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    Business

    Grow Your Law Firm

    The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.

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    Latest Episodes:
    Phone Numbers as Marketing Tools, with Paul Faust Aug 21, 2020
    Show notes

    As President of RingBoost, Paul sets the vision and steers the company toward new growth opportunities. He runs national business development, building strategic relationships with providers, advertising agencies, IT consultancies, and telecom companies to create new value for all parties. Paul oversees the sales and marketing functions, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.

    A nationally recognized expert in the use of local and toll-free numbers in marketing, Paul organized the first industry-wide trade conference in 2010 and has been a featured speaker at Somos' Toll-Free User conference more than once. He was inducted into the PILMMA Hall of Fame in 2017, and he has contributed to and been featured in media outlets including the Wall Street Journal, NPR's Marketplace, Entrepreneurs on Fire, Inside Business, and The Startup Growth, among others. On a mission to teach the world about the importance of voice communication to grow a business, Paul can always be found pushing the team to think creatively, stretch farther, and connect better with customers and partners.

    In addition to RingBoost, Paul is a partner in Primary Wave Media and a co-founder of 1-800-Prepare.com. Paul previously served as a senior security consultant at DGA Security Systems where he led the sales team in performance across all categories.

    In his free time, Paul is a member of the Somers Volunteer Fire Department, a student of Krav Maga, an actor, a volunteer for various charitable causes, the leader of the Build Your Life Resume (BYLR) alumni group, and a proud father of two. The only thing Paul's not good at is being idle, and you'll always find him off on a new adventure, meeting new people, and chasing new experiences.

    What you'll learn about in this episode:

    • How Paul's strength in authentic relationships and networking has helped him build powerful connections
    • Why Paul loves helping others and bringing people together, and why keeping focused on this goal has helped him in his business
    • Why authenticity is the key to Paul's relationships, and why genuinely caring about others means never treating them transactionally
    • Why Facebook is Paul's favorite social media platform, even over LinkedIn, and how its more social nature allows for stronger connections and relationships
    • How "vanity phone numbers", "easy-dial" numbers and tracking numbers can be a powerful tools in your firm's marketing arsenal
    • Why your firm's phone number should be seen as an important component of your marketing, rather than just an afterthought
    • Why having a unique, easy-to-remember phone number could be worth potentially thousands or millions of dollars in business
    • Why you should be working to drive leads through your phone number just like you do for your website
    • Why finding a great phone number is only the start of the process, and why your team needs to be trained to handle those calls when they start coming through
    • Why the new client intake and process is critical for converting leads into clients, and why more calls are only as good as the number of conversions you can turn them into

    Resources:

    • Website: www.ringboost.com
    • Telephone: (914) 200-0013
    • Email: paul@ringboost.com
    • LinkedIn: www.linkedin.com/in/pfaust/
    • LinkedIn: www.linkedin.com/company/ringboost/
    • Facebook: www.facebook.com/ringboost/
    • Twitter: @Paul_Faust
    • Twitter: @RingBoost

    Additional Resources:

    • 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    Working With Ad Agencies to Develop Your Strategy, with Eric Morgan Aug 14, 2020
    Show notes

    Eric Morgan has a rich background of over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising campaigns. His insight and approach have helped design media strategies and campaigns for brands including Morris Bart, LLC, Frank D. Azar & Associates, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah's Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.

    Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. Having over 25 years of media strategy and buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University's Communications Department, and is a fellow of Loyola's Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Good Work Network and is a past board member of Louisiana Chapter of the Entrepreneurs' Organization and the Tulane Association of Business Alumni.

    What you'll learn about in this episode:

    • Eric discusses the work that Morgan & Co. does as a media agency, and he shares how the company is agnostic toward media channels and focuses more on goals
    • How Morgan & Co. operates and works with clients in a broad variety of industries to develop strategic marketing initiatives
    • What common misconceptions Eric believes many lawyers hold around the idea of working with advertising agencies
    • What mistakes law firms often make in their marketing, and why your marketing strategy needs to make sense and be grounded in your unique situation and needs
    • Why finding your comfort zone and identifying what goals you need to be met is the key to identifying the right marketing strategies
    • Why spending money on defensive marketing to maintain your market position will often drive up your cost-per-case dramatically
    • How OTT marketing like Hulu bypasses traditional TV marketing, what benefits it offers over regular TV marketing, and what issues you need to watch out for
    • Why "cost per completed view" or CPCV is the key tracking metric to determine the effectiveness of OTT marketing
    • Why you should always be testing and then use the information you discover to determine where you're effectively spending money and where you're wasting it
    • Why it is important to start small, develop a path and take your time, and create compelling content to create a new way of interacting with your audience

    Resources:

    • Website: https://morganandco.com/our-work/legal/
    • Website: https://morganandco.com/
    • LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/
    • Facebook: www.facebook.com/MorganAndCoMedia/

    Additional Resources:

    • 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    The Three Barriers to Law Firm Growth, with Ken Hardison Aug 07, 2020
    Show notes

    Ken Hardison has fought for people's rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina's most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

    Ken is known as the "Millionaire Maker" due to his coaching clients doubling and quadrupling their law practices and income following Ken's practice growing advice and insights.

    Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

    What you'll learn about in this episode:

    • Why the first barrier to growth is ineffective leadership: the inability to grow enough leaders throughout the law firm who have the capabilities to delegate and produce
    • Why the second barrier is no scalable infrastructure: the lack of systems and structures that can handle the complexities in communication and decisions that come with growth
    • Why the third barrier is ineffective marketing: the failure to scale up an effective marketing system to generate a predictable return on investment
    • How to overcome a lack of leadership, a lack of scalable infrastructure, and ineffective marketing through delegation, and what steps to take to effectively delegate
    • Why repetition, confidence and consistency are critical skills to develop, and why systems, processes and procedures are necessary to scale your infrastructure
    • Why you need to identify your ideal client and then tailor your marketing efforts to speak to those clients
    • What other steps you can take to improve your marketing and increase your lead conversion rate, and why being strategic with your marketing can help you maximize your ROI
    • Why cash is vital to scale your law firm, and what steps you can take to increase your cash on hand across the board
    • How to participate in PILMMA's upcoming Law Firm Growth Maximizer virtual event from October 15-17 for just $497

    Resources:

    • PILMMA Law Firm Growth Maximizer: www.pilmma.org/growthmaximizer

    Additional Resources:

    • 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    The Six Key Numbers You Need to Know, with Brooke Lively Jul 31, 2020
    Show notes

    Brooke Lively specializes in helping entrepreneurs turn their companies into profitable businesses by working with closely held companies with revenues up to 10 million dollars. Prior to consulting, Brooke was the full-charge administrator for a seven-figure small law firm which she helped to build from the ground up. She also serves as a Receiver in Texas with a special interest in family owned and operated companies and other assets in dispute.

    Her 6 Key Numbers book series which includes 6 Key NumbersĀ® Every Entrepreneur Should Know and 6 Key Numbers Every Psychologist Should Know is soon to be followed by an edition for Attorneys. Brooke co-authored a book in 2012 on the subject of receiverships titled Controlling, Protecting and Monetizing Assets in Dispute.

    Before entering the legal industry, she covered a wide range of public companies as an Equity Analyst with Lindus Advisors. She worked with Prides Capital and Bain Consulting where she gained corporate finance experience by working on a restructuring project taking a company private.

    Brooke holds an MBA with a double concentration in Investments and Corporate Finance from Texas Christian University in Fort Worth, Texas, and has been awarded the prestigious Chartered Financial Analyst designation.

    What you'll learn about in this episode:

    • How Brooke came to the idea for her book From Panic to Profit: How 6 Key Numbers Can Make a 6 Figure Difference In Your Law Firm
    • How Brooke identified six KPIs in six categories that make the biggest difference in law firms, and what the difference is between a leading indicator and a lagging indicator
    • How the first of Brooke's categories is "cash" and the key indicator is your "cash flow forecast"
    • Why most law firm owners care most about the second category of "ideal ratios", and why the truly important number in that category is owner compensation
    • Why the third category is production, and why the key indicator here is WIP (your work-in-progress)
    • Why the fourth category is your budget vs. actual report, and why this lagging indicator is important to view every month
    • Why the fifth category is marketing and sales, and why the key number in this category is the number of sales calls that are booked
    • Why the final category is case management, and why the critical leading indicator in this category is your net new cases
    • How to determine the amount of money you should be investing in your marketing, and how changing a firm's fee agreement can make a drastic change
    • Brooke shares how any million-dollar firm can make an extra $150,000 a year by adjusting their fee agreement without doing a single hour of extra work

    Resources:

    • From Panic to Profit by Brooke Lively: https://amzn.to/39h9rUV
    • Website: www.cathcap.com
    • Email: brooke@cathcap.com
    • LinkedIn: www.linkedin.com/in/brookelively/

    Additional Resources:

    • PILMMA's Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    Improving Your Website Homepage Conversions, with Ken Hardison Jul 24, 2020
    Show notes

    Ken Hardison has fought for people's rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina's most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

    Ken is known as the "Millionaire Maker" due to his coaching clients doubling and quadrupling their law practices and income following Ken's practice growing advice and insights.

    Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

    What you'll learn about in this episode:

    • Why getting people to visit your homepage is only half the battle, and why the page must be designed correctly to turn visits into conversions
    • Why lead generation and website conversion improvements are cost-effective changes you can make today
    • Why too many firms' websites are designed to say the same thing, and why standing out from your competitors is critical
    • Why a large, eye-catching headline at the top of your page is vital for grabbing visitors' attention instantly
    • How a short, concise video clip explaining what your home page's headline means can help visitors focus on your messaging
    • Why you need to create some sort of free, downloadable lead magnet offered prominently on your page
    • How your lead magnet can capture visitor's email addresses and allow you to follow up with an autoresponder program and a series of emails
    • How taking these above steps can help you increase the amount of time visitors stay on your page, subsequently helping improve your Google rankings
    • Why does your homepage need to answer two questions: do they need a lawyer? And if they do, why should they choose your firm over the competition?
    • Why offering live chat through your website can increase your conversion rate by as much as 15-20%

    Resources:

    • VidCHOPS Video Editing Service: https://vidchops.com
    • Fiverr Freelancer Marketplace: www.fiverr.com

    Additional Resources:

    • PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    Having a Clear Vision for Your Firm, with Matt Dubin Jul 17, 2020
    Show notes

    Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. In his career, Matt has focused on protecting consumers from dangerous household products, medical mistakes, roadway accidents, and many other causes of injury. Matt has recovered nearly $20 million on behalf of his clients.

    Matt has received numerous honors and awards for his advocacy on behalf of consumers and injured people. He has earned a rare "AV Preeminent" rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers.

    Beyond his stellar results as an advocate for his clients, Matt has made it his mission to educate the public about the personal injury process, and their rights in that process. He has given countless presentations about insurance coverage and the rights of the injured. In 2015 he consolidated his presentations into a book entitled "Maximizing Your Injury Claim; Simple Steps to Protect Your Family After an Accident." This book remains a bestseller in the category of Personal Injury books on Amazon and other booksellers.

    Matt graduated from Yale University in 1990. He obtained his law degree from the University of Washington in 1995. He lives in Seattle with his wife, Elizabeth, and his son Abraham. When he is not working, Matt enjoys spending time with his family, coaching his son's little league baseball team, singing with his synagogue, hiking, and camping.

    What you'll learn about in this episode:

    • How Matt discovered his love for standing up for the little guy against the big insurance companies and pursuing justice
    • How Matt started his own firm and began expanding, and how discovering and joining PILMMA helped Matt become more intentional with his firm's growth
    • How Matt reached a growth plateau and couldn't figure out how to continue to grow, and how his in-laws and PILMMA helped Matt breakthrough
    • Why setting clear goals for yourself and for your firm is the vital first step in recognizing what you need to do to get there
    • How Matt has learned to craft a vision for his goals both in his professional life as well as in his personal life with his family
    • Why following key performance indicators closely can help you make better decisions, identify bottlenecks, and become more efficient and do more with less
    • Why empathy, gratitude, and compassion have helped Matt and his team differentiate themselves from competitor firms
    • What key steps Matt recommends for owners of small law firms who want to start growing their firms
    • Why finding the right balance between management and marketing is vital for ensuring that your firm grows without your team feeling overworked
    • Why knowing what you want and then doing everything in your power to get there will virtually guarantee your success

    Resources:

    • Website: www.dubinlawgroup.com
    • LinkedIn: www.linkedin.com/in/matthewdubin1/

    Additional Resources:

    • PILMMA's Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    Optimizing Your Website and Content, with Jason Hennessey Jul 10, 2020
    Show notes

    Jason Hennessey is an internationally known search engine optimization (SEO) expert, author, and speaker. Since 2001, Jason has been a vigorous student & practitioner of search marketing dissecting, testing, debunking, and reverse-engineering the major search algorithms. Jason attended the University of Nevada Las Vegas, where he studied Business Management. In 2009, he founded Atlanta-based marketing agency Everspark Interactive, growing it to become a large player in the digital marketing space. After selling Everspark in 2015, Jason moved to California, where he founded Hennessey Digital to provide SEO and digital marketing services for growing companies. Hennessey Digital was named to the 2019 Inc 500 list of fastest-growing companies in America.

