Grow Law Podcast

Latest Episodes:

Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch Jun 17, 2026

Show notes

“Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a *SERIOUS* profit, press “Play” today.

📰 About Jordan Couch:

Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in.

👉 Sasha and Jordan explore:

— Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as *real* value.

— How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit.

— The “gas pedal” problem: why most law firm marketing stops working the second you stop paying.

— The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team!

— How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you.

👉 Main Takeaways from the Episode:

— Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path.

— Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jordan Couch:

• Website: https://www.palacelaw.com/

• LinkedIn: https://www.linkedin.com/in/jordanlcouch

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Why 96% of Law Firms Never Hit $1M (+ What the Other 4% Do Differently) — with Andy Goldstrom Jun 10, 2026

Show notes

Most law firm owners NEVER scale past $1M. You can be the exception! In this eye-opening episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors and author of Grow Like a Pro, whose clients grow at an average of 40% per year (that’s 8X the industry norm!). Andy breaks down the main reason why 96% of firms plateau before hitting $1M, how one client went from $20K to $200K/month in under 18 months, and why "doing everything" is the real saboteur of your growth. P.S. You do *not* want to miss Andy's blueprint for turning a $10M law firm into a $13M exit, by design, not by accident. Tune in now.

📰 About Andy Goldstrom:

Andy Goldstrom is the Managing Partner of Midcourse Advisors and now the lead advisor at Grow Law, where he helps law firm owners grow their practices quickly and profitably. A two-time Inc. 500 business owner, Andy built a real estate brokerage division from a single employee to 500+ with 30%+ margins, then took over and scaled a national recycling company before both companies were sold to Fortune 500 acquirers. He has hired over 500 people, run a $100M+ firm, taught entrepreneurship as a university professor, and spent the last decade coaching law firm owners to grow on average 40% a year — roughly 8x the typical pace. He's also the author of Grow Like a Pro, with a new edition built specifically for law firm owners releasing this week.

👉 Sasha and Andy explore:

— Why Andy's clients grow at 40% a year while most firms crawl at 3–5%

— The one-client focus that took a firm from $20K to $200K a month in 18 months

— Why only 4% of firms reach $1M, and just 1% sustain it past two years

— The 7-year service life cycle, and why getting "comfortable" is where your growth dies

— Why most law firm advisors are one-hit wonders, and what three real exits actually teach

— The lieutenant-vs-specialist test for spotting your next leader

— Why even great operators keep two advisors on call, never just one

👉 Main Takeaways from the Episode:

— Pick one core client type this quarter and pour your marketing, networking, and systems into it. Focus, not hustle, is what unlocks 40% growth.

— Run the "lieutenant test" on your team: a real leader says "I've got this — it's already underway," a specialist waits for instructions. Identify which you actually have.

— Start your exit prep now, not six months before you sell. Build the pipeline, systems, people, and succession plan an investor will pay a premium for.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

$500K Profit in 3 Years: He Used *This* AI System to Make It Happen — with Derek Weber Jun 03, 2026

Show notes

Are you using ChatGPT like Google? Big mistake. HUGE! In this episode, Sasha Berson sits down with Derek Weber, a 20+ year entrepreneur, to discuss how Derek applied AI in a highly strategic way to achieve a *MASSIVE* 30% top-line growth and add over $500K in profit in under 3 years. As Derek puts it, “AI is a genius-level intern with access to the greatest library.” Are you giving it a Post-It note or actually *engineering* your prompts? BONUS: See how AI can replace your $800/hr business advisor to scale your law firm so much faster. Press ‘Play’ now.

📰 About Derek Weber:

Derek Weber is a 20+ year entrepreneur, CEO of GBG Marketing, and founder of Lead With AI, where he helps leaders turn AI into their *biggest* competitive advantage. He specializes in building human-centric, AI-powered systems that reduce manual work by up to 80% and streamline operations. Under his leadership, his team achieved 30% revenue growth and added $500K+ in profit in under 3 years through strategic AI implementation. Derek leads a 12-month AI curriculum and is a sought-after speaker helping organizations move from scattered experiments to scalable, results-driven systems.

👉 Sasha and Derek explore:

— How to turn AI into a $800/hour business advisor for just $20/month, and use it to scale faster.

— How Derek applied a methodical AI system to achieve 30% top-line growth and add $500K+ in profit.

— Why most firms get generic, useless AI outputs, and the *EXACT* way to fix it using structured prompts.

— How to use the 10-80-10 framework to eliminate up to 80% of repetitive, non-client-facing work across your team.

👉 Main Takeaways from the Episode:

— Rewrite ONE AI prompt you use (email, intake analysis, report). Add: your firm type, target client, goal of the task, and exact output format (bullets, tone, length). You’ll see a massive jump in the quality of output.

— Pick ONE repetitive task your team does weekly (follow-ups, summaries, reports) and apply the 10-80-10 rule: spend 10% setting it up in AI, let AI do 80%, then refine the final 10%.

