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    Business

    How to Succeed Podcast

    The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn’t know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

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    Copyright: © ℗ 2016 Sandler Systems, Inc. All rights reserved. S Sandler Training (with design), and How to Succeed are registered service marks of Sandler Systems, Inc.

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    Latest Episodes:
    How to Succeed at Being a Solutionary Feb 06, 2023
    Show notes

    The Solutionary Mindset with Michael Mathews, VP for Innovation and Technology, Oral Roberts University

    Join us as Michael Mathews shares his expertise on becoming a Solutionary - someone who applies their time, intellect, emotion, and passion to solve today's most pressing issues. By understanding that there are no one-size-fits-all solutions for everything but rather tailor-made answers for each problem at hand, Mike outlines how this concept is key in assisting clients and employees to reach better outcomes. Whether you're working in sales or leading an organization, it is worth tuning into our episode!

    Michael Mathews is a solutionary, or a problem solver, who drives innovation, sales, and results. He believes that a common mistake people make is trying to boil the ocean or doing too much too quickly. Anything is possible, but it's important to understand the timing and the season of the problem. Michael advises to use third-grade logic, pay attention to people's emotions, have compassion, and find a solution to the problem.

    Timestamp:

    • 0:02:24 Understanding the Ideal Attitude of a Solutionary
    • 0:03:59 Understanding How to Solve Problems and Meet Quotas
    • 0:05:28 Solutionary Strategies for Driving Innovation and Results
    • 0:08:30 Finding Solutions to Difficult Problems
    • 0:09:45 The Impact of Virtual Reality in Reducing Opioid Addiction
    • 0:11:28 Behavior and Doing the Right Thing at the Right Time as a Solutionary
    • 0:13:59 Benefits of Relaxed Selling and Celebrating Later
    • 0:16:51 Building Professional Relationships and Finding Innovative Solutions
    • 0:18:08 The Benefits of Skinware for Immersive Learning
    • 0:20:19 Exploring the Benefits of Fluid Education
    • 0:24:21 Reflection on Career Success
    • 0:25:37 Attitude and Actions for Being a Solutionary

    Key Takeaways:

    You can bring a lot more value with intelligence by synthesizing that data, telling them what it means, or using it to solve a problem than you can with anything else.

    A solutionary is someone who is willing to invest time, intellect, emotion, and passion to find solutions for today's problems. There is no silver bullet for every issue, but there is a solution for every problem.

    =========================================

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


    How to Succeed at Being Your Future Self Now with Dr. Benjamin Hardy Feb 02, 2023
    Show notes

    In this episode, Dr. Benjamin Hardy will show you how to create the life you want by being your future self now!

    He'll explain why it's so important to have clarity on what you want and how to ACTUALLY achieve it.

    Timestamps:

    0:00:03 Exploring the Science of Future Self

    0:02:27 Shifting Identity and Visualizing Your Future Self

    0:04:05 Powerful Attitudes for Learning, Growth, and Change

    0:07:37 Long-Term Goals and Behavior: Reflections from Ben Hardy's Ten-Year Journey

    0:11:55 Self-Evaluation and Future-Focused Decision-Making

    0:13:35 Raising Standards and Building Resilience

    0:21:03 The Benefits of Being in the Right Set and Setting for Bigger Commitments

    0:26:27 Setting Milestones for the Future and Achieving Family Goals

    Key Takeaways:

    • We need decisions and choices that make our future self and future life better.
    • One of the most useful tools or techniques when you're thinking about your past, present and future selves are regularly recognizing and framing even your current versus your past self.

    Quote:

    "The main takeaway is that people's passions and purpose can change over time and that they should think about who they want to be, rather than what they want to be, in order to achieve success, happiness, and fulfillment."

    =========================================

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr


    How to Succeed with the Sales Lessons from Tommy Boy Jan 30, 2023
    Show notes

    In this episode, Tiffany Koettel and I discuss the movie Tommy Boy and how the characters in the movie provide some great lessons on sales and coaching. In particular, we discuss how important it is to have a clear goal and plan and to take action even when things are not going well. You will also learn how today's salespeople can learn from the movie by taking more time to prepare for their calls and by thinking ahead to the end goal.

