Hacking It

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Media Personality Turned Beauty Entrepreneur: Allison McNamara went from interning at E! to being Who What Wear's first fashion show host to being on big screen with Pop Sugar, FYI and Today Show before founding skincare line, Mara Beauty. Oct 17, 2019

Show notes

Influencer and entrepreneur, Allison McNamara, is a seasoned TV host, fashion and beauty influencer and founder of the new clean algae-based skincare line, MARA. Allison started her career at Who What Wear as the host of ‘Real Girls Real Style,” and then landed as the lead talent at POPSUGAR where she wrote, hosted and produced the digital media giant's fashion and entertainment content for six years. Allison quickly expanded her network by co-hosting ABC’s Emmy® Award-winning Oscar red carpet pre-show, “Backstage Pass, co-hosting Dick Clark’s live red carpet shows and appearing regularly on the Today show, as well co-anchoring POPSUGAR Now on TV Guide Network–a daily entertainment cable news show–and hosting her own show Midnight Style on the fyi Network. Allison then took her experience to Refinery29 and ET Online where she created, hosted and produced beauty videos and developed marquee shows. Currently, she still lends her decades of writing expertise as the Editorial Director of Mane Addicts and her on camera experience anchoring the ULTA Beauty General Manager’s Conferences in 2016-2017, Play! by Sephora and moderating panels. A life long beauty and wellness enthusiast, Allison has always had a passion for beauty and drummed up the idea for her clean algae-based skincare line MARA on a trip to Istanbul, Turkey which launched with one hero product — MARA Algae + Moringa Universal Face Oil. Growing up with her father working in skincare and color cosmetics, Allison has had a robust knowledge of ingredients dating back to middle school and spent weekends on commercial sets learning about brand marketing and formulation.

Produced By Dear Media

Annie Lawless shares lessons she learned from founding Suja Juice, why she started Lawless Beauty and how she maintains work-life balance. Oct 10, 2019

Show notes

Influencer and entrepreneur, Annie Lawless, found herself with an autoimmune disease during law school, but found a way to self-heal through juicing. Her juicing soon became a flow blown business better known as Suja Juice. After she sold her portion of Suja to Coca-Cola, Lawless started her second business Lawless Beauty. As a makeup junkie, Lawless was unable to find high pigmented products that were clean. Lawless Beauty is now in Sephora stores nationwide and online. Entrepreneurship isn't always glamorous though. Lawless shares on this episode of I Suck At Life everything she has learned from being a two-time entrepreneur and how she still finds work-life balance with her busy schedule.

Health-Ade's CEO, Daina Trout, on combatting competition in the Kombucha space, building Health-Ade with her husband and balancing motherhood. Oct 10, 2019

Show notes

Daina Trout co-founded Health-Ade with her now-husband and former colleague. The fan-favorite kombucha started as a weekend farmers market hobby that turned into a multi-million dollar band. Being CEO of a multi-million dollar brand isn't easy especially when you have fierce competitors, work with your husband and are raising a family, buy Trout has grown into a top female leader in and outside of the kombucha world.

Cindy Crawford: Supermodel and Entrepreneur Apr 26, 2019

Show notes

Supermodel, Cindy Crawford, shares with us how she began her entrepreneurial career, how her children are following in her footsteps and gives us the latest on her new company with Lebron James, Arnold Schwarzenegger and Lindsey Vonn, Ladder.

Bumble and Bloggers Who Brunch Present Cara Santana: Actress, Influencer and Global Engagement Officer at Glamsquad Apr 10, 2019

Show notes

Bumble and Bloggers Who Brunch Present their Women In Entertainment Series with Cara Santana. Cara is an actress, influencer and business women. She currently stars on Vida and is the Global Engagement Officer at Glamsquad. Cara has been a champion for diversity and inclusion in Hollywood and beyond.

Catt Sadler: Entertainment Host, Entrepreneur and Founder of The Catt Walk Apr 05, 2019

Show notes

On this episode, Catt Sadler gets real on why she left E! entertainment, how she is building her new media empire and gives tangible advice on how anyone can make it on the big screen.

About Catt: After publicly departing E! Entertainment due to what she describes as a gender pay disparity, Catt Sadler has continued to champion equal pay for women through her website, Youtube channel, social media and production company. She has grown her brand enormously since leaving E! by aligning with companies, organizations, and brands that share her vision. She has been building her own media empire which includes her new podcast and interview series, Naked, where Sadler gets vulnerable with successful women on real issues.

Raina Penchansky: CEO of Digital Brand Architects (DBA) Mar 18, 2019

Show notes

After several years of working at Coach, Raina Penchansky co-founded Digital Brand Architects (DBA) to build brands and media empires around influencers. Raina shares how she went from a college dropout to a CEO of an UTA acquired company along with tips on how society can help grow the economy of wealth for women.

DBA is the industry leader in the influencer management and marketing landscape representing a world-class portfolio of diverse social media-oriented personalities, creators, and publishers. DBA continues to move digital culture forward by focusing on top-level content, storytelling, native advertising, and brand development. The company's roster includes 140 of the most prominent social media influencers. In 2015, DBA launched Digital Brand Products (DBP) to empower its talent and other digital-native properties in developing, manufacturing, and selling their own merchandise. Additionally, DBA launched Dear Media (DM), a podcast studio with a focus on bringing women, their stories and their narratives to the forefront of conversation. In 2017 DBA was named one of Ad Age’s Best Places to Work. d

Jaclyn Johnson, CEO & Founder of Create & Cultivate Mar 05, 2019

Show notes

Jaclyn Johnson took her side hustle and turned it into a full blown media empire- Create & Cultivate. Since launching C&C, Jaclyn has written her own book and launched her podcast, Work Party. Jaclyn shares how she continues to scale Create & Cultivate to foster and empower a community for professional women.

Lo (Lauren) Bosworth: CEO & Founder of Love Wellness Feb 20, 2019

Show notes

Lo Bosworth has innovated the feminine self care industry with her company, Love Wellness. After Laguna Beach and The Hills, Lo pivoted to become a best selling author, influencer, culinary expert, startup founder and now a successful CEO. Lo shares what she has learned from the evolution of her career in the past decade.

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