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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    Latest Episodes:
    How to Build a Product People Will Share Jan 11, 2023
    Show notes

    Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track.

    • Tacklebox
    • Byldd
    • Shusher
    • PeePee Teepee
    • Ollie Swaddle

    A Regret Minimization Framework (feat. Alone + The Big Reveal) Jan 04, 2023
    Show notes

    Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success.

    • Tacklebox (50% off month one with code "HOLIDAY")
    • Regret Minimization interview w/ Bezos
    • The Pogues - Fairytale of New York
    • Alone

    HOLIDAY CLASSIC: The Three Characteristics of a Startup Idea That's Worth Your Time Dec 28, 2022
    Show notes

    Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄

    • Tacklebox
    • Kunal Shah: Core Human Motivations

    Holiday Classic: Four Questions to Help You Start Your Idea (Feat. Penne Vodka Pete 🐐) Dec 21, 2022
    Show notes

    Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete.

    • Tacklebox - start your startup right

    How to Take Yourself Seriously feat. Your Entrepreneurship Handbook Dec 14, 2022
    Show notes

    Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.

    • Tacklebox Code "HOLIDAY" for 50% off month one
    • "I'm a Neuroscientist, and these are 5 things I do every day"

    Build a System to be Different in 2023 (feat. pessimistic squirrels and majestic lions) Dec 07, 2022
    Show notes

    Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential.

    • Tacklebox - turn your idea into a startup (code HOLIDAY for 50% off month 1)
    • Tacklebox Rhythm - program for being different in 2023

    How to Test the Startup Idea You Had Over Thanksgiving in 7 Minutes Nov 30, 2022
    Show notes

    Today, we'll run a 7-minute test on a startup idea I had over Thanksgiving. It's tackling a massive topic - email - but breaking it down into a manageable first customer and use case. You probably had a startup idea over the break, too, and you should use this framework to test it. The secret to startups is that there is no secret - you're more likely to have a successful business if you try out lots of ideas. This pod will help you do that.

    • Tacklebox (50% off month one with code HOLIDAY)

    How to Productize Your Customer's First Step (feat. The Family Operating System and a 3am Pitch) Nov 23, 2022
    Show notes

    Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener.

    • Tacklebox (Code "Holiday" for 50% off your first month)

    Two Frameworks to Help Find Your Differentiator (feat. Inversion and the Before and After Method) Nov 16, 2022
    Show notes

    Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for.

    • Tacklebox
    • Start your Startup in an Hour a Day program list

    How to Think Bigger (feat. Mattress Mack and Asymmetric Upside) Nov 09, 2022
    Show notes

    Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big.

    • Tacklebox
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