📞 Connect with Derek Weber:

• Website: https://leadwithai.us/

• LinkedIn: https://www.linkedin.com/in/derekaweber

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

5X Lead Growth: The *Genius* Intake Tool to Surge Consultations — with Daniel Steinberg May 27, 2026

Show notes

Most law firms convert just 3% of their traffic… a few convert 11%! In this thrilling episode, Sasha Berson sits down with Daniel Steinberg, founder of LawBrokr, a *phenomenal* platform that replaces boring, high-friction “Contact Us” forms with a unique, high-converting conversational intake experience. The result: A 5X lead growth! Daniel explains how his conversational workflow is inspired by (yes!) TikTok and Instagram quizzes to get more prospects to engage! BONUS: He also reveals how to pinpoint *EXACTLY* where leads drop off. Are you serious about signing more cases? Watch now.

📰 About Daniel Steinberg:

Daniel Steinberg is the founder and CEO of LawBrokr, a legal tech company helping law firms unlock more signed clients from the website traffic they already have. Since launching in 2021, he has helped firms boost conversions from 3% to 11% through smarter digital intake. A former partnerships leader at Clio, with experience at EY and Influitive, Daniel built LawBrokr after drawing inspiration from TikTok, Instagram quizzes, and e-commerce brands. Based in Toronto, he’s also a sports fanatic, coffee lover, and entrepreneur passionate about smarter growth.

👉 Sasha and Daniel explore:

— How to boost your website conversions from 3% to 11% *without* buying more traffic.

— Why outdated “Contact Us” forms create high bounce rates, poor data, and dead-end consultations.

— Why LawBrokr uses TikTok, Instagram quizzes, and e-commerce psychology to get more prospects to engage.

— How to pinpoint EXACTLY where leads drop off on your website.

— How your firm can go live with this brilliant intake system in as little as 72 hours.

— How Law Broker standardizes digital intake across *every* marketing channel: PPC, social, Avvo, Google My Business, your website.

👉 Main Takeaways from the Episode:

— Audit your intake flow today: If your contact form is confusing or repetitive, simplify it into short step-by-step questions.

— Track where leads are dropping off: Review your website analytics to see where prospects abandon the process (landing page, form start, form completion, call click, etc.).

📞 Connect with Daniel Steinberg:

• Website: https://www.lawbrokr.com/

• LinkedIn: https://www.linkedin.com/in/dsteinberg9?originalSubdomain=ca

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The “Get Rude” Playbook: How One Lawyer Built a 7-Figure Law Firm (By Breaking the Rules) — Lee Rudin May 20, 2026

Show notes

How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals alone are risky, why you should invest at least ~10K in ads to see results, and (yes!) his #1 trick to LOWER client acquisition costs. Lee also shares a story about how being called an “ambulance chaser” made him create one of his BEST social media campaigns ever. Tune in now.

📰 About Lee Rudin:

Lee Rudin is the founder of Rudin Law and the force behind the bold “Get Rude” brand. Based in New Orleans, he grew from 0 to 300+ cases in 26 months by moving away from traditional SEO and PPC-heavy strategies and going hard on bold branding and social media. Known for his unconventional approach, Lee helps clients fight back, and shows lawyers how to ditch “spray and pray” marketing and build a unique brand that brings in cases.

👉 Sasha and Lee explore:

— Why it’s not worth investing in paid ads unless you can commit ~$10K/month.

— How being called an “ambulance chaser” turned into one of Lee’s BEST marketing campaigns.

— How Lee went from 15 to 30+ cases a month with bold social media content.

— Why referrals are RISKY and what you need instead to build a predictable, scalable case flow.

— How branding (i.e., showing your face and message over and over) lowers your cost per case over time.

👉 Main Takeaways from the Episode:

— Before hiring a PPC vendor, write this down: cost per case, monthly budget, and expected return. Then ask your agency: “Can this realistically work within my budget?” If the answer is vague, proceed with caution.

— Choose one (social, PPC, referrals) and commit. If it’s social: post consistently and don’t worry about being too professional.

— Take a common criticism or stereotype in your industry and flip it into content (like Lee’s “ambulance chaser” video). Don’t play it safe.

📞 Connect with Lee Rudin:

• Website: https://www.getrude.com/lee-rudin/

• LinkedIn: https://www.linkedin.com/in/leerudin

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

From 200 to 1,000 Cases: The AI Tool That Hyper-Charged One PI Firm — with Josh Schmerling May 13, 2026

Show notes

This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.

📰 About Josh Schmerling:

Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.

👉 Sasha and Josh explore:

— The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value).

— How to cut time on desk by 20–30%, and use that time to call clients more.

— The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend.

— The before/after: going from ~200 active cases to 1,000+ without proportional cost increases.

— Why relying on co-counsel can drain ~40% of your profits (and what to do instead).

👉 Main Takeaways from the Episode:

— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.

— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.

📞 Connect with Josh Schmerling:

• Website: https://www.lawpro.ai/

• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Missed Referrals: The #1 Reason Why 91% of Clients Don’t Refer You — with Barb Betts May 06, 2026

Show notes

You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.

📰 About Barb Betts:

Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.

👉 Sasha and Barb explore:

— The 5x5 rule: Send 5 daily messages to 5 of your best clients.

— A brilliant (non-awkward) way to connect with old contacts

— How even 3 referral partners can produce ~40 cases/year

— Why everyone in your firm (even your receptionist) is in sales

— Why Facebook is the easiest place to find the best “referring type people”

👉 Main Takeaways from the Episode:

— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind

— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!

— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately

📞 Connect with Barb Betts:

• Website: https://barbbetts.com/

• LinkedIn: https://www.linkedin.com/in/barbbetts/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Start a Podcast: How to Choose a Niche & “Hijack” a Big Audience — with Robert Hanna Apr 29, 2026

Show notes

Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *THE* guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.

📰 About Robert Hanna:

Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.

👉 Sasha and Robert explore:

— How Robert reached 7,000+ lawyers on his very first episode.

— How to pick a great niche (or topic of influence) for your podcast.

— The 30-minute recording trick that creates 6 months of content!

— Why social media is “rented land” and where you must take your audience instead.

— How AI is taking jobs and why starting a podcast is vital to building your personal brand.

— Why waiting is a mistake. Start your podcast now, before you feel "ready."

👉 Main Takeaways from the Episode:

— Claim your podcast name and buy the domain.

— Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.

— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.

📞 Connect with Robert Hanna:

• Website: https://legallyspeakingpodcast.com/

• LinkedIn: https://www.linkedin.com/in/roberthanna/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Goodbye ChatGPT… Hello Relay: The Ground-Breaking AI Tool for Law Firms — with Austin Brittenham Apr 22, 2026

Show notes

Watch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 30 minutes to answer "quick questions" from clients. Today, most clients rush to ChatGPT and never reach you. With Relay, you’ll capture them in your very own secure AI ecosystem. Law firms can scale to 200+ active cases without popping $100,000+ for a new associate. Tune in now.

📰 About Austin Brittenham:

Austin is an attorney and the co-founder of 2nd Chair, a company that is rapidly bridging the gap between high-level lawyering and cutting-edge technology. His team built Relay, a virtual assistant that evolved into a branded client communication, automated response, and billable AI workflow platform. Now, clients can get quick answers and press a button to send you their business. Austin is on a mission to help owners work faster, protect their time, and generate net-new revenue.

👉 Sasha and Austin explore:

— How to get your own branded AI to capture “quick questions” from clients.

— Why using free tools like ChatGPT is a risky game for lawyers.

— How to scale to 200+ active cases without the overhead of a new $100k associate salary.

— A quick guide to deploy Relay in 30 minutes.

👉 Main Takeaways from the Episode:

— In your current AI tool, confirm if your prompts are being used for model training. If so, stop feeding it client-specific data.

— Go to www.2ndchair.ai to book a demo for Relay. This handles secure, branded client communication, automated responses, and billable AI workflows, all for $500 per seat per month.

📞 Connect with Austin Brittenham:

• Website: https://www.2ndchair.ai/

• LinkedIn: https://www.linkedin.com/in/abrittenham/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Mind-blowing: Most Law Firms Grow at 5%. His Clients Grow at 40% — with Andy Goldstrom Apr 15, 2026

Show notes

This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your *biggest* mistake, and why your intake process is crushing your growth. P.S. You do *NOT* want to miss how even a modest-sized law firm can create a $10 million exit. Tune in today.

📰 About Andy Goldstrom:

Andy Goldstrom has done what most business advisors only talk about: he built two companies from the ground up, landed them both on the Inc. 5000 list, and sold them to Fortune 50 buyers. Now, as Managing Partner of Midcourse Advisors, he's channeling 20 years of experience into one mission: helping law firm owners grow at an astonishing rate of 40% per year. Andy has hired over 500 people, maintained a 98% employee retention, and knows what it takes to scale a business without losing your team — or your mind.

👉 Sasha and Andy explore:

— The exact formula used by smart law firms that grow at 40%.

— Why hiring B players is *far* better than hiring A players.

— Why your intake process is likely broken… and silently eating away at your growth.

— How a "modest" law firm, set up right, can become a $10 million exit.

— Why the *best* time to plan your exit is right now — even if you're 20 years away from it.

👉 Main Takeaways from the Episode:

— Block one hour this week to write your firm's 3-year vision: revenue target, team size, services. Then schedule a team meeting and share it with your staff.

— Schedule individual check-ins with every person who reports to you this month. Ask them about their growth, their challenges, and what they need from you.

— Go to your next networking event with a target list. Pick 3 specific people you want to connect with, do your homework on them in advance, and follow up within 24 hours.

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights