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    Health

    Growing Steady | Intentional Creative Business Podcast

    Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

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    Latest Episodes:
    106 - Recapping our BEST launch yet ($214,000 in total revenue!) Oct 14, 2021
    Show notes

    If you love hearing tons of numbers in your headphones, this episode is for you 😱😅🥂. We break down evvvvverythnng from our Fall Enrollment period of our WAIM Unlimited coaching program (you may have heard us mention them as our “sponsor” in previous weeks 😉).

    We are so excited to welcome 107 amazing humans to our WAIM family and to see a total of $214,000 in revenue added!

    Strap yourself in and get ready to hear us talk about how many affiliate sales we received, how much actual revenue we take home after (minimal) costs, what our current monthly recurring revenue is (MRR), and a bunch of nuggets we learn during/after each time we launch.

    You can read our initial in-depth post about our *ENOUGH* number here (apologies we haven't updated it in quite a while): https://wanderingaimfully.com/330

    Last but not least, watch us talk in May 2019 when we (Jason) weren’t feeling super confident about our business: https://youtu.be/12X7Y2DMk8o?t=465

    🍿 Movies discussed: Double Jeopardy and Orange County

    **

    More goodies from us:

    Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

    Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

    Follow us on the ole IG - instagram.com/wanderingaimfully


    105 - Ways we make business (and life) FUN! Oct 07, 2021
    Show notes

    This week, we wanted to share some of the absurd things we consistently do to inject fun into our businesses (and lives). From having silly acronyms for everything, like PEWT, BASSSF, JICLI, etc. To embracing characters and themes, like Iggy the Idea Monster (Teachery) and Hoggy the Hedgehog (Un-Boring Coaching). To having random dance parties or jumping around like a goofball in the middle of a meeting.

    We are always trying to break up the monotony of life and work by allowing ourselves to have a childlike mindset. We love having a YES, AND! mentality and it’s served us well for many years.

    After listening to this episode, are you going to own your weird in some aspect of your biz/life? Let us know via email hello@wanderingaimfully.com or via IG @wanderingaimfully.

    🍿 Movies discussed: Murder by Numbers and Fun With Dick and Jane

    **

    More goodies from us:

    Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

    Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

    Follow us on the ole IG - instagram.com/wanderingaimfully


    104 - You got zero sales, what do you do? Sep 30, 2021
    Show notes

    In this week’s episode, we dive into a topic that is truly a bummer but it’s a bummer you can LEARN from 👏👏.

    Launching a product or service takes soooo much effort. You pour your heart and soul into your creation only to have no sales? Ouch. We know the feeling and we wanted to talk about what you can do after a (financially) unsuccessful launch.

    Also, shout out to our 14 listeners! We see you, we love you, keep Cinnamon Rolling! 😂

    🍿 Movies discussed: Poseidon and Gone in 60 Seconds

    **

    More goodies from us:

    Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

    Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

    Follow us on the ole IG - instagram.com/wanderingaimfully


    103 - Our entire pre-launch strategy, broken down! Sep 23, 2021
    Show notes

    What are all the things we do leading up to a big launch? How much content do we create? When do we start creating content? How much time is right for pre-launch promotion of a higher-priced product? Does IG actually help us sell our program??

    In this week’s episode, we share our entire pre-launch strategy for WAIM Unlimited (currently open for enrollment!)

    We share why we think starting your launch PLANNING 90 days in advance is a must-do and we break down the specific steps we take for all our content channels: Email, Social Media (IG), Podcast, YouTube, etc.

    One of the biggest things we want you to take away from this episode is giving yourself MORE TIME to get ready before you open the doors for someone to buy your product. You want to lead with 4-8 weeks of value-packed content across all platforms (that work for you!) and build as much trust as possible before you ask someone to buy from you.

    Also, we pramble quite a bit on candy, pumpkin beer, and our 3-week trip to Florida (specifically sharing some pre-travel anxiety tips).

    🍿 Movies discussed: Green Lantern and The Guest


    102 - The BIGGEST shifts to grow business revenue Sep 16, 2021
    Show notes

    How do you go from $0 to $500/month in business? What about $3,000 to $5,000/month? We share the key shifts we made at every stage of online business from $0 all the way up to $10,000++ per month.

    If you’re on our WAIM Weekly email newsletter, you most likely received our Grow It Gradually 🦋 email series the past six weeks.

    We know we packed A LOT of information in each of those emails to help you grow from one stage of biz to the next:

    • $0 to $500 per month
    • $500 to $1,500 per month
    • $1,500 to $3,000 per month
    • $3,000 to $5,000 per month
    • $5,000 to $10,000 per month
    • $10,000 to $10,000++ per month

    In this week’s episode, we add some additional commentary and re-share the key shifts we made at each stage in our own journey. Hope it gives you some actionable takeaways in your biz!

    🍿 Movies discussed: Fast & Furious 9 (F9) and Away We Go


    101 - Ten things we've learned from 40 sales launches Sep 09, 2021
    Show notes

    With oodles of sales launches under our belts, we've learned quite a thing or two. We want to share ten of our top launching tips with you in this week's episode!

    The discussion of the exact number is ongoing in our household, but we’ve done somewhere near 40 sales launches in the past decade. Some launches have exceeded expectations, some have flopped miserably, and some have been stress-free!

    The ten tips we shared in this week’s pod come from our own personal experience and are things we hope will help you with your next sales launch.

    Okay, spoiler alert, there might be a bonus tip in the episode. Or like a bunch of bonus tips 😂.

    🍿 Movies discussed: Cruella and Armageddon


    100 - Your assumptions about us! Sep 02, 2021
    Show notes

    It's the 100th episode of our podcast - HURRAY! This week is a bit different as we gathered some fun "assumptions about us" over on our @wanderingaimfully IG account and recorded a video talking about them. You can listen to the audio version right here as a podcast ep and it's still a barrel of fun (we hope!)

    Can you believe it’s the 100th episode of our podcast?? We did something different this week and recorded a video version of this episode, loaded with extra bits and bobs based on your assumptions about us. Ooooh, ahhhh!

    🎥 Watch the video version here: https://youtu.be/8EFuiH93XFk

    Don’t worry, the audio version is just as fun, and if anything, it probably sounds like we put a TON more engineering and production into a normal episode’s edit 😂.

    No movies this week, but those will return next week when we get back to our standard recording/podcasting format.

    Thank you SO MUCH for being here with us, whether episode #100 was your first or maybe your 100th listen??


    099 - Just because you can doesn't mean you should Aug 26, 2021
    Show notes

    It’s really easy to feel like you have to say YES to any opportunity that comes your way in business but in this episode, we want to share why (and how) saying “NO” is one of the best things you can do for your future self.

    If you’re at the very beginning of your business it may feel like you’re in “scarcity mode” and you have to YES to any opportunity that comes your way. However, we’d argue that this is the best time you can cultivate the habit of saying NO and creating boundaries to avoid causing future pain and stress.

    When you’re further along down the path of business you might be in a place of abundance where you have lots of opportunities to choose from. This is where you have to understand your own leverage and embrace saying NO (or NOT RIGHT NOW).

    The big takeaway from this ep: If you set a boundary and someone gets mad at you for setting that boundary, that is just confirmation that you needed the boundary in the first place.

    We talk about those things and many more, in this episode!

    🍿 Movies discussed: Escape Room, Sunshine, and Lord of the Rings (with a 🔥 take 😬)


    098 - Should your biz have one or many offers? Aug 19, 2021
    Show notes

    In this week’s episode, we talk all about your offer (the thing you sell that makes your business a… business).

    We talk about the three different offer “models” and how you can use each one to your advantage at different stages of your biz. There is no right offer model, just the one that works best for you at this current moment in your life!

    Listen to us share some of our mistakes over the years with offers and how we turned Wandering Aimfully Unlimited into a thriving business from the hot mess it started as. 😂😂😂

    🍿 Movies discussed: Croods 2 and Ted Lasso (not a movie, obvs)


    097 - The #1 online business mistake Aug 12, 2021
    Show notes

    Now… should we share the mistake in these show notes? Ehhh, why not!?

    The #1 mistake we see: Focusing too much time on creating and building a business and NOT enough time marketing and promoting it.

    If you are building a BUSINESS (a thing people pay you money for) you absolutely have to promote it and ask people to give you money. Do you have to do that in a sleazy way? Absolutely not! And that’s what we want to talk all about in this week’s episode.

    Hope you cinnamon rollers enjoy the chat and the extended preamble(s) 😂🙈.

    🍿 Movies discussed: Inception and Jungle Cruise

    **

    More goodies from us:

    Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

    Build and sell your online course using our easy-to-use and friendly course platform - teachery.co


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