Stay ConnectedHave you ever looked at different women’s lives and thought, ‘How’d She Do That?’ This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You’ll be inspired every time you listen!
Copyright: © Emily Landers
Jordan Soderholm is co-founder and chief growth officer of Ranger Station, an American heritage fragrance brand founded in 2015 with husband Steve Soderholm, and founder of Nashville Candle + Supply, a private label and custom candle manufacturing company established in 2021. A native of Knoxville, Tennessee, Jordan came to Nashville in 2009 to study marketing and fashion merchandising at Belmont University. During her sophomore year of studies, Jordan began a full-time position at ABLE, which was then a start-up fashion brand and social enterprise supporting women in Africa through the creation of leather handbags and accessories. She stayed with the company through graduation and for a decade, minus a two-year hiatus as an independent wardrobe stylist, working her way from intern to fashion director and helping to establish the global brand it is today. Along the way, Jordan was watching Steve dabble in candle making while home between gigs as a touring professional drummer. Her keen business sense and entrepreneurial spirit helped recognize the business potential in the hobby and she worked after hours to help Steve get the brand off the ground in 2015. In 2021, she left ABLE to work with Ranger Station full time and to take the brand to the next level. It was then that she also founded Nashville Candle + Supply, a boutique private label and custom candle manufacturing company with clients worldwide. Today, Ranger Station is growing rapidly but thoughtfully. Ranger Station products are available for purchase from retail partners across the United States, Canada and the UK, as well as their flagship store in Nashville’s 12South neighborhood opened in July 2023. Ranger Station also unveiled its first artist collaboration in the summer of 2023 with Noah Kahan, the folk singer/songwriter from New England, to bring to life his third LP, “Stick Season” – a candle that sold out in a record 24 hours with over 1,000 people on the waitlist. Collaborations with ERNEST, The Band Camino, Lauren Akins and Thomas Rhett and NEEDTOBREATHE followed, with others in the works. The brand has been featured in Esquire, Cosmopolitan, Architectural Digest, Cowboys & Indians, Byrdie, WWD, Who What Wear, The Strategist, PEOPLE, Southern Living, Billboard and countless other publications. Aside from Ranger Station, Jordan chases around her two young children with Steve, and enjoys gardening, reading and styling through her Substack “You didn’t ask.” and other endeavors.
Likely our favorite Emily's Edit yet! Sharing more about the team here at HSDT, shop updates, and what's on the horizon. Our DMs are always open as is our new Social Club Channel on IG! Connect with us @howdshedothatpodcast on Instagram and don't forget to join our newsletter linked in our highlights on social. We will talk to you soon! FOLLOW EMILY ON INSTAGRAM HERE. FOLLOW HSDT ON INSTAGRAM HERE. JOIN OUR NEWSLETTER (EMIL'YS EDIT) HERE. SIGN UP FOR OUR SHOP EMAILS HERE.
Today's guests and new shophsdt.com brand, Jen and Mel, are the sisters behind LeMel. They've always loved to play with each other’s style and they love, love, love helping clients find a first (or latest!) piece to add to your jewelry stack. Anything that’s available in their shop is something they love, would wear themselves, and probably test-wore for so long that they didn’t want to give it back anyway. Stylish, collectable jewelry for everyday wear – that’s what they always come back to. It’s what they had in mind when they started LeMel in 2015, and it’s what still drives them today.From their part-time jobs at a hometown jeweler to their extremely humble beginnings on Etsy – they couldn’t have dreamed of what LeMel could and would become. Thanks for coming along with us. (And for looking so great while you do it!) We know you'll enjoy this episode brought to us by Dallas Market Center! FOLLOW EMILY ON INSTAGRAM HERE. FOLLOW HSDT ON INSTAGRAM HERE. JOIN OUR NEWSLETTER (EMIL'YS EDIT) HERE. SIGN UP FOR OUR SHOP EMAILS HERE.
Today's guest is Angela Vranich, the co-founder and Chief Product Officer of Little Spoon, the leading DTC brand and first end-to-end platform for kid’s nutrition. Today, Angela and her team are responsible for feeding millions of babies and kids each month, which is no small task. But just 6 years ago, Angela and her partner Ben didn’t have any customers - just an idea: to completely reinvent the baby food category, and make it something that parents could feel good about feeding their littles.For me, you, and many of our listeners, the heavily preserved, shelf-stable baby food options we grew up eating were likely canned and jarred before we were even born! Launched in 2018, Little Spoon set out to change that by creating a clean, nutritious and convenient product that would nourish kids and make parents' lives easier - and revolutionize a category that shockingly hadn't changed in almost 100 years. Today, the brand has scaled dramatically to offer food options for kiddos 6-months old to 10-years old, and has created an online community, Is This Normal? with modern advice and support for today’s generation of parents, which reaches nearly 2 million subscribers.Angela is the brain behind the brand and all of the foods you see Little Spoon offer today, working to create options that will appease parents and picky eaters from their first bites through their big kid years. We know you'll love hearing her story brought to you by previous guests, Meli's Monster Cookies! FOLLOW EMILY ON INSTAGRAM HERE. FOLLOW HSDT ON INSTAGRAM HERE. JOIN OUR NEWSLETTER (EMIL'YS EDIT) HERE. SIGN UP FOR OUR SHOP EMAILS HERE.
