here

For Creative Entrepreneurs: Expert guidance through a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A strategic growth program for interior designers and creative business owners who are ready to grow smarter, not harder. | Join Here

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Craving Simplicity? Small Steps Towards a Less Distracted Life with Jodi Wilson Jun 09, 2025

Show notes

What if a simpler life could help you feel more grounded — right where you are?

In one of the most popular conversations on the Imprint Podcast, Jodi Wilson shares her story of Practising Simplicity — and what it really takes to live a life less distracted.We explore the unexpected lessons she learned during her family's two-year caravan journey around Australia, and how those insights led to lasting change — not just in location, but in mindset.

We talk about the creative process, the challenges of embracing less, and how to create more meaning through small, sustainable choices. If you've ever longed for more spaciousness in your days or a stronger connection to your values, this conversation is for you.

Come listen to a gentle yet powerful reminder: you don’t need to change your entire life to live more simply — you just need to start where you are.

➤ Continue the conversation: www.nataliewalton.substack.com

Go Deeper

Find a Program nataliewalton.com/programs

Work with Me nataliewalton.com/workwithme

Let’s Connect

Instagram instagram.com/nataliewalton

Website nataliewalton.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Why Your Style Is Your Niche Jun 02, 2025

Show notes

Are you clear on your niche?

Do you know how to stand out?

And attract the right people into your world?When you work in the creative industry, it’s easy to feel unsure of where you fit — or how to get noticed.In this episode, come learn a simple reframe that your style is your niche — and why this shift in thinking can make a huge difference to what you create, how you share your work, and who you attract into your world.Listen now to gain practical, real-world steps to help you identify your style signature, refine your visual identity, and use your aesthetic as a strategic advantage.

Whether you're an interior designer, stylist, or creative entrepreneur, this episode will help you gain clarity, build confidence, and align with the work you’re truly meant to do.

Join the free live training: nataliewalton.com/confidentLearn how to uncover your unique style and use it to grow your business with confidence.

Share your review of the podcast with me to get FREE access to Design & Grow Starter: https://j099agp88l2.typeform.com/reviewimprint

GO DEEPER

➤ Join Design & Grow: My Exclusive Program To Help You Grow Your Dream Creative Business.➤ Learn How To Style with Clarity & Confidence with this Free Training. Register now: https://www.nataliewalton.com/confident

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Let’s connect!

Instagram: instagram.com/nataliewalton

Website: nataliewalton.com

Free Weekly Newsletter: nataliewalton.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com