The Most Valuable Companies in the World Leverage a Powerful Secret. Do you?
The majority of entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you.
Kary Oberbrunner and Katherine Rubino team up to help you identify your ideas and protect them the fastest, easiest, and most effective way possible.
Your Ideas are Valuable. Start Protecting Them Today.
This podcast is sponsored by Instant IP and Wiggin(x).
S4 Ep27: How Stolen IP Can Shake Your Confidence
Apr 17, 2025
Show notes
Meet Dan Nicholson. He's a successful author, speaker, and thought leader. Everything was growing and humming along quite well until he discovered someone he trusted was misusing his intellectual property. It spun him into a spiral of shame and blame. Learn how he recovered and came back stronger than ever. He'll share how to protect your IP and what to do when your confidence is shaken.
S4 Ep26: An Inside Look at IP Franchise Movies
Apr 15, 2025
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Many people love IP Movie Franchises. Enduring successful ones are a blend of nostalgic and innovation. Great ones embody a delicate blend between honoring the past and reimagining the future. If the IP is ignored , then fans boycott the film. If the IP isn't creative enough, then viewers are bored. Katie and Kary explore the finer points of IP Movie Franchises that top the charts.
S4 Ep25: Why you need a Chief Intellectual Property Officer (CIPO)
Apr 08, 2025
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Intellectual property is the most valuable asset of your business. Sadly, most business owners don't know this fact. Even worse, they haven't taken the time to find or protect their IP. As a result, they're losing influence and income. Chief Intellectual Property Officer's can help. Here's how to practically find one and leverage one to maximize your impact.
S4 Ep24: Rebranding: More Expensive than IP Protection
Apr 01, 2025
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If you don't protect your IP, your competitor will. It's way more expensive to rebrand after the fact, than to protect your IP up front. Sadly, this is often the case if your competitor beats you to it. I should know. It happened to me. Learn from my mistakes and start leveraging your IP today.
S4 Ep23: Build your Team of AI Agents Before you Hire People
Mar 25, 2025
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Meet Personal AI, an innovative company founded before the world knew about AI. Build a network of AI personas, each filling key roles in your organization, trained exclusively on your proprietary data to boost efficiency, streamline workflows, and fuel collaborative intelligence that powers innovation. My friend Suman Kanuganti shares how to use your IP to function as marketing assets.
S4 Ep22: Conversations with Entrepreneurs: The Efficient Family Office
Mar 18, 2025
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In this episode, we sit down with author and financial expert Michael McDermott to discuss his new book, The Efficient Family Office. The world of wealth management has evolved, and financial advisors must adapt to stay effective. Michael explores how modern technology and innovation are reshaping financial advising—and why the "Family Office" model, once exclusive to the ultra-wealthy, is now within reach for more people than ever. Whether you're looking to improve your financial strategy or simply want to understand what modern wealth management should look like, this conversation offers valuable insights.
S4 Ep21: Turning Your Packaging into IP
Mar 11, 2025
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Packaging is....well something you throw away. Or is it? Companies that integrate their IP into packaging are leveraging a major opportunity. Sometimes what you put on the outside of your product or service is even more valuable then the item itself. While some may disagree or debate, the reality is, it's the truth. The marketplace proves it time and time again. Discover how to maximize your IP, even within your packaging.
S4 Ep20: Trademark or Patent? There's strategy with both.
Mar 04, 2025
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The world of IP can be confusing for many. It doesn't have to be. Katherine Rubino, Tony D'Angelo, and Kary Oberbrunner serve as your IP sherpas to help you navigate out of the storm and into success.
S4 Ep19: Conversations with Entrepreneurs
Feb 25, 2025
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What do you do when you have everything you want. Fame. Fortune. Friends. Family. In this episode Jeg Coughlin III shares why he lost without Faith and how we found it in a relationship with Jesus and the Bible.
S4 Ep18: Conversations with Entrepreneurs: The Bagel Girl CUE Camp Success Story
Feb 24, 2025
Show notes
Meet MiaRose Hess, a Cedarville University student and CUE Camp alumni who turned her passion for baking into The Bagel Girl, a booming bagel business. Set initially on equine management, she pivoted to entrepreneurship, gaining key business skills and support from Cedarville’s Entrepreneurship organization. Her hard work paid off when she pitched her venture at The Pitch, the university’s Shark Tank-style competition. Now, she’s expanding with new flavors, catering, and shipping plans. In this episode, MiaRose shares her journey, the challenges of balancing school and business, and lessons on resilience, faith, and innovation.