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    Business

    Imperfect Action

    How do I grow my business faster? What’s the secret to success? How can design a business that serves me, not the other way around?

    Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

    Now, Steph’s sharing the strategies she wishes she’d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she’d had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

    If you ever feel like you’re the only one who hasn’t cracked the secret to success in your online business, this show is for you.

    If you have big dreams but feel like you’re not getting anywhere, this show is for you.

    If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

    Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

    Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Advertise

    Copyright: © Copyright Steph Taylor

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    5 tweaks to stand out online in 2023 Apr 06, 2023
    Show notes

    As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from the crowd. Today I am sharing 5 tips to help you get heard in the online world.
    - Why consistency is critical for building trust and promoting meaningful engagement.
    - The overwhelming benefit of sharing remarkable, in-depth, long form content to showcase your expertise.
    - How serving your audience's needs and where they're at right now is crucial to positioning yourself as an expert in your niche.
    - The surprising stats that reveal why focusing on audience growth is far more effective than posting on social media.
    - Why the power of specificity in your messaging is essential for clearly and precisely resonating with your ideal audience.
    SHOW LINKS:
    - Learn about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...


    Ask Steph: Is it okay to repeat content topics or do you always need to come up with fresh ones? Apr 04, 2023
    Show notes

    Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to be fresh and new. I'm a big believer in repeating content topics, perhaps with a slightly different spin and in this episode, I'm sharing my views on why this is beneficial to your audience - and your business.
    - How to ensure your audience won't get bored when you repeat the same content
    - Why repetition is actually a good thing and can help your audience
    - Capitalising on your own growth and understanding of concepts over time
    - Why it's totally okay to rebroadcast and provide a 'best of' episode or series
    - How taking a more specific approach or a higher level view of the same content can create offshoot topics that resonate
    Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch?
    - Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let’s be Instagram friends: https://instagram.com/stephtay...


    5 unrealistic expectations that hold your business back Apr 02, 2023
    Show notes

    Starting and growing an online business has many perks - but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're 'doing it right' when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.
    - The benefits of organic growth and why online businesses don't grow overnight
    - Dispelling the myth that social media is ALL you need to grow your audience
    - Why investing in your business is necessary to flourish and grow
    - The true non-linear growth of business and why taking a step back is sometimes necessary to move forward
    The reality of operating an online business - it's not always going to be fun!
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch?
    - Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let’s be Instagram friends: https://instagram.com/stephtay...


    Coaching Call: How do I keep my audience engaged until they can work with me? Mar 30, 2023
    Show notes

    Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.
    - Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience
    - How clarifying your sales funnel can help with building long-term relationships
    - Why it's important to strategically set your marketing calendar to create content that is more intentional and meets your ideal client where they are at
    - The power of audience research and how it can help to identify the difference between your audience, your ideal client and valuable content that resonates
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let’s be Instagram friends: https://instagram.com/stephtay...


    5 small things that make a big difference when building your online business Mar 28, 2023
    Show notes

    It's really easy to get distracted when looking for ways to stimulate your business growth. There always seems to be some big, new, shiny idea that's just around the corner, right? However, it's often the small things - like drilling down on your current operation and making some small tweaks that can deliver growth results too. In today's episode, I share with you 5 small things that can mean big wins - without shiny object syndrome.
    - Why tweaking your mindset to prioritise long-term growth over short-term wins will get you closer, faster.
    - How to be crystal clear when articulating why YOU are the expert and why your clients need you and your services.
    - The overwhelming benefit of audience feedback and the opportunities that it can create.
    - Why regularly analysing your numbers will pave the way for logical action and imperative goal setting.
    - The benefit of creating consistency and structure around marketing and audience growth activities.
    SHOW LINKS:
    - Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    6 common setbacks you'll face as an online business owner - and how to overcome them Mar 26, 2023
    Show notes

    There's so much satisfaction and joy that comes from running your own business. But, it's also inevitable that there were will challenges and setbacks from time to time. In today's episode, I outline the 6 most common setbacks in business and my strategies and tips to overcome them.
    - How to persevere through the slow income growth phase of your business by following these 4 steps
    - Why audience growth is a slow burn and the 2 options you could consider to speed up this growth
    - Understanding that business ownership is a financial rollercoaster and how to deal with unexpected tax burdens
    - The importance of trade marking your products to protect them from digital 'copycats'
    - Why prioritising YOU is super important to avoiding burnout and how to overcome it
    Find The Copycat Kit @ https://founddlegal.com/products/the-copycat-kit
    SHOW LINKS:
    - Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one? Mar 23, 2023
    Show notes

    Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.
    In this episode we chat about:
    - How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience
    - Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead
    - The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing
    - Why adding an early bird call to action can be a valuable step to achieving course conversions
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Ask Steph: How often should I email my subscribers? Mar 21, 2023
    Show notes

    Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:
    - Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency
    - The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to sell them
    - Getting clear on your content marketing pillars and the overwhelming value of creating long-form content
    - How surveying your audience and asking the right questions is a great way to create content that resonates.
    Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Launch Magic students on their experiences and how building an online business isn't a linear journey Mar 19, 2023
    Show notes

    Today I'm sharing a live Q&A panel that I ran recently with some former Launch Magic students allowing my audience to answer their questions in real-time.
    The former Launch Magicians joining me have all gone through the program (some multiple times!) and they’re ready to share their honest experiences so you can get first-hand accounts of what it’s like launching with the support inside the program.
    Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.
    Connect with our panelists:
    Kirsty: @candlebusinesscoach
    Tiana: @cavoodlecoach or tune into Cavoodle Coach Podcast
    Kate: @studiowildling
    Clare: @clare_wood_coach or tune into The Clare Wood Podcast
    SHOW LINKS:
    - Sign up to Launch Magic: https://stephtaylor.co/magic
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Hear from my Launch Magic students about their experience with the program Mar 16, 2023
    Show notes

    In today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did the program, their experience in Launch Magic and the results from their launches.
    Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.
    SHOW LINKS:
    - Sign up to Launch Magic: https://stephtaylor.co/magic
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


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