Grow Your Law Firm

Latest Episodes:

How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell Aug 20, 2021

Show notes

How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell

Luke Russell started in the legal industry in 2011 and got fully sucked in when he developed a couple of videos talking about frivolous lawsuits. He was told that he was able to talk about lawyers in ways that edified and affirmed their role in ways they weren't good at doing themselves. 10 years later, he's now launched the Lawful Good Podcast.

What you'll learn about in this episode:

How Luke came to be involved in the field of legal marketing
What the iOS 14.5 update means for you in terms of marketing your law firm
Ways that advertising in Facebook are affected by the iOS update
Adjusting your marketing strategies to comply with the privacy changes
How to ensure you are in compliance with the privacy changes
Tips for successful marketing campaigns in the midst of all the updates

Resources:

Website: https://lawfulgoodpodcast.com/
Facebook:https://www.facebook.com/Lawful-Good-Podcast-109397534659049
LinkedIn: https://www.linkedin.com/in/lukewrussell

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's Free Resources: https://www.pilmma.org/free-resources/
PILMMA Join Page: https://learn.pilmma.org/join-pilmma

The 5 T's of Improving Intakes, with Kerri Coby White Aug 13, 2021

Show notes

The 5 T's of Improving Intakes, with Kerri Coby White

Kerri Coby White is co-founder and CEO of KerriJames, a consulting firm providing growth-hungry law firms with custom intake solutions that improve lead conversions and save time.

Kerri has been serving the legal industry in marketing and business development over the last decade, merging her consulting firm with that of James Brooks and forming BRITE PARTNERS, LLC in 2019. While James brought to the business a wealth of analytical expertise and digital marketing experience, Kerri brought a passion for network-building, client service, and business development. Together they provide a model for firms seeking to leverage the best of both approaches without overwhelming their teams.

A graduate of NYUs Steinhardt School, Kerri frequently works with new attorneys to develop skills and practices that grow their professional brand and increase case acquisition. She speaks frequently on the small, consistent strategies that, compounded over time, result in deeply satisfying careers.

As CEO of KerriJames, Kerri works closely within the industry to build new relationships and connect attorneys and colleagues to trusted partners that help them move the needle in their business. It is her personal belief that technology must be leveraged in ways that enable firms to do the important work of seeking justice, supporting clients, and growing organizations that serve their communities.

What you'll learn about in this episode:

The 5 T's of improving your intake system
Getting granular with your data
Setting your team up for success
Software solutions for tracking leads
The importance of listening to your recorded calls
Setting targets and motivating your team to hit those targets
Using call centers for after-hours calls...the good, the bad, and the ugly
Kerri's new book, "The Good Firm"

Resources:

Website: www.kerrijames.co
Facebook:https://www.facebook.com/KerriJamesConsulting/
LinkedIn: www.linkedin.com/in/kerricobywhite
Twitter: https://twitter.com/kerricobywhite

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's Free Resources: https://www.pilmma.org/free-resources/
PILMMA Join Page: https://learn.pilmma.org/join-pilmma

From Small Town Prosecutor, to Nationally Recognized Trial Lawyer, with Mark Bryant Aug 06, 2021

Show notes

From Small Town Prosecutor, to Nationally Recognized Trial Lawyer, with Mark Bryant

From humble beginnings in Paducah, Mark Bryant has risen to become one of the best-known trial attorneys in Western Kentucky. Described in a front-page article in the Los Angeles Times as "a former prosecutor with a swashbuckling style that charms juries," under his leadership the Bryant Law Center has won national class action cases, derailment actions against major railroads, and courtroom victories and major settlements for clients who suffered brain damage or catastrophic injury and wrongful death. Mark Bryant has practiced in his hometown of Paducah, Kentucky since graduating from the University of Kentucky College of Law in 1973. Mr. Bryant is a product of the Paducah, Kentucky city schools, Paducah Community College, the University of Kentucky, and the University of Kentucky College of Law.

