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    Business

    How’d She Do That?

    Have you ever looked at different women’s lives and thought, ‘How’d She Do That?’ This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.

    Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.

    You’ll be inspired every time you listen!

    Advertise

    Copyright: © Emily Landers

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    97. Damaris Bailey: Founder and Designer of Damaris Bailey May 24, 2022
    Show notes

    Today's guest Damaris Bailey is the designer of her eponymous line and the mother to three little girls — Rose, Luciana, and Valentina. 
 In this episode, you'll get to know the lovely Damaris and her wisdom from the many lessons she's learned throughout her career and through motherhood. After her second daughter, Luciana, was born with a rare genetic abnormality, the reality of life’s risks felt overwhelming. When her third daughter, Rose, was born, it ushered in an era of optimism, courage, and urgency. Damaris knew she must stop letting fear dictate her future, and instead let herself be guided by beauty and possibility. Finally, she created the fashion label she’d always dreamed of, which happens to be the label WE have been dreaming of. You will love hearing more about Damaris' brand and business. This is an episode you'll want to listen to again and again!


    96. Jackie Thomson: Founder at Of Counsel PR May 17, 2022
    Show notes

    Today’s guest, Jackie Thomson is the founder of the prestigious public relations agency, Of Council PR. After graduating from the College of Charleston, Jackie moved to New York City to pursue her dreams of working in the fashion industry. Jackie was a buyer for Gucci and then worked for bridal and eveningwear designer, Reem Acra, with that role, Jackie quickly learned the power of PR and the role of influencers. After sensing her time in NYC was coming to a close Jackie moved back to Charleston and began working and ultimately building Leapfrog PR for 13 incredible years with her dear friend Libba Osborne. The ladies announced in 2021 that they were excited to pursue new ventures, and thus began Jackie's Of Council PR, where she works closely with wildly talented clients and collaborators. When Jackie isn't overseeing upcoming collaborations, assisting on set for photoshoots with her clients, or sharing her wisdom with women like myself, she is likely enjoying time with her friends and family in Charleston, South Carolina. This is an episode you're going to LOVE!


    Emily Update | Brainstorming Multiple Income Streams May 13, 2022
    Show notes

    On today's episode of HSDT, our host, Emily Landers updates listeners on recent happenings around the podcast and continues to pull back the curtain on all things podcasting, starting a business, and thinking creatively about how you can implement multiple streams of income into your life. While Emily won't claim to be an expert in this area, she has learned quite a few things along the way that may be helpful to listeners.

    Emily always strives to keep listeners in the loop and share what she is learning as the podcast and ultimately her income streams grow. As we share episodes like this one, please do keep in mind that these bonus episodes are meant to be friendly, casual, and light-hearted. While we do write out a few notes these episodes are meant to be listened to with an open mind and with a collaborative spirit!

    We can't wait to hear what you think!


    95. Hailey Daniels & Kailey Fletcher: Founders of Double Shot of Sass May 10, 2022
    Show notes

    In today's episode, we welcome Hailey Daniels & Kailey Fletcher, founders of Double Shot of Sass onto the show!

    The identical twin sisters, serial entrepreneurs, and owners of Etoilly Artistry + The Lash Lounge Allen + The Lash Lounge Dallas at Lakewood join host Emily Landers to share more of the BTS of their story. Hailey and Kailey are a favorite to follow on social media for many but have you heard their story in their own words? They have built an impressive beauty empire that continues to grow by the minute and have always put their love for their family and each other - first! The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day.

    If you're thinking about starting a business, working with your best friend, or launching a brand, this episode is for you! It's a must listen and a must share! Enjoy!


    94. Christina Greene McAllen: Founder of Christina Greene Jewelry May 03, 2022
    Show notes

    On today's episode, we welcome Christina Greene McAllen! Christina is the founder of her namesake Christina Greene jewelry collection, who was drawn to fashion and jewelry-making long before the company’s start in 2011. From a young age in Houston, TX, she had an eye for arranging and styling everything from outfits and accessories to furniture. For Christina, jewelry-making was a hobby that she loved, and she never imagined that her passion could launch into what it is today. A Texan through and through, Christina knew there was only one place she’d want to headquarter her growing jewelry business. After a season of living in New York City while attending Parsons School of Design and then working in Manhattan, she moved back to Houston to start her brand.

