Green Industry Podcast

Latest Episodes:

How Charles Nelson Scaled to 37 Employees and 550 Mowing Accounts Oct 28, 2026

Show notes

Paul sits down at the LCR Summit Louisville with Charles Nelson of Stepping Stone Landscaping to uncover exactly how he scaled his Richmond, Virginia operation from $65,000 to a $3 million powerhouse by mastering employee retention, structuring prepaid annual service agreements, and optimizing his pricing conversion rates.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

He Shrunk from 500 to 330 Customers to Improve His Life Oct 26, 2026

Show notes

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

I sat with Jason Creel, proprietor of Alabama Lawn Pros, and we examined the deliberate decision he made to operate as a solo entrepreneur rather than pursue relentless expansion. I recount how Jason described moving from nearly five hundred customers to a denser, more manageable route of roughly three hundred and thirty clients, an intentional contraction driven by his desire for psychological bandwidth and greater margin in family life. He articulated the tensions between conventional growth narratives and his personal valuation of sustainable rhythms, explaining that the optimal business for him is one that he can consistently maintain without sacrificing presence at home. I detail operational specifics that Jason shared which clarify how he preserves efficiency while remaining a one-person operator. He organizes neighborhoods into concentrated daily routes, leverages a CRM for measurement and invoicing, secures cards on file to streamline collections, and offers a five percent prepay discount. He also described his onboarding cadence, the value of face-to-face yard inspections for credibility, and his use of a professional website vendor to generate inbound leads. These tactical disclosures reveal a coherent model for operating a profitable, circumscribed lawn care enterprise.

How to Eliminate Customer Bargaining and Write Bulletproof Proposals Oct 23, 2026

Show notes

Paul Jamison sits down with Asher from Messer Lawn Care Services to reveal proven, psychological quoting strategies—like eliminating itemized costs and using precise odd numbers—designed to create premium, stress-free proposals that protect your profit margins and instantly reduce customer bargaining.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Stop Leaving Money on the Table: Quoting Masterclass (Part 2) Oct 21, 2026

Show notes

In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level of profitable estimating and business operations. We build on our quoting framework to discuss how streamlining your sales process and leveraging your CRM can help you close more premium jobs while protecting your bottom line.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Learning to Charge What You Are Worth Oct 19, 2026

Show notes

Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, bought a truck and trailer, and expanded beyond his neighborhood. We discuss the importance of defining a service area, sticking to core services, and avoiding saying yes to every request. I ask about pricing, calculating true job cost, and the profit potential of upsells like core aeration and fertilization. Asher shares how he sets boundaries with customers, charges for extra work, and tracks both variable and fixed costs to stay profitable. We end with practical advice on setting a man-hour rate, using systems to collect payment, and building a business that can run without him.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

I Explain the Top 20 Financial Terms Every Lawn Care Business Needs Oct 16, 2026

Show notes

Takeaways:

I track all revenue to the penny by routing every payment into a dedicated revenue account.
We increase net profit by raising revenue and by rigorously reducing unnecessary expenses and waste.
I calculate cost of goods sold for each job so I set prices that cover materials and direct costs.
We separate fixed overhead from variable job costs to clearly see true profitability and monthly cash needs.
I use a CRM such as Jobber linked to my bank and QuickBooks to streamline invoicing, payments, and bookkeeping.
We review monthly financial statements, including cash flow, profit and loss, and balance sheet, to guide operational decisions.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Stop Neglecting Your Health: A Wake-Up Call Oct 14, 2026

Show notes

In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury, and getting his body ready for the upcoming Equip Exposition. Drawing inspiration from Dr. Frank's three pillars of health—exercise, nutrition, and stress reduction—Paul shares how he is prioritizing his physical and mental well-being to serve his customers and run his business at the highest level.

Equip Expo 2026: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Master Your Schedule: Making the Most of Your Time in Louisville Oct 12, 2026

Show notes

Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit, mastering the art of trade show networking, and building lasting relationships in Louisville.

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

Try the CRM Jobber - Click Here
CallRail – Track where your leads are coming from: callrail.com
The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
Footbridge Media – Get a pro lawn care website: footbridgemedia.com
Business Cards Built by Contractors - Coast

Where Is Your Money Going? How to Read a P&L Statement Oct 12, 2026

Show notes

Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn care business and the exact steps you need to take to ensure your hard work is actually turning a profit.

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

Try the CRM Jobber - Click Here
CallRail – Track where your leads are coming from: callrail.com
The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
Footbridge Media – Get a pro lawn care website: footbridgemedia.com
Business Cards Built by Contractors - Coast

Counting Down to Equip Expo 2026! (Everything You Need to Know) Oct 09, 2026

Show notes

The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by special guest Mitchell Gordy to preview the highly anticipated 2026 Equip Exposition in Louisville, Kentucky.

We are breaking down everything you need to know before making the trip this October, from testing out the latest gear in the massive outdoor demo yard to maximizing your networking opportunities on the trade show floor. Mitchell shares his personal game plan for getting the most out of the week, avoiding the common mistakes first-timers make, and why attending this event is absolutely crucial for connecting with peers and scaling your lawn care and landscaping business.

Pack your bags and get ready for the best week of the year in the lawn care and landscaping industry!

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

Try the CRM Jobber - Click Here
CallRail – Track where your leads are coming from: callrail.com
The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
Footbridge Media – Get a pro lawn care website: footbridgemedia.com
Business Cards Built by Contractors - Coast

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