What you'll learn about in this episode:

How Mark went from a Commonwealth prosecutor to a nationally recognized trial lawyer
How he successfully markets to a broad range of clientele, including everything from criminal to mass torts
The most helpful elements of being a part of PILMMA's Masterminds
How Mark became interested in pursuing the practice of mass torts
Dealing with "mega firms" when you're competing in a small market
Advice for young lawyers interested in getting into class-action cases

Resources:

Website: https://www.bryantpsc.com/attorneys/mark-bryant/
Facebook:https://www.facebook.com/TheBryantLawCenter
LinkedIn: https://www.linkedin.com/in/markpbryant/
Twitter: https://twitter.com/MarkBryantlaw

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's Free Resources: https://www.pilmma.org/free-resources/
PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Secrets to Social Media Success, with Moe Dewitt Jul 30, 2021

Show notes

Secrets to Social Media Success, with Moe Dewitt

Moses DeWitt is a native Floridian and has lived in Central Florida since 1985. After graduating from Winter Park High School, he went on to Emory University in Atlanta, Georgia to receive his undergraduate degree in Political Science and to Florida State University College of Law to receive his Juris Doctor. Mr. DeWitt is a regular commentator for the News Junkie on Real Radio 104.1. Although Mr. DeWitt has a wide array of legal experience, today he limits his practice primarily to domestic, commercial, personal injury, and real estate litigation. Additionally, Mr. DeWitt handles appellate matters and has prevailed for his clients on numerous appeals. Mr. DeWitt is the author of numerous articles and was an editor of the Journal of Land Use and Environmental Law.

What you'll learn about in this episode:

Effective marketing strategy when you're competing against big players in your market
How to develop a differentiating marketing plan
Ideas for social media content
The keys to effective social media
3 things that Moe credits his success to
Moe's view on Mastermind groups
Where to see Moe's videos

Resources:

Website: https://dewittlaw.com/
Facebook:https://m.facebook.com/dewittlaw
LinkedIn: https://www.linkedin.com/in/moe-dewitt-6a927217
Twitter: https://twitter.com/dewittlawfirm

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/

PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Running a Virtual Law Firm, with Kara Vaval Jul 23, 2021

Show notes

Running a Virtual Law Firm, with Kara Vaval

Kara is an Attorney known as The Laptop Lifestyle Lawyer ®. She is an author, keynote speaker, business development coach, and the President of Vaval Law, a personal injury law firm.

She is also the CEO of the InPowerment Institute, LLC, an educational and empowerment platform geared towards delivering courses, training, and coaching services to students eager to create their best life.

She is a mother of 2 amazing children who enjoys playing tennis on her free time. Her message is one of courage, perseverance, self-confidence, and achievement. Kara's teachings are about harnessing one's individual, unique life journey, gifts, talents, and perspectives to create and build lives, careers, brands, and businesses that bring joy, happiness, and fulfillment to living. She subscribes to the belief that "when you do what you love, you never work a day in your life."

Kara leverages her tragic life experiences, her entrepreneurial journey as Pink Cadillac Sales Director with Mary Kay cosmetics, and her experience building a successful law practice to deliver powerful, tested tools, techniques, and methods to cultivate discipline, increase productivity and deliver results.

You can catch her story in her book, 28,000 DaysMake Yours Count! where she lays out the lessons brought by her successes and failures and her unconventional climb to success.

What you'll learn about in this episode:

Kara's journey from newly licensed lawyer to fiercely independent, successful virtual law firm owner
The most common objections lawyers have to the idea of working from home/remotely
Running your law firm and managing your team completely remote
Creating a flow of new cases, while running a virtual firm
Different options for meeting with clients or your team, when you don't have a permanent office space

Resources:

Website: https://laptoplifestylelawyer.com/
Facebook: https://www.facebook.com/Karavavalofficial/
LinkedIn: https://www.linkedin.com/in/karavavalofficial/
Twitter: https://twitter.com/karavaval

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/

PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Emotiontrac: The Latest "Must-Have" Software for Lawyers, with Aaron Itzkowitz Jul 16, 2021

Show notes

Emotiontrac: The Latest "Must-Have" Software for Lawyers, with Aaron Itzkowitz

Aaron has extensive experience in technology management and in growing traditional and start-up businesses to profitability.