    What you'll learn about in this episode:

    • Why doing SEO correctly means you don't have to become overly concerned with social media and search engine algorithm updates
    • Why reviews are important, and how the Google Trusted Photographer is a best-kept secret for yet another way to improve your search results
    • Why video is critically important for increasing the length of time site visitors stay on your website, and why this metric matters
    • What best practices, tools, and strategies you can use to create and upload great video content
    • Why content that you add to your homepage should also be included in internal pages across your website
    • How you can use Google's PageSpeed Insights page to improve the loading speed of your firm's website
    • Why pay-per-click advertising may or may not be worthwhile due to its high cost, and why it's important to track your conversion rate to determine if it is profitable
    • Why the SEMrush tool can provide you a great deal of visibility into your website's effectiveness and financial value, as well as checking on your competitors
    • How Google Vision uses artificial intelligence to scan images on your website to add information to your local listings

    Resources:

    • Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
    • SEMrush tool: https://www.semrush.com/
    • Website: www.hennessey.com
    • Website: http://lmbtgroup.com/
    • LinkedIn: www.linkedin.com/in/jhennessey/

    Additional Resources:

    • PILMMA's Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    Google! Google! Google!, with Greg Herrman Jun 26, 2020
    Show notes

    Gregory H. Herrman has been committed to providing quality legal representation for injured accident victims in the Corpus Christi area and the Rio Grande Valley for many years.

    A native of Hays, Kansas, Herrman comes from a family of lawyers. His father had a general practice in Hays, and an uncle and grandfather also were attorneys. He came to Texas and received a B.A. in Liberal Arts from the University of Texas in 1982 and his J.D. from Baylor University School of Law in 1986. During his undergraduate years, he worked his way through school by selling Kirby vacuum cleaners door to door and started his own Kirby franchise during law school.

    After getting his J.D., Herrman joined a firm in Corpus Christi, handling both plaintiff's personal injury and insurance defense cases. After five years, he joined his brother, David, and another attorney to form their own law firm committed solely to representing injured accident victims. Herrman has maintained that focus in his practice ever since.

    He has had a hand in many significant resolutions on behalf of his clients, including multiple seven-figure settlements. While big wins are satisfying, Herrman takes the same professional satisfaction from successful outcomes for clients with smaller cases.

    While Herrman's primary joy in life is providing service to residents of the Corpus Christi area and Rio Grande Valley, he also enjoys fishing, hunting, sailing, hiking, skiing, and keeping fit.

    What you'll learn about in this episode:

    • How Greg's firm has rapidly grown over just a few years, and why he attributes Google to its growth
    • How Google advertising has overtaken television to be Herrman and Herrman's biggest source of new business
    • How Google reviews have become a cornerstone of Greg's firm's marketing efforts, and how they respond to all their reviews
    • How Greg and the team respond to negative reviews with intentionality and carefully worded responses
    • What sort of social media campaigns Herrman and Herrman employ to generate buzz, including a recent giveaway of 60,000 face masks
    • How Greg and the team work out referral arrangements with other firms who specialize in other areas of law
    • How Greg works to keep his team motivated by treating them the way he would want to be treated
    • Why getting on the front page of Google search and into the Google Maps "three-pack" is vital, and why partnering with a firm that specializes in SEO is a gamechanger
    • Why setting up an office away from other lawyers and in the middle of the heaviest population area in your city is the key to getting into the three-pack

    Resources:

    • Website: www.herrmanandherrman.com/
    • LinkedIn: www.linkedin.com/in/herrmanandherrmanpllc/
    • LinkedIn: www.linkedin.com/company/herrman-&-herrman/

    Additional Resources:

    • PILMMA's Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    PILMMA Roundtable Discussion: Reopening Your Firm Safely, with Ken Hardison, Thomas Pivnicny, Tiana Hardison, and Alan Crone Jun 19, 2020
    Show notes

    Ken Hardison has fought for people's rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina's most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

    Thomas Pivnicny's bio: Thomas Pivnicny concentrates his practice in the areas of Workers' Compensation, Personal Injury, and Car Accidents. Thomas is one of our most experienced lawyers in Pennsylvania.

    During law school and before joining the firm, Thomas completed clerkships with three different judges of the Court of Common Pleas of Philadelphia County, including Judge Denis P. Cohen, Judge Glynnis D. Hill, and Judge Marlene F. Lachman.

    In his free time, Thomas enjoys spending the day with his wife, son, daughter, and their two cats, as well as exercising, playing the guitar, and snowboarding.

    Tiana Hardison's Bio: Tiana Hinnant Hardison has practiced law for 29 years, with an emphasis on personal injury and disability law, and now balances her time and energies between practicing law and working with PILMMA. You may contact Tiana at tianamhinnant@gmail.com.

    Alan Crone's Bio: Alan Crone's personal role model is St. Ignatius of Loyola, founder of the Jesuits, who taught that, because God can be found in our everyday work, all work is important. That's why he listens so carefully to his clients and takes their concerns to heart.

    Founder of the Crone Law Firm, he is their Team Leader. Whether he's helping achieve a business dream or seeking compensation for someone who's been treated unfairly, he draws from a deep well of compassion and experience. He's a master at devising winning strategies and innovative tactics.

    Episode Overview: In this special audio replay from a PILMMA webinar held on June 16, 2020, where Ken Hardison and his panelists shared best practices for reopening law offices during the global pandemic.

    What you'll learn about in this episode:

    • Thomas discusses steps his firm has taken to adapt to the changing realities of life under pandemic and working remotely
    • How Thomas and his team are working to maintain social distancing guidelines, sanitize the office, and limit in-person exposure to others where possible
    • What steps Thomas's firm is prepared to take to shut down and professionally sterilize the office should an employee become sick
    • How interactions with clients and potential clients are changing at Thomas's firm's offices during social distancing
    • Tiana discusses the importance of being cognizant of your state and local health guidelines for reopening
    • Tiana shares the four "P's": people, place, plan, and process, and she explains why these need to be kept in mind when preparing to reopen your office
    • Why Tiana believes a hybrid solution of working in person and working remotely may be the best option for many firms.
    • Alan discusses key liability concerns that business leaders and, in particular, law firm practice owners need to know
    • Why Alan believes that legal compliance isn't just necessary to protect yourself but is also good business
    • How laws granting employees leave are still in place but have also been added to with two new kinds of leaves created by the CARES Act
    • Why Alan recommends consulting with an employment lawyer in your area with regards to your responsibility as an employer

    Resources:

    • OSHA COVID-19 Guidance Resource: https://www.osha.gov/Publications/OSHA3990.pdf
    • Thomas Pivnicny's LinkedIn: www.linkedin.com/in/thomaspivnicny
    • Tiana Hardison's LinkedIn: www.linkedin.com/in/tiana-hinnant-3923a853/
    • Alan Crone's LinkedIn: www.linkedin.com/in/alancronememphislawyer/

    Additional Resources:

    • PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

    Great Content Doesn't Have to be Perfect Content, with Lashonda Council-Rogers Jun 12, 2020
    Show notes

    Lashonda Council-Rogers, a Sumter, South Carolina native, is the founder and owner of Council & Associates, LLC. Council-Rogers has over a decade of extensive legal experience advising clients on a wide variety of matters. Council-Rogers is an accomplished litigator and respected member of the legal community. Her years of experience have helped her become a skilled negotiator with the ability to provide highly effective legal counsel.

    Prior to launching Council & Associates, LLC, Council-Rogers worked at a corporate law firm where she advised clients on numerous issues, including, but not limited to, contractual disputes and land-use conflicts. Council-Rogers' sole focus is now representing individuals who have been injured due to tractor-trailer accidents, automobile accidents, and daycare center abuse. Council-Rogers has successfully recovered millions of dollars on behalf of her clients.

    What you'll learn about in this episode:

    • How Lashonda realized the importance of focusing on the right social media platforms to reach her target audience rather than trying to be everywhere at once
    • What strategies Lashonda is using on Facebook to build her audience, gain traction, and increase engagement
    • Why Lashonda believes that authenticity drives engagement, and how she gets ideas for content to share on Facebook Live
    • How 90% of the content Lashonda creates isn't related to legal issues, and how that helps her capture viewers' attention
    • How Lashonda turns to her own needs as a consumer for inspiration, and how she helps promote local businesses and entrepreneurs
    • Why Lashonda believes that taking action now is more important than creating perfect, polished content
    • Why the human interaction available with Facebook Live is a critical component for Lashonda, and what tools you need to take advantage of Facebook Live
    • How Lashonda tracks interactions to be able to quantify what is and isn't working, and why the majority of her Facebook Live posts are pre-recorded
    • Why Lashonda tries to focus on discussing topics to pre-record for Facebook Live that are evergreen and can be banked and used later
    • Why using a tracking number is vital for seeing that your efforts are working, and why overthinking things is a danger you should avoid

    Resources:

    • Email: lrogers@thecouncilfirm.com
    • Website: https://thecouncilfirm.com/
    • Be.Live Live Streaming Tool: www.belive.tv
    • LinkedIn: www.linkedin.com/in/lashondacouncil/

    Additional Resources:

    • PILMMA's Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
    • PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
    • Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
    • PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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