    Tiffany Koettel is a Sandler Sales trainer who has been a professional sales leader for over 20 years. She's a creative problem solver driven by values and vision to achieve goals at all levels. Focused on building solid relationships grounded in trust and communication, Tiffany is passionate about delivering results and guiding others who share her values to do the same.

    Timestamp:

    0:00:02 Sales Lessons from the Movie Tommy Boy

    0:02:56 The Benefits of a Good Attitude in Sales

    0:04:22 The Importance of Being Yourself in Sales

    0:06:11 Sales Coaching: The Good, The Bad, and The Ugly

    0:10:16 The Importance of a Good Debrief

    0:11:50 Sales Techniques from the Movie Tommy Boy

    0:16:28 The Master Lesson in Sales from the Movie "Sailor Terminology"

    0:17:59 The Power of Being Yourself in Sales

    0:19:49 The Sandler Summit: A Conversation with Tiffany Koettel

    Key Takeaways:

    The best attitude to have is to be authentic and genuine and to let your conviction about what you are selling shine through. It is important to be yourself, and many salespeople make the mistake of trying to imitate what they think a stereotypical salesperson should be like.

    A good salesperson is more like a coach, and their goal is to help the client discover what their needs are and whether the product is a good fit for them.

    =========================================

    SUBSCRIBE: https://podfollow.com/howtosucceed

    Don't forget to subscribe and leave us a comment!

    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


    How to Succeed at Using Sandler's Up-Front Contract to Increase Rapport Jan 23, 2023
    Show notes

    In this episode, Chris McDonell discusses how to use Sandler's upfront contract to increase rapport. We will talk about how an upfront contract can help with bonding and rapport and how it can be used to ensure that objectives are clear. You will learn the importance of having an upfront contract in order to build rapport with a prospect.

    It is important to be clear about what each party wants to accomplish in the meeting and to have an understanding of the prospect's priorities. Outcomes should be determined upfront in order to make the meeting more productive.

    Timestamps:

    • 0:00:02 How to Succeed at Using Sandler's Upfront Contract to Increase Rapport
    • 0:02:09 The Different Types of Communication Styles and How to Best Handle Them
    • 0:03:38 The Benefits of an Upfront Contract
    • 0:05:16 The Benefits of an Upfront Contract
    • 0:06:48 Upfront Contract, Bonding, and Rapport: The Three C's of a Successful Meeting
    • 0:11:15 The Benefits of a No-Pressure Sales Approach
    • 0:15:09 The Benefits of Slowing Down the Sale
    • 0:16:49 The Impact of AI on the Landscaping Industry
    • 0:18:14 The Benefits of an Upfront Contract
    • 0:20:49 The Benefits of an Upfront Contract
    • 0:23:53 Upfront Contracts: What You Need to Know

    Key Takeaways:

    Some people are very outgoing and friendly and may not like to stick to an agenda. The best way to communicate with each type of person is to be aware of their preferences and adjust accordingly.

    The upfront contract and bonding through the upfront contract, we're there to determine if there's a fit or if there's pain. We're talking about a lot of potentially very serious stuff, depending on what it is and what's going on, and that goes well below the surface level.

    =========================================

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


    How to Succeed at Public Speaking Jan 16, 2023
    Show notes

    In this episode, Brenden Kumarasamy will discuss how to succeed at public speaking, sharing tips on everything from body language to delivery. We will share the common misconceptions and challenges around public speaking.

    Motivation is more important than fear, and communication is often seen as a chore. Make sure to watch the full episode to find out how your life would change if you were a better communicator.

    Find Brenden Kumarasamy at https://www.rockstarcommunicator.com/ or on YouTube at MasterTalk: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA

    Timestamps:

    • 0:00:02 How to Succeed at Public Speaking with Brendan Kumarasamy
    • 0:01:54 The Power of Motivation in Public Speaking
    • 0:03:26 The Power of Communication in Sales
    • 0:07:44 The Three Best Tips for Salespeople
    • 0:09:05 The Benefits of Being a Good Talker
    • 0:12:43 The Importance of a Strong Introduction and Conclusion
    • 0:14:09 The Power of Public Speaking: How to Nail the Opening, Middle, and Close
    • 0:15:29 The Power of Effective Communication with Brendan Kumarasamy
    • 0:18:12 The Power of Communication: An Interview with Amanda Russell
    • 0:19:18 The Relationship Between Success and Failure

    Key Takeaways:

    The most important one that encompasses all of that is understanding that the relationship that successful people have with failure is very different from the one that unsuccessful people have with failure.

