HBR IdeaCast

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How Generative AI Changes Creativity May 11, 2023

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From prehistoric cave paintings to an inventor’s Eureka moment, creativity has always been described as a particularly human trait. But something strange can happen with generative artificial intelligence. Your ideas can take shape far faster. You also get ideas that you might never have imagined on your own. So, who is the creator here? What is creative work in the era of generative AI? What is innovation in this emerging world?

In this episode, How Generative AI Changes Creativity, Adi Ignatius speaks with video artist and consultant Don Allen Stevenson III about how generative AI is disrupting creative work and the creative industry. Then Ignatius speaks to two innovation researchers, Jacqueline Ng Lane and David De Cremer, about changes to the creative process within organizations. Lane is a professor at Harvard Business School. De Cremer is a professor at the National University of Singapore Business School and a coauthor of the HBR article “How Generative AI Could Disrupt Creative Work.”

How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode.

And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.

A Marketing Professor and a Matchmaker Talk Personal Branding May 09, 2023

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Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

How Generative AI Changes Productivity May 04, 2023

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How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. Generative artificial intelligence is grabbing headlines with the widespread public excitement over tools like ChatGPT. And early academic research shows significant productivity gains in written communications, customer service, market research, computer coding, and professional analysis such as legal work. Meanwhile, the technology is rapidly evolving and getting better the more people use it. As a leader, it’s hard to stay ahead of the developments. In this episode, How Generative AI Changes Productivity, Amy Bernstein speaks with Karim Lakhani, a professor at Harvard Business School and a coauthor of the book Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. They discuss initial productivity gains for individuals from the technology, how that will scale across a workforce, and the pressing challenges facing organizational leaders.

Disruption Isn’t the Only Path to Innovation May 02, 2023

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Disruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive creation." She explains how some entrepreneurs and companies have been able to grow billion-dollar businesses that are new markets rather than displacements of existing ones. Two examples are the microfinance industry and the firm Square. And she explains how leaders can seek out these opportunities to foster profitable growth with less social harm. With fellow INSEAD professor W. Chan Kim, Mauborgne wrote the new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs.

Special Series: How Generative AI Changes Everything Apr 27, 2023

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Generative AI seems to be everywhere right now, but what do you actually need to know? HBR IdeaCast is cutting through the noise in the special series How Generative AI Changes Everything. How will this new technology upend workforce productivity? What impact will it have on creativity and innovation? How can you build an internal culture that uses generative artificial intelligence and adopt it effectively in your organization? What could it mean for your company's strategy? Hosted by HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein, you'll hear directly from the business leaders at the leading edge, as well as experts, who in some cases are questioning the ethics and speed of this rollout. If you want to understand what this technology means for your organization and how you can lead effectively, listen every Thursday in May in the HBR IdeaCast feed, after the regular Tuesday episode.

Reid Hoffman on Building AI and Other Tech More Responsibly Apr 25, 2023

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As a founding board member of PayPal, cofounder of LinkedIn, and a partner at Silicon Valley VC firm Greylock, Reid Hoffman has long been at the forefront of the U.S. tech industry, from the early days of social media to the launch of new artificial intelligence tools like ChatGPT. He acknowledges that technologists are often better at seeing the benefits of their products and services than they are at predicting the problems they might create. But he says that he and his peers are working harder than ever to understand and monitor the downstream effects of technological advancements and to minimize risks by adapting as they go. He speaks about the future of A.I., what he looks for in entrepreneurs, and his hopes for the future. Hoffman is the host of the podcast Masters of Scale as well as the new show Possible.

Stop Neglecting Low-Wage Workers Apr 18, 2023

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Many people blame the shortage of low-wage workers on the enduring impact of the pandemic. But management professor Joseph Fuller and senior researcher Manjari Raman of Harvard Business School say that the real reason has been long in the making. Their studies show that companies view low-wage workers as people who will be in the job only for a short time. Instead, the researchers find that these employees are loyal and want development and a clear path to career advancement. The researchers share practical suggestions for how leaders and managers can do better in hiring, development, and mentoring. Fuller and Raman wrote the HBR article "The High Cost of Neglecting Low-Wage Workers."

How Managing Your Anxiety Can Make You a Better Leader Apr 11, 2023

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The business world has increasingly begun to recognize the importance of mental health, but we still have a long way to go in openly acknowledging our challenges with it. Writer, entrepreneur, and podcast host Morra Aarons-Mele says that when we take the time and energy to better understand and talk about our own issues, we can actually harness the learnings to become better managers and colleagues. She says that there are a number of ways to stop anxiety from spiraling and instead use it for good. She also has recommendations for organizations trying to enhance the mental health of their workforces. Morra Aarons-Mele is the article "How High Achievers Overcome Their Anxiety" and the book The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower.

A Forensic Accountant on How Companies Can Avoid Fraud and Scandal Apr 04, 2023

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From Theranos to Enron, we can't get enough of corporate scandals. We also can't get enough of the intriguing people who perpetrate them. But instigators of fraud are not all Disneyesque villains chasing money and power at any cost, says DePaul University accounting professor Kelly Richmond Pope. She studies white-collar crime and finds that besides intentional perpetrators, there are also accidental and righteous ones. And she shares real stories of these long-overlooked employees and explains exactly which behaviors and incentives should raise red flags for managers and leaders. Pope is the author of the new book Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry.

X’s Astro Teller on Managing Moonshot Innovation Mar 28, 2023

Show notes

How do you solve the world's toughest problems? Or find the next big thing in tech? Lots of organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

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