Stay ConnectedGuy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes release on Mondays and Thursdays.
Copyright: © Copyright 2016-2021 NPR - For Personal Use Only
At USC in the late 1990s, Marc Merrill and Brandon Beck were bonding over video games and noticing that free, player-made modifications for the game Warcraft III were becoming wildly popular online. The two friends were so impressed by these mods that they decided to create their own multiplayer strategy game with an unusual twist: they'd offer the game for free, but charge players money for new characters or customizable clothing (or "skins"). Many investors balked at the idea, unsure that a free game—created by total novices—would generate enough revenue. After three rocky years of development, Marc and Brandon's company Riot Games launched League of Legends in 2009. Over the past 11 years, it's become one of the most popular PC games of all time, pulling in $1.5 billion in 2019 alone.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily Powell is the third generation owner and president of Portland, Oregon's iconic independent bookseller, Powell's Books. After having to let go of 90% of her staff in early March, Emily is focused on bringing people back and showcasing Powell's Books' unique in-store experience online. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is approaching $200 million in annual revenue as one of the best-selling pancake mixes in America.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The former CEO of Zappos, Tony Hsieh has died. He was 46 years old. We are grateful that Tony shared his story with us in 2017 and we are republishing it as a tribute to his life and career. Tony was a computer scientist whose first company made millions off the dot-com boom. But he didn't make his mark until he built Zappos—a customer service company that "happens to sell shoes." Tony stepped down as CEO of Zappos in August 2020; the company is worth over a billion dollars and is known for its unorthodox management style. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the hiring process for nurses and recruiting hospitals. After seeing an increased demand for nurses in April, and a shift to hiring digitally, the platform has now been able to expedite the hiring process to 15 days or less, compared to an industry standard of 90 days. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. But it soon turned into an obsession, costing thousands of dollars. She was frustrated by the lack of diversity in the cosmetics industry, and as a Black woman, wanted to create lipstick colors that complimented her complexion and style. So in 2010, she launched The Lip Bar, with bold colors like green and purple, and boozy names like "Cosmo" and "Sour Apple Martini." Undeterred by a disastrous appearance on Shark Tank with her partner Rosco Spears, Melissa was motivated to pitch her lipstick to Target, and in 2016, launched a new color on Target's online store. Today, The Lip Bar has expanded to 500 Target stores, and has continued to grow a following, despite the pain points of the pandemic.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Father Gregory Boyle is the founder of Homeboy Industries, one of the largest gang-intervention, rehabilitation and re-entry programs in the world. He speaks with Guy about how the Los Angeles based organization has adapted to continue training and employing people during the pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kenneth Cole launched his shoe business out of a forty-foot truck in midtown Manhattan and quickly became known as an up-and-coming designer with an eye for street fashion. In 1986, he made a bold move by associating his nascent brand with a controversial issue at the time: the AIDS crisis, and the vital need for research. Through the 1990s and 2000s, Kenneth grew the company into a $500M brand, leading it through downturns, department store consolidation, an IPO and a return to private ownership. Throughout, he stayed committed to AIDS research and many other social causes.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In 2006, Drew Houston got on a bus from Boston heading to New York. He planned to use the three-hour ride to get some work done, so he opened his laptop, and realized he had left his thumb drive with all of his work files at home. Drew decided he never wanted to have that problem again. On that bus ride, he started writing the code to build a cloud-based file storage and sharing service he called Dropbox. Fourteen years later, Drew and his co-founder, Arash Ferdowsi, have built Dropbox into a public company worth close to $8 billion.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Guy talks with Varshini Prakash, co-founder of Sunrise Movement, a grassroots organization that's fighting to make climate change a top priority in the US. The group launched in 2017 and has since grown into one of the largest youth movements in the country. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders about how they're navigating these turbulent times.
Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our TOPPODCAST Picks 