Prior to EmotionTrac, Aaron led Successories.com and its subsidiaries as CEO, President and COO. In 2014, he sold a division of the company at a substantial gain for the investors. He has launched companies and also worked as a business consultant for small to Fortune 100 companies to increase revenue, implement cost cutting programs and guide manufacturing and technology expansion. He led a Hewlett Packard initiative to build an on-demand solution to introduce their wide format printers. He also served as CEO of FrameLogix Inc., an online photo framing fulfillment business. Partners included Snapfish.com, Kodak and AOL.

What you'll learn about in this episode:

Why and how Emotiontrac software was developed
How emotion recognition software can be a marketing money-saver for attorneys
The use of this software in video dispositions
The value of the panel review in determining case valuation
Pricing structure and program options

Resources:

Website: https://emotiontrac.com/
Facebook:https://www.facebook.com/emotiontrac/
LinkedIn: https://www.linkedin.com/in/aaronitzkowitz/
Twitter: https://twitter.com/emotiontrac?lang=en

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/

PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Delivering Exceptional Client Service, with Judd Shaw Jul 09, 2021

Show notes

Delivering Exceptional Client Service, with Judd Shaw

Judd Shaw founded Judd Shaw Injury Law (JSIL) and serves as the firm's Brand Chief. Judd founded the firm on the premise that clients come first. Over the years, the success he attained for his clients helped JSIL grow significantly. Judd's clients are not just another number to him or his law firm.

Never losing sight of the firm's core values, Judd is passionate, one could say obsessed, about client satisfaction. The weight of the responsibility he has in helping his clients has driven Judd to deliver the firm's promise that clients deserve. When you contact the firm, Judd is confident that you'll discover a seasoned team who share his commitment to excellence and to the health of his clients, first and foremost.

As a skilled negotiator, Judd is widely respected for his industry knowledge and experience. He has recovered tens of millions of dollars for his clients and takes the time to build a relationship of trust with each client. He does more than take a case – he takes his clients' side and fights hard. In addition to his firm's personal injury practice group, Judd built one of the State's largest no-fault medical collection law firms. Judd has a proven track record for both maximizing recovery and for his speed in resolving cases.

His unwavering focus on his injury clients taps into Judd's extensive network of expert medical professionals to ensure injury clients achieve their maximum medical improvement. His ultimate goal is to be the client's legal hero – or as we call it – a Knight In Shining Armor.

What you'll learn about in this episode:

How to begin when creating a strategy focused on providing excellent client service
The role of established core values in providing top-notch service
Why getting the settlement value your customer expected is NOT the most important thing
Using surveys to maintain and improve the client experience
How to handle clients who just aren't meshing well with their case manager
Measuring how successful your client service has been
Marketing to past clients

Resources:

Website: https://www.juddshawinjurylaw.com/
Facebook: https://m.facebook.com/JuddShawInjuryLaw/
LinkedIn: https://www.linkedin.com/company/juddshawinjurylaw
Email: judd@juddshawinjurylaw.com

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/

PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Malpractice Traps That Most Lawyers Haven't Thought About, with Jason Lazarus Jul 02, 2021

