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    Business

    Imperfect Action

    How do I grow my business faster? What’s the secret to success? How can design a business that serves me, not the other way around?

    Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

    Now, Steph’s sharing the strategies she wishes she’d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she’d had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

    If you ever feel like you’re the only one who hasn’t cracked the secret to success in your online business, this show is for you.

    If you have big dreams but feel like you’re not getting anywhere, this show is for you.

    If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

    Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

    Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Advertise

    Copyright: © Copyright Steph Taylor

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Is it possible to give away too much for free? This is how I decide what to charge for and what to share for free Oct 02, 2022
    Show notes

    There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away.
    In this episode we chat about:
    - Free content (or 'how to' content) doesn't mean problem-solving
    - Why free content often contributes to the guilt and overwhelm of your audience
    - The reality is, there's limited value in free...
    - How free content in a business can equate to an expensive hobby
    - Great free content is a stepping stone to solving the 'why'
    - Free content triggers to paid services (the gap between knowing and doing)
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    In a world saturated with free content, this is how to create content that stands out Sep 29, 2022
    Show notes

    Our world is overflowing with free content - WAY more than we could ever consume! And with ever-evolving platforms offering audiences specific content based on the algorithm, it has never been more important to Zag when others are Zigging. Today I want to share with you my tips to making content stand out in a noisy crowd.
    In this episode we chat about:
    - Choosing your platform that suits you!
    - The importance of being intentional with a focus on your business goals
    - 3 essential pre-requisites for posting content
    - The truth about 'safe' content...
    - The value of meeting your audience where they are at.
    - Go deeper! Content for entertainment vs education
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    Are communities the new social media? Here's what you need to know about this current trend Sep 27, 2022
    Show notes

    Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack of control on the direction of their content has forced influences to explore alternatives. Today I want to further discuss this important shift and the pros and cons to online business owners.
    In today's episode we chat about:
    - The challenges of modern-day social media
    - Communities - a deeper engagement vs broad and shallow
    - The return of limitless control over your content
    - Controlling the re-engagement of your followers
    - All roads lead to your community - the active promotion strategy for community growth
    - The importance of new value in your community
    - Reality check - Communities are not the 'magic pill' to audience growth
    - Is a community what I need? The 3 key questions to ask yourself
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    5 unexpected things you can learn from my most recent launch Sep 25, 2022
    Show notes

    Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insight and guidance for my future planning. In today's episode I'm sharing these with you.
    In this episode we cover:
    - The surprising outcome of more profit with less sign-ups
    - The benefit of a carefully nurtured email list and the 90 days prior to launching
    - The positive effect of modifying your offer to cater to the needs of the current economy
    - Tread your own path - do what feels good for you!
    - The necessity of monitoring the tech through your launch in order to troubleshoot as required
    - Further enticing your audience by offering a sneak peek of your product
    - The assumptions that can be made by analysing the figures
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    Struggling to stay consistent with your content and marketing? Try these tips Sep 22, 2022
    Show notes

    Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing what needs to be done! Today I am sharing my tips on the best ways to stay consistent in your content and marketing.
    In this episode we chat about:
    - BJ Fogg's behavioural model - B=MAT (behaviour = motivation, ability and trigger)
    - The surprising factors that determine our level of ability, beyond the simple can or can't do
    - The overwhelming benefit of identifying the disconnect between motivation and outcome
    - The power of igniting your trigger, through finding your ability and motivation
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    5 things that slow down your business growth without you realising Sep 20, 2022
    Show notes

    Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I have realised the impact these mistakes have had on the growth of my business. Today I am going to share these with you.
    In today's episode we cover:
    - The overwhelm of 'putting the cart before the horse'
    - The barrier of waiting for inspiration to strike
    - The difficulty of not staying the course vs natural evolution
    - Quitting before allowing for measurable results
    - The trap of working IN the business vs working ON the business
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    Live from Inbound: 5 ways you can leverage web3 in your marketing right now Sep 18, 2022
    Show notes

    Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.
    In today's episode, I cover the following:
    - The recent shifts in online marketing and decentralized social media
    - As marketers, why should we be caring about Web3?
    - The technology that gives YOU property rights on the internet
    - The power of partnering with existing NFT communities
    - The benefits of using NFT assets in your marketing
    - Leveraging POAP (Proof of Attendance Protocol)
    - The strategy behind rewarding your community actions through virtual rewards
    - The benefits of building a tokenised community
    SHOW LINKS:
    - Want to access the resources from this episode? Visit https://stephtaylor.co/inbound
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    Your questions about launching (and Launch Magic) answered Sep 15, 2022
    Show notes

    Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of questions about Launch Magic, so today I'm addressing some of the common queries that are coming in...
    In today's episode I answer the following:
    1. How big does my audience need to be before I can launch? (03:06)
    2. What if I want to launch before / after mid-December? (05:35)
    3. I haven't decided what my product will be yet, is Launch Magic still a good fit? (08:52)
    4. How much time should we invest in Launch Magic each week? (11:16)
    5. I'm just starting out in my business, is it too soon to launch something? (13:12)
    6. Can I start launching my product before I've created it? (15:00)
    7. How do I launch without social media? (17:25)
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    From 20 subscribers to a successful launch: Case study with Eliska Krajickova Sep 13, 2022
    Show notes

    Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. Knowing she wanted to create a digital product offer, Eliska deep-dived into Launch Magic - creating and executing her first successful launch in just 90 days! Today Eliska chats with me about her journey to success through Launch Magic, with a tiny audience and not much time on her plate.
    In this episode we talk about:
    - How Eliska was able to identify a very specific problem for a very specific niche
    - The journey to launching - 'launching before you create it!'
    - Debunking the myth that launching is just for traditional online courses, memberships or group programs
    - The challenge of staying true to her ultimate offer...avoiding the tangents!
    - The value of warming up your audience and addressing hesitations through content
    - The overwhelming relief of content batching!
    You can connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofit
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Want to join our next round of Launch Magic? Sign up here: https://stephtaylor.co/magic
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


    Growing a membership by launching over and over: Case study with Jen Butler Sep 11, 2022
    Show notes

    Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet their babies feeding, sleep, health and development needs at every age and stage. Having launched previously, Jen joined me as a student on the recent round of Launch Magic to elevate her launches to the next level! Today Jen shares with us her pre- and post-Launch Magic journey!
    In this episode, we chatted about:
    - Jen's progression with digital products (from ebooks to memberships) and how responding to the evolving needs in her market has opened up growth opportunities.
    - Common mindset struggles that pop up in a launch and how she overcame them.
    - What happened when she mixed it up and offering a webinar in her latest launch
    - How analysing launch stats can deliver so much goodness and identify audience growth potential
    - Education as a pre-launch promotion strategy!
    - The valuable takeaways from Launch Magic that have extended Jen's launching capacity
    You can find Jen at www.jenbutler.com.au or on Instagram @jenbutlerearlyparenting. Plus catch her podcast at The Happy Baby Show.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtaylor.co


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