Stay ConnectedGuy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes release on Mondays and Thursdays.
With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, just a few years after it began as a scrappy mail-order catalog, its two founders had a bitter falling out. Alan Newman and Jeffrey Hollender have barely spoken since that time, but they generously agreed to come on the show to talk to Guy about the business they were both passionate about, and the delicate nature of partnership.
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After starting her career at Teach For America in 1998, Elisa Villanueva Beard has served as the CEO of the non-profit for the last five and a half years. Elisa spoke with Guy about how the organization has supported its teachers who are working in nearly 2,300 schools across the country, and how educators are finding creative solutions to engage with students during this challenging school year. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
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Judi Sheppard Missett wandered into her first dance class when she was 2, and hasn't stopped dancing since. In the late 1960s, she was teaching jazz dance in Chicago and her students—mostly young moms—complained she was acting too much like a Broadway taskmaster, when all they wanted was get in shape and have a good time. Seeing an opportunity, Judi created Jazzercise: a hybrid of aerobics and dance that ushered in a new culture of spandexed, synchronized movement and became one of the first workout programs for women with mass appeal. With the help of video technology and franchising, Jazzercise eventually spread around the world, growing into the $100 million business it is today.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As part of the band Pomplamoose, musician Jack Conte had a sizeable fan base in the late 2000s and was making thousands of dollars a month from iTunes sales. But when streaming services like Spotify took over the music scene, Jack's income dwindled. So he called up his college roommate Sam Yam, who had spent his post-college years launching startup after startup. Together, Sam and Jack created Patreon, a platform where artists' most passionate fans can sponsor them for just a few dollars a month. Following a Covid-era surge in new members, Patreon is now valued at over a billion dollars and supports over 200,000 musicians, artists, and content creators.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the following year. Bringing his culinary training to taqueria-style service, Steve Ells helped transform the way we eat fast food.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
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In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her pocket, Janice rented an office in Beverly Hills and created the staffing company ACT-1. Today, ActOne Group is an international workforce management company, making Janice Bryant Howroyd the first African-American woman to own a billion-dollar business.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Morra Aarons-Mele is the founder of Women Online and hosts The Anxious Achiever podcast. Morra shares how her agency pivoted during the pandemic after losing 30% of its business overnight, and how anxious entrepreneurs like herself can lead effectively in a world full of stress and uncertainty. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By the time he turned 30, Tim Ferriss had figured out how to succeed at things that many people fail at—from growing a business to dancing the tango to marketing a best-selling book. He approached these and numerous other challenges by breaking them down into manageable chunks, carefully documenting his own progress, and taking copious notes. That formula is now wrapped into a hugely successful personal brand that blends optimism with discipline and includes five books and a popular podcast.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Reel is a digital savings platform that helps people people make big purchases without racking up credit card debt. CEO and co-founder Daniela Corrente says the company has added new savings plans during the pandemic in response to consumers looking for new ways to buy and save. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
There were so many interesting moments in Guy's conversation with the co-founders of Riot Games that we decided to put them into this short bonus episode. In it, Brandon Beck and Marc Merrill talk about kids, screens, and the importance of boredom. They answer Guy's questions about why some gamers engage in toxic behavior, and how Riot Games is trying to address it. To hear the whole story of the founding of Riot Games, search your queue for the main episode, which dropped earlier this week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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