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Latest Episodes:

Average Sucks: Leave Your Average Life Behind and Get What You REALLY Want with Michael Bernoff, Dean Jackson, and Joe Polish - I Love Marketing Episode #374 Jun 08, 2020

Show notes

Average sucks. Learn how to discover who you really are and get what you really want in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/374.

Here's a glance at what you'll learn from Michael, Dean and Joe in this episode:

Michael reveals the biggest barrier people face in business and in life (and how to overcome it).
Your Outdated Life Plan: Here's how to pivot and shift it to get what the REAL YOU wants TODAY.
How to change the way you think more easily and act so you experience more success and fun.
The difference between people who do something and those who do something CONSISTENTLY.
Why Michael wrote his new book Average Sucks and how it can help you transform your life.
The ONE THING controlling your day-to-day actions impacting your success and fulfillment.
Why your "Comfort Zone" is a perfectly orchestrated psychology that keeps you where you are.
Michael gives you the 3 simple steps you can take RIGHT NOW to raise and grow your average.
When working hard to try and do and be more is a bad idea and could make your life worse.
How to change your biochemistry through "Selected Adversity" in order to stretch and grow.
Why "CLOUDLANDIA" could be the biggest opportunity to make your dreams come true.
Joe shares a marketing idea you can use to 10x customer engagement in your business.
The first mentors Michael ever had and the most important lessons he learned from them.
One of the most important actions you can take if you feel you aren't getting what you want.
What to do when you're facing overwhelming challenges in your business and in your life.
The most powerful strategy Michael has ever learned for positively influencing your health.

Target Market Masterclass - The SECOND Ever ILM Zoom Meetup with Joe Polish and Dean Jackson - I Love Marketing Episode #373 Jun 01, 2020

Show notes

Ready to re-ignite your business by speaking directly to your target market, turning invisible prospects into visible ones, and generating consistent sales? Tune in to our second-ever I Love Marketing Zoom Meet-Up to get all your target market questions answered in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the video, show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/373.

Here's a glance at what you'll learn from Joe and Dean in this episode:

How to read your ideal prospects' minds, attract them to you, and give them EXACTLY what they want.
A method for charging a higher price that feels natural and causes clients to love you MORE.
The Bigger Pie Syndrome: Why narrowing your focus to ONE target market is so effective.
A billion-dollar strategy for forging profitable, collaborative, competition-proof partnerships.
How to "Can And Clone" yourself and better position your products and services.
One of the Top 100 Drummers of All-Time makes a guest appearance on I Love Marketing!
The V.C.R. formula wealthy people use to build their fortunes and reach millions of people.
A 9-word email you can use during the COVID-19 pandemic to re-ignite your business.
One of the easiest, most effective ways to turn invisible prospects into VISIBLE prospects.
Two ways you can use marketing automation to deliver more value to your customers.
A simple tool that works to generate consistent leads (and more sales) to your business.

How To Navigate Economic Crisis and Capture Once-In-A-Lifetime Opportunities with Jay Abraham, Brian Kurtz, Dean Jackson, and Joe Polish - I Love Marketing Episode #372 May 11, 2020

Show notes

Jay Abraham, Brian Kurtz, Dean Jackson, and Joe Polish reveal the opportunities inside a crisis and how to maximize them.

Here's a glance at what you'll learn from Jay, Brian, Dean, and Joe in this episode:

5 unique opportunities available to entrepreneurs during the COVID-19 crisis that may never come again.
Differences between superficial affiliate marketing and deeper, meaningful, profitable partnership deals.
The Cloudlandia Opportunity: A billion-dollar direct-to-consumer opportunity accelerated by COVID-19.
Dean's V.C.R. formula you can use during a down economy to collaborate with others and reach billions.
2 overlooked cash-generating strategies business owners should be thinking about using right now.
How to expand your sphere of influence and build relationships that can be invaluable to you long-term.
3 ideas for leveraging your salespeople (and other people's salespeople!) to increase your cash flow.
How to hit paydirt during adversity and crisis by seeing possibilities and looking outside your industry.

I Love Marketing in Cloudlandia, Part 3: The First-Ever ILM Zoom Meetup featuring a Q&A with Joe Polish and Dean Jackson - I Love Marketing Episode #371 May 07, 2020

Show notes

Your questions: Answered. Listen to Dean and Joe as they continue to answer the audience's questions at the first-ever I Love Marketing Zoom Meetup in today's episode of the I Love Marketing Podcast. This episode is part three of a three-part series, so be sure to listen to parts one and two first to get the most out of this special Q&A session.

If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/371.

Here's a glance at what you'll learn from Joe & Dean in this episode:

What they'd do if they lost all their marketing knowledge and needed to quickly get it all back.
How to sell high-ticket products and services even when nobody knows about you and you're not well-known.
What business owners should consider, be aware of, and pay attention to during the COVID-19 "New Normal".
Dean Jackson, Mike Agugliaro, and Joe Polish talk about why they love marketing (PLUS: The importance of E.L.F.).
The #1 action you can take to generate leads at a low cost and strategically get the RIGHT people to join your list.

I Love Marketing in Cloudlandia, Part 2: The First-Ever ILM Zoom Meetup featuring a Q&A with Joe Polish and Dean Jackson - I Love Marketing Episode #370 May 03, 2020

Show notes

Got questions? You're not alone. Listen to Dean and Joe as they answer the audience's most burning questions at the first-ever I Love Marketing Zoom Meetup in today's episode of the I Love Marketing Podcast. This episode is part two of a three-part series, so be sure to listen to part one first and stay tuned for the release of part three, which will be a continuation of the special Q&A session.

If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/370.