    Since its launch, Christina Greene jewelry has been featured by national and local media outlets including PopSugar, the Today Show, The Houston Chronicle, and more. The brand also is very active in charitable endeavors. The Houston Livestock Show and Rodeo, American Lung Association, and Houston SPCA are particularly near and dear to Christina’s heart. We know you'll love this episode!


    Emily Update | Our Stats as of April 29th Apr 30, 2022
    Show notes

    In today’s episode, Emily documents our stats for the podcast as of April 29th, in hopes of peeling back the curtain on what it looks like to grow an audience and continue to brainstorm what it looks like to make a business out of a podcast. Growth is a hot topic on social media and for business owners, but it seems many wait to "arrive" before sharing numbers online. If you were to ask about our sponsorships, we would share this inside scoop with you so why not share with our listeners as well?

    In addition, this will be a fun futuristic episode for us all to listen back to and smile - let's keep growing and learning together! This is a quick and fun episode that we hope brings some encouragement to your weekend!


    93. Christina Kim: Owner of Christina Kim Interior Design Apr 26, 2022
    Show notes

    On today's episode of How'd She Do That? Emily welcomes Christina Kim onto the show!

    Christina is the principal designer and owner of Christina Kim Interior Design, a New Jersey-based firm specializing in the ground-up construction of modern beach homes. Once an aspiring actress, her obsession with design and innate curiosity lead her to the world of interiors. Her work is influenced by the scenes in LA, NYC, and Paris. She is guided by her design education, travels, and a lifetime of training her eye.

    When Christina isn't designing a stunning new home, collaborating with clients, or sharing her story with women like us, she is likely hunting for vintage treasures or spending time with her husband and four children in the Jersey shore town of Manasquan! This episode is a must listen and a must share! Enjoy!


    Emily Update | Birthday Love! Apr 25, 2022
    Show notes

    On today's quick and fun episode our host, Emily Landers, is sharing a massive thank you to all of her listeners for their warm birthday wishes! She also references a previous birthday episode she recorded in 2020 that is still timely today! Hear more about the lessons she shares in Ep. 43, appropriately called, '30 Lessons I Learned By 30'. We know you'll enjoy this throwback if you haven't listened already!

    A great gift for our host would be to tag @HowdSheDoThatPodcast in your Instagram stories with your favorite episodes, perhaps leaving us a 5-star review, a tip in the HSDT 'Tip Jar', or becoming a monthly supporter! Details can be found at https://linktr.ee/emilylanders. We can't wait to hear what lessons resonate with you!


    92. Bridget Green: Founder of Milagro Collective Apr 19, 2022
    Show notes

    In today's episode, we welcome Bridget Green, founder of Milagro Collective, onto the show! Milagro has provided their customers with heirloom quality, handmade oushak rugs of any size since 2018. Milagro, Spanish for “Miracle,” and Collective together form the perfect recipe for design. Bridget's “collective” style stems from the most prolific Southern design value: mixing the old with the new. Her goal is to help customers find their “home heaven” by balancing loved antiques with fresh, modern design. Until recently, Bridget operated as a one-woman show but that all changed on November 11, 2021, when she welcomed her first baby, Lucy, to the team. In this episode, you'll love hearing about Bridget's swoon-worthy textile designs, curated for the southern home as well as her experience running a business, becoming a mother and ultimately leaving a Fortune 200 company to go full-time with her dream job - the one she created herself! It's a must listen and a must share! Enjoy!


    91. Mallory Goldman: Marketing Consultant and Tastemaker Apr 12, 2022
    Show notes

    In today's episode, we welcome marketing consultant and tastemaker, Mallory Goldman onto the show!

    Upon graduating from USC, Mallory began her career in marketing and has since worked for brands like Honest, Parachute Home, and FabFitFun. Before stepping out on her own she was most recently at FabFitFun in Influencer Marketing before the script flipped and she found herself in front of the camera.

    Mallory describes her style as classic with a twist and helps others build a wardrobe they can be proud of. Scouring the internet for quality forever-pieces is her superpower and sharing her finds with her friends (that’s us!) is what brings her joy. You'll love hearing about how she finds her curated selection of the best in fashion with a side of beauty, home, and lifestyle. Mallory lives in Los Angeles with her husband Ben and dog Sadie.

    This is one you'll definitely want to send to a friend!


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