How To Cut It in the Hairdressing Industry

Latest Episodes:

EP315: Get On Board To Grow Your Hair Career! with Dom Lehane and Samantha Blues Jan 22, 2024

Show notes

Welcome to this weeks episode of the How To Cut It podcast! In today’s conversation, I’m thrilled to be joined by colour and hair science educator, Samantha Blues.

We’re stepping out of our comfort zone and delving into the unique world of the ‘How To Cut It Platform‘.

You see, this episode is not about your typical Facebook groups or online hair communities. No, no, no. This is something special. ‘How To Cut It Platform’ offers a whole new universe for hair professionals like you. It’s a place where connections are made, support is given, and skills are elevated to the next level.

Samantha Blues, our special guest today, has been an influential figure in the ‘How To Cut It Platform’ community. So much so that she’s become its community manager!

I’ve invited Samantha to turn the mic on me and delve into the exciting new future of ‘How To Cut It Platform’ from connected hubs to local events that bring hair professionals together.

If you’re tired of the same old, same old, and thirst for something fresh and inspiring, then you don’t want to miss this episode. It’s time to step out of your comfort zone and discover the hidden gems of the ‘How To Cut It Platform’.

So sit back, relax! I guarantee you’re going to leave feeling motivated, empowered, and ready to take your hair career to new heights!

Together, let’s connect, share and grow!

EP314: Phil Jackson: Level Up Your Salon Business in 2024 with Profit-Boosting Memberships Jan 15, 2024

Show notes

Join us in this episode as we sit down with Phil Jackson, founder of Build Your Salon, to explore the keys to building a successful salon business with profit-boosting memberships.

Phil dives into the importance of aligning your business with your goals and values. Described as the ‘Queen of Memberships’, Phil shares his expertise on implementing effective membership programs. Stuff like addressing challenges that can arise in memberships and provide practical solutions to how to successfully implement them.

We’ll also cover essential topics such as pricing strategies, bonuses and communication with clients. Phil also emphasises the need for realignment and clarity in your business, and the benefits of building a supportive tribe within the salon industry.

Tune in to gain insights on communicating and packaging services, simplifying membership descriptions, managing fees, determining the right pricing strategy, the value of premium services, improving the customer experience, frequent price reviews, and uncover opportunities in 2024.

Don’t miss out on these valuable tips and strategies that can take your salon business to the next level in 2024!

EP313: Ruth Lundstrum – Unleashing the Freelancer’s Guide to Calculating, Justifying, and Increasing Prices Jan 08, 2024

Show notes

In this episode of the How To Cut It Podcast, I have the pleasure of chatting with Ruth Lundstrum about one of the most crucial aspects of freelancing: pricing. We dive into a discussion about the challenges that freelancers face when determining their pricing and the true value they bring to the industry.

During our conversation, we uncover the common issues surrounding lowering prices and the importance of justifying costs. We also touch upon the dynamics of pricing in different areas and with different types of clients.

But it doesn’t stop there! Ruth shares some eye-opening insights on the misconceptions surrounding appearance and poverty, challenging the notion that luxury services are out of reach for those in deprived areas. We also explore the incredible benefits of raising prices and fostering an environment of self-care for both freelancers and their clients.

If you’re looking for practical advice on when and how often to increase your prices, as well as effective ways to communicate those changes to your clients, Ruth has got you covered. She generously shares her own journey and pricing examples, along with valuable tips on managing finances and navigating the salon industry.

This episode is a must-listen for all freelancers who want to master the art of pricing and take their business to the next level.

EP312: Steven Buzassy – I Found my Calling in Education Dec 18, 2023

Show notes

In this episode, we interview Steven Buzassy, a highly respected hairstylist and educator based in Hungary who has a large following of loyal fans from around the world. We discuss how his family history in the industry was his calling into hairdressing (particularly education), his unique approach to education, and his visionary plans for the future.

Our conversation kicks-off learning about Steven’s background and the vibrant Hungarian hair industry. He shares his experience thats seen him become a leading global hairstylist and educator, as well as why he has a strong passion for haircutting.

Steven also talks about his Instagram account and how he uses it to showcase his work and creativity to his legion of 61K followers. He discusses his plans for online education and the potential of the metaversein the future.

Be sure to stay until the end to hear how Steven began collecting his thoughts on haircutting in 2019. He then transformed the presentations into a book.

Overall, Steven’s story highlights the impact of family legacy, personal growth, and the evolving landscape of the hair industry.

Its an episode that will motivate you. Hit play!

EP311: David Drew – A Sat Nav Guide to Future Proofing your Salon Business Dec 11, 2023

Show notes

For today episode we are joined by Hair Salons Business Expert and Chairman of the Hair & Barber Council, David Drew.

As a fully accredited qualified performance coach of substantial standing in UK hairdressing, David’s coaching philosophy is simple: He delivers up-beat service performance seminars and better-business courses designed to motivate & have all hairstylists & salon teams inspired fired-up and ready to return to their salons brimming with new knowledge and profitable growth success business plans.

In our conversation today, David is to share valuable insights on business growth, pricing, leadership, and building a positive culture in the salon industry. He emphasizes the importance of understanding numbers and utilising modern business tools to stay organised and in control.

David also discusses the significance of authenticity and embracing individuality in the salon industry. He encourages salon owners to reinvent their services and pricing to cater to different client needs and budgets. Additionally, David highlights the importance of financial accounts and seeking help from coaches to overcome obstacles and achieve success in the industry.

Its a great listen! Hit play!

EP310: It’s Time to Thrive Again! with Vicki Lord Dec 04, 2023

Show notes

Buckle up because today’s episode is a rollercoaster ride with celebrity, session stylist and TV Hair Expert, Vicki Lord.