Here's a glance at what you'll learn from Joe and Dean in this episode:

Become A Self-Milking Cow: The best way to STOP doing EVERYTHING in your business and START doing only what you LOVE.
How to ensure your independent contractors, vendors, partners, and team members are aligned with your company brand.
The 3 cultures that exist in every company (How to align all three into one big culture that works to create self-accountability).
What every entrepreneur and business owner needs to know about habits, behavior, influence, motivation, and change.
Dean and Joe share how retail owners can become MORE successful now, even while general retail growth is declining.
How to not let "No" undermine your motivation and why the only business votes that count are the people that pay you.
The secret price formula most business owners never discover for how much to charge for your products and services.
How the real estate industry is changing with shifting buying habits and increased technology usage during COVID-19.
The Marketing Vending Machine: A better way to think about investing in your marketing so your ROI is more certain.

I Love Marketing in Cloudlandia: The First-Ever ILM Zoom Meetup featuring a Q&A with Joe Polish and Dean Jackson - I Love Marketing Episode #369 May 01, 2020

Show notes

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here's your chance! Get in on the action in today's episode of the I Love Marketing podcast.

If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/369.

Here's a glance at what you'll learn from Joe and Dean in this episode:

Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time.
The D.O.S. Conversation: How identifying your clients' D.O.S. can help you make better offers and transform your business.
Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier.
More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.

Meant for More: A Proven Formula For Turning Your Knowledge Into Profits with Lisa Sasevich, Joe Polish and Dean Jackson - I Love Marketing Episode #368 Apr 27, 2020

Show notes

Do you get the feeling that you're meant for more? Learn how to turn your knowledge into profits in today's episode of the I Love Marketing podcast.

If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit https://ilovemarketing.com/368.

Here's a glance at what you'll learn from Lisa, Joe, and Dean in this episode:

Lisa's 5-Part Formula for discovering your million-dollar value and making a massive difference.
What you can do to lead with generosity to make compelling offers WITHOUT being offensive.
One thing people want right now and how you can use it to get (and keep) more customers.
A simple exercise you can use to discover what you're truly meant for in order to serve people.
How to "make peace with sales" and make irresistible offers so you can make more money.
What you can do to transform worry, fear, and confusion into courage, confidence, and strength.
How to harvest what you already know to help your customers during an economic downturn.
Discover Your Unique Value: Find the natural, unique gifts you already have to help more people.
A better way to package your deliverables so people value them and get more value from them.

The V.C.R Formula: How To Make and REACH Billions AND Provide More Value Than Your Competitors with Dean Jackson and Joe Polish - I Love Marketing Episode #367 Apr 20, 2020

Show notes

Do you have commission breath? Learn how to build an empire without making a stink in today's episode of the I Love Marketing podcast.

If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/367.

Here's a glance at what you'll learn from Dean and Joe in this episode:

How to avoid having "Commission Breath", spot social media narcissists, and why we're all living in "Cloudlandia".
The amazing success behind Kylie Jenner's billion-dollar brand and the 3 elements YOU can use to build an empire.
A rarely told story of how the Koch brothers made their money and the lesson you can use to create valuable collaborations.
Why there is more opportunity now than at any time in history and how you can tap into it no matter where you are.
The importance of developing CAPABILITIES and how to utilize them to get bigger, better, wealth-generating results.

LIVE At The I Love Marketing Meetup! Featuring Joe Polish and Alex Moscow - I Love Marketing Episode #366 Apr 13, 2020

Show notes

Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today's episode of I Love Marketing.

If you'd like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366.

Here's a glance at what you'll learn from Alex and Joe in this episode:

3 things you need in order to sell anything, the difference between "marketing" and "selling", and the #1 job of every business owner.
Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique.
The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace.
Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS.
The 3 ways to learn ANYTHING effectively and easily.
How to think about your marketing so it gives you the highest possible chance of success in your business.
How to fill up your business with more people than you can handle.
THE MOST IMPORTANT SKILL you need if you want to get peoples' attention and impact people all over the world.
How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE.
Want to launch a successful podcast? Here's how to AFFORDABLY launch (and grow) your podcast SUPER quickly.
The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he's trained).
What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online.
A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.

How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 Featuring Jim Dew, Tony Rose, and Joe Polish - I Love Marketing Episode #365 Apr 07, 2020

Show notes

Are you having a hard time comprehending the new CARES Act and what it means for you? Learn how Tony Rose and Jim Dew unpack it in today's episode of the I Love Marketing podcast.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/365.

Here's a glance at what you'll learn from Jim, Tony and Joe in this episode:

The COVID-19 CASH Conversation: How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 (Featuring Jim Dew, Tony Rose, and Joe Polish)
Jim and Tony discuss the $2.2 Trillion CARES Act, the Federal Paycheck Protection Program, and how you can apply for it to maintain your cash flow and keep your employees
The tax and legal implications you MUST be aware BEFORE you apply for COVID-19 loan and grant programs (This could save you hundreds of thousands of dollars…)
Why you should NEVER keep deposits in a bank you owe money to (PLUS: One way you to get cash from your bank WITHOUT having to sell your portfolio…)
Jim's C.O.V.I.D. Decision Model: The "C.O.V.I.D." decision-making process you can use for making tough business decisions during the COVID-19 crisis
A grant you can get right now if you need IMMEDIATE money; A specific loan you can get for up to $2 million; and a 50% payroll tax deferral you can utilize
Jim talks about new laws that can help entrepreneurs get money back from taxes they paid in the past – AND – several other ways you can conserve cash
How to maintain the right mindset during this crisis and the OPPORTUNITIES in business, real estate, and stocks entrepreneurs should be thinking about

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