HOLLYWOOD 3.0

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**HOLLYWOOD 3.0**

HOLLYWOOD 3.0 is an entertainment-industry podcast created by Ben Ganz, a Los Angeles television producer and AI entrepreneur. Ganz founded VEGO Pictures, Ultimate AI, and The Ultimate Deployment Company, and previously worked as a digital producer for American Idol. The show explores the changing entertainment business through panels, interviews, and production stories. Official website: https://www.benganz.com/

Latest Episodes:

ESPORTS BROADCAST PRODUCTION Jun 26, 2019

Show notes

Our guest this week is Eric Fischman, a producer for Blizzard Entertainment's Overwatch League.

OTT EXECUTIVE PANEL (LIVE FROM DIGITAL HOLLYWOOD) Jun 05, 2019

Show notes

OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider. However, Ben argues that this term will soon be retired.

-Rapid change in OTT industry

-Where is OTT industry heading

Starting your own OTT network

-OTT technology

-Content delivery technology

-Fall 2018: Peak Instagram

-Live streaming techniques

-Being everywhere

-Driving audiences to OTT platforms

-Content libraries

-Roku Channels

-Ad delivery vendors

-The difficulties of starting an OTT platform

-Having your content everywhere, not just on owned and operated

-Launching too early

-Deals with Comcast

-Epsorts and OTT

-Content budgets and production budgets

DM BEN AT @VEGOBEN ON INSTAGRAM WITH ANY QUESTIONS!

THE PANEL:

Thursday, May 23rd, 2019

3:50 PM - 5:00 PM

Track I: Herscher Hall, 3rd Floor, Room 303-304

Video OTT/Social Content - YouTube - FaceBook - Snapchat - Influencer - Advertiser - Series

Phoenix Gonzalez, co-founder and President of Sales, dotstudioPRO

Tai Greene, founder and chairman, MCMG

Ben Ganz, President, Vego Pictures

Jeffrey Stansfield, President and CEO, Advantage Video Systems

Lauren Cole, President, Cole Media, Moderator

RORY KRAMER May 23, 2019

Show notes

Rory Kramer is widely known and respected as one of the leaders in the content creator world. He ushered in a brand new style of video which has become the gold standard. He's collaborated with The Chainsmokers, Justin Bieber, Shawn Mendes, and also created and starred in his own MTV show.

We talk about:

-His TV show "Dare To Live"

-Content creation process with The Chainsmokers and other artists

-His inspirations including Jackass, skate videos, MTV, and The Urethra Chronicles (Blink 182)

-When your name becomes a verb (network effects)

-Authenticity and not forcing creative

-Breaking down the technical aspects of the Rory Kramer style

-Being told you're "not on brand"

-Getting in a car with a stranger in Asia to see the Bat Caves

-Originally building montages to avoid audio work

-The MTV development and production process

-Tour stories

-Branded content and the notes / creative process

-Rory's old job as a QC technician

-Audience reception

-Being in the right place at the right time with the right skillset

-Next day edits

-Instagram stories are the new reality TV

-Influencing a generation of new content creators

-Not just "showing the best and hiding the rest"

THE FACEBOOK INSIDER May 10, 2019

Show notes

In this episode a former Studio Lead at Facebook LA reveals insider information on the products, processes, and politics within Facebook.

We cover:

-The launch of Facebook Live

-Structural organization and processes within Facebook

-Facebook partners

-Scaling tech companies

-The current villainization of social media

-Why Facebook's problems are all just PR related

-Will Snapchat go the route of vine (hint: the answer is no)

-What will be the features of the next social media platform

-Should the big tech companies be broken up (hint: the answer is no)

-Will Instagram hide their likes

-Is buying followers fraud

-Why do people use social media?

-Facebook and free speech

-Why tech companies re-invest all their profits

HOLLYWOOD 2.0 - THE VEGO SHOW

HOSTED BY @THEONLYMC

PRODUCED BY @VEGOBEN

A VEGO PICTURES LLC PRODUCTION @VEGOPICTURES

WWW.VEGOPICTURES.COM

THE MUSIC VIDEO PANEL Apr 26, 2019

Show notes

Director Drew Kirsch joins the Vego crew to discuss music video creative and production. Listen as we discuss treatments, budgets, production roles, locations, stunts, pyro, safety, and all things music videos.

Brought to you be Vego Pictures.

INSTAGRAM EXPOSED WITH MARQUIS TRILL Feb 21, 2019

Show notes

Maquis Tril has over 12 million followers across the major platforms. But are they real? Does it matter? On this episode Marquis exposes the dark side of Instagram and YouTube metrics, and the black market powering them.

JR GRIFFIN - VP, DIGITAL MARKETING & BUSINESS DEVELOPMENT AT FREMANTLE Oct 04, 2018

Show notes

FREMANTLE CREATES, PRODUCES AND DISTRIBUTES SOME OF THE BEST KNOWN AND LOVED CONTENT IN THE WORLD INCLUDING AMERICAN IDOL AND AMERICA’S GOT TALENT. -12,000 HOURS OF PROGRAMMING -100 BILLION VIEWS ON YOUTUBE -450 PROGRAMS ROLLED OUT EACH YEAR -31 OFFICES AROUND THE WORLD

THE ECOMM PANEL Sep 07, 2018

Show notes

These entrepreneurs used media to build multimillion dollar ecommerce companies on Facebook and Instagram...and they’re all under 30 years old. On this episode’s panel we hear from founders: -Taylor Offer: FEAT -Brady Silverwood: Sunny Co -Brandon Leibel: Sand Cloud Instagrams: Ben Ganz: @vegoben Michael Clouse: @theonlymc Taylor Offer: @tayloroffer Brady Silverwood: @bradysilverado Brandon Leibel: @brandon.leibel

THE RED SWIMSUIT - THE MOST VIRAL INSTAGRAM POST EVER Aug 31, 2018

Show notes

Brady Silverado – Cofounder and CBO (Chief Bikini Officer) Sunny Co Clothing This is the most viral Instagram marketing campaign of all time. This is the one that started it all. California-based retailer Sunny Co Clothing announced a sweet deal: Anyone who re-posted a photo of the “Pamela Sunny Suit,” a $64 Baywatch-inspired one-piece (available in red and black) and tagged the company within 24 hours, received a free suit save for shipping and handling costs. The company post was shared and tagged more than 346K times Sunny Co experienced a spike in Instagram followers from 7K to 784K.

STRATEGY SESSION W/ TRACKLETICS CEO SAMAR ANDERSON Aug 23, 2018

Show notes

Samar Anderson asks Ben for advice on growing his clothing line Trackletics.

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