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    Business

    Hot Smart Rich with Maggie Sellers Reum

    ICYMI you’re allowed to be hot, smart, and rich.

    Maggie Sellers Reum – investor, founder, creator – is obsessed with how ambitious females own the room, gain power, build wealth, and shape culture. Maggie founded Hot Smart Rich to bring you inside the rooms where the future of creators, capital, culture, and community actually get talked about. To reclaim gossip as the valuable currency it’s always been. 

    New episodes drop every Wednesday.

    Ready to get hot, smart, rich? Hit subscribe.

    Instagram: @hotsmartrich

    Advertise
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    Latest Episodes:
    Sephora & Olive Young Predictions: The Beauty Trends That Will Define 2026 Jan 21, 2026
    Show notes

    Is Sephora losing its crown? How is Olive Young rewriting beauty retail? And should you really be using AI to plan your menstrual cycle - including when to date?


    Creators are turning their knowledge into paid AI advisors. Mel Robbins is building a protein empire. Founders are publicly sharing revenue and fundraises. And GAP hiring a Chief Entertainment Officer may redefine how brands grow in 2026…


    In this episode, Maggie and Katie break down their hottest 2026 predictions - so you can spot what’s next before everyone else does.


    Maggie & Katie discuss:

    . Sephora vs Ulta vs Olive Young and the new beauty status symbol

    . Korea’s speed-to-shelf advantage and trend-first retail

    . Scheduling your business and dating life around your cycle (and using AI to do it)

    . The “everything shower” and why beauty admin is a mental health reset

    . Paid AI advisors, AI therapy, and the creator IP problem

    . Why “human verified” will beat the blue check

    . Founders disclosing revenue, salaries, and fundraises in 2026

    . Why being disliked is a badge of honour (and why it works)

    . Why VC is dying for consumer brands and family offices are rising

    . The brands that will win by entertaining, not selling

    . Celebrity “beauty brands” are over: protein is next


    Breaking News About Sephora x Olive Young Partnership:

    Sephora newsroom - https://newsroom.sephora.com/sephora-and-olive-young-partner-to-bring-the-best-of-korean-beauty-to-sephora-consumers/

    Business of Fashion:: https://www.businessoffashion.com/articles/beauty/sephora-olive-young-partnership-2026/


    Timestamps

    (00:00) Intro
    (01:38) The “Everything Shower” Reset - When Self-Care Becomes Survival
    (02:35) Why Balance Doesn’t Exist – Scheduling Life Around Your Cycle
    (04:14) Using AI to Plan Your Cycle, Work and Dating Life
    (05:14) Would You Pay for AI Therapy? The Tony Robbins AI Debate
    (07:40) AI Will Replace Therapy - Why We Disagree
    (09:04) Human-Verified Will Beat the Blue Checkmark
    (09:37) AI Copycats, Idea Theft and the Future of Originality
    (11:36) Is Sephora Losing Its Crown?
    (12:15) Olive Young’s Korean Playbook Changing Beauty Retail
    (13:53) Why Korean Brands Move Faster Than Sephora
    (15:53) Trend-First Stores – The Olive Young Advantage
    (16:42) Why Sephora Isn’t Adapting Fast Enough
    (18:08) Product-First Consumers Are Rewriting Beauty
    (18:45) The Coming Shake-Up in the Beauty Industry
    (19:16) beehiiv Ad Read
    (20:37) Founders Building in Public
    (21:37) Why Humans Crave Connection More Than Ever
    (22:34) Should Founders Share Revenue and Salaries?
    (24:48) The Hidden Cost of Radical Transparency
    (26:07) Being Disliked as a Badge of Honor
    (27:42) You Can’t Find Your Audience Without Criticism
    (30:48) Cozy Earth Ad Read
    (31:53) Why Family Offices Are Replacing VCs
    (36:23) Steven Bartlett’s Groq Investment – Low Effort, High Impact
    (37:11) Pitching VCs Is a Waste of Time IF…
    (38:02) Brands Must Entertain, Not Sell - GAP’s Pivot!
    (40:11) The Two Influencers Every Brand Should Study
    (41:56) Celebrity Protein Is the New Beauty Boom
    (43:51) Mel Robbins, Khloe Kardashian and the Protein Gold Rush
    (47:00) How Should We End Podcast Episodes Better?

