Higher Ed Live

Latest Episodes:

Higher Ed Live: Special Edition - Why You Should Market to Working Adults Oct 05, 2018

Show notes

If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.

Student Affairs Live - Late Night Programs Sep 26, 2018

Show notes

On this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into the live conversation.

Advancement Live - The In's and Out's of Engagement Scoring Sep 26, 2018

Show notes

Join Mirko Widenhorn, Strategic Consultant & Senior Account Manager from iModules for a ‘hot topic’ episode on using engagement scoring to help support your engagement strategy. We’ll talk about what to consider if you’ve started thinking about engagement scoring and how an engagement score can help your entire advancement team work more efficiently. We’ll hear how other schools have used engagement scoring to change strategy and focus on key populations, but also talk about things to keep in mind with engagement scoring. Finally, we’ll share some tips about who to involve, how to keep it top of mind, and how to put a strategy together to truly benefit from the results.

Marketing Live - Texting: Why Finesse and Respect Rule the Medium Sep 21, 2018

Show notes

Learn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.

Admissions Live - E-Expectations 2018: Online Behaviors of College-Bound High School Students Sep 18, 2018

Show notes

There’s a high school student who is a great fit for your institution, yet as she conducts her college search, she never really engages with your institution and enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Expert Stephanie Geyer will explore the 2018 E-Expectations Trend Report data related to websites and search engine optimization while providing an overview of social, e-communications, and paid interactive marketing trends.

Admissions Live - #NACAC18: What to know before you go! Sep 11, 2018

Show notes

The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 27 – 29 in Salt Lake City, Utah. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC18, it is important to plan. On this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts, and Conference “hacks” you need to know before heading to Salt Lake City.

Marketing Live - Addressing Higher Ed's Public Perception Issues Aug 31, 2018

Show notes

Marketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities), and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are the root causes of this and other issues facing higher education? What are AAU and CASE doing as organizations to address the issue, and what can and should colleges and universities be doing? Finally, what specifically can marketers and communicators do to help their institutions better demonstrate higher ed's impact of transforming lives and society?

Admissions Live - Staying Health on the Road Aug 20, 2018

Show notes

It’s no secret — recruitment travel is exhausting. Early mornings, late nights, limited time and options for meals; it all takes a physical and emotional toll on many a road warrior. But it doesn’t need to be this way. In this episode of Admissions Live, our guests focus on balance and travel wellness. Topics covered will include:

Marketing Live - Building a Higher Education Brand Aug 16, 2018

Show notes

“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various units - Develop and launch a new brand identity/visual system - Align stakeholders to deliver and communicate in a brand-aligned way that elevates the university and all its divisions - Create tools and strategies that make it easy for units to produce professional, on-brand communications - Build consensus, buy-in and support among leadership, faculty, staff, students and alumni - Decide if you need to involve an agency, and how to work best with them if you do

Higher Ed Special Edition - Circling the Wagons - A Championship-Winning Approach to Texting Aug 11, 2018

Show notes

As Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their Enrollment Management team, various Mongoose management strategies and methodology for identifying metrics, weekly reporting structures, and assigning projects to team members, and will share success, struggles, and opportunities associated with new product features.

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