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iDigress with Troy Sandidge — Business
iDigress with Troy Sandidge

Want to grow and scale your business with more clarity, strategy, and sustainability?

The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

Copyright: © iDigress with Troy Sandidge

Latest Episodes:

132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2] Feb 21, 2025

Show notes

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

Why your brand name can be the difference between getting funded or forgotten
The two ways to create demand (and why most fail)
How to position your brand for growth without losing cultural authenticity
The branding mistakes that cost Black businesses capital and credibility
The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy:

Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's LinkedIn @FindTroy
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Follow Troy's Instagram @FindTroy
Subscribe to Troy's YouTube Channel

131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1] Feb 19, 2025

Show notes

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty.

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy:

Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's LinkedIn @FindTroy
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Follow Troy's Instagram @FindTroy
Subscribe to Troy's YouTube Channel

130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM] Feb 18, 2025

Show notes

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?

For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration.

ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship.And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.

With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.

Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.

Beyond The Episode Gems:

Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy:

Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's LinkedIn @FindTroy
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Follow Troy's Instagram @FindTroy
Subscribe to Troy's YouTube Channel

129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More → Jan 31, 2025

Show notes

Brutal truth: most businesses can’t sell up and can’t market down.

Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions.

Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.

In this episode, we break down how to:

• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.

• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.

• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.

To win, you don’t just need better marketing, more sales leads, and higher conversions...

+ You need marketing that moves through the entire decision-making chain.

+ You need sales strategies that influence every decision-maker in the room.

+ You need conversion tactics that turn interest into action at every stage of the funnel.

Bonus: Go check out my newsletter for additional value outside of this episode on converting more!

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead? Jan 29, 2025

Show notes

The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?

In this episode, we unpack:

• Why speed can sabotage your long-term marketing success.

• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.

• The underrated power of stillness and strategic patience in business.

• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.

• How rushing to “be first” often results in noise, not impact.

• The thought leadership trap: it's not about "telling" —it’s about engaging, guiding, and building real influence.

• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.

• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?

If you’ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025! Jan 16, 2025

Show notes

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

This episode will break down:

• Why your calendar is the ultimate scorecard of your time and priorities.

• How to identify what to eliminate, delegate, or outsource to regain focus.

• Lessons from 2020 that can guide your strategy during today’s challenges.

• Practical tips to navigate the chaos of 2025 with clarity and purpose.

• The importance of adding more humanity and flexibility into your marketing and communication strategies.

By the end of this episode, you’ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let’s dive in!

Beyond The Episode Gems:

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Help People Affected By California Wildfires:

• California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.

• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.

• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025! Jan 01, 2025

Show notes

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!

This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.

What You'll Learn:

The 6 Core Principles To Grow Your Business:
• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.

4 Key Strategies To Position Your Business:
• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.

The 3 Essentials To Communicate Effectively:
• Using emotion, action, and the right content type to connect with your audience and drive engagement.

Why Quantity vs. Quality Doesn’t Matter:
• Learn why value is the real differentiator and how to deliver it consistently.

How To Build Advocacy & Elevation:
Turn your audience into buyers, advocates, and elevators who amplify your brand’s message.

Why Listen:
This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!

Start your New Year strong—press play and level up!

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done! Dec 17, 2024

Show notes

What’s your million?

A million anything can be impressive—or insignificant—depending on the context.
A million breaths keep us alive for a little over a month.
A million stars is barely a fraction of our galaxy.
Elon Musk's net worth is $400 billion which is 400 thousand millions.

A million can mean everything or nothing, depending on how you look at it.

For me, surpassing one million downloads felt impossible—until it wasn’t.

In this episode, I dive into what chasing your million really means:

• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?

• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.

• How what feels small today can snowball into something vast if you just keep going.

The truth is, whatever your million represents—whether it’s a business, a dream, or a vision—it’s going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?

A million downloads didn’t happen because I planned it perfectly—it happened because I started.

I kept going. I stayed in motion.

If you’re chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.

What’s your million?

And are you willing to chase it?

Press play. Let’s talk about it.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business Nov 15, 2024

Show notes

Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.

Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.

It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves.

Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action.

In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial.

• Why clarity is the first step to escaping chaos.

• The dangers of staying in your comfort zone.

• How to recognize when it’s time to pivot.

• Why embracing change (quickly) is necessary for business success.

• How to stop being a "control freak" and get out of the way of growth.

• Why successful execution requires humility and adaptability.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass] Oct 25, 2024

Show notes

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success.

Key Points:

• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.

• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.

• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.

• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.

• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

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