    Episode Sponsors:

    beehiiv - Use code HSR30 at http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-21

    Cozy Earth - http://cozyearth.com with code HSR

    ⸻

    Hot Smart Rich:

    Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

    Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc


    Merch: https://hotsmartrich.shop/

    YouTube: https://shorturl.at/IXXFZ

    Instagram: https://www.instagram.com/hotsmartrich/

    Tiktok: https://www.tiktok.com/@hotsmartrich


    Maggie Sellers Reum:

    Instagram: https://www.instagram.com/maggiesellersreum/

    Tiktok: https://www.tiktok.com/@maggiesellersreum

    LinkedIn: https://www.linkedin.com/in/sellersmaggie/

    Locker: https://www.wantlocker.com/users/maggiesellers

    ShopMy: https://shopmy.us/maggiesellers

    Amazon Storefront: https://www.amazon.com/shop/maggiesellers

    ⸻

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Selling My $22M Company Didn’t Fix My Life…It Exposed Everything Wrong With It Jan 14, 2026
    Show notes

    Jaclyn Johnson built her company, Create & Cultivate, from nothing - and later sold it for a $22 million exit!

    But life changed completely when she was diagnosed with breast cancer in 2025. The success she worked for left her burned out, depressed, and forced to start over.

    What followed was a total reset. Divorce. Moving cities alone. Hiring a dating coach. Rebuilding her identity at 40…

    Today, Jaclyn has successfully bought her original business back, has launched 2 more and continues her work as a longtime angel investor, having backed and championed female founders throughout her career. She reveals how she spots winning startups, why staying bootstrapped was her biggest business mistake, and how money changed the way people treated her.

    Jaclyn Discusses:

    • Your Body Keeps the Receipts: How her breast cancer diagnosis made her realise health is her real wealth and what she wishes she’d understood earlier.

    • Reinventing Yourself: How she rebuilt her identity at 40 and how you can do the same when the life you’ve built no longer fits.

    • Angel Investing Wins: How she approaches angel investing, what she looks for in founders, and why one small check can change everything.

    Timestamps

    (00:00:00) Intro
    (00:02:57) Why Starting Over At 40 Felt Like A Gamble
    (00:05:35) Dating Again At 40 “I Was Too In My Masculine”
    (00:07:29) Lessons From A Dating Coach - From Anxious Attachment To Secure
    (00:10:24) I Sold My Company… And My Life Fell Apart
    (00:13:44) The Strange Sadness After Selling A Business
    (00:14:53) Can You Build A Huge Business Without Sacrificing Your Life?
    (00:16:36) Growing Up With Entrepreneur Parents
    (00:18:47) “You Won’t Build Real Wealth From A 9-5” Jaclyn's Money Rules
    (00:20:37) The $12,000 Angel Investment That Paid Out Millions
    (00:22:39) beehiiv Ad
    (00:24:01) What The Perfect Employee Actually Looks Like Today
    (00:27:12) I Sold My Company - Then What?
    (00:33:45) Why Jaclyn Refused To Be CEO Again
    (00:35:01) Some People Are Built For Stress - Others Aren’t
    (00:36:29) Jaclyn’s Biggest Regret - Not Raising Venture Capital
    (00:38:12) Why Women Must Talk About Money Openly
    (00:40:45) The Money Rules Jaclyn Lives By
    (00:44:48) How Men And Women Think About Money Differently
    (00:46:46) How To Pitch Investors Without Selling A Fantasy
    (00:48:05) Cozy Earth Ad
    (00:49:11) Should You Start Angel Investing? Here’s How To Know
    (00:51:29) How To Spot Winning Startups Early
    (00:52:45) The Smallest And Biggest Cheques She’s Ever Written
    (00:53:25) How To Break Into Angel Investing Without Capital
    (00:56:14) Getting Equity By Advising Instead Of Investing
    (00:57:10) Jaclyn’s Breast Cancer Diagnosis
    (01:02:41) How Cancer Changed Her Relationship With Money And Success
    (01:03:53) When Your Body Forces You To Pay Attention
    (01:05:28) The Advice She Says Could Save Your Life
    (01:08:18) How To Stop Falling Back Into Dark Periods
    (01:09:30) Rapid Fire: Credit Cards, Therapy & First Class Flights
    (01:12:21) Where To Find Jaclyn Online


    Episode Sponsors:

    . beehiiv - http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-14


    . Cozy Earth - http://cozyearth.com with code HSR

    ⸻

    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich


    Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers

    ⸻

    Follow Jaclyn Johnson:

    Instagram: https://www.instagram.com/jaclynrjohnson


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Steven Bartlett: Why I Asked My Girlfriend To Marry Me! Being Independent Is A Mistake Jan 07, 2026
    Show notes

    Steven Bartlett, the host of The Diary Of A CEO, opens up about something he rarely talks about: his relationship. He’s just announced he is engaged to be married! And his take is simple: independence isn’t the flex we think it is! If you want that dream life, you’re going to need someone to build it with!

