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    Business

    Imperfect Action

    How do I grow my business faster? What’s the secret to success? How can design a business that serves me, not the other way around?

    Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

    Now, Steph’s sharing the strategies she wishes she’d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she’d had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

    If you ever feel like you’re the only one who hasn’t cracked the secret to success in your online business, this show is for you.

    If you have big dreams but feel like you’re not getting anywhere, this show is for you.

    If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

    Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

    Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Advertise

    Copyright: © Copyright Steph Taylor

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Real talk with Mike Bromley about navigating burnout and mental health in entrepreneurship Aug 24, 2023
    Show notes

    Mike Bromley is the CEO of Beyond Billables, a branding agency for professional firms across the globe—and he's also my former boss. In today's episode, I'm chatting with Mike candidly about his journey through burnout and navigating a tough period in his personal and business life. I believe this is such an important topic for all business owners, and it's something we really need to talk about more often.
    In today's episode, we chat about:
    - How Mike navigated the decision to walk away from a lucrative business and the challenges that came next in order to prioritise his mental health
    - Why listening to our internal voice is super beneficial to your health and the burnout warning signs to look out for
    - How finding your mental health 'sunscreen' and giving back to yourself is critical to maintaining balance
    - When sharing and accepting your struggles can offer clarity and confidence in navigating the path forward
    - The overarching importance of resetting your priorities in your business and coming to terms with doing less when the need requires
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    5 simple tweaks to save time on your content marketing Aug 22, 2023
    Show notes

    Struggling to generate content ideas for your audience? Ask them! That way they're coming up with ideas for you, that they *actually* want, saving you time and brain power. In today's episode, I'm sharing this and more simple tweaks that you can use to save time when it comes to content marketing.
    - How using your audience to generate content will help you to meet them where they're at and give them what they both want and need from you.
    - Why procrastinating makes content creation harder, and how to use your strengths instead.
    - Why quality over quantity is much more effective—even for the algorithms.
    - How repurposing your content will actually create more content for you.
    - Why keeping your content simple and easy is the key to consistency.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    5 harsh truths I've learned recently—and how I'm leveraging them for business growth Aug 20, 2023
    Show notes

    I recently learned some hard truths while hanging out with a bunch of other entrepreneurs on a ski trip retreat recently. Most of them were miles ahead of me in business, but I learned *so much* from them. In today's episode, I'm sharing what I learned so that you can leverage them for your business growth too.
    - Using the Pareto Principle to understand where you're putting in the most effort to get the most results.
    - The unexpected benefits of "deep thinking time" and how it differs to "overthinking".
    - How wasting time on low-value tasks is interrupting your focus on the high-value tasks that really move the needle in your business.
    - Why reading books is essential for any business owner.
    - Using the pain points in your business as a starting point for growth.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Ask Steph: How do you grow your email list outside of social media? Aug 17, 2023
    Show notes

    We put so much pressure on social media to grow our business. But there are other ways to do this! In today's episode, I'm answering a listener's question about how she can grow her email list outside of social media.
    - How understanding the value that your email list offers will guide the language you need to use to encourage subscribers.
    - Why clarifying *what* you're sharing through your email list is important for subscribers to find value.
    - How sharing your lead magnet on social media is more than just posting about it with a sign up link.
    - What you can do to intentionally get yourself in front of new audiences.
    SHOW LINKS:
    - DM "Ask Steph" on Instagram (@stephtaylor.co) for a direct link to submit your own question for me to answer or visit stephtaylor.co/asksteph
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Is your audience looking but not buying? Here are 5 mistakes that you might be making Aug 15, 2023
    Show notes

    It's so deflating when you *know* that people are looking at your offers but those looks are not converting into sales. When this happens, something may be amiss and you may need to make some changes. In today's episode, I'm sharing 5 mistakes that you may not realise you're making and what to do instead.
    - The importance of reaching the right people (and clues you may be reaching the wrong ones).
    - How understanding your expectations can give insight into why things aren't going according to your "plan".
    - Why building trust with your audience is so important and ways you can do this consistently and effectively.
    - How leaving hesitations and questions unanswered *will* stop your audience from buying.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    Self-doubt getting in the way? Here are 5 tools to help you overcome it Aug 13, 2023
    Show notes

    Whenever I try something new, I always come up against that little bit of self-doubt that says "can I really do this?". While some self-doubt is healthy, you can't allow it to stop you from doing the things that you really want to do—that's when it becomes a problem. In today's episode I'm sharing 5 tools to help you overcome self-doubt when it starts to get in your way.
    - How understanding your mind's patterns will help you to realise what's really going on.
    - Why focusing on the value you're sharing to help others is more important than your comfort zone.
    - Why reflecting on all of the things that you once doubted you could do will help you to realise that you actually *did* successfully do all those things.
    - How keeping track of the positive comments and feedback from your clients will help you to see that you're making a difference.
    - The importance of leaning on others for support.
    SHOW LINKS:
    - Episode 643: 7 ways that imposter syndrome shows up without you realising. DM me "643" on Instagram (@stephtaylor.co) for the direct link.
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    5 ways to create a cash injection when sales are slower than usual Aug 10, 2023
    Show notes

    Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways that you can create a quick cash injection into your business when sales are slow.
    - How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.
    - Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.
    - The benefits of relaunching an existing offer.
    - How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).
    - Why re-engaging past/existing clients is much easier than trying to find new ones.
    SHOW LINKS:
    - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    The big mistakes to avoid when delegating for the first time Aug 08, 2023
    Show notes

    It can feel a little daunting when planning to delegate parts of your business to someone else for the first time. But there's some things you can do (and mistakes to avoid) to navigate this process more easily. In today's episode, I'm sharing 3 big mistakes that you can avoid when delegating for the first time.
    - Why having clarity about the role you need is essential before you even start looking for someone to fill it.
    - How hiring an "all-rounder" is different to hiring an "expert" and how to identify who you need and why you need them.
    - The importance of training your "all-rounder" to set them up for success with templates and processes.
    - How hiring for skills is different to hiring for personality and what's more important for the role you need them for.
    - Why giving adequate instructions for process-driven tasks and great briefs for creative tasks are so important to set them up to do their best, without expecting them to read your mind.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    7 simple habits that can transform your business Aug 06, 2023
    Show notes

    Often, what moves the needle most in your business are the simple tweaks, like being curious (instead of rigid) and tracking your numbers (even if it's "boring"). In today's episode, I'm sharing 7 simple habits that can transform your business—and your business mindset.
    - Why tracking your numbers *is* important, even when it seems boring and slow.
    - How being curious and less attached to the outcome is so much more helpful than putting pressure on yourself, your business and your actions.
    - Why saying "no" to the things that you *don't* want to do will help you make space so that you can say "yes" to the things you *do* want to do.
    - How adopting a long-term focus will help you to create long-term growth, even though it's at the expense of short-term wins.
    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


    10 questions to help you clarify your vision and find focus in your business Aug 03, 2023
    Show notes

    I've made *a lot* of mistakes in my business journey. And one of these was lacking the clarity and focus for the vision I had for my business' future. In today's episode, I'm putting *you* in the hot seat with some questions to ask yourself to find this clarity and focus for yourself.
    - The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.
    - Why getting really clear and honest with yourself can help you to understand what's important and why.
    - Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.
    - How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.
    - Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).
    SHOW LINKS:
    - DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EMM
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    Let's be Instagram friends: https://instagram.com/stephtay...


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