In this riveting episode, Vicki bares it all, recounting the highs and lows of her journey, from the closing of her salon business during COVID to her comeback trail. But the narrative doesn’t conclude there—brace yourself for an intimate exploration of Vicki’s personal realm, learning about her courageous journey of coming out after a 20-year marriage and battling health issues like ear tumours and hearing loss.

We kick things off by delving into Vicki’s stint as a TV Hair expert on QVC. She spills the beans on her experiences of being in the spotlight on a shopping channel, offering a sneak peek behind the scenes of live television glam.

This conversation is a potent testament to resilience, triumph, and the unyielding strength to kick arse and thrive again! And remember, as Vicki rightly puts it, “You are never too old to educate yourself in the industry.”

And, be sure to stay tuned as she unravels the fascinating journey behind her new course, ‘Vivid Colour Science,’ revealing how she stumbled upon it and the intriguing ways colors evoke different emotions. It’s a tale that resonates far beyond the salon chairs, exploring the vibrant palette of life itself.

Enjoy!

A podcast produced and published by HOWTOCUT IT Network

Thanks for Listening

Leave a note in the comment section below.
Ask a question by emailing me HERE
Share this show on Twitter, Facebook, or Instagram.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Subscribe on iTunes.
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Thank you to Vicki Lord for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

EP309: Heather Robertson – Find Success as a Solo Hairdresser and Educator Nov 27, 2023

Show notes

In today’s episode, we are bringing back on to the podcast the incredible Heather Robertson, a world-renowned hairstylist with 30 years of experience and founder of HRHair Education.

Heather was last on the HTCI podcast back in 2020, and today we are to delve into her multi-level approach to her solo hairdressing and education business. She will be sharing how she manages and navigates her a solo career, whilst learning how, if possible, to find balance to it all.

As an award-winning stylist, Heather has earned immense love from hairstylists and colourists alike, boasting a massive following of admirers seeking out her hair education. In particular, her bridal hair education.

The conversation touches on the challenges faced and the relationship between her studio clients work and being an educator. We also tackle the balance between mass appeal and standing out across social media. We go deep into opinions here!

This conversation is a goldmine of inspiration, showcasing that a career in hairdressing can be multi-faceted and dynamic. You can expect to learn about the various dimensions and levels of success a solo hairdressing career can give you, with Heather Robertson as your perfect guide.

Stay inspired!

A podcast produced and published by HOWTOCUT IT Network

Thanks for Listening

Leave a note in the comment section below.
Ask a question by emailing me HERE
Share this show on Twitter, Facebook, or Instagram.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Subscribe on iTunes.
Follow on Spotify.
Subscribe by Email.

Thank you to Heather Robertson for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

EP307: ‘YOU’RE A WASTE OF TIME!’ – Dealing with those Negative Inner Thoughts, featuring Anne Veck Nov 07, 2023

Show notes

In this episode Im delighted to bring back onto the podcast the iconic and renowned hairdresser known for her sustainable and artistic approach, Anne Veck.

Anne is back on the show to update us on her new happenings and she reveals her insights on managing thoughts and cultivating a positive mindset, highlighting the importance of challenging negative beliefs and not comparing ourselves to others

We explore the concept of self-talk and how it plays a significant role in our mental well-being and overall life satisfaction. Anne shares her personal journey of challenging self-limiting beliefs and replacing them with more positive and supportive thoughts. We discuss the importance of processing our thoughts in a way that empowers us rather than holds us back and surrounding ourselves with people who are strong where we are weak.

We wrap up the episode by sharing our personal experiences and giving ourselves credit where it’s due, without undermining our own achievements. Anne emphasises the value of treating your job seriously, putting in time and effort, and staying humble.

Its a mighty listen!

A podcast produced and published by HOWTOCUT IT Network

Thanks for Listening

Leave a note in the comment section below.
Ask a question by emailing me HERE
Share this show on Twitter, Facebook, or Instagram.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Subscribe on iTunes.
Follow on Spotify.
Subscribe by Email.

Thank you to Anne Veck for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

EP306: How to Know When It’s Time to Make a Change, with Patrick Marrow Oct 30, 2023

Show notes

In this episode, we catch up with Patrick Marrow, owner of the Whitworth Street Creative Studio Group. I want to learn how HiveMCR evolved during the pandemic to become a new membership-driven business that empowers freelancers. Was there a particular moment that Patrick knew when it was time to make a change?

With a shift in people’s preferences to how they want to work after the second lockdown, there was a realisation that led Patrick to reassess his business goals. In our conversation he reveals the thinking behind the membership-driven and incentivised model his new business has adopted.

Patrick highlights the benefits of this membership-driven model, including brand autonomy for stylists and the opportunity for them to create their own career paths while still providing traditional salon amenities.

Community is crucial at the Whitworth Creative Studio Space, and Patrick emphasises how to foster unity among freelancers. Additionally, we hear how the business plans to host makers markets and involve professionals from different industries.

He wraps up the podcast by speaking about the importance of normalising failure and highlights the value of personal connections. Patrick shares his own experience of pivoting during the pandemic, which led to personal growth and a more relaxed approach in life.

So here’s the thing to come out of today episode. If its not working, don’t be afraid to change!

A podcast produced and published by HOWTOCUT IT Network

Thanks for Listening

Leave a note in the comment section below.
Ask a question by emailing me HERE
Share this show on Twitter, Facebook, or Instagram.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Subscribe on iTunes.
Follow on Spotify.
Subscribe by Email.

Thank you to Patrick marrow for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

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