    We dive into the mental frameworks that have made Steven the success he is today and why his quitting framework is your 2026 super power.

    And if you're a creator or an aspiring creator you’re going to want to listen to this! This is the perfect episode for setting your goals and intentions for your most ambitious year yet.

    ⸻

    Timestamps

    (00:00:00) Intro
    (00:02:26) Why Steven Never Wears Shoes
    (00:03:46) Handling Pressure: The Lesson Padel Taught Steven
    (00:07:28) Confidence Rituals That Work
    (00:08:40) Steven’s Mental State (Cold + Rational)
    (00:11:03) Why Steven Stays Emotionally Neutral
    (00:12:19) Making Decisions Without Certainty
    (00:14:49) Your Best/Worst Decision Is People (Hiring Truth)
    (00:16:56) The Culture Test Steven Swears By (FlightStory)
    (00:19:43) “Paper Walls”: The Invisible Rules Holding You Back
    (00:26:54) Childhood Failure Creates Adult Confidence
    (00:28:05) People-Pleasing Keeps You Trapped
    (00:30:01) Shopify Ad
    (00:31:23) Maggie’s First Upload (Online Ridicule)
    (00:32:56) Steven’s 3 Rules for Hot Smart Rich
    (00:36:58) Why Thinking About Death Is Liberating
    (00:38:25) How to Find Your Mission (Stack Small Wins)
    (00:44:39) Can Anyone Be a Creator?
    (00:45:28) The 1% Rule That Built a Global Podcast
    (00:49:24) Steven’s Quit Framework
    (00:53:50) Embarrassment Is the Price of Entry (Creators)
    (00:56:01) First Principles: How Steven Thinks
    (01:00:10) How to Build Yourself Into a Top Creator
    (00:58:07) Those 3 Pinned Posts Explained
    (01:01:19) Bilt Ad
    (01:02:23) Cozy Earth Ad
    (01:03:29) Why Those 3 Photos Are Pinned (Meaning)
    (01:04:40) A Voice Note From Mel
    (01:06:32) “Romantic Independence” Is a Mistake
    (01:09:33) Make Dependency Sexy Again (Relationship ROI)
    (01:11:50) What a Successful Relationship Actually Takes
    (01:14:27) Conflict Resolution That Works
    (01:16:00) “I Felt Like the Failure” (Steven’s Childhood)
    (01:17:01) Youngest Sibling Energy: Bend the World
    (01:20:42) The Spider & The Barrier (Breaking Paper Walls)
    (01:23:14) Why Advice Doesn’t Land
    (01:23:55) Not Knowing Early Is a Superpower
    (01:26:08) Rapid Fire: Last Thing You Bought
    (01:26:24) “WAIT… YOU’RE ENGAGED?!”
    (01:26:57) Why Steven Finally Chose Commitment
    (01:28:29) The Engagement Ring Story
    (01:28:58) Describe the Ring (Details)
    (01:30:09) Avoidant Attachment & Changing Your Pattern
    (01:31:53) Modern Dating: Too Many Options, Less Love
    (01:35:11) Fatherhood: Trusting the Next Chapter
    (01:37:29) How Marriage Changed Maggie
    (01:40:03) Love + Ambition Can Coexist
    (01:42:54) More Rapid Fire
    (01:43:19) Steven’s Favourite DOAC Episode
    (01:44:35) Eggs or Watermelon Forever?
    (01:44:52) Working With a Superfan
    (01:46:24) Steven’s Favourite Podcast
    (01:47:03) What He’d Call This Season of His Life
    (01:47:54) Steven’s Biggest Achievement (Explain Like You’re 10)
    (01:49:16) How Can Hot Smart Rich Help You Right Now


    Shopify - http://Shopify.com/HSR

    Bilt - http://joinbilt.com/hsr

    Cozy Earth - http://cozyearth.com with code HSR

    ⸻

    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

    Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc

    Merch: https://hotsmartrich.shop/

    YouTube: https://shorturl.at/IXXFZ

    Instagram: https://www.instagram.com/hotsmartrich/

    Tiktok: https://www.tiktok.com/@hotsmartrich

    Maggie Sellers Reum:

    Instagram: https://www.instagram.com/maggiesellersreum/

    Tiktok: https://www.tiktok.com/@maggiesellersreum

    LinkedIn: https://www.linkedin.com/in/sellersmaggie/

    Locker: https://www.wantlocker.com/users/maggiesellers

    ShopMy: https://shopmy.us/maggiesellers

    Amazon Storefront: https://www.amazon.com/shop/maggiesellers

    ⸻

    Follow Steven Bartlett:

    Instagram: https://www.instagram.com/steven

    Diary Of A CEO: https://www.youtube.com/@TheDiaryOfACEO

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    $100M Engagement Ring Expert: Predictions for 2026 And How I Disrupted A Male-Led Industry Dec 31, 2025
    Show notes

    What engagement rings are actually worth investing in through 2026? And is lab-grown worth it? Ring Concierge founder Nicole Wegman - who built a $100M+ jewelry brand with diamonds - joins Maggie to break down the trends shaping engagement rings right now, the lab-grown vs natural diamond debate, and why “engagement season” creates so much pressure. She also shares the real founder story behind Ring Concierge: starting with $2,000, bootstrapping to $100M+ in sales, and what it takes to scale from scrappy entrepreneur to CEO without losing the aesthetic, the community, or yourself. We also talk about the unspoken side of success - how money and reputation can change the people around you - and why Nicole built a nine-figure business without outside investment by designing around what women actually want: clarity, taste, trust, and a brand that feels like you. ⸻ Timestamps(00:00:00) Intro
    (00:01:50) Why Engagement Season Feels So Intense
    (00:02:43) The Social Media Ring Pressure Nobody Admits
    (00:04:30) Taylor Swift, Selena Gomez & The New Ring Trends
    (00:06:12) Designer vs CEO: What Nicole Calls Herself
    (00:07:30) The Most Expensive Rings I’ve Ever Sold
    (00:08:14) The Ring Styles That Hold Their Value
    (00:08:34) Lab-Grown vs “Real” Diamonds: The Truth
    (00:11:36) The Real Average Cost of an Engagement Ring
    (00:12:28) How De Beers Shaped “Real” Diamonds
    (00:13:48) Engagement Rings Are Status Symbols (Let’s Be Honest)
    (00:14:31) How To Tell Your Partner You Want A Different Ring
    (00:15:46) Starting Ring Concierge In The Diamond District
    (00:17:05) Entering A High-Cost Industry Without Big Money
    (00:18:11) How Nicole Turned $2,000 Into $100M+
    (00:19:18) Building 1M Followers On A Luxury Brand Account
    (00:21:09) Why I Didn’t Build A Personal Brand Until Now
    (00:23:00) Personal Brand: Honest, Unfiltered, And A Working Mum
    (00:24:17) How To Stay “Luxury” While Showing Real Life
    (00:25:18) Why You Should Test New Opportunities
    (00:26:30) Who Ring Concierge Is Really For (And Why It Works)
    (00:27:24) Beehiiv Ad Read
    (00:28:46) Influencer ROI: How We Choose Who To Work With
    (00:31:07) Why I Shared $100M Revenue (And What It Changed)
    (00:33:46) Bootstrapping & Why I Didn’t Raise Money
    (00:35:06) The Sacrifices No One Talks About (Including Kids)
    (00:35:59) The Real Advice: Hard Work, Luck, And Timing
    (00:37:06) Two Entrepreneurs, One Marriage: How We Make It Work
    (00:39:05) People Treated Me Differently After $100M Went Public
    (00:41:42) Taking Investment: Why Webster Capital Made Sense
    (00:43:15) When Men Started Treating Me Differently
    (00:45:00) I Don’t Have A Board… And That Might Be A Mistake
    (00:45:59) The Book That Made Me Start With $2,000
    (00:46:31) The Scaling Books I Recommend Now
    (00:48:40) The $500K Mistake I’ll Never Repeat
    (00:51:08) The Jessica Alba Lesson: Your Team Must Evolve
    (00:52:41) What I Look For In Every Hire: Grit, Pivot, No Ego
    (00:54:56) Rapid Fire Questions

    Sponsored by: Beehiiv - Use code HSR30 for 30% off Link: https://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2025-12-31 ⸻ Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/ YouTube: https://shorturl.at/IXXFZ Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich

    Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers ⸻ Follow Nicole Wegman: Instagram: https://www.instagram.com/itsnicolewegman Ring Concierge: https://ringconcierge.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Being A Female Founder In The US Is Better Than Australia! Dec 24, 2025
    Show notes

    Michelle Battersby has built a career around creating products that improve the lives of women. From launching Bumble in Australia, to building and selling her own tech company to Fanfix, and now becoming President of the largest women’s network for moms, all while 30 weeks pregnant, Michelle has consistently disproven the 86% of women who believe motherhood will jeopardize their career.


    Raised in a hyper-competitive household with Olympian parents, Michelle reflects on how her identity has been shaped by ambition and challenged by cultural expectations, tall poppy syndrome, and motherhood, while building apps for women, by women.


    Plus, Michelle brings her 7 week old baby, Bobby, on the podcast to live breastfeed to prove that yes, women really can do it all.


