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    Business

    Imperfect Action

    How do I grow my business faster? What’s the secret to success? How can design a business that serves me, not the other way around?

    Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

    Now, Steph’s sharing the strategies she wishes she’d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she’d had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

    If you ever feel like you’re the only one who hasn’t cracked the secret to success in your online business, this show is for you.

    If you have big dreams but feel like you’re not getting anywhere, this show is for you.

    If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

    Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

    Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Advertise

    Copyright: © Copyright Steph Taylor

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    Latest Episodes:
    Isolation Bonus | All of the feels Apr 06, 2020
    Show notes

    You won't often catch me talking about my feelings, but in today's episode I'm sharing how I've really been feeling about everything that's going on. I promise this isn't intended to be a pity party (after all, I have a lot to be grateful for!) but more just to help you feel a little less alone in this storm. Please feel free to reach out and say hi at any time - you'll find me over on Instagram @stephtaylor.co.


    Tasha Booth on how to stay in your zone of genius during a launch by embracing outsourcing Apr 05, 2020
    Show notes

    Tasha Booth is the founder and CEO of The Launch Guild, a digital support agency for leaders and entrepreneurs who are making a mark on the world. Some of the things we chatted about in this episode include: What a launch runway is and why it’s so crucial to the success of your launches. The big mistakes Tasha sees people making with their launch runways. How to start outsourcing parts of your launch - even if you don’t feel ready to do so yet. How to define all the roles you might need in your launch before you start outsourcing. Why you need to remain in your zone of genius during a launch (and how to do so!) You can find Tasha over on Instagram @thetashabooth and find out more about The Launch Guild at https://thelaunchguild.com/ Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


    Launch Break Down | Behind the scenes of a launch Apr 02, 2020
    Show notes

    Back at the start of Feb, I recorded an episode giving you the breakdown of a launch I did - and the feedback I got from you was that yes, you want to see more of these behind-the-scenes breakdowns of my launches. So today I’m going behind the scenes of a launch I did in January. It was a small launch of my A-Z Podcast Launch Plan, which I’ve live launched a couple of times now - and was the focus of the last launch break down episode as well. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


    Isolation Bonus | Virtual Happy Hour (Coffee Edition) Apr 01, 2020
    Show notes

    Anita and I had so much great feedback about our last Virtual Happy Hour, that we decided to run another one - with coffee instead of wine this time. Some of the things we chatted about include the challenges of running our business in isolation, the ups and downs of isolation week 2 and what we've been working on. Are we Instagram friends yet? You can find me @stephtaylor.co and Anita at @brandfetti Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap


    Launch Mindset | How to launch when you hate being in the spotlight Mar 31, 2020
    Show notes

    One of the scary things about launching for many of you is the fact that you have to put yourself out there - you have to step into the spotlight and actually show up. I’ve spent the last couple of years working through my own fear of being in the spotlight and now I can say that it’s not really an issue for me anymore - but it certainly was a few years ago. This episode I’m sharing 5 tips to help you launch when you hate being in the spotlight. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


    Suz Chadwick on playing bigger, standing out and building a bold brand Mar 29, 2020
    Show notes

    Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness. As the founder of The Connection Exchange, author of Play Big, Brand Bold and host of the popular Brand Builder's Lab podcast, Suz works with savvy businesses owners to find the wow factor in what they do. She not only supports them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule. In today’s episode, we’re chatting about: What playing a bigger game means to Suz, and why she believes so many business owners play small. How to stop caring so much about what other people think, so that we can start to play a bigger game. Suz’s top tips to start pushing yourself out of your comfort zone so that you can grow. How to start building a bold brand and become the go-to in your space. You can find more about Suz Chadwick over at https://www.suzchadwick.com/ or @suzchadwick on Instagram. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


    Launch Fails | The number one reason launches "flop" Mar 26, 2020
    Show notes

    Last episode, I talked about how to survey your audience, and when I surveyed mine last year, one of the questions I asked was if they’d ever launched a course, membership or digital product previously. A lot of people said something along the lines of: “Yes but I only sold 5”. So, there’s something really important you need to know: You can have a launch and sell 5, and it’s still considered successful. On the flipside, you could launch, sell 50 and your launch could be an absolute flop. This episode, I'm sharing the number one reason why launches flop. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


    Validating your idea | How to survey your audience Mar 24, 2020
    Show notes

    Last episode, I talked about some of the important things you’ve forgotten in the lead up to your launch. And, you know what one of the most important things people forget to do is? Talk to their audience. You know - the people actually BUYING your product. It’s really easy to assume that we know what people want, but until we talk to them, we actually have no idea. At the end of last year, I surveyed my audience and you know what? I learned a few big things. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


    BONUS Episode | Virtual Happy Hour Mar 24, 2020
    Show notes

    We could all use a little more community and connection right now, so my work wife, Anita Siek from Wordfetti, and I decided to run a live Virtual Happy Hour. This is the recording, if you couldn't make it life. Want us to run another one soon? Jump into our DMs @stephtaylor.co or @wordfetti and let us know. If you guys want it, we'll make it happen. It's not like we have anywhere else to be right now!


    Launch Planning | 5 important things you’ve overlooked in planning your launch Mar 22, 2020
    Show notes

    There are a LOT of moving parts in a launch - seriously. And, unless you’ve done it many times before, you’re probably going to forget a few things. That’s totally understandable. But, let’s try and make sure you don’t forget any of the really important things. This episode, I’m sharing 5 super important parts of your launch you’ve probably overlooked. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co


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