    It's important to be proactive rather than reactive when communicating. When people are asked questions, they often don't know how to answer them. In order to be a better communicator, it is important to be prepared with questions in advance.

    =========================================

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


    How to Succeed at Creating a Better Buyer Experience Jan 10, 2023
    Show notes

    In this episode, Jonathon Blackburn will talk about the importance of having a clear sales process and perspective when speaking with buyers, and how sales enablement can help sales reps to sell more effectively. We will discuss the importance of follow-up after an initial discovery call or demo, and how sales reps can use tools like Quiller to progress conversations.

    The goal of creating a better buying experience is to make it easier for people to buy. This can be accomplished by providing more options for buyers to consider, as well as making it easier for them to make a decision.

    Find Jonathan Blackburn and Qwilr at https://qwilr.com/.

    Timestamps:

    • 0:00:03 How to Succeed at Creating a Better Buyer Experience
    • 0:03:24 The Benefits of Quiller for Client Communications
    • 0:04:59 The Advantages of Selling Remotely
    • 0:08:39 The Importance of Creating a Positive Buying Experience
    • 0:10:06 The Benefits of a Good Follow Up Process
    • 0:16:14 Sales Cycle Management: How to Ask Your Prospect What They Want to See
    • 0:17:29 The Importance of Creating a Good Buying Experience
    • 0:18:59 The Importance of a Professional Appearance in Sales
    • 0:21:08 The Importance of Presentation in Business Deals
    • 0:23:04 The Biggest Hurdle or Lesson Learned in Career Success

    Key Takeaways:

    A good follow-up process should really follow your sales process, meaning you build along with it. As you continue to have conversations, continue to add to them.

    Have a really clear understanding of how you can help and to make sure that the prospect clearly understands the value you provide in relation to what their gap is, what they're trying to achieve, and what their ideal state or pain is.

    =========================================

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


    How to Succeed at Managing and Measuring Productivity Jan 02, 2023
    Show notes

    Brian Jackson, Sandler coach from San Diego, talks about productivity hacks: how to measure and manage productivity Productivity is one of the most important aspects of any business. Productivity isn't just about quantity—it's also about quality. It can also be one of the most difficult to measure and manage.

    In this podcast, we'll talk about how sometimes small goals can be more motivating than big goals, and how having a clear plan with specific and measurable goals is important for success.

    Timestamp:

    • 0:00:02 How to Succeed at Measuring and Managing Productivity
    • 0:02:31 The Different Types of Goals and Measurements
    • 0:03:50 The Importance of Tracking Sales Behaviors
    • 0:11:45 The Importance of Goal Setting in Sales
    • 0:13:35 The Impact of Consistency on Sales
    • 0:17:30 The Benefits of Blocking Time and Moving Calendar Blocks
    • 0:19:09 The Importance of Tracking Sales Behaviors and Metrics
    • 0:20:50 The Importance of a CRM in Sales
    • 0:22:36 The Different Ways That Salespeople Can Find Prospects
    • 0:24:04 The Importance of Managing Your Team's Individual Productivity Plans
    • 0:25:29 The Sandler Summit: A Conversation with Sandler Trainer Paul McCord

    Key Takeaways:

    The quantity metrics keep us honest on our behaviors, but the quality metrics help with leadership and your sandler coach knowing what might we need to lean into and increase our effectiveness in terms of our techniques.

    Two people with two completely different plans can land at the same number of conversations, the same number of prospects, the same number of proposals, and the same number of closed deals.

    Productivity is one that many people struggle with. In this podcast, we will teach you the different types of goals and measurements, and how having the wrong goals can throw you off.

    =========================================

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


    How to Succeed at 2023 - The Top 22 Lessons from 2022 Dec 31, 2022
    Show notes

    Mike Montague shares the Top 22 Lessons for Salespeople and Sales Leaders from Sandler from 2022 as collected from around the world by our clients, trainers, and prospects.