    Michelle discusses:

    • Tall Poppy Syndrome & Female Visibility: How cultural discomfort with ambitious women shows up as judgement, self-policing, and pressure to stay small - especially in Australia.

    • Motherhood, Career & the Myth of ‘Having It All’: What pregnancy and postpartum taught Michelle about leadership, resilience, and why motherhood doesn’t weaken ambition - it sharpens it.

    • Women’s Bodies, Confidence & Control: Why society sexualises women’s bodies but shames their biology - and why reclaiming ownership is an act of leadership.

    ⸻


    Timestamps


    (00:00:00) Intro

    (00:02:13) Finding My Purpose Building for Women

    (00:04:19) Growing Up with Olympian Parents

    (00:06:06) How I Changed My Relationship with Failure

    (00:07:48) The Power of Naivety at Bumble

    (00:10:11) Building a Personal Brand Before You’re Ready

    (00:14:53) Tall Poppy Syndrome Explained

    (00:18:16) Did Moving to the US Change Me?

    (00:19:21) Being a Woman in Australia vs the US

    (00:20:32) Matrescence: Losing Yourself After Birth

    (00:26:17) BeeHiiv Ad[00:27:38] Why I Built a Business for Women

    (00:30:48) Sunroom: Pushing Boundaries Online

    (00:33:07) Posting My Body and Being Respected

    (00:34:38) Breastfeeding Live on a Podcast

    (00:37:07) The Fear of Pressing Upload

    (00:38:40) Investor Pushback?

    (00:39:28) Why Breastfeeding Is Still Shamed

    (00:40:49) Disclosing Pregnancy During Interviews

    (00:43:42) 3 Leadership Lessons from Motherhood

    (00:45:14) Pregnancy Didn’t Kill My Ambition

    (00:47:49) I Thought Being a Mum Would Ruin My Career

    (00:50:27) You Can’t Achieve with an Incompetent Partner

    (00:53:28) Man's Role In First 1000 Days of Parenting

    (00:56:46) How Motherhood Makes You Better at Work

    (01:01:20) Going From Founder to Employee

    (01:09:18) How Can Someone Be Like You? Final Advice

    (01:12:11) Quick Fire Questions


    Sponsored by: Beehiiv - Use code HSR30 for 30% off Link: https://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2025-12-24


    ⸻


    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc

    Merch: https://hotsmartrich.shop/

    YouTube: https://shorturl.at/IXXFZ

    Instagram: https://www.instagram.com/hotsmartrich/

    Tiktok: https://www.tiktok.com/@hotsmartrich


    Maggie Sellers Reum:

    Instagram: https://www.instagram.com/maggiesellersreum/

    Tiktok: https://www.tiktok.com/@maggiesellersreum

    LinkedIn: https://www.linkedin.com/in/sellersmaggie/

    Locker: https://www.wantlocker.com/users/maggiesellers

    ShopMy: https://shopmy.us/maggiesellers

    Amazon Storefront: https://www.amazon.com/shop/maggiesellers


    ⸻


    Follow Michelle Battersby:

    Instagram: https://www.instagram.com/michellebattersby/


    ⸻


    Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    How I Made $1M in One Hour… And The Mistake That Nearly Cost It All Dec 17, 2025
    Show notes

    Set Active founder Lindsey Carter opens up about how to build a cult-like activewear brand for gen-z and millennial women that can do $1M of sales in an hour built on the back of an authentic founder-led brand.

    Lindsey isn't afraid to face the controversies and challenges that followed her brand’s rise - including TikTok backlash in 2023 and the recent breast cancer donation misstep. She shares hard-earned lessons on accountability, female business mindset, and why building a company with friends can cost more than it’s worth.

    Known for her entrepreneurial spirit, Lindsey built Set Active from the ground up, navigating the highs and lows of building a business in the public eye while offering valuable insights on success, leadership, and personal growth.


    Timestamps:

    (00:00:00) Intro
    (02:37) Hustling at 8: Lindsey’s First Deal
    (04:36) Becoming An Entrepreneur
    (05:45) Lindsey’s Identity Struggle: Living for Herself, Not Dad
    (06:59) Dad Controlling Her Money
    (08:23) Money, Power, and the Dynamic with Her Husband
    (10:37) Set Active: Before the Brand
    (11:49) Lindsey’s Biggest Challenge as a Founder
    (12:58) 2023: The Year Lindsey Almost Quit
    (15:45) Dealing with Backlash And Online Criticism
    (18:32) Why Mistakes Are Essential for Growth
    (20:54) Making Workers Scared Of Her
    (22:49) Want to Grow as a Founder? Here’s What You Should Do
    (23:53) Facing Harsh Online Feedback: How Lindsay Deals with It
    (26:27) The Breast Cancer Donation Backlash
    (29:27) Bad Press: Does It Hurt or Help a Brand?
    (31:04) Building a Cult Following with Authenticity
    (33:46) Forbes 30 Under 30: What It Really Takes
    (35:31) $1 Million in One Hour: How It Felt & What She Learned
    (37:46) Lessons from Making $1M in an Hour
    (39:25) The ‘Drop’ Model: Lindsey’s Strategy for Success
    (40:30) Flopping Drops: The Risks of 2023’s Bold Moves
    (40:51) Trends & Brand Building
    (42:04) Lindsey’s Entrepreneurial Superpower
    (42:46) Advice for Struggling Founders: How to Overcome Hard Years
    (43:55) Friendship & Business: Why Lindsey’s Circle Is Tight
    (48:01) How to Keep Business Relationships Collaborative, Not Competitive
    (49:41) Business and Friendship: Lindsey’s Boundaries
    (52:28) Losing Friends While Growing a Business: The Reality
    (54:08) What’s Next for Set Active: The Dream Moving Forward
    (55:15) Rapid Fire Questions
    (57:35) Where To Follow Lindsey and Set Active


  • ⸻

    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich

    Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers

    ⸻

    Follow Lindsey Carter & Set Active :

    Instagram: https://www.instagram.com/lindseycarter/?hl=en

    Website: https://setactive.co/

    ⸻

    Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.

  • Learn more about your ad choices. Visit megaphone.fm/adchoices


    How I Built Hailey Bieber’s Favourite Beauty Brand In My 30’s (They Thought I Was Just Pretty!) Dec 10, 2025
    Show notes

    Mari Fonseca breaks down what it really takes to build a brand with no formal business education or understanding of finance – and why she walked away from a long, successful career as a model.

    Mari Fonseca is a former international model and the founder of Gente, a body care company focused on lymphatic drainage and wellness rituals - now Hailey Bieber’s favorite brand in this space. In this conversation, she shares why she dropped out of college at 16, how she became an entrepreneur, and the practical steps, mindset shifts, and challenges she faced turning her idea into a real business. Mari also opens up about her relationship with Drew from The Chainsmokers, and why building a business felt like the only path that truly aligned with her ambitions - rather than stepping into a more traditional role.


    ⸻


    (00:00) Intro
    (02:19) Growing Up in Brazil & Leaving Home At 16 To Model
    (05:32) Reliving Your Childhood as an Adult
    (06:33) The Harsh Reality of the Modeling Industry
    (09:57) Breaking the “Pretty, Not Smart” Stereotype As A Model
    (11:27) From Cash to Equity: Rethinking How to Build Wealth
    (13:51) Why I Feel More Confident In My 30s Than I Did In My 20s
    (15:40) The Hardest Part About Leaving Modeling for Business
    (17:48) Why I Don’t Enjoy Modeling Anymore
    (18:17) How People Treat Me Differently as a Business Owner
    (19:38) Fundraising as a Female Founder: What I Learned
    (23:15) Why Big Followings Don’t Always Drive Sales
    (24:37) Hailey Bieber Favorite Brand: The Halo Effect
    (26:20) How Long It Takes to See Gente Lymphatic Results
    (27:30) My Lymphatic Drainage Routine & Glow Tips
    (29:08) Turning Gente Into a Self-Care Ritual
    (30:42) The Most Effective Way to Glow Up
    (31:49) How I Manifested My Beauty Brand Into Nordstrom
    (33:10) The Lows of Starting My Business
    (35:01) The Boundaries Every Business Owner Needs
    (38:47) Rapid Fire: From “I Didn’t Want a Wedding” to Latest Purchase
    (45:29) Gente Discount Code & Where to Follow Mari


    HSR Angels get 20% off at Gente with code HSR20 at gentebeauty.com


    ⸻


    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

    Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc

    Merch: https://hotsmartrich.shop/

    YouTube: https://shorturl.at/IXXFZI

    nstagram: https://www.instagram.com/hotsmartrich/

    Tiktok: https://www.tiktok.com/@hotsmartrich

    Maggie Sellers Reum:

    Instagram: https://www.instagram.com/maggiesellersreum/

    Tiktok: https://www.tiktok.com/@maggiesellersreum

    LinkedIn: https://www.linkedin.com/in/sellersmaggie/

    Locker: https://www.wantlocker.com/users/maggiesellers

    ShopMy: https://shopmy.us/maggiesellers

    Amazon Storefront: https://www.amazon.com/shop/maggiesellers

    ⸻

    Follow Mari Fonseca & Gente Beauty:

    Instagram: https://www.instagram.com/mariannefonseca

    Gente Website: https://gentebeauty.com/

    Gente Instagram: https://www.instagram.com/gentebeauty


    ⸻

    Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Gossiping about Alix Earle’s Empire and 5 AI Trends You Need To Know About Now Dec 03, 2025
    Show notes

    Have you ever wondered what Alix Earle, AI, and Gen Z’s ‘Absurd Era’ Reveal About the Future of Business, Entertainment & Influence?