Show notes

Malpractice Traps That Most Lawyers Haven't Thought About, with Jason Lazarus

Jason D. Lazarus, J.D., LL.M., CSSC, MSCC is the founder and Chief Executive Officer of Synergy Settlement Services. Synergy offers healthcare lien resolution, Medicare secondary payer compliance services, pooled trust services, settlement asset management services and structured settlements. He is also the managing partner and founder of the Special Needs Law Firm; a Florida law firm that provides legal services related to public benefit preservation, liens and Medicare Secondary Payer compliance. Jason is an Amazon Best-Selling author and his book; Art of Settlement, is a detailed guide for trial lawyers related to regulatory compliance when resolving catastrophic claims. His written work has been cited, as authoritative on Medicare compliance, by the Supreme Court of Florida and the United States Southern District of Florida. Mr. Lazarus received his B.A. from the University of Central Florida and his J.D. with high honors from Florida State University. He received his LLM in Elder Law with Distinction from Stetson University College of Law.

What you'll learn about in this episode:

Medicare Advantage plans' recovery rights
Mandatory reporting requirements for insurers from Medicare
Do any of these pitfalls apply to PI settlements
Medicaid/SSI protected benefits
The effect of the Supreme Court's ruling in the McCutchen case on ARISA liens
How qualified settlement can expedite the resolution of catastrophic and complicated cases
Attorney fee deferrals to QSF
Special needs trusts
Jason's book, "The Art of Settlement"

Resources:

Website: www.synergysettlements.com
Website:www.triallawyerview.com
Facebook: https://www.facebook.com/SynergySettlementServices
Twitter: https://twitter.com/SynergySettle
LinkedIn: https://www.linkedin.com/in/jasondlazarus/
Email: jason@synergysettlements.com

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/

PILMMA Join Page: https://learn.pilmma.org/join-pilmma

If You Can't Measure It, You Can't Manage It, with Eric Sanchez Jun 25, 2021

Show notes

If You Can't Measure It, You Can't Manage It, with Eric Sanchez

Eric has a well-earned reputation for law firm logistics, efficiency and innovation, born from his diverse background and nearly two decades as an executive in what has become the largest plaintiffs practice in North Carolina, the Law Offices of James Scott Farrin, where Eric currently serves as the Vice President of Strategy and Innovation.

Eric is the Founder of GrowPath the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory

What you'll learn about in this episode:

The importance of identifying each "phase" of case management
What you should be measuring in your law firm
Why you should stop looking at yourself as a law firm, and start looking at yourself as a business that sells legal services
KPIs that are appropriate for paralegals
The top 5 KPIs for PI lawyers
The optimal amount of time it takes to follow up on a medical record
Dealing with attorneys and employees who are resistant to policies and procedures
The PI firm's biggest time savers and time-wasters
Managing remote employees
Where to start when implementing KPI measurements
Eric's opinion on non-lawyer ownership of law firms

Resources:

Website: https://www.farrin.com/
Website: https://growpath.com/
Facebook: https://www.facebook.com/GoGrowPath/
Facebook: https://www.facebook.com/LawOfficesofJamesScottFarrin
Twitter: https://twitter.com/FarrinLaw
LinkedIn: https://www.linkedin.com/in/ericjsanchez/
Email: esanchez@farrin.com

Additional Resources:

PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/

PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Pull Marketing vs. Push Marketing, with Jan Roos Jun 18, 2021

Show notes

Pull Marketing vs. Push Marketing, with Jan Roos

Jan has generated millions in revenue for law firms through digital advertising through his agency, CaseFuel, and his bestselling book on the subject, The Legal Marketing Fastlane. After seeing the success of his largest clients, he has added helping firms double their case files without increasing spend through focusing on the intake process in addition to innovating in new ways to bring clients using paid traffic.

What you'll learn about in this episode:

The difference between pull marketing and push marketing
Which category Facebook and YouTube each fall into
The value of education-based marketing
The biggest problem attorneys have with getting a return on their marketing investment
The challenges of intake and the dangers of overlooking process issues there
What to expect in the near future for legal marketing online

Resources:

Website: https://contact.casefuel.com/home/
LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732/
Facebook:https://www.facebook.com/casefuel0/
Email: jan@casefuel.com

Additional Resources:

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/
Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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