    1. Modernize your Sales Approach with Hybrid Selling
    2. Scale Your Sales Coaching
    3. Use 21st-Century Prospecting
    4. Keep Top Performers During the Great Resignation
    5. Questioning Strategies to Improve your Selling
    6. Start More Interesting Sales Conversations
    7. Diagnose Unrecognized Pain
    8. Finding the Right Hire
    9. Sell to the Modern Buyer Aligned with the Buyer's Journey
    10. Manage your Sales Pipeline
    11. Level-Up your Sales Coaching with Better Questions
    12. Align Your Customer Success and Sales Teams
    13. Find Unrecognized Pain with Better Discovery
    14. Improve Your Personal Presence
    15. Succeed with Virtual Selling
    16. Expand Accounts with Customer Success
    17. Start a Journal
    18. Make Real Progress by Tracking Behaviors
    19. Recruit and Hire Great Salespeople
    20. Labeling Emotions for Better Communication
    21. Overcome Anxiety with the Success Triangle
    22. Succeed Vocally by Monitoring Your Tone

    =========================================

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    How to Succeed at Surviving an Economic Recession Dec 26, 2022
    Show notes

    Gerry Weinberg, Sandler trainer from Detroit, and his business have survived multiple recessions. In order to be successful during an economic recession, it is important to choose HOW you participate in the recession and believe that it is the greatest opportunity that has ever happened. This means that prospecting never ends and that it is important to constantly be looking for new business

    In this episode, Gerry Weinberg from Detroit talks about how to survive an economic recession. He shares his experience as a Sailor trainer and explains how downturns can actually be opportunities for businesses.

    Timestamps:

    • 0:00:03 How to Succeed at Surviving an Economic Recession
    • 0:02:45 Sales in a Recession: How to Outsell Competition
    • 0:04:55 The Power of a Positive Attitude in Sales
    • 0:10:09 The Importance of Prospecting During a Recession
    • 0:11:46 How to Thrive in a Downturn
    • 0:17:04 The Recession-Proof Business Conversation: Trusted Advisor Edition
    • 0:19:44 Defining Success and Overcoming Failure
    • 0:21:50 The Importance of a Positive Attitude in Times of Economic Uncertainty
    • 0:23:41 How to Succeed in Sales During an Economic Downturn

    Key Takeaways:

    The key to growth is proactive networking and asking for referrals, something that salespeople traditionally avoid for personal reasons.

    In an economic recession, it is important to focus on selling to people who can buy. Time and money become more precious during a recession, so it is important to use them wisely.

    =========================================

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    How to Succeed at Employee Engagement Dec 19, 2022
    Show notes

    Matt Phelan, Founder of the Happiness Index, talks about productive workforces.

    In order to create an impactful and successful business, employees need to have confidence and the right attitude. This means treating people with respect and understanding, and not just seeing them as a means to an end. When employees are happy and engaged at work, they are more productive and the company thrives. Employee engagement is key to the success of any organization. Listen to the podcast to learn the secret to getting your team on board and engaged in their work!

    Timestamps:

    • 0:00:02 How to Succeed at Employee Engagement
    • 0:02:50 The Power of Employee Engagement in Business Success
    • 0:03:57 The Business Case for Happiness: Why the Happiness of Your Employees Matters So Much
    • 0:05:50 The Impact of Employee Engagement on Business Success
    • 0:07:59 The Relationship Between Engagement and Happiness in the Workplace
    • 0:09:36 The Benefits of Psychological Safety in the Workplace
    • 0:13:06 The Benefits of a Positive Work Environment
    • 0:15:17 The Benefits of the Happiness Index in the Workplace
    • 0:17:00 The Power of Happiness in the Workplace
    • 0:18:43 How a Simple Motto Helped One Entrepreneur Survive the Pandemic
    • 0:20:36 The Power of Positivity: How to Succeed in Employee Engagement

    Key Takeaways

    • Using the information to make better choices will result in happier employees, less turnover, and higher sales.
    • Having great relationships at work is the foundation for success.

    =========================================

    SUBSCRIBE: https://podfollow.com/howtosucceed

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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023


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