    Black Friday flopped. Booking.com became sexy. Dancing With the Stars is now a full-blown creator pipeline. And the average influencer? Officially over.


    In this week’s episode, Maggie and Katie break down the cultural chaos shaping 2026, from unhinged micro-trends to the new class system emerging from AI… and why the myth of overnight success is the most dangerous lie online.


    They explain:

    • Why Black Friday felt flat even as it broke records

    • How tweens and micro trends reshaped consumer behavior

    • Why cultural relevancy beat traditional product launches

    • The travel planning study every woman is sending her partner

    • How Booking dot com became the most unexpected breakout brand

    • The creator to reality TV to entrepreneur pipeline

    • Why business shows struggle on video while Shark Tank still wins

    • The new rules for storytelling in business and education

    • The top AI predictions for 2026 and the HSR point of view

    • Why Gen Z will become entrepreneurs by necessity

    • How micro companies and tastemakers will shape culture

    • Why human imperfection will become a trust marker

    • Why analog living is emerging as a new luxury


    Chapters:

    01:00 Black Friday was underwhelming but record breaking

    03:00 Why cultural relevancy beat product drops

    05:00 Tweens and absurd micro trends

    06:00 The travel planning attractiveness study

    08:00 Why Booking.dot com finally became cool

    10:00 Dancing With the Stars and the new creator pipeline

    11:00 Alex Earl, Brooke Nader, and the reality TV effect

    13:00 Why business shows fail on video

    15:00 Shark Tank works because it is emotional, not logical

    17:00 What brands get wrong about content

    19:00 The new rules of education and entertainment

    20:00 Breaking down the top AI predictions of 2026

    21:00 Gen Z forced entrepreneurship

    23:00 Micro companies and the rise of taste makers

    24:00 Personalised education and the end of the classroom

    26:00 Human assisted services becoming luxury

    27:00 The death of the average influencer

    28:00 Trust premiums and human proof labels

    29:00 Analog living becoming aspirational

    31:00 Using AI to evolve your business

    33:00 The myth of overnight success

    34:00 Mashki’s decade long rise

    35:00 Build to sell or build to keep

    36:00 How founders should think about public building

    38:00 Privilege, backlash, and the messy middle

    40:00 Vulnerability as a competitive advantage

    42:00 Why creators struggle to pull back

    44:00 Sharing outcomes versus sharing in real time


    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

    Become an HSR Angel in the ⁠Global HSR WhatsApp channel: https://shorturl.at/xzLPm

    Buy the Hot Smart Rich Money Mindset here: https://shorturl.at/pJWLc

    Buy Hot Smart Rich merch: https://hotsmartrich.shop/

    YouTube: https://shorturl.at/IXXFZ

    Instagram: https://www.instagram.com/hotsmartrich/

    TikTok: https://www.tiktok.com/@hotsmartrich


    Maggie Sellers Reum:

    Instagram: https://www...

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The Queer Eye Star Behind "The Biggest Celebrity Brand Failure of All Time!" Jonathan Van Ness Nov 26, 2025
    Show notes

    What happens when your celebrity brand collapses overnight?

    Jonathan Van Ness reveals the brutal truth behind fame, failure, and a $2B fallout.Jonathan Van Ness is the Emmy-winning host of Queer Eye, bestselling author of Over the Top and Love That Story, stand-up comedian, and founder of JVN Hair, one of the fastest-growing celebrity beauty brands—until it wasn’t.

    He explains:

    - Why JVN Hair became the fastest-growing brand… and then went bankrupt

    - How losing millions overnight changed his entire approach to money

    - What it feels like to carry the weight of a team and brand in crisis

    - The shocking health scare that left him at his lowest point- Why he fired his business team and finally took control

    - How the Windsong Global deal gave him equity and a second chance

    - The reality of building a celebrity brand without a safety net- His reflections on Queer Eye and fame

