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    Business

    Imperfect Action

    How do I grow my business faster? What’s the secret to success? How can design a business that serves me, not the other way around?

    Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

    Now, Steph’s sharing the strategies she wishes she’d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she’d had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

    If you ever feel like you’re the only one who hasn’t cracked the secret to success in your online business, this show is for you.

    If you have big dreams but feel like you’re not getting anywhere, this show is for you.

    If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

    Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

    Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Advertise

    Copyright: © Copyright Steph Taylor

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    5 questions to ask your audience so you can create targeted content that lands Apr 11, 2024
    Show notes

    When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.
    - How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.
    - How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.
    - The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).
    - How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    5 ways to simplify and streamline your online business Apr 09, 2024
    Show notes

    The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business.
    - Why understanding where you're putting your time and energy is the first step to change.
    - How using today's tech, software, platforms and tools can make your life easier, not harder.
    - Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.
    - The importance of becoming really intentional about what you do *and* what you don't do.
    - How identifying the complications in your business that you don't love will help you to save a lot of time and energy.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    How I use this podcast to spend less time on content creation Apr 07, 2024
    Show notes

    Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms.
    - How identifying your favourite "hero" content medium is the best place to start.
    - Why mapping out your skeleton monthly schedule will help to streamline your workflow.
    - The strategies I use to help flesh out my content and stay focused on the yearly goals for my business.
    - How repurposing content across multiple mediums can save you so much time.
    SHOW LINKS:
    - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
    - Want to receive my bite-sized daily biz boosters? DM “DBB” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/DBB to receive them into your inbox.
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Ask Steph: How can I get out of my head and take action to build my business? Apr 04, 2024
    Show notes

    Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track.
    - Why skipping from one thing to the next means that you have no idea if your offer is actually working or not.
    - The three main reasons why you're jumping around and how to focus on one thing at a time.
    - How identifying what you're good at (and what others struggle with) is a great place to start.
    - How fear and uncertainty can sabotage the action you're trying to take.
    SHOW LINKS:
    - Do you have a question for me? DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    5 offers to sell when you need a quick cash injection Apr 02, 2024
    Show notes

    A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection.
    - How boosting your business with a quick cash injection means you can create more cash flow whenever you need to.
    - Introducing "Conversion Campaigns"—my new monthly membership to help you generate some quick cash on demand.
    - Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.
    - How being creative with *how* you deliver your offer can give you more options for more offers.
    SHOW LINKS:
    - DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    No idea what else to sell? 5 places to find offer ideas that sell Mar 31, 2024
    Show notes

    Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience.
    - Why focusing on solving a problem that people have (that some may be willing to pay to solve) is more important than trying to find a brand new idea that nobody has done before.
    - How noticing what kinds of questions people are asking you will give you clues about a potential new offer.
    - How hanging out where your ideal client is hanging out online will offer new ideas that you may not have thought of from your "expert" perspective.
    - Why taking the time to really understand your current clients can help you to find more problems that you can help them solve.
    SHOW LINKS:
    - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    5 tips to make offer creation less overwhelming (and more fun!) Mar 28, 2024
    Show notes

    The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined.
    - Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time.
    - Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently.
    - The importance of taking imperfect action to move beyond the planning stage.
    - How aiming for perfection will derail your creativity and keep you from actually getting your offer out there.
    - How staying in your own lane and creating your own goals is much more important than watching what everyone else is doing.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Here’s what to focus on when you’re overwhelmed by your to-do list Mar 26, 2024
    Show notes

    When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm.
    - How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.
    - Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.
    - The benefits of using task management software to capture everything you need to do to keep your business running.
    - Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.
    - How being realistic with your to-do list will help you to prioritise your tasks and be more productive.
    SHOW LINKS:
    - DM me "EMM" on Instagram (@stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Strategies for identifying your niche (+ 5 red flags if you’re off course) Mar 26, 2024
    Show notes

    Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.
    - Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.
    - How clarifying your message can help you to stand out in an over-saturated market.
    - The importance of *enjoying* what you do.
    - Why specificity in niching means niching by name but not by nature.
    - The relationship between your niche and affordability for your services.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    7 sneaky signs that imposter syndrome may be holding you back Mar 21, 2024
    Show notes

    Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back.
    - 3 different definitions of imposter syndrome (cos it's sneaky like that!).
    - How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you.
    - Why valuing your own expertise in your industry is much easier said than believed.
    - How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth.
    - How over-reaching and over-delivering can be a disservice to your audience.
    - How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


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