Higher Ed Live

Latest Episodes:

Advancement Live - Measuring and Reporting Impact Dec 12, 2018

Show notes

How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tune in to learn winning ways to report on outcomes to your boss and to the community. In this episode, we will explore engagement definitions, data collection, and reporting. We'll look at evaluation techniques – surveys, focus groups, and net promoter scores. We'll also explore the relationship between involvement and giving. Plus, using engagement metrics to inform future decisions.

Marketing Live - The Path to a New Brand Story: Sweet Briar College Nov 30, 2018

Show notes

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.

Marketing Live - Becoming a Social-First University Nov 16, 2018

Show notes

Learn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they're a leader in higher ed social media. Tune in to find out how everything changed and why your university should make social media a bigger priority.

Advancement Live - Big Time Giving Day Tactics for Small Budgets Nov 08, 2018

Show notes

You don’t need a large team or a huge budget to plan and execute a successful giving day for your institution. All it takes is some creative thinking and a bit of strategy to learn how to maximize your resources to achieve fundraising success. Join Mirko Widenhorn, iModules Strategic Consultant, as he discusses tips, strategies, and best practices for a successful Day of Giving. Plus, hear directly from the teams at Wentworth Institute of Technology and Hamline University to learn how they overcame the challenges of limited resources to unlock their Giving Day potential.

Marketing Live - Crash Course in Design Thinking Oct 26, 2018

Show notes

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able to apply it right away (no budget needed!) at your institution.

Student Affairs Live - Collegiate Esports Oct 26, 2018

Show notes

It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research opportunities exist? What are the parallels and differences between esport and traditional sport? Find out the answers to these questions and more as host Tony Doody talks with Brandon Smith (The Ohio State), Deborah Grzybowski (The Ohio State), Taylor Schrodt (Electronic Gaming Federation), and AJ Dimick (University of Utah) to explain and explore the fast changing world of esports in higher education.

Marketing Live - Get Ready for AMA Higher Ed Oct 19, 2018

Show notes

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to help marketers make an even bigger impact. In this episode of Marketing Live, members of the conference committee will preview AMA Higher Ed and explore critical issues to be addressed in Orlando.

Higher Ed Live: Special Edition - SMSsummit Higher Ed Recap & Highlights Oct 17, 2018

Show notes

The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire and Krista Berend of Texas A&M University, to talk about key learnings and highlights from the event.

Admissions Live - Best Practies and Successes in Maximizing Yield with your Campus Visit Program Oct 16, 2018

Show notes

Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more students to visit campus and dive into the data from these visits. Easy scheduling, automated and simple communication plans, and robust data are the items that successful colleges and universities are turning to in order to meet and exceed enrollment goals. Ramon Blakley, Director of Admissions at Georgia College in Milledgeville, Georgia, has figured out and mastered the ingredients to this secret sauce. This live broadcast brings together Ramon and VisitDays CEO, Sujoy Roy, to talk about best practices and successes that occur through automating the campus visit.

Higher Ed Live: Special Edition - Lessons Learned: 20 Years of PR Oct 11, 2018

Show notes

PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed communications and marketing. What has changed? What skills and needs remain the same? And, what is on the horizon?

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