To celebrate our 200th episode and 4 years of How’d She Do That, we are showcasing our very own Emily Landers. Emily Landers is a host, author, and entrepreneur. The native Texan, who graduated from Baylor University with a BA in Communication, Class of 2013, moved to New York City upon graduating and began her career interning at Footlocker, Inc. She then held various roles in Public Relations and Marketing before moving back to Texas to help launch a social media marketing company as their CEO. Emily moved to Southern California in 2015 after marrying her husband, Luke, who attended Pepperdine Law School. After having multiple “How’d She Do That?” conversations while mentoring college students going into post-grad, it dawned on Emily that many of these conversations would be encouraging for many women to hear. Emily started HSDT in 2020. Her weekly episodes inspire thousands around the world and she continues to speak, write, and share intentional conversations in hopes of inspiring other women to do the same in their own lives. FOLLOW EMILY ON INSTAGRAM HERE. FOLLOW HSDT ON INSTAGRAM HERE. JOIN OUR NEWSLETTER (EMIL'YS EDIT) HERE. SIGN UP FOR OUR SHOP EMAILS HERE.
Designed by Claudia Garrard and handmade by the 38 trusted seamstresses who comprise our sewing room, Lenora's offerings bear an unmistakable, unparalleled mark of quality. The story of Lenora is a special one. It all started with Dina Yang, a pioneering Vietnamese designer whose expertise and superior craftsmanship set the industry standard. Eventually, Claudia took the reins, excited to build and grow the brand to reach an even wider swath of women. Today, she continues to elevate Lenora through new offerings, expanded collections, and ever-strengthening relationships with the legions of women searching for a certain level of care and attention to detail that has become increasingly rare in the nightwear market. For first-time and longtime clients alike, the spark of recognition when they find what they’ve been longing for in Lenora is instant, and an enduring connection is born. After all, we outfit the moments when women are most essentially themselves—the times when they unwind, recharge, sleep, become mothers, nurture family, find refuge, cultivate calm, seek solace, dream dreams… Lenora is a tribute to personal well-being through quality, comfort, and a bit of permissive indulgence. Stitch by stitch, yard by precious yard, Lenora shapes the wardrobe for life’s most unguarded and intimate moments. That requires trust. And care. And a commitment to service and excellence in an industry that often prizes profit above people. We never confuse the two. From Lenora’s sewing room to our clients’ closets, our mission is to lift up and support all of the women in our orbit. FOLLOW EMILY ON INSTAGRAM HERE. FOLLOW HSDT ON INSTAGRAM HERE. JOIN OUR NEWSLETTER (EMIL'YS EDIT) HERE. SIGN UP FOR OUR SHOP EMAILS HERE.
Today, I am sharing more insight into our conversations from last week and this weekend, that we had on social media.
I loved hearing anonymously from so many of you about your businesses, sales, and growth online. It continues to be a fascinating topic and one I am looking forward to continuing to discuss.
As always, if something stands out to you or you want to chat more, my DMs are always open!
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Emily update! Emily shares recent podcast recordings and discusses the surprising income many influencers are sharing with her anonymously on social media. She also discussing growing HSDT’s email marketing campaigns and encourages listeners to reach out should they ever want to continue these conversations offline. The HSDT team is wishing you a wonderful weekend!
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Today’s guest is fine jeweler, Monica Rich Kosann. Monica started out as a photographer many years ago capturing her client's stories through film (she was the primary family photographer for multiple celebrities). She then started gifting her clients vintage card cases with their photos as a thank you and from there began designing lockets. This spawned her eponymous jewelry line that has been around for nearly 20 years with the locket as the cornerstone of the brand. Sold in Bergdorf Goodman, Neiman Marcus and countless fine jewelry boutiques around the country, Monica Rich Kosann is a well-known luxury label that Monica started completely on her own. It's B-Certified (the first in the luxury industry to achieve that status), is run by a team of women and has become an incredibly successful business with collaborations with 18-time Grand Slam Tennis Champion, Chris Evert, on a line of tennis bracelets, Netflix on a partnership around Bridgerton and more. We know listeners will enjoy today’s episode brought to us by shophsdt.com! It’s one you’ll want to share with a friend!
Lila Limon, the visionary behind Squeeze De Citron®, serves as both the founder and creative director of this vibrant line of handcrafted bags and totes, skillfully brought to life by Mexican artisans. Nestled in the picturesque Old Greenwich, CT, she passionately curates all in-house designs, infusing each creation with her unique touch and creative flair. Her journey began in Mexico City where she was born and raised. Lila has always had a vast fascination with the world of color since she was little. As a teen, she had a wide range collection of Care Bears and Lip Smackers. Who would have thought that one day it would translate to Squeeze De Citron®? Following her graduation with a Bachelor of Business in Mexico City, Lila's educational journey took an exciting turn as she pursued further studies at The Fashion Institute of Technology in New York. Lila realized there was a niche in the market for accessories that bring joy and happiness through intense colors, and interesting patterns! Handmade, by Mexican and Guatemalan artisans, much of the Core, the Capsule, and the Lemon Drop Collections are made of 100% recycled plastic. Not only is the company supporting artisan communities, but it is actively supporting the health of our planet too. Squeeze De Citron® bags represent the work of talented Mexican and Guatemalan artisans. It takes full dedication and cultural talent to create these lifestyle bags. Each core bag takes an entire week to create, with an additional 3 days dedicated to creating the handles.
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