    - The role of therapy, resilience, and self-acceptance in rebuilding

    - Why his mission is still joy, curiosity, and making people feel beautifulChapters:00:00 Intro01:00 The Elephant in the Room03:00 JVN’s Spending Habits06:00 Turning Down a Seven Figure Deal08:00 Building JVN Hair From Scratch10:00 Early Red Flags at the Parent Company12:00 Finding Out About the Bankruptcy14:00 The Health Crisis That Broke Him16:00 How It Almost All Fell Apart18:00 Talking to Other Founders in the Same Situation20:00 What Really Happened With Equity22:00 The Moment He Realized the Brand Might Die24:00 Transitioning to Windsong Global26:00 How the Bankruptcy Impacted Sales28:00 Rebuilding His Personal Money Mindset30:00 Firing His Business Team32:00 The New Deal Structure and Getting Equity34:00 Saving the Team and the Products36:00 The Hard Reality of the Transition Year38:00 Filming Queer Eye During a Crisis40:00 Public Backlash and Political Pressure42:00 Picking Himself Back Up44:00 Entering Ulta and Facing Controversy46:00 Growing Up Queer in a Conservative Town48:00 The Transformations That Changed Him50:00 Winning the Emmy and What’s Next52:00 Mission, Purpose and the Future of JVN HairHot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Become an HSR Angel in the ⁠Global HSR WhatsApp channel: https://shorturl.at/xzLPm Buy the Hot Smart Rich Money Mindset here: https://shorturl.at/pJWLc Buy Hot Smart Rich merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/ TikTok: https://www.tiktok.com/@hotsmartrichMaggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellers/Tiktok: https://www.tiktok.com/@maggiesellers_LinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers Jonathan Van Ness:Instagram: https://www.instagram.com/jvn/TikTok: https://www.tiktok.com/@jvn_official?lang=enPodcast: https://podcasts.apple.com/us/podcast/getting-better-with-jonathan-van-ness/id1068563276Website: hhttps://jonathanvanness.com/ Sponsors:Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #1 Celeb Skin Expert: The Truth They Don't Want to Hear About Aging, Aesthetics, & Building a Business to Last Nov 19, 2025
    Show notes

    From surviving a life changing accident to becoming one of Miami’s most trusted names in aesthetics, Amy Peterson has rewritten what it means to build beauty from the inside out.


    At 18, she was hit by a drunk driver and told she might never walk again. Today, she is the founder of one of Miami’s most successful clinics, Skincare by Amy Peterson, and the creator of Lenox and 16th, a million dollar skincare brand that shows what it really looks like to put care at the center of business.


    Amy’s story is about grit, reinvention, and service driven entrepreneurship. She built a beauty empire with no investors, no shortcuts, and no business degree. She did it through relentless work ethic, empathy, and purpose.


    In this powerful and deeply personal conversation, she shares:

    • How a near death accident gave her the drive to build her dream business
    • The mindset that separates good service from iconic unforgettable service
    • What it takes to scale a people first company in a saturated industry
    • How she turned trauma into purpose
    • The moment she walked away from comfort to start her own clinic• Why caring more can actually make you more profitable
    • How she self funded a million dollar skincare brand without investors
    • Why she believes good people do win when they lead with integrity
    • The truth about aging confidence and longevity in beauty
    • What having it all actually means when you build it yourself


    This is not just an episode about beauty or business. It is a masterclass in integrity, service, and self belief.


    Lenox & Sixteenth Discount Code: HSR20 for 20% off


    Chapters:

    00:00 Intro

    01:00 What Makes Amy’s Clinic Different

    03:00 From Assistant to Founder and Building a 4.9 Star Business

    07:00 The Accident That Changed Everything and Turning Trauma Into Purpose

    11:00 The Confidence Skin Connection and Building a Brand on Care

    16:00 Leaving Comfort to Start Her Practice and How to Scale Smart

    21:00 The Million Dollar Lesson of Caring More and Becoming a Self Taught CEO

    25:00 The Confidence Code and The Bet She Made on Herself

    29:00 The Launch of Lenox & Sixteenth and Turning Clients Into Advocates

    33:00 Why Slow and Steady Wins and The Instagram Face Era

    37:00 The Undetectable Injectable and Skincare for Kids

    42:00 The Comparison Trap and Authentic Leadership

    47:00 Love Partnership and Confidence Consistency

    52:00 Rapid Fire


    Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

    Become an HSR Angel in the ⁠Global HSR WhatsApp channel: https://shorturl.at/xzLPm

    Buy the Hot Smart Rich Money Mindset here: https://shorturl.at/pJWLc

    Buy Hot Smart Rich merch: https://hotsmartrich.shop/

    YouTube: https://shorturl.at/IXXFZ

    Instagram: https://www.instagram.com/hotsmartrich/

    TikTok: https://www.tiktok.com/@hotsmartrich


    Maggie Sellers Reum:

    Instagram: https://www.instagram.com/maggieseller...

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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