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    Business

    Igniting Souls Podcast with Kary Oberbrunner

    The Most Valuable Companies in the World Leverage a Powerful Secret. Do you?

    The majority of entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you.

    Kary Oberbrunner and Katherine Rubino team up to help you identify your ideas and protect them the fastest, easiest, and most effective way possible.

    Your Ideas are Valuable. Start Protecting Them Today.

    This podcast is sponsored by Instant IP and Wiggin(x).

    Advertise
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    Latest Episodes:
    S1 Ep800: Need more sales? Try the "Jimmy Dean Sausage Strategy." Feb 14, 2020
    Show notes Have you ever heard of the Jimmy Dean Sausage Strategy? This is the model where you don't want sausage. You're not even thinking about sausage. You go to Costco, you go to Sam's Club, nice person, they're giving away Jimmy Dean sausage in a free sample. It's on sale, it's two for one that day. You walk away with it in your cart. Amazon does it when they give you a look inside a book. Car dealerships do it when they let you test drive a vehicle. How can you give customers a free "taste" of your services?
    More at http://businessacademyelite.com/

    S1 Ep799: This guy wasn't charging his true value. Are you? Feb 13, 2020
    Show notes A listener emails in a panic because he's not generating income in his coaching business.

    S1 Ep798: Have you ever experienced what's called the Deep Now? Feb 12, 2020
    Show notes Have you ever experienced the Deep Now? Idea has never been blended with focus and flow in this same way. When you're in the deep now, the past loses its power, the future loses its promise, and you are just absolutely present.
    More at https://elixirprojectbook.com/

    S1 Ep797: How to make more money in your coaching program Feb 11, 2020
    Show notes The two main reasons that people hire a coach are experience and clear methodology.
    I am not a fan of people who say, "Hey, do you want to join a coaching relationship with me?" Yeah what are we going to do? "We're just going to focus on you." You will fail as a certification program if you do not have a success path for your content. A framework is a solution broken down into simple steps. Your success path is the stones that it takes for you to cross from before course to after course. Before certification to after certification.

    S1 Ep796: Don't feel dirty or bad for wanting this Feb 10, 2020
    Show notes It's okay to want more impact, influence and income. That's not discontentment. Everything God created says grow. I believe that you need to grow. You need to grow your platform, your impact, and your message.
    Many people I coach in the beginning, they feel dirty or bad that they're going to charge money. Do you think that your loved ones, whoever they are, single, married, whatever, friends. Do you think your loved ones are going to be excited for you to continue to invest in your hobby forever without seeing a return on your investment? Do you think you will have the same fire, no. Do you think your products and programs can ever increase in technology or quality if you're not charging for your products? No, you need to, right? This stuff isn't free.

    S1 Ep795: How much of your content should you give away free? Feb 08, 2020
    Show notes Free is a tool, and it can catapult or cannibalize your business. You want to add value and develop relationships but you don’t want to give away so much that it cheapens your brand and causes family resentment and burn out.
    More at http://businessacademyelite.com/

    S1 Ep794: Ask 5 friends this question Feb 06, 2020
    Show notes Have you ever heard of the law of diminishing intent? The longer we wait to do something, the less likely we will ever do it, In the next 24 hours ask five of your closest friends what they think your mission is. Look for themes Confusion repels clarity attracts.

    S1 Ep793: Don't wait until their funeral to say this Feb 05, 2020
    Show notes When you believe in someone and let them know it, it can change their life.Speak words of encouragement to people. Don’t wait for someone’s funeral or their retirement party to share how much they mean to you. Spoken words are powerful. Kind words are like honey, sweet for the soul and healthy for the body.

    S1 Ep792: The law of attraction isn't what you think Feb 04, 2020
    Show notes You have what you need to succeed. It's just a matter of seeing it — changing your reticular activation system to see it. Open your mind's eye and see everything you need to implement your idea.
    Free book at DeeperPathBook.com

    S1 Ep791: Harvard says keep your day job...until you do this. Feb 03, 2020
    Show notes A start-up is 33% more likely to succeed if you start is as a side hustle first. This is the path I took as well. Keep your day job, but start a side hustle. It will teach you prioritization and hustle.
    Free book at DayJobToDreamJob.com

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